Brutally Honest Advice to my Poorer Younger Self

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Watch this for more brutally honest advice kzbin.info/www/bejne/pqWYYYR8a8afbsk

[@_N0_0ne]

Thank you

[@mikecreativision]

The problem is you don't what you don't know.

[@vitaliishebela2748]

The great video, but I watched only 2 min, because it was enough to motivate me to work.

[@stacyrensburgoliver]

1. Create a good product that will sell 2. Don’t put labels on yourself to avoid limitations 3. Put in the work. 4. Don’t listen to others opinions about you. 5. Be in a good environment. I needed to hear this.

[@tubax926]

best thing to take away from this: put in the work above everything. wake up and put in the work. When you can get yourself to do work in leu of anything else, you won't have time to put labels on yourself, nor the time to listen to others opinions about you. You will eventually have a skillset to create a magnificent product, and you will be good enough to find and attract a group of people who will help further your growth and provide you with the right environment.

[@killiancross651]

You missed step 0. - To know if people want the product you are building. It can be an amazing thing that one sees the interest in getting.

[@janegarnham]

Yes excellent advice .

[@matisvanasse5905]

@@killiancross651As long as you solve a problem, remove the pain from someone, your product most likely is gonna have demand.

[@benmountfort]

Literally so much content that you’ll have to pause every minute and actually put into action then come back

[@BananaNationTV]

Every 10 seconds pause for 2 years while implementing

[@tffgroup1757]

Facts 🎉

[@Btj12]

A night routine focusing on optimising sleep benefits you more than a morning routine. If you wake up from optimal sleep you don’t need a morning routine to get you motivated You will wake up ready to go

[@danillazarev6318]

It almost impossible to have optimized sleep, lol.

[@PlayGroundsChannel]

@@danillazarev6318Bryan Johnson disagrees 🤓

[@juliansanchezbiz]

YES!

[@shirlkue]

If someone has insomnia, having a long list of things to do to better sleep hygiene can actually makes it worse! It’s valueable to look at the one or two things that make the most difference and thinking about ut all as little as possible

[@northpaul3276]

​@@shirlkue best thing is 1) check health, what can cause insomnia, fix it 2) if health is ok, go for cbt for anxiety/worry. Im totally cured from insomnia by second method.

[@svenoliver6040]

Alex is beyond amazing. wealth has no shortcuts, do this.

[@svenoliver6040]

Making money is action, keeping money is behavior and Growing money is knowledge.

[@svenoliver6040]

Failure to take good actions on your finance, lncome will remain stable while expenditures rises. The rich acquire fortune cause they seek the aid of finance-pro(s) to achieve their financiaI goaIs

[@svenoliver6040]

I obtained massive growth in my finance by varying into a lot with the aid of my finance-pro. hereby making my financiaI goals a reality.

[@svenoliver6040]

sear ch the name below, lf you care.

[@svenoliver6040]

*Rebecca Martin Watson.*

[@NF12222]

That first one is painfully accurate for me. I became much more productive once I just focused on actually working and not scheduling the perfect day.

[@Freak.Studios]

I use the mantra, "If I'm thinking (pontificating, theorizing, rationalizing, etc. etc.), then I need to start moving"...

[@tubax926]

@@Freak.Studios yup. I only think after I finish work, or after an exercise, and definitely before bedtime. Don't think at any other time, it will just slow you down.

[@apokalipsff2687]

When you're young, it's so easy to fall into the trap of trying to be nice with friends/family that you end up compromising your own development Seeing a guy like Alex talk about things you struggle with so much gives you an incredible amount of confidence to just do you. Ultimately, that's the most important thing in life. It's not even about marketing, sales or money. It's about being the person you really want to become. Imagine the power and peace of being the absolute version of yourself you decided to be, without any regard to labels or expectations God bless you Alex. Know that you have reached the deepest places in this earth - A huge fan from Mozambique, 3rd world country in Africa (PS: hope I get the chance to thank personally someday)

[@rasamr7960]

Alex you are the older brother I always needed but never had, thank you so much for all you are doing. Wish you the best man!

[@Leo-cs3wq]

He's becoming like a father figure at this point for me hahaha

[@Ericvelch]

@@Leo-cs3wqglazing

[@NikaNabakhteveli.]

Haha that's accurate

[@dtheog8537]

Lol, yall believe anything

[@prod.Neptune_]

@@dtheog8537 you just a hater, this man is actually giving genuine advice unlike all the ''gurus'' who are simply trying to sell sum, if you think we stupid and we believe anything cause we believe in what this dude is trying to teach us then i truly feel sorry for you my man...

