Pro Logo Designer VS Fiverr Designers 🤔

Thanks to Fiverr for sponsoring this video! Check them out here: bit.ly/434MShy
I wondered what would happen if a professional graphic designer went head to head with Fiverr sellers to design the same logo. I'm going to let you be the judge!
I Challenged 3 Fiverr Sellers to Design a better logo than me...
#graphicdesign #logodesign #fiverr
Here's another video I think you’ll enjoy: • I Paid 5 Logo Designer...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Gogelle: bit.ly/43syJuq
Agvisualisation: bit.ly/3BToL9F
Olivia85: bit.ly/3C08wY4
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew to take part in our new design competition; Mystic Realms: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design
Edited by PJ: pjedits.video
0:00 Intro
0:35 Logo Design 1
2:36 Logo Design 2
4:23 Logo Design 3
6:08 Logo Design 4
7:40 Logo Design 5
9:42 Logo Design 6
10:37 Logo Design 7
11:25 Will Paterson Logo Design
12:13 The Design Process

[@willpatersondesign]

Newest Episode here! kzbin.info/www/bejne/aZO6d3usg7t0sMk

[@864person]

you're joking! Not another one

[@TheShortsMatrixX]

ye ye lol@@864person

[@hvbrands]

Love what Will did here, but personally I like the couple one better, it just stand out of the competition instantly and has it's own personality, instead of being a bit similar to Insta or Pinterest. I love the way they presented those concepts as well.

[@felixsfrindthatdintgivearawegg]

I agree

[@AcesGym]

It was just too much microsoft windows logo for me personally

[@auchucknorris]

i like it from a visual standpoint but he is right that it doesnt really convey what the app is, it could be a logo and design for just about anything. But i do see it being a bit too pintresty, if he could takethwe paper clip more from the first one and incorperate it in his overall deign direction that would be the best IMO

[@shalombharathi]

I like the playfulness of will’s logo, while maintaining a minimal design and good color palette…

[@Shaaffy-zj6te]

wills one looks like pinterest

[@ForeverDansky]

“Phallic, I’m always on the lookout for that” - Will Paterson 👌😂

[@willpatersondesign]

lmao. I didn't the the editor would keep that in 😂

[@ForeverDansky]

Haha… burst out laughing, absolute gold mate!

[@NerdJam]

@@willpatersondesign I'm as surprised as you are that the eggplant emoji passed the review stage

[@willpatersondesign]

@@NerdJam I know lmao haha

[@ChaossX77]

@@NerdJamReally? It was funny and this is for entertainment.

[@nishyankk]

I'm sorry, but your logo has so much similarity from Instagram and Pinterest, and it doesn't stand out.

[@jameslcowan]

Seems like it was Inspiro-ed by Instagram/Pinterest while maintaining that phallic-like quality he aforementioned to admire.

[@Bacon_washington]

Nah

[@retroplusofficial]

Yes exactly, haha

[@raminvahidi1487]

Hey Will. Great logo! I would like to say that at least for me, it instantly took me to the Instagram logotype. Especially due to the handwritten style, that I think is quite similar, and the fact that both start with "Ins". For some reason the resemblance was too striking for my brain but maybe thats just a me thing. Either way. I love your work! You're a constant inspiration and educational resource for me!

[@princeneville]

No, it's not just you. I saw it too. The logotype looks very similar to Billabong.

[@AskMiko]

I saw it too… with a hint of the Pinterest logo!

[@ghostly.creature]

same here, was like instagram logo and pinterest logo made a baby

[@chriscrockpot5410]

The husband and wife combo takes the W. Their second presentation is best.

[@Olivia85-Fiverr]

Hello Will, Amazing video!! Thank you for the wonderful opportunity. We had a lot of fun throughout the design process and loved to hear your compliments as well as drawbacks.

[@willpatersondesign]

Great work! Thank you for being a part of it!

[@yeknommonkey]

Olivia85 you’ve definitely done a good job of promoting your work here. Excellent submissions.

[@Olivia85-Fiverr]

@@yeknommonkey Thank you :-)

[@sanikaalurkar2540]

@Olivia85-Fiverr superb work with all the ideas

[@infoatniro9055]

ලංකාවෙ නේද 🙂. ආඩම්බරයි ❤️

[@danzo5727]

I think your logo was definitely the best out of all of them. I can't un-see the pinterest logo though when ever I look at it. Not necessarily a bad thing, I just think that using that colour and a hand written typeface its impossible to not draw up that connection. The paperclip idea is cool, but until you explained it I couldn't see it. Just saw a backwards P, and actually isn't really legible as an I. Maybe this would look less pinterest-ish with any other colour than red.

