Redesigning Your Logos! (Most Common Mistakes) 🔥 Ep8

Sign up for Gency Link: app.gency.io/join-gency-link?...
In this exciting video, I'll be redesigning the logos of some of my awesome subscribers. Get ready for a journey through the creative process as I transform their existing logos into stunning, modern designs.
Whether you're a business owner, a content creator, or simply passionate about aesthetics, this video is packed with valuable insights into logo design. Join me as I demonstrate the power of thoughtful branding and showcase my skills in creating visually captivating logos.
Timestamps:
00:00 - Introduction to the Redesigning Subscribers' Logos
0:29 The Problem with the original logo
2:02 Moodboarding, Mindmapping and researching for logos
4:11 Sketching Initial Logo Ideas
6:50 Digitising the Logo
7:30 Fine Tuning The Logo
8:36 Gency Link
9:25 How Clearspace For Logos Work
10:28 Creating a Mini Brand Identity From The Logo
11:55 How to make quick Brand guidelines
12:35 Which is better?
🖼️ Original Design - / logo_design_for_klima_...
Brand Guidelines Template: assets4d.com/products/brand-g...
Logo design is more than just a visual representation of your brand; it conveys your unique story and identity. By showcasing these redesigns, I aim to inspire and educate fellow designers and enthusiasts about the art of logo design and its impact on businesses.
Don't forget to subscribe to my channel for more logo design videos, tutorials, and creative inspiration!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design

[@quranfuersherz]

One of your best redesigns! The fact that you also transformed the logo into "wheat" is simply fire.🔥10:50 min

[@willpatersondesign]

Modular design FTW :)

[@truebluetom2]

More reddit/redesign videos!

[@tulp_graphics]

It's always fun and interesting to see different takes on the same design. I love the brand identity you've created, especially the use of the icon to make wheat! 🌾 But I have to say... I really like the original design as well. I think the leaf is actually really subtly used in this case. You could also argue that the fact that most tech/a.i. logos are clean with sharp corners, would make this design stand out more. The round corners give a more friendly vibe, which fits with the audience who care about the planet. That's what I saw anyway. 😊 Great job from both designers!

[@jonathan6351]

Best redesign I've seen from you I think. Really like the way you did that K and used it as icon. And it works so good throughout the whole brand. Love it!

[@willpatersondesign]

Thanks so much :D Did you enjoy seeing more of the process side of things?

[@jonathan6351]

@@willpatersondesign I already watched quite a few videos of you, so I do know the process now pretty well, but I liked the video yes. Tbh I like the mockup part the most when designing a logo. It really shows how it comes all together and I think you're very good at that. So would like to see more of that, but do what makes you feel good!

[@techwithizzy]

Everyday learning something new from you brother 🙏💙. Love it, keep it up!

[@fatbens9524]

Love these in depth process videos! Nice one 👌

[@Jarrix]

what mindmap tool do you use ? it looks very dynamic and modern and i love how it looks. Thanks in advance

[@torababdullah1838]

i like the first one. the redesigned one makes it feel like a logo for a game. and the green diamond shape is similar to the we have seen in the sims games

[@ejschiro]

such an insightful video on the whole process. really well done.

[@DJMishary]

Excellent video Will! Thanks for sharing your process! What an improvement!!!

[@willpatersondesign]

Thanks for watching!

[@estefaniafonsecab4062]

I recently discovered this channel while trying to learn how to create a logo and a brand for something actually very similar. Instead of carbon footprint, it is an app that combines AI with waste sorting. I am not a graphic designer but a product designner so I lack a lot of knowledge. This video has inspired me. Hope I can create something that is slightly as good as this. You are very talented

[@enilizsantiago2317]

Oh my goodness Will you are sooo knowledgeable its incredible, my partner and I have a roof business and we cant wait to work with you soon when possible for you and your team :) ! in the mean time I continue to watch your videos everything you explain always have a purpose and right to the point! thank you for sharing good content like always!

[@quynhtrango7868]

You made it better. Thanks for your useful video

[@Design.Nation]

Thats very unique, well done!

I absolutely loved this video, Will! 🙌 It was such an insightful and eye-opening. You've really inspired me to take a fresh approach and reconsider my own logo. 💪Keep up the fantastic work, and thanks for sharing your expertise with us. 🔥

[@willpatersondesign]

You're so welcome!

[@waheedjawwad354]

Amazing design really love it. I always learn new things from your videos and i would really appreciate if you make a video about clearspace because i dont know anything about it.

[@FatherBrouny]

Hey Will, all your videos are great and entertaining. A lot of them are very informative too when it comes to designing things. I think it would be great if you gave us tutorials when it comes to printing things. Most know that you have to use files in CMYK mode but sometimes when printing the colors are still off. I'm sure there are more things to take into account and it would really be appreciated if you guide us :D

[@robertdufour2456]

Thank you for this opportunity to watch you work! Amazing!

