Brit Reacts to Finnish Supermarket Prisma

Is this really where you shop?
🌎PATREON: / dwaynesview
JOIN PATREON FOR FULL ACCESS TO SWEDISH/FINNISH SHOWS/MOVIE REACTIONS, THANK YOU!!! ❤️❤️❤️
Special Thanks to my Patreon Members:
Lurker 33 | Johanna
Joakim sätherström | Jesper Andersson
Maria Ahl | Malin Forsmalm
Elisabeth | Elin Lundgren
Göran Fälth | stecar70
Niklas Brün | Daniel N
Nathalie Wingård | Bina Priebe
Ella Kindefält | Fredrik Larsson
Quusho | Mikaela Friberg
Janne Brodén | Sonja Malm
Sebastian Grön | David Falkman
Rebecka Mårtensson | Max Soininen
Helena Lissing | Madeleine Olsson
Marcus Nilsson | Karl-Olof Zandhoff
Jim Lundberg | Cecilia Hansson
Johanna | Viktor Forsslund
Theres Borg | Paul Jones
Sanna Svensson | Anders Öhrt
Sara Oback | Steamboat Willie
Thanks guys
Dwayne's View
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS

[@ToPAnDER]

Prisma is technically a hypermarket, where you can buy everything you need in day to day life.

[@ToPAnDER]

They have sections for gardening, sports gear, clothing, home appliances, interior decorating, computer stuff etc on top of the huge variety of all kinds of food items. All priced reasonably.

[@jannelepisto7520]

and also banking@@ToPAnDER

[@thegreywanderer8427]

And Finland got its first hypermarket in the 70's already, a chain called Anttila was a significant pioneer in this field. Unfortunately it went bankrupt in 2016 and closed forever.

[@Napukettu]

It's probably already been said a thousand times but Prisma is part of S-group which is a consumers' co-operative. So it's technically owned by its customers/consumers.

[@mmiikkaa1550]

socialism

[@AHVENAN]

It's not just Prisma that looks like this, most major chains in Finland have larger stores that look pretty much the same, and, atleast as far as I know, Prisma is not owned by any foreign company

[@protoni6996]

ain't prisma Swedish company? not sure, or are they finish who speaks Swedish just some how i remember that it is Swedish....

[@Vaahteranlehti]

​@@protoni6996No, it's completely Finnish.

[@njantte8153]

@@protoni6996 Finland has 2 main languages Finnish and swedish so that is what may confuse it cus they have to have things in both languages but it is Finnish

[@tari4718]

Prisma is a cooperative store. It's owned by it's customers.

[@moukka]

Prisma isn't owned by Walmart. It's a Finnish company. Lidl is the only wholesale we have that isn't Finnish. Also, the toilet paper was expensive during COVID pandemic, those prices are huge! They're like half of that these days.

[@antisunshine]

Not only is it a Finnish company, it is also a cooperative and basicaly partialy owned by it's customers. On their own website they state they have 2 512 159 co-op members.

[@susanna8612]

All prices has rised 30% anyhow, toilet paper, food, betrol... everything in past 2 years

[@NightBlado]

Prisma and S-Markets belong to the Finnish S Group: en.wikipedia.org/wiki/S_Group

[@gamerbear84]

The meat-counter touchscreen was for getting a queueing number. It most likely also informs whoever's in charge of service, who might be in the back doing something, that there's a customer waiting.

[@kimreinikainen]

Lidl is the onlyone international food store in Finland, rest are finnish origin. The 2 biggest groups here are S-group and K-group and both have rival markets of different sizes. Here from smallest to largest👇: S-group Alepa vs. K-group K-market S-group Sale vs. K-group K-market S-group S-market vs. K-group K-supermarket vs. Lidl S-group Prisma vs. K-group K-citymarket K-group stores are generally more expensive but has more of those exclusive and special products.

[@CPTSE4DOG]

isnt alepa and sale the same just different name

[@subniggurath4873]

@@CPTSE4DOG Alepa and Sale are same, but name is Alepa if store is near Helsinki, otherwise it's Sale.

[@tahtiassa448]

Kauniainen has Sale. Espoo and Helsinki has Alepa. Vantaa I think has one Sale, others Alepa. Could be wrong about Vantaa.

[@subniggurath4873]

It's something to do with HOK-Elanto, those that are under that thing are Alepa and others Sale. Here is a link --> fi.wikipedia.org/wiki/S-ryhm%C3%A4@@tahtiassa448

[@mariamiettinen6347]

Prisma is owned by S-group, and S-group is owned by its customers, they also have hotels, restaurants etc. The touch screen at the service desk section is to get your turn number, you select between meat or fish and maybe something else and behind the desk different professionals (meat guy, fish guy) will let the next number in line know when they are free to serve you.