[@YusefSanei]

I love this point about 'finding your passion' - it is the equivalent of being in the middle of the ocean and telling someone to find land. The only viable option is to swim. Action leads to discovery instead of waiting for some lightbulb moment. I discussed this concept further in one of my recent videos and I think so many people struggle with this.

[@Hope0fHumanity]

Thats a fantastic analogy! I'll be adopting that if you don't mind

[@omarouf1596]

That is so much value man, thank you.

[@akbarpatel01]

I’m saying this as a fellow business man and entrepreneur but mostly as a brother. “I Love you man” ❤ THANK YOU FOR EVERYTHING YOU DO.

[@noelwatson9054]

Nah this was a legitimate. No nonsense approach to life in general. Especially the part about why we care about what others think 🤔🤔. Instantly subscribed.

[@shimondoodkin]

After Leila shared her day routine. I noticed that I don't use time like she does. I know that There are different energy levels of times of the day and so different times have different value. She said that she does work from 3 or 4 am as she wakes up and watchs KZbin at 20:00, when she gets tiered. So i took from it the idea. Before that on few occasions i had that I woke up at about 4:00 a.m and I did then my best effective work. But usually when I woke up too early i used to go I back to sleep. So Recently I decided to use it and if i wake up at about 3 or 4 a.m as I wake up naturaly and do the most important thing, And not watching KZbin at morning. Rather do it at evening. It works for me. It is better time allocation.

[@neilosbeverly7462]

He spits out so much 'success truths' I like to slow down the video to 75% and even 50% to soak it in real good. He throws out well thought out principles of living for all types of areas . . . like candy. Bro's a philosopher that's obviously experimented with his own school of thought by doing. However good he is at busness success he's equally good at speaking clear terse statements.

[@AlanChambersRealEstate]

There are so many great creators on KZbin but Alex is the only 1 I can think of whose content I would pay for! Pure gold every time.

[@AlanChambersRealEstate]

@@RealAlexHormozi. Absolutely

[@sirmrmanlord1549]

Man, the use of eye contact towards the camera and away from the camera to convey and emphasize key points is amazing to watch. You present in video as if you present to a crowed. This is one of the reasons I find your videos so entertaining.

[@CarolWain]

Thank you for your brutal honesty. I have one comment... I didn't buy your first book, then your second book. One of your affiliates sent me your launch link (I'd never heard about you). I then bought your 2nd book, had to cancel the order due to taking our own steps toward owning the life we want (we're grandparents now), and then bought both books through Amazon because they could deliver them the next day. I lugged those "damn" books with me for 6 months and gawd-knows how many miles before I sent them "home," along with half my clothes and a shit load of other things that I really didn't want to lug across the world with me. We're in Chile ATM, leaving for Patagonia on Wednesday, and I will still watch your videos, so please keep them coming. I'm 99% of the way to finishing my book - stuck on the damn citations, which bore me to tears - but interestingly, we share many of the same ideas for non-conformity, business and marketing. When I get back to Canada after a few more stops to live life on our terms, I'll dive into them (by then, my book better be on Amazon!)

[@taylanulukr9081]

Morning routines can be a powerful tool for achieving your goals if they are built correctly. However, if you spend three hours grounding yourself, writing in your gratitude journal, and listing your to-dos without realizing that something is wrong, then you’re the problem, not the concept of a morning routine.

[@davidisayode38]

That's why he says he's not against doing things, not just doing them for doing sake

[@ocgmail42]

I still haven't tuned in to a "bad" or uninformative Alex Hormozi video. Alex, thank you for all that you do and for your generosity of making this type of information free information. You're heaven sent

[@TheOGDesigner]

Bro this is better than going to business school

[@simplycomplex7300]

Who else is saving this and going to watch it multiple times? 😂

[@Peaked_in]

Literally saved the first one😂

[@flyingguitarist7026]

Took notes

[@tikroute]

Every other videos too

[@ankitkashyap272]

No one is that stupid to come back not learning in one time

[@simplycomplex7300]

@@ankitkashyap272 nice

[@kylebrantley8556]

I just have to talk you how much I appreciate your content! It’s changed my life.

[@MikeTFresh]

@15:15 Wow. This hits it out of the park. Knowing how to work through the emotions and then using them.

[@rheagalsim7497]

I appreciated how you at least empathize that changing your career from a cushy corporate job to something that is unbelievably low paying but still towards your life goals, is a lot to ask but it is worth it.