[@willpatersondesign]

Yeah red really makes it look like Pinterest :) Thanks for watching and for your thoughts.

[@RalloR]

It also looks like Old school instagram

[@231sheep]

the couple did a great job

[@willpatersondesign]

Hope you guys enjoyed the video! Here's how I tried to improve the Nokia Logo: kzbin.info/www/bejne/m3W9cp6Medp1aLM

[@urbanouttlet7679]

You logo was good but the couple duo was better your logo kind of reminds me of Instagram third party app but it was still good

[@OH.A.M.]

You clearly understand your career as a logo designer and it shows the care you give on your work. You’re the men Will! 🤘

[@willpatersondesign]

Very kind words thank you :)

[@ddsincos]

I like how clear and minimalistic your logo looks, but I connected it with Pinterest and Instagram logo/type right away. And even though you have used scarlet red in your logo (which I love) I wouldn’t associate it with the word😢. Organising can be associated with “creativity used to solve a mess” 😂, so instead of a paper clip I may try that approach. But, it’s easier to comment than to do it, So I may try to design it too. Amazing work as usual and thank you for all this great videos, they are true inspiration 😊

[@budaloops]

Yours and the hunband-and-wife duo's design looks great man!

[@naomipaterson9300]

Such a fun video to make 😸 GG to all the designers!

[@fabioalfonsolancheros2105]

Your logo can easily be confused with pinterest, not only because of the font but also because of the color.

[@qabirel]

Instagram's old type logo too!

[@ginda207]

Very nice Logo Will, but I think it looks very similar to Pintrests Logo which is not good cause it won't stand out if it looks like its competitors.

[@rohanranjan616]

Will : ...but there is another problem Old Lady : you are joking, not another one. 😂😂

[@nicholaslittlewood8054]

Again, your work is AMAZING! Good Work, Will!

[@floarabo7106]

loved your logo design at the end! but I just want to point out it immediately gave me the vibe of Instagram old logo type mixed with pinterest colors. very neat designs and presentations all around 👌

[@incredifall]

Very useful vid. Thanks!

[@youssefibrahim2035]

You can really see the difference in the quality from the first one to will's one i love it to be honest i would love to someday be as good in typography as you are ♥️

[@margydulgerova4267]

Genius! Love your work and the great videos you make ❤ Thanks a lot 🙂

[@ChaossX77]

Thank you for keeping this channel going. I just recently got into this type of content and most other similar channels all seem to have given up around the same time a couple years ago. When you'd think they'd have more free time than ever due to lock downs.

[@jamesdeen7229]

i learned so much from you, your videos gave me inspiration on my struggles in brand creation

[@isoutoforbit]

There are my favourite videos from you Will.

[@reginabest4266]

Absolutely love your process in this Will! When I saw your final logo, it looked like if Instagram and Pinterest decided to form a company together.

[@willpatersondesign]

Thank you! It does look very similar. Maybe I should've gone in a different type direction. : )

[@greyiscolorful9297]

i thought i was the only one seeing that

[@MarkSRiddle]

The first logo from the Sri Lanka couple is really something else, the process as well as the excusion. Yours with all the respect to the hard work put on it, I think you been heavily biased by Pinterest and you confirmed it on the brief so you went that road without looking back (the P, the color and the avatar ... almost everything), My opiniom, enjoyed the video tho ..

[@es13heat]

Great icon Will! the logo type looks good but it's very similar to the Instagram logo type. also I feel like the paperclip isn't recognizable enough. Great video as always!

[@AstonJay]

I really loved your logo! Something that I've sort-of seen by watching your videos is that being a graphic designer is great, but knowing how to design a typeface is even better, because it adds to the brand and cannot be easily copied. Having a custom font / typeface also means that you can copyright the entire brand identity instead of just visuals.

[@ExcelHumor112]

Great experiment! It's good to check in and see what other people within your niche can do!

