Brian Cox Neil deGrasse Tyson Communicating Science in the 21st century

Brian Cox and Neil deGrasse Tyson's compelling exploration of what science communication is, drawing on interesting similarities and contrasts between the UK and the US.
“In the UK, we have the BBC - a public serviced broadcaster, in the purest sense of the word - and its mission is to engage and bring people into diversity programming….
What worries me in the US is that when you have multiple channels (such as The Science Channel ) and those channels are “specialist”, you’re in great danger of ghettoising the audience, and you end up preaching to the converted rather that drawing in new people in and introducing them to ideas…” Brian Cox
"Id like to think that what science communication might be going forward - would include more of a direct statement of relevance to how we live our lives, to the role that science plays in politics, to the survival of our species…” Neil deGrasse Tyson

[@Rambit]

Neil calmly observing and absorbing Brian's hand gestures to add to his arsenal

[@eltaldino]

Underrated comment 😂

[@nk_17]

🤣🤣

[@glenleon323]

Pair of actors

[@joshuamitchell5530]

These two are really the main science communicators of the UK and the US. Inspiring.

[@dnalekaw4699]

@Fred Jaminson how come?

[@r0N1n_SD]

Also Brian Greene

[@fightfannerd2078]

true

[@Asshole88]

@Fred Jaminson you were asked why they are liars and your response is to call them "bums". Then you have the audacity to talk about IQ. 😂😂😂😂🤡

[@patman142]

@Fred Jaminson twit

[@RedCurlyHead]

Brian Cox has a very polite and smooth speech, he's a great story teller and always has something clever to say. He's charging me with energy. Thank you for this Brian.

[@glenleon323]

Great stories for some

[@MzeeMoja1]

If you don't mind, you said 6 years ago that Brian was charging you with energy. I'm just curious if you are now fully charged or?

[@robertgowdey]

Brian and Neil on the same stage. I almost broke my mouse clicking this so fast and hard.

[@jonnysupreme]

Mouse? What's that? 😂😂

[@moodisingh128]

The best two i love

[@ashiksaleem360]

hope you didnt step on him

[@MESvenssonpost]

I am impressed by how much really good popular science is produced by the BBC.I think no other TV-station world wide is even close.

[@TurkiyeCumhurbaskani]

true BBC is awesome, now in US we have Science Channel

[@pjjjeennoo8303]

fullswing absolutely agree. grew up with it!

[@daniellastuart3145]

you can thank the licence free for that

[@reallivebluescat]

we have a similar public service system in Sweden. But i still think BBC is better

[@emdiar6588]

Daniella Stuart, don't forget that every one in Europe who receives the BBC as a standard part of their cable package, such as us here in the Netherlands, also pay a license/subscription, a percentage of which goes to the BBC. If we don't pay they cut off the cable. No detector vans or adverts reminding us to pay, just the prospect of being cut off. This means that we are much more reliable payers than license payers in the UK (I am English btw) and are happy to be so. Thank God for the BBC, I say. When you grow up with the Beeb, but live abroad most of your adult life, you realise just how bad TV can be when all you have is commercial stations.

[@commanderwyre4745]

I could listen to these two guys talk for hours on end.

[@donepearce]

The man who thought he could broadcast electrical power to neighbourhoods from towers? He had a few decent ideas (and no, that really wasn't one of them) but he was no great scientist - pretty good engineer and a disastrous businessman.

[@commanderwyre4745]

Wow...just...wow. Troll much?

[@cameronwoodger241]

*you're

[@ninjaman1714]

donepearce I cannot believe you can refer to Tesla as simply a disastrous businessman. How many businesses do you think could survive having their life's work sabotaged, you laboratory burnt down and you as a person marginalised because you wanted to promote free energy and spoke out against the spinning ball earth. This is a classic example of history for you, it gets told by the winners