[@villekaapro8011]

Prisma is definetly NOT owned by Wallmart and never will be. We have only three major grosery-store chains in Finland. The finnish "S-ryhmä" and "K-ryhmä" and the German LIDL. Prisma is part of the "S-ryhmä". So we have an oligopoly which is not good for competition so the prices are a bit high but it is nice we have such quality for the price. There are only few smaller store-brands in some locations/cities but 95% of stores are one of those three. S-ryhmä also owns a lot of gas stations and restaurants and they even have their own bank which is called S-pankki.

[@tondekoddar7837]

Oh, S and K also own many year contracts with producers (I mean farmers to, say mills to bakeries contracts). I know transportation industry so I see where stuff comes and where it goes. Bauhaus has made major leaps and exports Finnish wood, imports stuff made from it, there are still some smallish electronics store"chains" but fast going out - check out they do have some great cheap singular items but mostly 20+km away from larger towns, in outskirt towns having 20k ppl max, say "veikon kone" yeah it's a kind of chain). Well, the two phone companies don't really compete, they say "if you can find cheaper version of any phone we'll refund you" but each sell just some specialty phones that other doesn't (forgot smallish telia, moi etc companies here, they do a smallish fragment of vertical market, other major products from them are expensive usually). Electricity is wild west atm, after Niger military took over the country and threw westerns out (France made 70% of their uranium there, makes 70% of their electricity from nuclear) I'd pick one of the 7c/kWh deals soonish before electricity becomes expensive, I expect 20+c/kWh early next year at the latest. Opinions, all of these. Also, expecting inflation 20% and loans 15-20% ballpark so call me a pessimist. Totally most right-wing government got just elected so the 2% of richest will get benefits, WTF were all of us Finnish people thinking, driving down the "hyvinvointiyhteiskunta". Crazy. yeah, Finland has gone the american way, where rolling door swaps people from big industry to big politics and back... Too bad.

[@Yavanna79]

Don't forget Stockmann, Though that place is only for those who has big money. They had a food section Stockmann's Delicate (Stockmannin Herkku), but if I do not remember wrong it was sell to the S-Group.

[@finnishculturalchannel]

The video is showing parts of the S-chain hypermarket. Usually there's also other stores in the same building like (typically) the liquor store (Alko), pharmacy, betting agency (veikkaus), telephone operator, coffee shop, fast food chain, flower store and some banking services. Maybe hairdresser, pet shop, air-source heat pump store, curtain shop, locksmith and shoemaker. And since there's customers there, it's possible that there's a cluster of similar buildings on the same area with different chains and brands operating in them. E.g. there can be 3-4 electronics store and home decor brands operating on the same area next to each other. Also more prestige brands like Marimekko. Maybe vehicle inspection, gas station, car wash and waste center.

[@nellitheretrogamer8666]

I'm a boomer and all the explanations in the comments about the different store chains made me remember something. When I was a kid, in addition to S-markets and K-markets, there were T-markets. They had their own cheap product line which they called "blue and white" products, after the colors of the Finnish flag. These products were cheaper than others because they saved money with the packages: their packages never had any pictures on them, just blue text on a white background that read what it was. My mother knew a Canadian couple who came to work in Finland for a year, and they of course didn't know any Finnish. They told us how the first few times they went to this grocery store, they just bought a random bunch of cans and boxes and then opened them at home to see what was in them. With no pictures on the packages, they had no idea what they were buying. They just laughed about it though.

[@tondekoddar7837]

With T-markets there were also E-markets (you see those the odd kind of buildings in suburbs that have large windows but now individual people live/have business in those). Siwa was a chain that was bought by K-market lately (in umm 10-20 years ago?) also, that had only cheap items just basic foodstuffs (not sure if they got beaten down by making fresh fruit etc I remember in last ones, or were they trying to compete having fresh stuff as well, idk).

[@Taabituubi]

I remember going with my parents to the Maxi Market.

[@juliakaislo1007]

Prisma is a hypermarket chain owned by Finnish regional cooperatives, collectively the SOK / S-Ryhmä, S-Group in english. So the final owners are individual households that have joined their local co-operative. Generally they, like other hypermarkets, are located outside city centres/dense residential areas and you need to either ride a bus or drive a car to get there with reasonable effort. A few can be easily accessed by pedestrian customers, public traffic and private cars alike, for example in Kaleva, Tampere.