[@boschulte]

very interesting. I liked your logo best. Thanks for sharing your process

[@swancoffeehouse5983]

When Olivia's presentations came in, it made me feel like a kid in a candy shop 😂 such a pretty presentation. Although (and I say this with no bias) I prefer your logo, Will. The moment I saw the logo with "Life Organised" and the scribbled lines, I knew exactly what I was looking at. It's much more clear and it presents itself without the need of explanation. Attention is really short these days and clarity and simplicity is very important.

[@JoeSchmo450]

Nice editing on this one!!!

[@Geckowo]

I really like the Sri Lanka couple’s logo they made, while yes it can be interpreted as a little more professional than intended, i would almost say it works even better

[@skovax92]

Its a bit older video but i just saw it now. I have to say that i'm really impressed with your design. The couple one is pretty good but somehow i have that feeling that it jumps out of the subject and i cant really understand the icon or logo itself without proper explanation. But yours is sooo much smarter and make more sense on to what brief really is about. I loved how that " i " looks like a paperclip to instantly reminds you of organization and is used for loading in the application. Its so simple yet so beautiful. It does remind me of an old instagram logo but then again design in general exists for decades and its completely normal that whatever you make it will have some similarity to already existing logo. Anyway, your design here is TOP class !

[@anamamin9061]

Your videos are useful for all the designer to understand the customer psychic and the most intresting videos I like them all

[@willpatersondesign]

Thank you :)

[@RJ_Moonshot]

Love watching these. I want to be part of one of these vs challenges!

[@briansieve]

Tbh yours is my fave. And then once I saw the thumbnail icon I was sold. That's awesome.

[@hippowafflesify]

Aaah! The couple one is so good :o

[@brandsbyhenry]

Hey, Will. Your version is a great solution. I can see how people will associate it with Instagram and Pinterest so it doesn't feel strange for them to use it. It's like a fine line between different, yet familiar. I also like option #2 from the couple. The icon just stands out.

[@blackswan7033]

Will really gotta show that he's the best. Love it!

[@AbdurRahman-li2ic]

That final logo of you was amazing!

[@BreadyBoi.]

Lovely content, personally I like concept 1 of the couple. While your design was pretty good (Keep in mind, this is from a perspective of someone who doesn't really know design and is just giving an opinion as a viewer), I felt like the similarities to pinterest (font, colour and general brand concept etc.) made it difficult to associate it with a fresh and interesting design. I think maybe including a playful logo along with the playful font would elevate it to more than just something that is unique but feels like it draws from pinterest too much. Again, I don't have any design experience or knowledge, so I'm just going off my views as someone who'd be viewing this stuff when using the platform.

[@TeamProU]

excactly.

[@omeizasanni]

Will smashed this! The app icon is genius

[@KarmaCifer]

I thought I wasn't going to like your version from the pixelated thumbnail, but I immediately thought it represents exactly the prompt. I think the icon could have used a little more detail (to also have the i line across like those elastics to keep diaries closed), but it is very recognizable and unique, so that checks all the boxes, you win

[@bali501]

Yours hit the mark with the brief square on. I can see the target market warming to yours and being more neutral toward the others. Really interesting video. Impressive... 👍

[@HoneyballLP]

Wow, your design is so clean. Well done O_O

[@willpatersondesign]

Glad you like it!

[@raziel88]

8:27 It sure looks great but it looks a lot like the Windows logo from 85. I don’t know if that matters too much but thought I’d point that out.

[@cyphre]

Always love to see these fiverr comparisons, and finding out what people can really do out there. Really liked the fontography of the first one, and the must more 'fun' color they used. More of a pale wine, than a pastel. The one with the pencil in the P definitely could've been better, since it was a pretty good idea. Unfortunately you logo is a little too close to Instagram. When the brand name also starts with 'Ins-' you would want to avoid using a similar font, because at a glance, you wouldn't be able to tell the difference. It's a fun font, to be sure, and the paperclip I is a nice touch, but it still feels like a modification to the Instagram logo. It would be like if your brand name started with 'twi-' and you used a lowercase, blocky font.

[@curious_hiccup]

Your logo is reminding me of Instagram+ Pinterest, somehow it's good because they are some kind of inspirational moodboards. So from my opinion.... Excellent 👌🏽

[@_tr11]

Great logo! Your one is also great, but I preferred the first version of it as the last one was very instagram-like

[@paulsbourne]

Pshhhhh! 🖐️ Top tier work, Will! I’ve been trying to do better logo presentation so that third designer was especially insightful.