[@ninjaman1714]

donepearce you prove my point, you are only interested in the winners story. I go as far as to say and this is in my opinion and based on his work, he is one of the greatest scientists that ever lived. Before degrading him as an engineer and failed businessman you need to be in possession of all the facts and not just the line you have been fed because he didn't conform the the Einstein bullshit. Some Tesla quotes below From The New York Sun (July 10, 1935): He found time while surveying his own past to express his sharp disagreement with the theories of Prof. Albert Einstein. He announced that the theory of relativity is "a mass of error and deceptive ideas and opposed to common sense," and that "not a single one of the relativity propositions has been proved." From The New York Times (July 11, 1935): He described relativity as "a beggar, wrapped in purple, whom ignorant people took for a king." In support of his statement he cited a number of experiments he had conducted, he said, as far back as 1896 on the cosmic ray. He has measured cosmic ray velocities from Antarus, he said, which he found to be fifty times greater than the speed of light, thus demolishing, he contended, one of the basic pillars of the structure of relativity, according to which there can be no speed greater than that of light. From New York Herald Tribune (September 11, 1932) I hold that space cannot be curved, for the simple reason that it can have no properties. It might as well be said that God has properties. He has not, but only attributes and these are of our own making. Of properties we can only speak when dealing with matter filling the space. To say that in the presence of large bodies space becomes curved is equivalent to stating that something can act upon nothing. I, for one, refuse to subscribe to such a view. As you can see, he had no time for Einstein unprovable nonsense and he wanted to give the world free energy that couldn't be metered, anyone think that would be allowed is dreaming, hence the fire in his laboratory and trashing of his name and work. He was a brilliant scientist not a lowly engineer as you describe him who Also invented radio not Marconi as the winners of history will have us believe. Just give credit where is due, that's all I'm saying

[@antjackson4471]

As a fan of both and an Englishman, I am so happy that these two are friends. Glad the UK remains very secular.

[@humanbeing2009]

Two greats on stage at the same time - what a treat. Learning about Kepler's snowflake revelations and more reminded me very much so of some of the passages from the great poets Rumi and Blake: To see a world in a grain of sand, And a heaven in a wild flower, Hold infinity in the palm of your hand, And eternity in an hour.

[@edrichard6153]

Beautiful thought.

[@tonygadaleta7446]

Putting aside comments of perceived characteristic/ personality traits of Messrs Cox and deGrasse Tyson I have the strong contention that these two guys are among the greatest contemporary science communicators to to the masses and will undoubtedly trigger young minds to enter the field

[@stolearovigor281]

Pseudoscience

[@pisahasra1492]

Thank god they agree with each other...my universe would collapse otherwise. I love these two

[@adflicto1]

Ofc they agree with each other. They are both physicists and science communicators

[@Mojova1]

God? really?

[@edrichard6153]

Because science is structured, they are always on the same page. Love it!

[@patrickbrawner2438]

It's inspiring to watch people who truly love what they do. These guys are awesome.

[@MrPalermonuncio]

everyone go se The Planets by the BBC (2019), it's hosted by Brian Cox

[@toddash42]

Two of the greatest minds coming together. We need more of that

[@true-eather]

What discovery or theories have they achieved? What you mean to say is they have read books and have good memories to repeat others work. 👍

[@tomtyrant913]

Black holes the key to understand the universe

[@gr637]

One good mind only

[@TheLegenDacster]

These guys are illuminating the way ahead. Compare this to the catastrophe that is, the political system.

[@The_Kayak_Guy.]

I love Brian’s personally and teaching style. His documentaries are some of my favorites

[@reinforcedpenisstem]

I've listened to everything NdT has said (just about), and he still comes out with fresh gear. Brian's great too.

[@priscillawrites6685]

When my daughter was young, she saw Cosmos and had a kid-crush on Carl Sagan. I bought her a first edition of the book Cosmos. Today she has a BA in Physics and PhD in Geomorphology. An important part of her work-mission is making science accessible and engaging for the next generation of kids. Including designing a major museum exhibit that is an interactive cave exploration of discovery.

[@vapandrei]

Two of my favorite people on Earth. Thanks!

[@maxorbit357]

"Science is interesting and if you don't agree you can fuck off". - Alun Mark Anderson (re-quoted by Richard Dawkins)

[@Hex6326]

Max Orbit Yea, science that is proved with irrefutable evidence and not just taking their word for it. Science isn't a religion.

[@HARSHCHANDRA-pg4jm]

Two legends on a single stage ..too much to bear !!

[@Jjengering]

There is something fantastic about listening to the beautiful minds of passionate scientists who can communicate it in a way the masses can understand. I do hope there are younger versions of these two to keep the spirit alive.

[@jthomas3584]

@ 1:08 Neil starts fighting the urge to interrupt Brian until @ 1:23 he can no longer contain himself.