[@allinonet]

Prismas are often placed a bit further away from city centres (there are some in big shopping malls too). They're rather big buildings that offer everything from clothes to electronics, plants, food, books, toys, outdoor furniture and everything in between. Which makes them convenient to anyone who'd need to drive to a store anyway (rather than living next to multiple smaller ones). So especially for people who don't live near city centres it's easier to just drive to Prisma (that's usually closer anyway) and get everything from there. We have Prismas all around the country and they are very popular. The biggest Prisma in all Finland is one that's some 10-15min train ride from Helsinki centre, with some 46 500 m² of selling space indoors. They are owned by the customers themselves, for Prismas are a part of this whole system of cooperative stores, owned and controlled by it's own Finnish clientele.

[@dwaynesview]

Ahhh it’s a cooperative that’s so interesting. I really thought it was a subsidiary of Walmart. The design language is exactly the same.

[@maestrobash7822]

@@dwaynesview Walmart was founded in '62, Prisma in '72, so there's a high chance the design concept was inspired by Walmart.

[@samiraperi467]

Heck, my neighborhood store is the Prisma in Mall of Tripla. 5 minutes to walk, open 24/7.

[@vihreelinja4743]

Marketing people work the same in every country and copy suitable bits to increase sales.. that's why the layout is similar as it have been studied extensively to make people buy more more more more more more and even more useless crap as supermarkets are basically a money trap. @@dwaynesview

[@jennaeveliina313]

​@@vihreelinja4743"money trap" 😂 only stupid people buy shit that they dont need. And those who do, deserve to lose their money. I use Prisma in my everyday shopping, i go there about 3x week, but i never buy anything that i dont need. I have a shopping list planned ahead, and i only gather the things i need. Finnish people are mostly very frugal, they ain about that shoppin spree typa life.

[@Juhnu]

Finnish supermarkets and other similar stores usually have the vegetable section (what we call HeVi -osasto a.k.a, Hedelmä-Vihannes/Fruit-Vegetable section) at the entrance because it looks so colourful and welcoming.

[@tapiopuranen88]

Touch screen at the meat counter is for getting a queuing number.

[@dwaynesview]

Ahh yes! I’ve heard in all the Nordic countries queuing numbers are a thing. Very efficient, we only really have those in the post office or some catalogue stores.

[@danielkallman8600]

The layout of the store is normal in the nordics it looks like that in all stores

[@peketee2278]

norway is an exception... expensive and bad selections...

[@Pajune]

Prisma is owned by S-Ryhmä, which is very interesting organization (wikipedia: The S Group is a Finnish retailing cooperative organization with its head office in Helsinki. Founded in 1904, it consists of 20 regional cooperatives operating all around Finland in addition to SOK, Suomen Osuuskauppojen Keskuskunta (The Central Finnish Cooperative Society). S Group operates in the markets for groceries, consumer durables, service station, hotel and restaurant services. It is engaged in close competition with Kesko, with which it shares an oligopolistic position in many of the markets it operates in.)

[@fanthianonline]

1:56 Touch screen is for the queue number.

[@thundercat9997]

As I have lived in the UK and I'm a Finn, best comparison for Prisma would be big ASDA or Tesco Extra stores, except Prismas are bigger. You can get pretty much everything from those stores and every major city has at least one. Other big ones here in Finland are K-citymarkets.

[@hannakosonen5361]

Prisma is a part of a s-group wich owns a lot of diffent businesses in finland. Similarly we have k-group as well. Those two are the biggest daily consumable chain groups in Finland and they have it all from food to gasoline, hairdressers to car salesman etc...

[@janemiettinen5176]

Prisma is also one of the few stores that are open 24h, in the capitol area at least. The number of times Ive come home from the countryside in the middle of night and done a quick supply run, because fridge has nothing but the light.. it never fails.

[@juhokaartoaho]

Car is pretty much mandatory if you wan't to live in very rural area, but the public transportation is so good that if you don't live too far from city you don't really need one just like in other European countrys. Our citys are not as big tho. Also Finland has basically 3 grocery store lines S-group (Prisma, S-Market, alepa, Sale), K-group (Citymarket, Supermarket, K-market) and Lidl. Lidl is German and both S- and K-group are Finnish stores. Also on both of these the name is dependent on the size of the store so you know roughly what you can expect to find in each one.

[@subniggurath4873]

You forget M-market group. en.wikipedia.org/wiki/M-Market

[@tondekoddar7837]

Alepa and sale aren't an option outside one city, Helsinki. They have small stores in other towns, but basically in just one store in one suburb/town so not doing too well I guess.

[@TM-ng2bz]

​@@tondekoddar7837What do you mean? I live right next to a Sale in Tampere.