[@RobertHollis]

Outstanding video! Thank you for going straight to the point! You Rock!

[@user-pv5ze9gk8j]

There are many financial coaches who excel in their profession, but for the time being, I employ John Grayson White because I adore his methods.>>

[@user-pv5ze9gk8j]

he's mostly on Telegrams, using the user-names

[@user-pv5ze9gk8j]

John grayson 257★★★★★

[@rosenderstepper]

the value that you're giving away for free is crazy! I'm just 18 and you teached me so much already

[@ZenFurin0]

There's so much value inside these videos, I need to constantly go back 10-15secounds just to truly comprehend what Alex is saying. Alex, if you read this, you are changing my life. I am so grateful to be 19 years old and have someone like you to learn from.

[@leadgenjay]

Great insights on leveraging acquisitions for growth! PRO tip; For new entrepreneurs watching, remember that when you're ready to scale, focus on optimizing your email sequences for lead gen. Personalization and value-driven content can significantly increase your conversion rates from cold outreach.

[@AshleyPaquin1]

One of the better motivational videos that’s not loaded with a bunch of BS pop spirituality. New sub for that reason

[@user-ky7gc2ft6d]

After watching that I hesitate to start off any comment with the words “Alex you are”… But…lol Alex, you are probably one of the more articulate human beings that I have ever heard and I very much appreciate that about you!! …do your thing my guy! Do yo thang…

[@riandoris]

Absolutely agreed on the morning routine point Alex - wake up and get straight into flow instead!

[@bestversionfitnesshoops3560]

brooooooooooooo the first two notes sooo fucking spot on. i did exactly that. i began focusing on the schedule instead of what made me rich in the first place, which was making the money!!! NOT THE GOT DAMN SCHEDULE

[@lucylle3132]

Appreciate you taking the time to say all this! It really helps me!

[@NadaSurferTube]

thanks for the reupload! This one is incredible I'm watching it again to finish my writer downers, haha 👍

[@SUPERABRASIVES]

At 48 years old I really needed to hear this because I was giving up on my dreams because I felt too old and too far behind that I was too late to try. Bull shit. Thanks 🙏

[@FragranceCraft]

48. Too old? I m 61 and just started a business. 😅

[@mycrazylife408]

@@FragranceCraftI wish you much success!

[@hiperego]

Perfect time to try something new. Better choose something you have close to 0 knowledge and do it. You will feel once more the energy of a youth

[@victorblock3421]

I didn't get started until my 40's. 30 years ago I cut my cable tv. When that wasn't enough I threw it out. Today I have a TV I bought several years ago just to have when I have a women over. Need HD signal without cable so I bought someone's old HD TV. Right now I can see it on my floor in a corner. Last time I used it was about 3 years ago when she wanted to watch NYE festivities. The point: Focus Focus Focus and you wont miss any of that crap. I'm over 60 now and more lazy and that's not good for me. I have enough money but my happiness is from a full day of work. It's 9:30 and still in bed so I'm gonna get my a** out of bed now. bye.

[@FragranceCraft]

@@hiperego so true !!! 😃

[@sl554]

Been watching Alex for a while, read both the books, have told all of my friends to also read them - so I agree that there’s power in compounding. But Alex does not mention that his stuff is growing so fast because he has been making more and more content and reaching more people. It’s not just that “100 people told 20 people each,” it’s also that he grew from 200k subs to nearly 2 million.

[@rainacherienne1010]

I was here since 60k subs and was so surprised why doesn’t he have more. Then headcount increased rapidly almost overnight (in like few weeks/months).

[@JoshuaGill]

He has made that content and told us in 3 different videos.

[@JACKNASTY_]

He actually does that in his book and in a bunch of videos

[@JoshuaGill]

@@JACKNASTY_ right, I forgot about him mentioning it in his book too

[@shaec3405]

But THE THATS WHY... and How.

[@alexhilbert2561]

Gold in form of content! Thanks Alex!❤

[@Shineonfriends]

Refreshing that someone successful will talk about a bad childhood. Change the trajectory, change your life despite the hardships ❤

[@Serenaeatss]

These are my favourite videos to watch!! i hope it becomes a regular series

[@turbotv7113]

In my 50’s. Starting now. Successfully homeschooled my kids first. Great work, Alex and Leila.