[@chatterbox1337]

I learn so much from these videos. Thank you for sharing your skills. Also, I am glad we can commiserate about the use of the word "vibe."

[@willpatersondesign]

I'm glad you enjoyed the video! I'm also glad you hate vibing too hhahaa :)

[@MikeGOplay]

On point as always!!

[@naomipaterson9300]

That green deffo POPS 💚

[@kidsdomath1330]

Wait this is so beautiful and well integrated into her brand identity! Honestly the old one was just kind of generic but your redesign really works for the fictional company really nicely.

[@joseph95849]

800k around the corner! 🥳

[@HasnainChess]

Amazing thanks 💚💚

[@MDKAWSERKHAN-hg4be]

Hello Paterson, I always love your video & I learn different something from you. thank you.

[@willpatersondesign]

So nice of you :)

[@AlexPresa]

The redesign is awesome, you could even do without the icon itself and just make the arm and leg of the k that green colour! I also am a sucker for a good wordmark so that might be why 🙈

[@rexx4K_]

In 12:30 the black portion should be the same color as the logo's text, with maybe a nav header to place the logo in for contrast. Also although the redesigned logo looks VERY nice it seems a bit to corporal.

[@willpatersondesign]

Hope you guys enjoy the video! Join the Discord to post your work and become a part of a great design community. :) discord.gg/FEUN3zkCdp New Episode HERE: kzbin.info/www/bejne/pmS4lXt9r9acnqc

[@walnas3a]

Great guidance! What program are you using for the mind map?

[@twangerrrrrr]

wow i actually learned a lot from this. also about clear space.

[@willpatersondesign]

I'm glad it was helpful!

[@mdsakibullah4527]

cool🔥I love the logo and presentation!

[@willpatersondesign]

Thanks so much!!

[@blackswan7033]

Very impressive at 12:29 where you used the shape of the logomark for the website layout 🙌

[@naomipaterson9300]

I loved that part too 😻

[@anacarolinascott5255]

You are just amazing!

[@lorenzoalvaro605]

Hello I learnt so much from your videos, please don't stop making them and thank you for your work

[@naomipaterson9300]

That’s so nice of you 😸

[@willpatersondesign]

That's very kind of you. I'm glad you enjoy the videos! :)

[@TheAvinash241987]

Amazingly beautiful 😍

[@ryanoxner]

Crushed it, dude.

[@borna345]

Great work but for some reason that K gives me the Kodak logo vibes. Idk could just be me🤷‍♂

[@amwartwork]

i saw something in bristol once. it said ''a quote in a fancy typeface wont change the world''. i love it

[@joseph95849]

I would love more Redesigns to see the full process! Even more paper sketches could be cool. It's very inspiring, entertaining, and impressive 👏

[@willpatersondesign]

Will do!

[@jevonbhagaloo4054]

I enjoyed this logo!

[@qatchedunknown9755]

Great job with the previous version.

[@marcusandmiti]

I like your videos as a self-taught graphic designer there is a little imposter syndrome. I like that you show the thinking behind the shape, people take different paths until that little magic sparkle illuminates the good idea. What is the app that you use when you are sketching on the iPad? Keep up the great work!

[@willpatersondesign]

I use Adobe Fresco (great for precision) and Procreate for sketching. I'm glad you enjoy the videos!

[@sonson2815]

Very cool design, my minor issue is that letter 'a' seem a bit bigger with the rest of the letter or is it because the k is quite thin?

[@idrawspiders]

Mister Will, did you use an app for thar mind map or was it just editing skills?

[@malekalgeray7224]

The best❤

[@estonian44]

sometimes its quite interesting how the professional thinks when doing things and then charges, and then customers, dont even understand, care, dont even have time to appreciate the meaning and all that for us customers it's just a woosh and when i see that i know whats going on, however i cant see much more. (but i am strange person, i do appreciate and like the details and depth and thinking behind things)

[@kotusias4998]

what is the tool on 8:17? where you move 5 elements and there a circle on them?

[@MartinDiscoo]

nice!

[@rodicaghiculescu3135]

It is so nice of you to share your experience with all of us who are interested in graphic design. I just wanted you to know.

[@willpatersondesign]

Thanks! I hope the videos help :D

[@MsTalkingbook]

Hi and thanks for that video! But how can you get such a bright (rvb) green on a printed poster?

[@AAlgeria]

close to 800k!

[@willpatersondesign]

So close! :D

[@sunilchristian3430]

Hi! Which app do you use for mind mapping? Is it a free app?

