Brooks Brothers Optimizes Omnichannel Capabilities

Brooks Brothers, the oldest American apparel brand dating back to 1818, selected Manhattan Active® Omni in 2018 to optimize its ecommerce fulfillment capabilities. At the time, they were only fulfilling ecommerce orders from a single distribution center at discounted prices as a means to sell out-of-season product. The retailer wanted to be able to leverage available inventory from all of its stores to fulfill ecommerce orders more efficiently and at full price.
Watch as Brooks Brothers Senior Vice President and Chief Information Officer Todd Treonze talks about how Manhattan Active® Omni not only maximized the retailer’s ecommerce fulfillment potential moving forward with a multitude of capabilities, but also helped them stay afloat during the Covid-19 pandemic, when its ecommerce orders skyrocketed from 35% to 100% overnight.