[@heshamelkady2000]

You are changing people's life to much better, keep going, this is the best thing you do in your life to influence people to get better and help them determine their flaws and misconceptions. Thank you very much for enlightening us 🙏

[@strictlymoe]

Saw this uploaded a couple of days ago, but didn't get a chance to watch it through... Glad you reuploaded, Thanks!

[@KidsReadingCorner207]

Thank you

[@LisaDuOfficial]

This information is truly priceless! So valuable to people of all ages and exactly what I needed today. 🌟

[@lexicoepico]

Gracias!

[@mboriginale]

Alex is so right about childhood. Literally born to a entrepreneurial parent who invested in my education. Worked in her small business. Still had to find my own way.

[@christiaanbotelho5755]

Thank you. You always provide so much value. It’s a privilege just listening to you talk.

[@AbuChanChannel]

This video should not be free lol... its better than those expensive useless courses ....Pure value as usual...thanks

[@rethabilenxumalo9742]

😂😂😂stop it 🤣

[@Jinjam689]

It's true... I lost my way.. laterally I've just focused on work and everything else started to fall into place again. I'm a landscape architect so my work is only mentally draining. When I get home I lift the heavy stones eat then lounge on the couch and watch some stuff. Eat healthy wake up at the same time everyday (doesn't matter what time) work so you feel you have a purpose and move towards your career goals. As long as you have a healthy balance and no guilt lifestyle you're way more likely to be happy and move towards your goals. I'm 38.

[@TheHottestSummerDays]

This is one of the biggest things I’ve paid attention in the whole self development. The difference between what people say and what they did.

[@dwn3258]

Agreed on the first point. I do not do it personally, but if someone jumps into an ice bath right after they wake up and they can TRULY get more done in their work that morning I am all for it for that person. For example, if they wake up and feel extremely tired (fix your sleep) and the first 20 minutes of their work sucks, BUT if they jump into a cold tub for 30 seconds and dry off (total less than 5 minutes), They sit down and their work is INSTANTLY better. Boom you just added 15 minutes of SOLID work. Again, I do not experience this with cold plunges, etc. But I can see how in a situation it would work.

[@AbbyRoberge]

Wow. I’m saving this video to re watch every time I feel I am getting off track

[@MorganaM.]

You are the most baddest lumberjack out there! Thank you for all the advice

[@cloynelson2974]

If you work more - more work gets done. And now I have a video to back me up when I'm trying to convince people in it. Amazing. Thank you!

[@owlNolan]

Thank you Alex

[@saadwatson8992]

Man your books and videos have changed my life

[@julietbartolozzi5918]

this man is literally changing my perspective on things. I'm 22 and I'm learning so much. thank you!!!!!!!!!!

[@Artem-jm9xd]

So inspirational. Brand and Product duhh. Thanks man!! Im stuck with sales & marketing. I want to learn it

[@halo231halo]

God, everything that this guy says is like hearing my thoughts out loud!

[@andrewacefraser]

Thanks for all the great lessons Alex!

[@mikevanbrill3]

You know what else is priceless.. the information in this video🔥🔥 Thanks Alex!

[@howtoactuallyinvest]

Spot on advice

[@MasterBrain182]

Astonishing content Alex 🔥 Thank you to share your journey with us. 💯 God bless you Man, you deserve it.

[@JamalMcWhorter]

Now my morning routine is fucked 🤦🏾‍♂️ Either way, Alex you’re awesome man. Thanks for dropping so much game 💯

[@GorzaanFan]

The funniest part was Alex explaining not being hotheaded, while you can see him getting visibly triggered by just thinking about it 😂😂😂

[@vidkolosa]

😂😂😂😂

[@Asura6969]

For me, a point in my life where I was labelled as something e.g. a hothead in an environment where it was perpetuated at a consistent rate e.g. your parents, family and old friends whom you spent most of your early years with makes me relive those emotions. In my work environment and in my personal life I have never been labelled as a hothead however when I visit my family and old friends those cyclic loops of emotion are brought up again and show up in conversation. This is a guess idk if that's Alex's actual situation, being short tempered or a hothead isn't really a character trait unless you have something like bipolar its a combination of multiple different factors/influences. He may seem 'short tempered' just thinking about his past and some would say he is but I'm pretty sure anyone would be pissed of by not being able to outgrow something socially in your old circles that you have personally completely triumphed over. I like writing about this stuff even though it might not be important to type this out sometimes it give me new perspectives.