[@Alexandros.Mograine]

I live in a town of 20k people and our local Prisma is pretty much just as big. Its so great :) it even has a sushi and wings restaurant inside the shop. Gotta love it. The salmon on the meat table IS THE BEST. I swear, it's so creamy and no "bones" or whatever you call them. I buy it like once a week atleast. Everything in the video was super normal for me, i love watching how you react to normal day things.

[@VammainenSetaMies22]

Prisma, The Finnish dream :/ I would like them to vanish, i want small cornershops to be back. Prismas have killed all the autenthic stuff that was before :(

[@Alexandros.Mograine]

@@VammainenSetaMies22 i like small corner shops too and there is one near my cottage that i always visit. the thing is corner shops are expensive because they arent efficient. my advice to you is dont get too stuck on the past, otherwise you will have a miserable view of the world.

[@jellonasuolaa]

You're really good at prompting the viewers for comments, like that Walmart question, everyone has to rush in like "how DARE you say we're owned by Americans!" In the big cities you can live quite fine without a car, probably much like the UK. Most people going to these hypermarkets (in the big cities anyway) don't come by car, I imagine. Maybe a difference is that here, you may find these stores right in the residential areas, instead of a retail park. For some people a Prisma is actually just their nearest grocery store.

[@Mari-ok6xg]

Many Prisma stores are located even in the city centers so they are also available easily if your walking or riding your bike there.

[@LoneWolf731000]

All-in-one type of shop, we get more and more shops like that in Sweden as well, about 30 years ago if you want to buy a TV, you go to the TV/Radio shop, now they are all history. Now it all-in-one that matters instead..

[@sofiajohansson8537]

The pick n mix you have in UK are usually called "Candy King" and that company are also Swedish. The pick n mix originated from Sweden. Also the ice cream company GB Glace originated from Sweden, here it is called GB Glass.

[@krakenbutt]

I consider myself lucky to live within a 10-minute walk from Prisma and around 15 minutes from Citymarket, which is a similar-type hypermarket but a bit pricier than Prisma. Nowadays, in addition to the regular meat-only deli counter, many Prismas also have sushi and "Chinese" counters and counters specially for cheese, smoked meats, and fresh baguettes with a variety of fillings made fresh every weekday.

[@arveluttavamajava426]

Prisma is owned by its customers :-) It might be hard to understand but you can buy a share of "S-group" and become a owner and receive bonuses. S group also has banking so you can combine your bank account and receive even more "discounts". I say "discount" because they actually offers you bonus for using s-group bank card etc.

[@sytytyspala]

Prisma is a cooperative and is own by individual people like me

[@SK-nw4ig]

Had to finally open one of these "finns shop at prisma", as prisma is my go-to store and i wonder what is so special about it :D

[@rebeckae9536]

Prisma is not owned by Walmart. But I have visited England a few times and I would compare Prisma to Asda, they are quite similar. And the Swedish type of this store would be ICA Maxi.

[@samiraperi467]

That touch screen is for the queue number system.

[@eveliinaniilivuo7329]

So much love and support from Finland bro!!🤗

[@ViihdeJukat]

Prisma is not owned by Walmart. It's owned by huge shopping consortion in Finalnd called S-ketju which translates to english as Super Chain (meaning a lot of businesses in same chain or a leash). They have from a smaller crocery shop to restaraunts and to hypermarkets and golf clubs, hotels, etc. Yes almost all workers in Finland owns a car. Only some students and obivously those againts driving dont own a car. Usually even unemployed own a old car in Finland. It's because the social money they are getting, they can afford a 500 € car to drive.

[@Jenny-uz1lq]

I’m a Finn who lived in the UK for 2,5 years and I would say that Asda is the closest to our hypermarkets Prisma and K-Citymarket. Compared to Asda we do have more premium products available, like in Waitrose in the UK so it’s a combination of those two

[@tondekoddar7837]

Also, I think in Finland each household has one or two cars, mostly one. Does GB have public transport that's safe like here in Fin, to go to hypermarkets ? I mean, they're within walking distance from most suburbs anyhow but some towns have only one per town so it may be on other side of town, same in GB ? In smaller towns (less than 100k ppl) the one is often in city center or near, easily by one bus from home (though Finland has smallest square meters/person in homes in EU afaik, lots of apartments not so much people in suburbs - buses run from suburbs suberbly though).

[@Antony_Oscar]

If you like sweets, you'd probably like visiting the candy isles in one of these big supermarkets! We have a huge variety of different kinds. I was so disappointed by the selection in the UK when I lived there briefly about 10 years ago.

[@hennahallikainen711]

This was filmed in my hometown, Jyväskylä. Same city, where comes Ismo the comedian, NBA all star player Lauri Markkanen, rally double WM winner Kalle Rovanperä etc.

