Brunello Cucinelli on Humanistic Capitalism in an Age of AI, VOICES2023 | The Business of Fashion

At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.
Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business.
“I believe in a kind of contemporary way of capitalism. We are a listed company. We do want to make a profit, but a fair profit at that. There should be a balance between profit and giving back,” he explains.
Key Insights:
- Cucinelli’s approach to labour is guided by his working-class upbringing and seeing his father was demeaned and belittled at work. “I saw tears in his eyes and that was my source of inspiration to have a completely different vision of the world,” he says. “I wanted my human beings to be surrounded by pleasant places. I wanted them to make handsome money. And I wanted them to be treated like thinking souls.”
-This philosophy of ‘humanistic capitalism’ also extends to customers. “We need to redress the balance. Shoppers want to know exactly where a specific item has been made, how it's been made, whether creation has harmed it along the process. We need a new social contract with creation,” he explains.
- Mr Cucinelli believes artificial intelligence offers both solutions and challenges. “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us,” he says. However, he adds, when used correctly, “AI will be just a partner for us, and we will rediscover the value of truth and human beings.”
When it comes to planning for the future of his company, Cucinelli hopes his successor will share his humanistic ethos. “I would like my company to still be there for the coming 100, 200 years. And I would like whoever runs it to keep believing in a contemporary capitalism, to make a fair profit while respecting human beings and creation.”
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[@AdamAlq]

Love his energy wow 🤩 and credit to the translator who is by far the best I have ever seen anywhere!

[@leannabad3839]

what a gentleman

[@annarellamancini5485]

Il Lorenzo il magnifico dei nostri giorni 👏👏👏👏👏

[@martinaf9105]

🫶 Our lovely Brunello

[@SalmanovGadzhimurad-pj9qq]

По работе и все

[@brytonkalyi277]