[@McMurchie]

OH MY GOD, two legends of science from two ends of the pond united in thought..wow

[@oliveranikolic8158]

Brian is not only a genius but also a wonderful person and teacher

[@climbeverest]

Neil's laughter is contagious

[@BrianC1664]

Damn it Jim, you sit back down!!!... stopping these two talking should be a crime, i would happily listen to them every evening for the rest of my life. (and no, i'm not THE Brian Cox)

[@CapraDemon101]

Thanks for pointing out you're not THE Brian Cox.

[@astridheliroemer7314]

great brains. GREAT TEACHERS...nice personalities...LOVE IT.

[@svetlanakarapetyan5535]

Starmus VI is going to be held in Armenia on September 05-10, 2022. It's an unforgettable experience. I've missed only Starmus I when Neil Armstrong gave a speech too. It's becoming more and more interesting every year with many Nobel Prize winners, prominent scientists, musicians, astraunts and science lovers. Looking forward to Starmus in the autumn in the ancient and most beautiful country Armenia.

[@psharpz]

The sheer amount of knowledge between these two amazing scientists… 🤯

[@ellesmerewildwood4858]

I noticed Brian leaning back a bit in case he got an accidental smack in the head from Niel who likes to wave his arms around when he speaks. It's always a pleasure to listen to one or the other or both of these men.

[@mikepen3477]

such as at 9:10 when Niel starts to get animated

[@7psychopaths]

I cannot abide the pair of them. Their hypocrisy knows no bounds. Preachers, hypocrites, fraudsters, actors, mouthpieces of an agenda. These are but a few labels that can be associated with these idiots but scientists...... NO! They clearly demonstrate the dogma and religion that this media science has become. To continue to perpetuate the heliocentric globe model constantly reaffirming old beliefs of this through their shows. It is so obvious they have masters, who need this globe model to continue in order to keep things in current stasis. Deep down I’m sure they are both nice human beings but to support a system that enslaves the mind of others. Claiming that they are gods of our reality by falsifying what space , the cosmos and the earth really is. Proven deceivers, NASA is there point of reference for evidence of the shape of the earth and how space works. They turn theory into fact. They use Status and ridicule, rather than experiment and observation. They accept million dollar deals to continue with the lies. You can hear it in their voices whenever criticism is put in front of them, they do not believe in there own argument. That’s why opposition are not provided with verifiable facts supporting their system but met with anger, total contempt. Made up words and measurements for things that can’t be measured or explored, all under the guise they are at the forefront of astrological science and to question them is blastphomy.

[@stur5170]

Please say you're joking, please.

[@SteveHacker]

Stu niverse Oh... He’s not joking. He’s really THAT stupid, and it’s idiocy like this that pretty much guarantees the continued and permanent stagnation of the human race, and thus, the inevitable extinction of the human race...

[@lucksoon88]

Lucky7levin lmao you just made me piss myself laughing. Thank you.

[@MrTorleon]

Brilliant, informative and entertaining - what else could we expect from two such amazing scientists - great !!

[@corbuzchristi365]

Love Neil, but Brian absolutely blows me away! They're both very intelligent, Brian's passion and charisma just pull you right in! 👍

[@randy5829]

I admire Professor Brian Cox as a Scientist because he’ll tell you straight up if he doesn’t know something about Science saying we can’t answer that now, but maybe we will be able to at some time in the future.

[@18daisydoll65]

"We're not ready for that yet".... troubling times I think

[@skyblue9991]

18Daisy Doll It's sad really...

[@nikkiel10]

"We're not ready for that yet" Did he forget that we (Americans) were the first on the moon?

[@nikkiel10]

And what? The comment I was referring to had to do with him not believing that we are ready for the technology or the information (which is what he was talking about.) I was pointing out that if we were the first to land on the moon don't you think we can handle the tech/knowledge? He was singling out Americans as people who can not comprehend.

[@KnockerW]

maybie he was refering to american culture? I'm in no way saying all Americans are like this but if you look into many areas of their society and culture you can often get a sence of people being sceptical about many discoveries which is good in many ways but to be sceptical of something without providing a potential alternative or providing an alternative that is no longer regarded as relevent can be an issue. Take the moon landings for example, when they first happened everyone was really starting to get into space and ways of improving parts of American life which was great. But as time passed more and more people are starting to become sceptical of them ever happening. Like i said its just an example but i think that in many ways it shows that the science culture in America has been drowned out somewhat by other things. I may be wrong and if i am fair enough but thats just what i took from what he said.