[@dumisanimacdonald3519]

I'm in the middle of designing identity for a financial services company, and l just learned a technique l missed out so l'm going to make corrections. Thank you Will for this tutorial

[@ekalendong]

i love it so so much ❤

[@krisnanugraha3032]

It reminds me immediately of old instagram logotype

[@ochenjonah]

Great job here, I love the first one with paper clip 😢

[@splaturials9156]

I LOVEEEEEEE the one with the 4 different notes in a square

[@jennifermontgomery7163]

This was really interesting to see as another designer, and how someone might critique my work. However, I would really struggle with your 'final' version because it's too close to Pinterest's red. The other thing I struggle with is in the mock brand guide, there isn't another script font anywhere. It feels very disconnected from the logo to have that be in script and literally nothing else be that way. If I were the client, I would probably choose one of the designs from the third Fiverr designer - although their multicolor one was too reminiscent of Microsoft.

[@bladerunner-uc5os]

I'm so glad KZbin recommended this to me.

[@wonderhands5123]

your app icon is amazing

[@greyiscolorful9297]

My favorite is the app icon. truly amazing concept

[@GilliMarieMoody]

I love the green🕊️ one. Yours? With MUCH respect, the first ones reminded me of the one you said is phallic. I did like your last one. Cheers.

[@techwithizzy]

Now i can realise why Pinterest have that type of a logo. However there's a big workload behind that tiny brand logo and type. Great work ♥️

[@Muktoprochar]

You are doing well brother as always 🤩🥰, Love you from Bangladesh.

[@VaibhavShewale]

the second persons work was amazing!

[@cakie_0933]

Heart foundation one text font is my fav, legible and chillaxed. I liked 1st logo, house logo on the navy background which you removed for the final viewing, green sketch logo and your logo. It would take a lot of analysis which is most effective

[@aidin_kharazyzadeh]

Right there...? :)) BTW your design was on another level

[@chimklee]

bless this man's editor

[@nieznamsamegosiebie]

bro just copied Instagram type face

[@Ron_Sensei]

True, but it looks different also tbh

[@BrandingBuff]

ROTRING BROTHERHOOOOOOOD!! UNIIIIITE!! Yes Will! You know quality! Been with their precision drawing equipment since high school (OK, that's 30 years ago!) Love it 😃😃😃👍 P.S. - Rotring is a timeless drawing masterpiece

[@samechick]

Liked your logo the best. The app icon maybe I'd have made that section of the "I" take up the entire block instead of up in the corner.

[@kaglichev]

Your logo is a lot better than the others. 👌

[@cocobeckie]

I love videos like this 😍 it tells you what to look out for as a designer ❤️❤️

[@chloehagen]

Definitely prefer your logo Will! Not being bias cause I love your work, but you absolutely nailed the brief out of all the designs. It’s fun and the colour is perfect. Great work!

[@andresAMGcr]

OMG! This is what u came for, your logo was the best! Wow!

[@crristox]

The only thing I have to say about your logo is that the uppercase "I" looks lighter than the rest of the letters, considering the consistency you mentioned in one of the previous examples.

[@HybridAnchor]

I'd have put a slight kink/bend into your paperclip I as it seems a wee bit thinner than the other letters to me. Might just be a visual issue because it's straight and the others have a slight curving. I liked the multicoloured version from the designer that did 3, but I agree with you that it's maybe to corporate/professional for the intended brief. Love seeing these videos. Format is excellent.

[@lukesnewman]

That icon in the third package you liked (option 6) is a standard Microsoft icon (search for dashboard in fluent ui)

[@latibnurhidayat859]

Amazing thoughts! I always wonder how people can come up with such a thought when designing a logo, and sometimes it makes me feel bad as a logo designer... Is it any practical tips that can leads us to that level of creativity? 🤔

[@mor240]

Hey will, I wonder if you can make a video which is the best platform to start your work as logo designer freelancing platforms vs your own website and considering there are beginner logo designers

[@yogeshjoshi781]

When pinterest and instagram meets on weekend

[@wilfredekpeye]

I wanted to see your full presentation, can't seem to find the link.

[@skwobller]

nice work over all but i rly have comment only on your work. i LOVE your ICON it is flawless! but my OCD screaming of just looking at first letter "I" and "p" down and not in line same as second "i" and "r" up. maybe it is intentional but it eaching me so much!

