Brands Set to Win the Superbowl, AI Copyright Ruling & Google to Expand Meridian Marketing Mix Model

Super Bowl advertisers are poised for success, with Fox’s ad sales chief revealing how brands are leveraging massive viewership, high-impact creative, and strategic placements to maximize engagement. A new legal decision clarifies that copyright law does not extend to AI-generated art made without human involvement. Google is expanding its Meridian Marketing Mix Model, offering marketers a more advanced way to measure cross-channel performance.
#superbowl #brandmarketing #ai #aicopyright #meridianmarketingmix
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