[@MoA-Reload...]

May Lay He wasn't meaning technology or science as a whole though. They were talking about the type of television programs. The UK have a number of science and nature programs that are very successful in the UK when it comes to audience. US television doesn't have the same sort of audience figures for those sort of shows. It'd be easy to assume that people in the UK are more intelctual than Americans but that just isn't true. Personally I think a big part of the problem is with US networks that don't see profit in those sorts of shows so they don't invest in those productions often.

[@timcobos8954]

These are 2 of my favorite people to listen to. Brilliant and brillianter. Take your pick. Excuse my ethnic grammararical incorrectness.

[@vincent_vangogh]

I.Q. level on the stage is off the charts.

[@nikkiel10]

Bwahahahaha if you say so

[@renukote]

Vincent Van Gogh globetards regurgitating hypothetical mierda that's it.... EARTH IS FLAT

[@CheeseAndCrackers404]

IF I SAY IT IN CAPS IT IS OBJECTIVE TRUTH. DOWN WITH SCIENCE, TRUST NO ONE, NOT EVEN YOURSELF! IF YOU NEED ME I WILL BE IN MY CAVE ROLLING IN FECES AND BASHING ROCKS TOGETHER WITH THE OTHER SEEKERS OF TRUTH!

[@cuntybollox9144]

I feel stupid but i understand Neil more. I think its the ways he puts it across.

[@arranhc]

saw you in doctor who mate, howr things?

[@leonmanson1031]

Just one of many reasons why the usa and GB coincide so well 😊 i could listen too these two talk about science stuff alll night, voth professors have the best explanatory skills 🇬🇧🇺🇸 they resonate very well together 👽🤏

[@allorganicplanting]

A humble mind is A learning mind That will create reality.

[@pratik92]

I really like Brian Cox.

[@ishineandburn]

In a sexual way?

[@cuntybollox9144]

Turn the volume off and watch Neil when he's talking you'd think he worked for air traffic control.

[@Stanley.1977]

🤣🤣🤣

[@jonnymctavishman5425]

🤣🤣

[@edrichard6153]

They are quite different personality's but science is structured so they are always on the same page and in agreement. Beautiful.

[@ZeroDisturbed]

Is it just me or Neil is looking more and more like Einstein? just give him a couple of years.

[@igorflexus9493]

Mitchio Kaku does :)

[@ZeroDisturbed]

Igor Flexus Yes! but Neil is nailing that old man look.

[@igorflexus9493]

***** Hehehe maybe. I love both

[@erictaylor3954]

Igor Flexus z

[@kirillazarov6865]

Did you steal my comment? How come there are two simillar branches of dialogues?

[@SoundmanForEver]

How refreshing to hear intelligent conversation.

[@omidnorozi5921]

You can clearly see the manners of an British gentleman and one rude Yankee.

[@twstf8905]

So many people talking about how they, "can listen to these two talk for hours!" lol while it's CLEARLY not enough for the broader population, especially in these guys' particular countries. The US and England objectively have the best communicators of Science in the world today, and simultaneously the least scientifically literate electorates. That's quite a conundrum to overcome lol we revel in our opportunity while at the same time retreat into our echo chambers, safe in our corners facing out ready to fight anyone who happens to disagree with our selfish preconceptions. These guys are great and we're lucky to have them because they make us feel like we can actually understand otherwise complicated concepts. But, that gives us all a sense of knowing more than anyone else, and a false sense of freedom to, "armchair," our proclamations in blogs and comment sections. Everyone else is wrong if they disagree, and even the least educated among us are empowered to share their, "profound wisdom," lol from the safety of their relative anonymity. And, as a result, we are collectively resisting any and all opportunities to actually learn anything new, or augment our points of view. Because, as far as we know, most of the information we're sifting through is complete BS. My point is; instead of telling someone they're wrong, just because something doesn't sound right to you, or it conflicts with whatever you believed before, hold off on responding at ALL until you've gone and double checked for yourself! I'm not suggesting anyone believe whatever they hear. Just keep open to the possibility that you might not be the absolute authority on a particular subject just because you saw it explained in a professional-looking KZbin video lol or News article. Consider the SOURCE of your information. And, remember that there is always the possibility that the person you're debating in a Reddit thread or even a KZbin comment section might actually know what they're talking about! And, there's an equal and opposite possibility they're totally full of CRAP lol unless you go and confirm your statements yourself before hand, and maybe even provide that source, you shouldn't ever expect to be believed outright. Stand up for what you believe, but always have the proof ready to back it up.