> I believe we are meant to be like Jesus in our hearts and not in our flesh. But be careful of AI, for it knows only things of the flesh such as our fleshly desires and cannot comprehend things of the spirit such as true love and eternal joy that comes from obeying God's Word. Man is a spirit and has a soul but lives in a body which is flesh. When you go to bed it is the flesh that sleeps, but your spirit never sleeps and that is why you have dreams, unless you have died in peace physically. More so, true love that endures and last is a thing of the heart. When I say 'heart', I mean 'spirit'. But fake love, pretentious love, love with expectations, love for classic reasons, love for material reasons and love for selfish reasons those are things of the flesh. In the beginning God said let us make man in our own image, according to our likeness. Take note, God is Spirit and God is Love. As Love He is the source of it. We also know that God is Omnipotent, for He creates out of nothing and He has no beginning and has no end. That means, our love is but a shadow of God's Love. True love looks around to see who is in need of your help, your smile, your possessions, your money, your strength, your quality time. Love forgives and forgets. Love wants for others what it wants for itself. However, true love works in conjunction with other spiritual forces such as patience and faith - in the finished work of our Lord and Savior, Jesus Christ, rather than in what man has done such as science, technology and organizations which won't last forever. To avoid sin and error which leads to the death of your body and your spirit-soul in hell fire (second death), you must make God's Word the standard for your life, not AI. If not, God will let you face AI on your own (with your own strength) and it will cast the truth down to the ground, it will be the cause of so much destruction like never seen before, it will deceive many and take many captive in order to enslave them into worshipping it and abiding in lawlessness. We can only destroy ourselves but with God all things are possible. God knows us better because He is our Creater and He knows our beginning and our end. The prove texts can be found in the book of John 5:31-44, 2 Thessalonians 2:1-12, Daniel 2, Daniel 7-9, Revelation 13-15, Matthew 24-25 and Luke 21. *HOW TO MAKE GOD'S WORD THE STANDARD FOR YOUR LIFE?* You must read your Bible slowly, attentively and repeatedly, having this in mind that Christianity is not a religion but a Love relationship. It is measured by the love you have for God and the love you have for your neighbor. Matthew 5:13 says, "You are the salt of the earth; but if the salt loses its flavor, how shall it be seasoned? It is then good for nothing but to be thrown out and trampled underfoot by men." Our spirits can only be purified while in the body (while on earth) but after death anything unpurified (unclean) cannot enter Heaven Gates. Blessed are the pure in heart, for they shall see God (Matthew 5:8). No one in his right mind can risk or even bare to put anything rotten into his body nor put the rotten thing closer to the those which are not rotten. Sin makes the heart unclean but you can ask God to forgive you, to save your soul, to cleanse you of your sin, to purify your heart by the blood of His Son, our Lord and Savior, Jesus Christ which He shed here on earth because Isaiah 53:5 says, "But He was wounded for our transgressions, He was bruised for our iniquities; the chastisement for our peace was upon Him, and by His stripes we are healed". Meditation in the Word of God is a visit to God because God is in His Word. We know God through His Word because the Word He speaks represent His heart's desires. Meditation is a thing of the heart, not a thing of the mind. Thinking is lower level while meditation is upper level. You think of your problems, your troubles but inorder to meditate, you must let go of your own will, your own desires, your own ways and let the Word you read prevail over thinking process by thinking of it more and more, until the Word gets into your blood and gains supremacy over you. That is when meditation comes - naturally without forcing yourself, turning the Word over and over in your heart. You can be having a conversation with someone while meditating in your heart - saying 'Thank you, Jesus...' over and over in your heart. But it is hard to meditate when you haven't let go of offence and past hurts. Your pain of the past, leave it for God, don't worry yourself, Jesus is alive, you can face tomorrow, He understands what you are passing through today. Begin to meditate on this prayer day and night (in all that you do), "Lord take more of me and give me more of you. Give me more of your holiness, faithfulness, obedience, self-control, purity, humility, love, goodness, kindness, joy, patience, forgiveness, wisdom, understanding, calmness, perseverance... Make me a channel of shinning light where there is darkness, a channel of pardon where there is injury, a channel of love where there is hatred, a channel of humility where there is pride..." The Word of God becomes a part of us by meditation, not by saying words but spirit prayer (prayer from the heart). When the Word becomes a part of you, it will by its very nature influence your conduct and behavior. Your bad habits, you will no longer have the urge to do them. You will think differently, dream differently, act differently and talk differently - if something does not qualify for meditation, it does not qualify for conversation. *THE BATTLE BETWEEN LIGHT AND DARKNESS (GOOD AND EVIL)* Heaven is God's throne and the dwelling place for God's angels and the saints. Hell was meant for the devil (satan) and the fallen angels. Those who torture the souls in hell are demons (unclean spirits). Man's spirit is a free moral agent. You can either yield yourself to God or to the devil because God has given us discretion. If one thinks he possesses only his own spirit, he is lying to himself and he is already in the dark. God is light while the devil is darkness. Light (Holy Spirit) and darkness (evil spirit) cannot stay together in a man's body. God is Love (Love is light) and where there is no love is hell, just as where there is no light is darkness. The one you yield yourself to, you will get his reward. The reward of righteousness to man's spirit is life (abundant life) and the reward of sin to man's spirit is death. Sin and satan are one and the same. Whatever sin can cause, satan also can cause. Sin is what gives the devil dominion or power over man's spirit. When God's Word becomes a part of you, sin power over you is broken, you become the righteousness of God through Christ Jesus. Where Jesus is, you are and when He went (to the Father), you went. In the book of John 8:42-47, Jesus said to them, “If God were your Father, you would love Me, for I proceeded forth and came from God; nor have I come of Myself, but He sent Me. Why do you not understand My speech? Because you are not able to listen to My word. You are of your father the devil, and the desires of your father you want to do. He was a murderer from the beginning, and does not stand in the truth, because there is no truth in him. When he speaks a lie, he speaks from his own resources, for he is a liar and the father of it. Which of you convicts Me of sin? And if I tell the truth, why do you not believe Me? He who is of God hears God’s words; therefore you do not hear, because you are not of God.” My prayer is, "May God bless His Word in the midst of your heart." Glory and honour be to God our Father, our Lord and Savior Jesus Christ and our Helper the Holy Spirit. Watch and pray!... Thank you for your time and may God bless you as you share this message with others.

[@Kayleena]

Brilliant 🤍 I’m so inspired by this man now