[@marciusmarciukas5467]

We in Lithuania have Prisma too but it's kinda far away from me. A lot of people order they're groceries online last time i visited a shopping center was probably early spring.

[@ChristianJull]

The toilet paper you checked the price of was 'Xtra' brand which is a super-cheap range sold by S-Group, cheaper than their own Rainbow range. Equivalent to Tesco Value. And the expensive stuff was Lotus Just-1 which is double thickness (so named to suggest you only need to use one sheet for your...sheet. 😝 )

[@blechtic]

X-tra is a brand that belongs to Coop Trading, a sourcing company common to S Group and the Swedish, Danish and Norwegian Coops and owned by all of them, except the Swedes, I think.

[@MrBanaanipommi]

yeah, in cities, in smaller towns we have just regular food stores which includes some other stuff like batteries, soap, glasses and cups etc.. and of course a lot of alcohol :D

[@eaakerman8829]

Piccadeli’s caul it rice is so good! I wonder if that shop got it , some Don’t some do here in Sweden.

[@ThatBonsaipanda]

This is the original, first Prisma store location - the building was re-built a few years back into this massive hypermarket you see in the video. The original one was a humble market which had big dreams of expansion and slowly over the years it reached to other cities in Finland. I live a few kilometers from this store and it is the go-to place when you need something. Quality is good but prices are sometimes steep, especially when compared to ordering something online. But if you need something fast, this is the place. The original Prisma had a sculpture in the front yard which shined in rainbow colors when sun hit it - it was all about celebrating the quick (and dirty) urban explosion of the 70s and no one at the time thought that Prisma would grow to the scale it is today. The entire site is now one of the busiest centrals in the whole town.

[@thmikachu]

just from the layout of the salad bar and Itsudemo cabinet near it , i can tell esactly which Prisma this is ( Jyväskylä, Seppälä )

[@shaylinyuki198]

Some1 probs said it but the touchscreen is to get your number for your turn, really helpful on the busy hours

[@lacai527]

Prisma is part of HOK-Elanto (Helsingin Osuuskauppa Elanto) group which is own by Finnish people, in Finland we want all these daily stuff to stay Finnish, like when LIDL launched in Finland they had major advertise campains that they are mostly selling Finnish products, then we have another chain whit hypermarkets Kesko and they are called K-Citymarkets, they used to have 3 different standarts K, KK and Triple K to say how big the store is, donno why they let it go ;) these are close to wallmart, but if i have got it right Wallmart sells prety much only theyr own brand these sell many known brand like Adidas, Sony, etc, and if something gets popular it will be avaible in Prisma.

[@smokyislay]

Prisma is a cooperative owned by its clients. They return some of their profit back to their owners/clients every year (on top of their bonus program).

[@timi1824]

I have lived my whole life in 20km radius of Jyväskylä so that Prisma is really familiar... I knew it looked too similiar to the one here

[@dianavaahteramaki]

You can get even building materials from Prisma...that is nice. When Prisma came it felt like too big places...it felt took ages to walk around the whole shop to find something when you were used to little shops. But nowadays I had forgotten...it is like more excercise when you everyday go to Prisma, when living near and go around the shop to seek just a little things for something.😂 And you meet many times acquaintances and enjoy chatting with them.😄

[@Slindi81]

I go to that Prisma every week with my bike, I don't have a driver's licence. Prisma has basically everything, as we saw on the video, they even sell swimming pool chemicals which was a surprise to me.

[@waahtera]

This particular store is about 2km from the city center, so you can definitely ride your bike to get your shopping done. But most people do drive there. You have to take into account the fact that nobody wants to carry shopping bags in -30 can weather we get sometimes. So it's convenient to get everything under one roof and just drive home.

[@mixlllllll]

"most people do drive there" Well depends where you live. Not in bigger cities.

[@waahtera]

@@mixlllllll I meant just this particular one in Jyväskylä. Most people seem to drive there. Public transport isn't as convinient here than in other cities, in my opinion.

[@mixlllllll]

@@waahtera Ah, got you 🙏

[@kathrynmcewen2583]

Like Cosco in Canada. You have to have a membership. You can buy everything there.

[@rokotterekt]

Prisma is one of my fave stores to get my groceries, you can get pretty much everything there. The shop is huge though, so sometimes i can't be arsed to go there and go to a smaller supermarket, lol. I'd say it's a bit like Tesco.