[@LongdownConker]

I would argue that the UK (not just England, the UK is made up of four countries) has a broader knowledge and acceptance of science thanks to standerdised education systems and impartial media channels that reach the whole of the UK and is very fact based rather than faith or opinion based. In Scotland further education (colleges and universities) is free so you will find a higher density of people who have further education qualifications. Unlike in America, the UK does not have a big problem with not believing in science, in fact its quite the opposite (in my opinion). Brian Coxs shows have been extremely successful in the UK, David Attenborough is also extremely successful, we like science here lol

[@LongdownConker]

I'm not sure you know much about the UK. The USA and the UK might both speak English (mostly, gaelic and Welsh are also native languages though much less common than English) but we are very different.

[@Pierre-vm9jm]

Nice long comment. In fact you almost wrote a whole book.

[@Pierre-vm9jm]

Hello..Is this Brian or Neil wanna be ? Good luck then. What a long USELESS comment .

[@sammysam2615]

If there's one thing I can say about the conversation between Neil and Brian is this; nice shoes Brian

[@testpattern23]

I just randomly clicked in here....couldn't turn it off...love these two

[@EdTube444]

I guess Tyson never watched David Attenborough. He always in his huge number of programs and series talked about the relevance of science to our survival.

[@dinashufaniya3921]

2 incredibly interesting, special people, a priviledge to listen to and learn from them.

[@critr41]

I could listen to these two lecture for hours.

[@omegapointil5741]

Here are 2 guys that should never be interrupted by their hosts.

[@Myutube7876]

Been listening to Neil Degrasse Tyson/StarTalk for some time. I watched a Joe rogan experience Podcast with Brian Cox earlier today. Having seen the two of them contrast, I may have to give Brian Cox a larger portion of my ear, be it the way Neil DE Grasse Tyson seemed to come in as a close 2nd in this conversation.

[@ZekeBuf]

Two of my fav guys

[@darwinlaluna3677]

You both have a wonderful day, my highest respect both of you

[@johndifrancisco3642]

The "Rock Stars" of Science, right there!

[@evolutionrhythm4416]

Just imagine if popular music featured more evidenced based lyrics. It would certainly make science far more accessible to a younger generation whom are socially very "into" popular teen culture.

[@spridle]

These two minds should meet yearly.

[@sennakwee7412]

I can’t decide which one I like to hear the most! the stories they tell I can listen to it all dat

[@tmcb2000]

Jacob Bronowski 's 1973 BBC TV series Ascent of Man should be mentioned as a major influence on public interest in science.

[@islamarioua9969]

Does anyone know the name of the musical piece played in the intro of this video?

[@darwinlaluna3677]

Yes always ask questions ,

[@kjustkses]

I clicked like... I haven't watched it yet...

[@FennessyMusic]

Let Brian speak Neil...

[@GrilledBaconStrips]

Yes!!! I was thinking the same thing. Let him speak and stop interrupting him!

[@aBIGdeadHEAD]

I love Brian he is so excellent

[@67Mantis]

Finally someone at my level to chat with

[@MaxDolittle]

wonderful communicators ...

[@douglaskane7749]

imagine Carl Sagan was alive for this

[@griplimit]

Carl Sagan is alive in the way of Brian and Neil...

[@JeffSyam]

Prof. Cox should not only talk about science in Starmus, but he also needs to play the gig as well.

[@garywellings2281]

I never thought i would ever hear this reaching out of Starmus ever,omg; its awesum to finally feel it from you guys. Kudos

[@FirstnameLastname-yx8cy]

Could listen to them all day

[@FasAntick]

I'm just wondering of Brian's use of the word polemic here its confusing me, does he want sconce to be communicated in a way that is defensive ?

[@garywellings2281]

High school teachings need reasoning lectures of why science is of the utmost importance;and demonstrate less on the bunsen burner and dead rabbits

[@renukote]

Gary Wellings keep in mind that EARTH is flat and stationary...