[@halaalam]

The icon is great very smart. Not very recognizable that there is a paperclip on its own but i dont mind that i like the realization. The logo is definitely the best one I just feel like people "who might use the app" will definitely see that there is too much inspiration taken from Pinterest and Instagram especially with the backwards P in Pinterest and basically a very similar I to that of Instagram. Nonetheless I would have chosen yours as a client maybe just changed the color.

[@AstonJay]

The red Inspiro logo from the UK designer made me think of a blood donation drive😄

[@TheShottyBoys]

Hey petterson, whats the program you use ing?

[@crwlh6721]

You mentioned the 1st one used a pastel, so why didn't you mention that the 2nd one used a pastel? Also, on Thomas' 2nd design (red w/the hearts), what's "peaceful" about that? The color is very aggressive.

[@manashmalakar]

The 5th and 7th logo is good in my opinion.

[@limitedhangoutlive]

No, you are just objectively correct yours is absolutely the best. It’s not even close.

[@casualplayer8464]

I liked it!

[@waheedjawwad354]

First one: Nah, boring Second: Lame ...... Second Last: Mmmm this looks good. BOOM Then comes Will's marvelous logo. Hats off to you sir. You are the best even if you compete the whole world. I've always wanted to learn that beautiful handqriting skills of yours. Do you know a source or platform from where I could learn it so that I could also apply this in my design work.😊

[@willpatersondesign]

I've got a course being announced very soon :)

[@luzdagalaxia]

someone probably already said this but: despite bearing a resemblance to the previous pinterest logo, I genuinely appreciate your design. I understand that clients sometimes may request logos that resemble those of their competitors. personally, I would have opted for a different hue to avoid the similarity. however, I must commend you on your creative approach in designing the icon as a paper clip on the corner, rather than simply using the letter "I" in the center, which would have been a more obvious choice. additionally, I enjoy watching your logo critiques as they assist me in making more informed decisions for my own projects.

[@willpatersondesign]

Thanks! Yeah it looks Pinterestish and Instagrammy. Changing colour would’ve made it look like something else. Glad you see the work behind it though :)

[@luzdagalaxia]

@@willpatersondesign yeah! you clearly know what you're doing! i struggled a lot before i found your channel 'cause even tho i work as a creative, my bg is in advertising so i was missing out on a lot of stuff, your perspective on kerning and type design completely changed my workflow :) i'm too shy to post on reddit tho, thanks for that xo

[@willpatersondesign]

@@luzdagalaxia You can send me your work through DM's if you don't want to post on Reddit. :)

[@Kinespojken]

I would never think of a paperclip if I saw that logo

[@RandomRouletteFun]

Great video. Usually I’m a little jealous of other designer’s skills (esp. yours) in your videos. This video made me appreciate my own skills. I think your logo was best but agree with other comments re: similarities to other apps/brands. But hey, this is a made up brief, in the made up brief world maybe these other brands don’t exist.

[@KuroiPK]

Your App icon is really unique, and I liked that one the best. Logo type is good too, but I feel likes a bit hard to recognize the “I”

[@BananaBaragan]

As much as I love Will, it was a blattant copy of pinterest logo, nicely done though 👍

[@themytragicmagic]

And copy of Instagram especialy the "I". Expected something more original from him.

[@zaynekeefe378]

At a glance, the type looks identical to instagram’s. The colour choice is not good, as it just relates to its competitor.

[@Robiu666]

Bruh is straight up yapping

[@jay4759]

I liked design 6 the most if they made some tweaks to the font which you mentioned. I did like your logo in parts but I wasn't the biggest fan of the first I and R. I like the idea with the I, I think some of the spacing needs changing because it looks too similar to a G. I keep seeing the word Gin at the start. For the R, if you didn't tell me it was an R I would've never gotten it. I would've thought it was a t or some other letter. I would definitely change the R to something more readable because without being told and especially at a glance I wouldn't have any idea what the name is. I keep reading Inspito... well if I'm not being careful it can look like Ginspito. Even if I told it was an R, I'd still probably think, Inspirio. I think it could be changed to a more recognisable R which feeds into the O at the end.

[@jimmycat6634]

Banger of a video. Loved them all but yours looked the most appropriate

[@willpatersondesign]

[@TheJumanjiDavid]

Yours is the best