BREAKING - Google LOST in Court AGAIN and ECPC is GONE

[@Liddo77]

I hope us advertisers don't have to cover the 2.4bn 😆 It's too bloody expensive as it is! The search term redaction REALLY bothers me, they should not be allowed to do it, as it stops us blocking crap search terms, or adding some great search terms.

[@darrentaylordigital]

Haha I hope we don't foot the bill for the fine either! The search terms thing is very frustrating! Thanks for watching!

[@datavincianalytics]

For Lead gen only this strategy made sense, the CPCs with automated strategies were ridiculous as the size of the deal is certain. This makes sense only for eCom accounts and not at all for lead gen

[@TheLinkJuice]

This is great intel, Darren. Thanks for the breakdown 🙌🏻

[@darrentaylordigital]

Thanks for watching man!

[@rakmichal]

2:41 I won't miss it, there was no advisory reason to use it.

[@darrentaylordigital]

Exactly!

[@stephenstrydom1]

This is nonsense. In ultra small geo locations, ECPC works brilliantly and is by far the best interim strategy for small advertisers to use before jumping into "Smart" (Or is is a "Smart" way for Google to make money) bidding.

[@lucasnilsson2952]

Another good update-video💪 Thanks Darren!

[@darrentaylordigital]

Thanks for watching!

[@miguelescamillaagapito2861]

I created a Google Ad group and selected 2 long-tail keywords to keep them a broad match. The keywords are too long to include in my headline directly, so I tried writing different combinations of the keyword deleting some words from it I included the keywords exactly as they are in the descriptions However, the issue I'm facing now is that Google says my ad quality score is low, and that I have to include more keywords in my headline. I tried asking chat gpt to rewrite it, but it keeps giving me headlines with 30+ letters. What do you think I could do to solve this issue? My best guess is that it's adding the headline as an exact keywords, but then the broad match keywords would have a low quality score, so I'm not very sure.

[@madness5693]

what the f is going on

[@darrentaylordigital]

😂

[@stephenstrydom1]

Its called Greed.. and also Predatory Capitalism.

[@viktoriaherzberg9519]

Cool glasses (and content)

[@darrentaylordigital]

Thanks! 🤓

[@WranglersMarketing]

Interesting stuff. How do you think this shapes the future for me and potential Small business clients of mine? If google ads isn’t the best avenue for ad spend for some local niches now, then what is?

[@darrentaylordigital]

Google Ads is still going to be an avenue via their smaller product, local service ads. You might get some leads on a tiny budget but it's getting tough. Facebook ads is still cost effective for small businesses too, but also getting more expensive.

[@AhamedNijad-p1u]

I watch your video from Bangladesh. Your videos are very nice. I also want to be a Google Ads expert like you.

[@darrentaylordigital]

Appreciate you watching!