[@Asura6969]

It was funny and did come of as slightly hypercritical but I think it's a definitions game at the end of the day, which is why labels are shit. You might temporarily be what someone says you are but people change, not just over long periods of time but they're more complex than a label. Which I think is a pretty great reason to throw labels in a dumpster and light em up.

[@aireisorentertainment3143]

9:25 Education value 11:14-14:26 Marketing & Sales vs Brand & Product

[@bloodyknuckles9181]

I used to watch these video's instead of working but now i Listen to them while I'm working

[@grisselhair]

Oooh i just spent two years working on the product and it’s good 😊 I’ve been in the industry 10 years now and have put the hours of learning in!

[@eyeseewho77]

Alex that was amazing. As always you deliver the best of the best.

[@FernandoFromOrlando]

Thanks for sharing, Alex 🙏🏽

[@lazlodephlap2233]

I love your logic

[@VictorValleMineiro]

Alex, dude, thanks. Those are the talks we need in this generation

[@adrianbalmes5704]

grinding didnt make it work for me but broh advice motivates to try again to focus. being average sucks, work and get above the median is that simple.

[@AdrianPuiu]

I’m sooooo happy this video is back. I checked every day to see if is back. 🎉

[@salesprosteve]

"Taught you all the ways of a Jedi" - the Maul hormozi clip haha attention to detail locked in!!

[@JPax3]

So RAW 💯

[@mannsaalii]

Alex with the Valuable content again 💪🏽

[@imdee9024]

Hallelujiah!! I thought I wasn't cut out to be an entrepreneur because I wasn't dipping in icy water, writing my feelings in my journal and not getting enough sleep! I was wondering how on earth others find the time to grind and have solid routines when I'm out here drowning at the back of the ship. Thank you for this.

[@imdee9024]

do people still fall for this? @UCV3IIESaEnTU8Ut_lZx2rpw

[@ArtsIntrinsikh]

Though I'm usually very critical when it comes to these sort of videos, Alex smashed it with this and I've learnt so many valuable skills! Thanks so much man Ill be watching more of your content.

[@momeselhy2174]

Thanks for the advice man , appreciate it ❤

[@mohamadazian9365]

I ❤ this. This is a video i would ask my younger self to watch again and again

[@baeconater8]

I love listening to him, always get a little nugget of gold ♥️ His wife is brilliant too.

[@jessenorthcutt9926]

. . . Simply, CLEAR entrepreneurial 'common sense' observation & advice ( without-any-of-the-bs ) . . .

[@OneFootForton]

Thanks again Alex

[@Anduardus]

I feel like morning routines that make sense are reading stuff you care about/is important meditation (with reflection and gratitude maybe), drinking enough water andworking out but not more than this

[@rethabilenxumalo9742]

This is why we love Alex 🔥🔥🔥👏🏽 loved this!

[@Thehonestteacher1980]

Dear Alex (and team), SO inspired… I’m 43. I’m a headteacher in England. I have ZERO experience in your world but learn fast. I want to work for you. All I can offer is someone who will give you 100% effort. I know I’ve started 23 years too late but as your video encourages: we’re all gonna die, so why not try… Have a great day. Thanks again for great video which I know will change my life. THT 🤞

[@DanielWieser]

The amount of times I have heard something like „You work for me for less pay so you learn more so you can earn more later.“ just to justify exploitation is astonishing…

[@RCBOSS1969]

Thank you!

[@sniperjordan8216]

Oh man some of these edits cracked me up hard lmfao the little Alex Jedi and the gta wasted sign lmfaooooooo

[@precisionsoundworksstudio]

I love the comment on the morning routine. I had the realization recently when I got up early in the morning and started one of the morning routine methods. It occurred to me, “why am I doing this activity has nothing to do with the actual work that I need to get done?” Then I just started doing the work and let go of the morning routine shenanigans.

[@siphelelem.buthelezi6477]

Great content🙏🏽

[@kennedyamosjr]

Thanks Alex!

[@something992]

Top notch advice

[@MikeBarron1]

Real talk! Honest advice for those chasing more money and growth in business and self. Let's level up together! 💪💰

[@FrancescoIannottaYT]

Thank you for this content. It makes us learn to think critically and makes the world a better place.

[@jackiek4159]

Alex is the gift that keeps on giving! Thank you for your wisdom sir! 💕✨

[@yousufaley]

Hello, I would like to ask you I'm searching for a person who can help me to start a POD business with Amazon, are you interested?

[@johnferguson6202]

I'm continuing to be impressed by this guy. Sound advice and new ways to look at everything.

[@empire0787]

U speak my mind man