[@juliearaiza3465]

Gary Wellings have you been a science teacher? Because I was and I don't remember too much Time spent on the Bunsen burner or ANY lab, for that matter, that was engaged in just for the sake of doing a lab. I lab maybe each unit (2-3 weeks) if something was relevant and useful. Damn man until you handle 200-250 high school students a year while trying to fill in gaps in the basics that were missed, don't disparage those who do so with little money, dangerously small benefits and no budget.

[@cadkls]

@@renukote What a ridiculous notion.

[@Gyurza]

The First thing I noticed when the video came on is THE PIECE OF chewing gum stuck on the bottom of Neil'S shoes.. These guys are out of this world..Amazing!

[@edrichard6153]

I don't think the U.S. is less scientific than the U.K. or more religious one over the other, but in the U.S. the demand for freedom of speech is pronounced because we may have more concern that it could be taken away.

[@MrDaddynomates]

Carl Sagan, the original and still the best.

[@stineagerbk9234]

17:00 ...Neil thought buble "Did you just call me old, Brian?" xD

[@masslam2937]

The title of this video make me feel like i'm watching this from 24th Century

[@Frankhealy]

N DG T Love's the sound of his own voice.

[@judyives1832]

Well he does have a good voice for this.

[@Cxeri93]

20:06 i just repeated that to see how close his hand was to brians face

[@greendogg83]

space invader

[@tinkmarshino]

Hey Brian looked so much different in the borne and red, red2 movies

[@sbmasonator]

Epic. Toss Michelle Thaller and Brian Greene on stage, and you have a quartet of astronomic awesomeness...

[@cbglassiii9362]

Listening to a theoretical physicist and an astrophysicist banter about puts me in mind of a soap bubble that two dudes are sitting upon and they're each trying to explain to the other what they're perceiving from their unique perspective.

[@devbodaghe]

Does anyone know the name of the song at the beginning of the video?

[@sofaoverlord7501]

How has anyone down pointed this..

[@rnorfor2002]

thanks for the video i was wondering these 2 ever chat with each other

[@thedanishgirl7683]

I want to protest the law of gravity 😂

[@judyives1832]

Yep. Me too. I have the bruise to prove it.

[@Bluezulu17]

These two are brilliant

[@giuliom4886]

One of my friends doesn't want to know the reality of the existence, he just said: "I'm happy believing that someone is looking after me. I don't need to go deep" I mean.. why? Why are u choosing to believe instead of knowing the truth?! I'm so frustrated about this general tendency to chose to live in illusions.

[@rajanthathomas6009]

Whilst Brian Cox and Neil Degrass Tyson is talking on the stage, is Brian Greene sitting in audience?? 😮

[@alejandrosanchez8112]

Brian Cox and Niel D. Tyson on the title is click bait as fuckkk 😂

[@darwinlaluna3677]

Can u imagine how great this universe is?

[@lancemay8762]

What happens if a black hole is so big that it engulfs thousands of light years of space and crushes it down to something the size of a tennis ball and recreates the big bang over and over again, a recycling process, is this possible?

[@MustangSalley1969]

I'm staying it here right here and right now. 40 years from now we will all have LHC as toys in our house as play objects. Yeah, they laughed at the computer guys too when they thought these room sized machines would be miniaturized (as I'm typing on my Galaxy note 10).

[@crystalyana9533]

Brian gets right into it!! I call him the smiling scientist 👨‍🔬❤️

[@jkw6487]

Two of my favourite people!

[@venkatbabu186]

Things can glow or burn as a star only if the relative speed to an other object is speed of light. Star burn because of relative to something holding or pushing it they travel at the speed of light. Sun has relative speed as the speed of light with respect to the other object in a far object pushing or pulling it. But earth doesn't burn because of the relative speed of sun to earth. A small curvature keeps it at lower speeds.

[@BDT31]

2 amazing people

[@Aelipse]

3 years later. Have they discovered the particle dr. Cox mentions?

[@mikethompson7132]

the thing is this .. you get two of the greatest thinkers ever in a room and we are out of time after 22 mins?????? I enjoyed the show but seriously 3hrs would have been more respectful for these two legends of social/science

[@silvercheck3768]

? how to communicate science to the general person ? - in a way which makes them 'feel' important and significant, not just overwhelmed, ignorant and not in control of their lives.