[@lotfibendiaf7004]

Good job especially the website design for the company is really awsome 12:28 Just one thing about the logo, the space between 'l' and 'i' is not the the same with 'm' (For more consistency)

[@chaileeportraits]

I love you brother, I love your work

[@willpatersondesign]

I appreciate that

[@mo3tasemrabe398]

fantastic effort . can you please share with us the links for the software used in mind-mapping and mood-boarding

[@jaereid9772]

I came across your redesign video for Klima. It’s very nice, but made me immediately think of the Hauwei logo

[@willpatersondesign]

Yeah! I does have some similarities :)

[@molerkross9295]

Hi Will, can you make a course about how to design a font from A to Z :)

[@Liam_Hirst]

I’d love this guy to redesign my logo. Love to see how it was made

[@Karabu_]

what do you use to make the mindmap?

[@keendnb]

I was going to say this is one of your best videos to date.... I can see that everyone else has already said it.... I'll Say no more.

[@willpatersondesign]

Thank you that means a lot!

[@remelchinn6823]

Hi Will, what website were you using for mind mapping?

[@bithagoras_official]

I liked how the semicircular shape of the icon somehow represented the increasing problem of the global warming. And the fact that we need to act to lessen its effects. IMHO the polys could have different colors as well. Slightly turning from red to green, to reflect that even more. It would have worked great as well if the first left horizontal poly served as the “i” dot. That would integrate the symbol as part of text, but still preserve it’s own identity. Great job, as in all videos. Keep up the great job!

[@dimphoramakwamphaga3456]

As always, beautiful stuff Will!! May I ask what's the app you use for mindmapping?

[@willpatersondesign]

Mind Node :)

[@dimphoramakwamphaga3456]

@@willpatersondesign thank you so much

[@charllanders4764]

Hey Will What app do you use to mind map? Great use of the logo mark as wheat btw

[@naomipaterson9300]

Think it was Mind Node 😸

[@MrLuvbizwar]

The negative space at the right of the logo makes the icon seem like it's slanted or falling into the type.

[@maximusellis5100]

what tablet are you using?

[@DiversityCraft]

What's the name of the tool used at 8:15 please ? :)

[@robotik-animations]

What mind map do you use?

[@Doctor_Fanta]

What software do u use in mind mapping 😮

[@with0utreal]

how can i make grid like that 8:06?

[@joelandrean8054]

Awesome work brother. What site do you use for mind mapping?

[@willpatersondesign]

Mind Node :)

[@Listoric]

I like the color, but there are things that just don't work for me. The spacing between the "i" and the "m" just looks sloppy, the "a" is very rounded while everything else, especially the K and the logo, are flat sharp edges. It feels like a technology company, but if I had to guess, I'd say it's a company that produces heater and heat elements, maybe ovens or kitchen related stuff as well. I think the original has more of a climate, nature vibe to it, but the K is overdone. I like the redesign, but I think you'd critique the heck out of your logo, if it would be presented to you a few weeks down the road. Would be great to see you revisit it later.

[@bykurt_is]

11:26 - bro, what?? How do you make it look so easy 😭

[@Cyanide157]

Here's the explanation you can use for the logomark, it is a sun rising which indicates a new healthy planet lol, i create logos first i give backstories of what it indicates 😂😂

[@willpatersondesign]

hahah that's a good backstory

[@alexl980]

3:03 Im glad I'm not the only one

[@ibrahimal-dossrai6512]

I have been a fan since 2018 i think, and i still. I love ur content kept up I wanna ask u, is gency can work in my country? Saudi arabia or not

[@willpatersondesign]

I'm not sure but I'll ask them if it does!

[@ibrahimal-dossrai6512]

@@willpatersondesign Can't wait!

[@ibrahimal-dossrai6512]

@@willpatersondesignwhat happened?

[@BiRRdYYChannel]

Honestly, i liked the original one more. However great explanation and video overall! Thx!

[@SALING_HIBUR]

Hello, can you name software or website for creating wordmark logo for free? Or any video of using photoshop or coreldraw for making wordmark logo. Thankyou

[@willpatersondesign]

Vectornator, Inkscape :)

[@DebF124]

Reminds me of NBC but green lol .

[@np079]

Hi Will, Love your videos! Can you tell me which app do you use to do the Mind-mapping process? A link to it will be very helpful for many people here. 😀

[@willpatersondesign]

Mind Node :)

[@np079]

@@willpatersondesign Thank you so much! Big fan btw.

[@jennifermontgomery7163]

As a brand designer, when you're doing those mockups... if a client were to see the billboard design, for example, and says, "I want that!" - how to do you charge for it ethically? The work is already done, so you can't say that you have to recreate it or that they need to pay for the time to do it... right? Would love some insight on this.

[@willpatersondesign]

I would just give them the mockup, I always prefer to over-deliver rather than under-deliver on work, and I don't like micro-charging or upselling either, so my clients will nearly always end up with more than what they pay for when they work with me.