[@kristiinahonkaheimo2797]

This made me giggle, the gentleman in the video was looking at the more expensive toilet paper packs. :D The ones he was looking are more high end, without the cardboard roll in the middle. There is much more cheaper ones available, but all prices have gone up since pandemic, inflation etc. So it is what it is. We usually do a week worth of shopping in Prisma, but the layout is pretty similar to all bigger supermarket/hypermarkets in Finland. Just never go there when you are hungry, the fresh bakery will take you down otherwise. xD

[@jokutyyppi4226]

I was in tet (work practice) in the same exact store about a year ago

[@belladegraves7018]

If you live in the city you don't need to have a car. I don't and very few of my friends do. But if you live in rural area, car is essential. I shop sometimes in prisma and I use a tram to get home from there. Or a bus.

[@kaataja4196]

half of finnish sweets are made by Fazer (finnish company) their milk-chocolate is hard to describe, its higher than "delicious", tho some candies are also, they do bake their own bread also, check it out

[@_CuddlyBunny_]

Prisma and also Citymarket are bot huge hypermarkets :) both good cos can get sales and also you get bonuses from shopping which is gonna be money once a month :) Lidl is good shop too but I prefer these two, and that touch screen, you get number from it and you wait your turn to go buy from counters ( if that's right word ) , cos sometimes these have huge amount of ppl so it helps to organize things so everyone won't be same time :) ps. I was wondering why that prisma looked familiar :D it's from town i live :D

[@Muovifetis]

the touch screen by the meat section is for a lineup number, for more personal service :)

[@mr.sts.p]

Marabou is a Swedish braind and we have 3 original supermarket chains her in Sweden ICA, COOP ,CITYGROSS.

[@binneystreet]

The video this Bulgarian guy did is pretty scatterbrained. He did not have any plan it seemed and it was just randomly and fast walking around without showing anything really. A tip to any video maker: Go around the store first before film and plan your route. This was possibly the worst supermarket video one has seen.

[@dwaynesview]

I may have to find a better video maybe done by a Finn lol! It was making my head hurt trying to focus on the produce. Even though I appreciate his effort

[@lassesaikkonen501]

@@dwaynesview Just because it's made by a Finn doesn't make it any better. Most people don't think about story boarding their shopping videos.

[@taysfolio]

​@@dwaynesviewdo you ever do livestreams? If yes, I can go to this market and walk it through as slow as you like and stop for prices etc. Normal visit takes me 30-45 minutes depending on how much other stuff I need except just food.

[@jerrimenard3092]

In the USA we have Fred Meyer. It looks just like this. All the same stuff , just English on the packages or Spanish.

[@Armakettu]

Yeah it's owned by S-Group that is local store group one of our big ones.. nothing to do with wallmart. There are many different sized stores and the big ones are like this so hypermarket is apt description.

[@timoteejii]

Prisma is a co-op, 2 512 159 members in Finland.

[@bloodlust_official]

Bro that is the prisma close to our house in finland and its seppälän prisma.

[@vikurkel]

You can take your queue number from the touch screen.

[@shawnboundy3716]

The touch screen is to take a number for your turn with the attendent.

[@_22golden87]

That Xtra version of toilet paper is cheap because every store in finland has their own cheap low quality version of an expensive product. Also K-Supermarket has their own cheap version of most of the products it’s called Pirkka.

[@markkujantunen8298]

Individual Prisma hypermarkets are privately owned. The Prisma chain, however, belongs to the S co-operative owned collectively by the store owners and all loyalty card holders. Your profits are paid out as cashbacks from your purchases. The co-operative is governed by delegates you can vote for in a general election and who in turn hire the operative management of the co-operative. Many other chains belong to the S group including petrol station chains, restaurant chains and even car dealerships. The group handles marketing, branding and logistics. Another similar co-operative is the K group. Citymarkets belong to that co-operative. Most people have both S and K loyalty cards. Very large retail co-operatives are common in the Nordic countries.

[@Zarniwooper]

Fun fact: Prisma's carry some Tesco branded stuff.

[@dwaynesview]

Oh really? That’s interesting, they must have a partnership.

[@karol.1536]

Unfortunately they haven't sold the Tesco products in a couple of years, I'm afraid. The Tesco partnership ended in 2021. Pre-Brexit they did sell them, which was nice. I think recently they've managed to get some Co-op brand stuff, but unfortunately all the Tesco Finest products are gone. And yes, Prisma is similar to Asda, although in my experience (from Asdas and other stores mostly around London), Prisma is of a slighty higher quality. I'd compare Prisma to Tesco Extra in terms of quality, although I think the only Tesco Extra I've visited was the one in Canada Water in London, which might not be the best representation especially of the size. The food prices are difficult to compare with the UK because the prices in Finland include a flat VAT rate of 14%, and in the UK there is no VAT on most food, so even if you do all your food shopping at Waitrose in the UK, it might end up being cheaper than in Finland, just because of the difference in VAT.

[@subniggurath4873]

I miss super cheap onion ring back from Tesco.@@karol.1536

[@Logoht]

PRisma is a hypermarket and a sotre onto it's self you can buy ANYTHING in it, I mean ANYTHING and everything from the groceries and stuff to windshield vipers and computers. Might be able to buy a car too now that I think about it *ponders*

[@msaar1303]

1:55 Touch screen was for taking a your queue number.

[@ArchieArpeggio]

Tupla is one of the favourite chocolate bars of Dave Cad who is English youtuber that lives in Finland. Many others as well, but that came my mind first becouse you´ve watched some of Daves videos. No, we don´t have Aldi, but we do have Lidl. Prisma is the biggest market in Finland (S-group) and basicly everyone who will buy 100€ share gets bonus card from there and every time as you shop there or other S-group market, restaurant, gas station, hotel or what ever, you´ll bet some bonus that is payd straight to your account. They also share some of the wins few time of the year and i think i´ll get back from there something between 120 - 200€ every year. Of course depends how much i buy/spend from the S-group businesses. I think that propably 90% of adults have drivers licence. In bigger cities you can get with public transportation right buy the stores. Like here in Tampere where i live, here is good public transportation and you can basicly get in every single market with buss. One Prisma has also tram stop. But there will be others in the future closer to four other Prisma that we have here. The line just aren´t very long yet. There is also that same (first line) going by other big hyper market that is Citymarket from K-group. Also for those you´ll have buss access as well. But in smaller cities public transportation is more like joke and you do need your own car to shop big markets. And Wallmart does not own propably anything in Finland. Basicly common people owns Prisma and whole S-group (you can get only one hold) and K-group (Kesko) is partly owned by share holders but you can´t buy the shares as easy than from the S-group. Those you´ll have to buy from the stock exchange.

[@dianavaahteramaki]

Everyone almost have a car or many of them in the household...children over age 16 too with mom and dad. The countrysides have desolated a lot so many are living near these supermarkets, because they locate maybe 3 to 6 kilometers from the center. So it is not a problem to visit these during the week I think...

[@Vahlsten]

I don't own a car closest Prisma is like mile and a half away from me, so I usually go there when ever I get a friend to take me there and home but also I usually just shop the big stuff from there, like 32 rolls of toilet paper and 18 rolls of paper towels around 18 - 20€ combined those and Pepsi Max value pack 4x 2 litre of pepsi for 7,80€ so cheap af and that pack is only sold by S-Ryhmä in Finland. Don't really feel like hauling 8 - 16 or occasionally even 24 litres of Pepsi Max by foot for a mile and a half, in my case most of it is obviously uphill too. It's not that I can't do it, I've done it once for the 24 litres, one pack in backbag and one in each hand and that was quite enough gladly it was nice summer's day and I was in no rush.

[@bettyhappschatt3467]

Potatoes are stored in those big boxes to keep them in the dark. Potatoes turn green if they have light. Prisma bosses have been spying on Walmart. In Finland you can purchase a part of the co-operative where you live. At the moment the price is from 20 to 100 euros. It is not profitable to take the money out, but you will get benefits buying food, garments, gas or eating in S restaurants or staying in S -hotels. They have deals with pharmacies, insurance companies etc. I have my investment made 40 years ago.

[@millasinisalo7584]

I was watching this and going, it looks exactly like Prisma Seppälä and then he goes this Prisma is in Jyväskylä 🎉 so now I can watch rest of this in peace 😅

[@veboonetapsr6812]

Prisma is part of finnish S-Group with things like s market basic food market without anything special Sale very small shop with basic foods s bank one of biggest in finland

[@hennahallikainen711]

Prisma is Finnish hypermarket, own by our s-market chain.

[@torpmorp1324]

Citymarket is a bit fancier of the big chains. They’re owned by private owners. Lidl is the cheapest. They all sell good products but a bit different often.

[@Necrotechian]

its owned by The S Group (Finnish: S-ryhmä) it is a Finnish retailing cooperative organisation with its head office in Helsinki. Founded in 1904, it consists of 20 regional cooperatives operating all around Finland in addition to SOK, Suomen Osuuskauppojen Keskuskunta (The Central Finnish Cooperative Society). S Group operates in the markets for groceries, consumer durables, service station, hotel and restaurant services. about 47% of all grocery store transactions in Finland are made in S Group stores and Prisma counts for the second largest proportion of that 47% with a 39% slice of it while the S-market counts for like 49% of that 47%... their biggest competitioners are the K group with a market share of 35% and Lidl with a 10% share... so roughly 92% of Finland's grocery store transactions are made in 3 different groups stores.