[@93spiros]

what kind of app use for mindmapping????

[@ibexl8631]

I'd like to know as well.

[@tulp_graphics]

He uses Mind Node. But there are lots of MindMap-apps. 🙂

[@Seibeii]

Does anyone have experience with gency link? If so can you tell me more about it?

[@loffsner61]

Hi Will, First of all I want to thank you for everything you do on your channel, I am a graphic design student, and many of your recommendations have helped me a lot during my studies. Right now I'm working on the idea of ​​a logo for a rock band, but I couldn't get a good idea to create the logo. Do you think you could help me with this?

[@willpatersondesign]

Mind map - I have a Skillshare class that can help with this but in a nut shell: You're trying to convey the IDEA, not the PRODUCT.

[@magedojo]

"I'm gonna say it" 🤣

[@Benjibo]

Love this! I was wondering if you could elaborate why you hate the word 'vibe'? Just curious:)

[@willpatersondesign]

Thank you for watching! It means a lot. I'm not sure why I hate the word. I guess it's just overused. :)

[@davidiousdesign]

Will - what site/platform are you using for "mindmapping" - or is it software? Thanks

[@sebastianherrera9398]

Do you already know what site/platform it is?

[@davidiousdesign]

@@sebastianherrera9398 Are you trying to be smart or stupid, I can't tell. If I ALREADY KNEW, I wou ld not have asked... wth.

[@willpatersondesign]

Mind Node

[@celineclemi]

Unfortunately the Gency link didn't work. Is it just me trying to access from Switzerland? There are a couple of Gency Websites online that are still in development and full of lorem ipsum. Is this a real & working application?

[@willpatersondesign]

I think it might have changed? When I searched I can find it still: gency.io :) Hope this helps!

[@bryanhall8422]

What's the name of the mind mapping software used?

[@willpatersondesign]

Mind Node :)

[@Learn.40907]

Hi, does anyone know what app he used for his mind map?

[@willpatersondesign]

Mind Node :)

[@Learn.40907]

@@willpatersondesign thank you. I really appreciate 🙏 it

[@therealjamin6618]

Did you get a cut? That hair is looking great

[@NURYT]

your consent is cool i think i like the original more

[@bripsch]

You should change the name to "Klaima" to connect it to ai

[@tulp_graphics]

Or Klimai ;-)

[@BloxikGames]

Klima is A.C. in hungarian

[@Symyulatir]

Looks more like a video game logo/title

[@turtuul3919]

Looks like huwawei logo

[@antoniodelatorre3121]

I immediately thought of Kodak.

[@budaloops]

I dont know if youre aware of this but for sone reason the promotion in the video turbed me away. Just coming back on here to share sone feedback. I dont know if youre talking about sonething you dont believe in or if all the videos are designed around sponsorships but its creating a disconnection, at least in this viewer (me). And i kinda wantt to see you make changes to the designs, which is always fun, but i cant tell whats you and whats not. Or maybe this particular video just didnt resonate with this 1 viewer (thats me again). All in all, i enjoy listening to your feedback and getting an insight into your experience and what works for you ✌️

[@willpatersondesign]

Hey :) Sponsors make these videos happen. Without them we couldn’t make them. I always let you know when something is sponsored and when it’s not :)

[@budaloops]

​@@willpatersondesign Hey, yeah I noticed afterward. I was confused about millinotes! Thanks for clearing that up

[@willpatersondesign]

@@budaloops It's cool! It can be confusing because I actually use a lot of the software I'm sponsored by. I'll make it clearer for you next time though!

[@budaloops]

@@willpatersondesign Ok brother. All good. I must have felt attached to your videos lol. There's not many logo design channels around. You know I watch them when I'm eating and anything else I can find on design

[@MoeketsiMakhetha-gl5cj]

yo yo ! please redesign my logo the one i sketch while watching this

[@CYXXYC]

you turned something pro-nature into a wheel tire producer company imo lol - new letters are more in your face and more thick compared to old ones, except for K which appears thinner than the rest - it contains more whitespace inside it, compared to narrow-bold feeling of the font. the K itself is not self-consistent, as the line on the left appears lighter than the squares on the right. old letters felt calmer, old K was bigger than the rest of the letters to make it look even less like uppercase shouting - old logo's curves felt more natural/pro-nature, every part of it was trying to say "im a leaf" without really violating modern minimalism or whatever that is. new logo its very blocky and makes it kind of appear more premium, shouting "im a corporation", which is the opposite of fighting carbon emissions

[@kevinanand3991]

i liked the previous one better lol

[@t20sgrunt36]

100%. The new one just seems so art student trendy. Color Palette swap on the OG logo mark would have worked better.