[@taijak6822]

That toilet paper pack has alot toilet paper in one roll! 🙂 that's why it is expensive, but there is more paper because there is no cardboard roll inside it.

[@malagargamer5598]

Finns do drivve quite a bit, but usually when the distance is long or to an specific location. We use bikes and public transport more than americans i think.

[@creatives4104]

I am watching the video as Finnish person and noticed it is the Prisma near me, before they mentioned the city it is at :D

[@_22golden87]

I think in finland has the same amount driving than every other country compared to their populity. But in finland if you don’t live near or in big city you need a car to go shopping.

[@avatara82]

Prisma belongs to S-chain its finnish origin and owned by customers... you pay 100e to get a share each adult can own 1 share. For that you get cash back from purchaces plus once a year also share pay out...

[@seinassa]

Brw the touch screens are for getting your number to order the fish or meat you want from the counter

[@phil46Androa]

peisma is a Finnish enterprise e. there are at least 5 big ones in the hesinki area zlone

[@Antony_Oscar]

Lot of people do have cars. I'd say the more up north you go, the more people need cars because the distances are longer and the public transport outside of bigger cities is abysmal. But in the bigger cities you don't really need a car most of the time (I'm an older uni student living in Turku, and I don't have car, and AFAIK only one of my friends has a car).

[@apileppanen5431]

I live 5km away from Prisma in Imatra and we have 3 cars and almost all the households at our street has 2 or 3 cars. Only 2/12 has one car and one house has no resident.

[@thehook1234]

Prisma is NOT owned by wallmart. Prisma is part of S-GROUP and that is owned by customers

[@tahjanjoki2940]

Usually everyone get car license at 18 😄But we have home delivery system also.

[@Mwoof.]

ay that's me in the background 😂

[@sirpakuparinen7309]

Those toilet paper are on the more expensive side. Prisma, Sale and S- market are owned by Keskimaa. We don’t have Walmart. I don’t own car I use bus. The stories have a home delivery service.

[@ellav5387]

Keskimaa exists only in Central Finland. Everything is owned by SOK/S-Group along with the bank.

[@villekaapro8011]

Koko S-ryhmän omistavat sen asiakkaat, joilla on S-etukortti ja/tai S-pankin asiakkuus. S-ryhmän bonus on sama asia kuin osinko osakeomistuksista. Ero on se, että S-ryhmän osakkeita ei voi myydä taikka ostaa pörssissä.

[@moonliteX]

prisma competes with lidl in prices. they are the two cheapest ones. but prisma can have anything at all . like from building materials to ps5:s etc

[@moonliteX]

too bad we don´t have aldi

[@kirsiselei8703]

Car for me is mandatory.nearest shop is 50km(nearest prisma is 75km).

[@samihyleh865]

Would you like to have some candy tasting box from Finland?

[@js0988]

Hold on! Who are you and what have you done with Dwayne???

[@dwaynesview]

LOL! You mean the lack of beard? 😂. I needed to shave it off and sort my skin out. It was getting itchy haha

[@DonJake1000]

Prisma is a hypermarket chain owned by S-ryhmä cooperative. It is owned by its customers. You can buy in your ownership with 100€ deposit and in return you get monthly cashback or "divident" 0,5 - 5 % on your monthly spend money in S-ryhmä owned stores. The chain has own charging and gas stations network named ABC. It started with grocery and hardware stores but now it has car wholesales and even own bank. Prices are reasonable for everyone but only owners get extra cashback. There's not much you can't buy from S-ryhmä stores. You can buy groceries, hardware, electronics, houseware, clothing, cars, car service, gasoline, car charging and even bank loans and insurances from it. It's also reason why it's almost impossible for any competitors to enter in Finland the just won't survive against this colossal cooperative.

[@DonJake1000]

My father worked in one of S-ryhmä hardware stores and he taught me "Son! you just don't go into competitors stores or you lose money!" Now I have bank loan for my apartment from a grocery store!!!😂😂🎉 Only in Finland type of thing. But it's just so freaking convenient!!!

[@susanna8612]

Car is essential if u live outside big cities. Public transportation is good only in bigger cities, othervice u need car.

[@xwillex]

Prisma is owned by S. I have S card you should have one too. You can get S bonus money and at every months 10th day is payday and you get S bonus money for your S card from the things you bought last month. I usually buy gas with my S bonus money.

[@Pajune]

13:30 Yes, a alot of Finns drive, altho I've noticed the new generation isn't so interested in owning a car and they try to make their lives in the cities avoiding car ownership. In fact we have so much cars in this country they are DIRT CHEAP! You can find a decent old car for 1000-2000€ with a valid MOT and winter & summer tires, no problem.