Brutally Honest Review of Emma Chamberlain's Clothing Line- High Key

[@soph4050]

The fact that you’re brutally honest while still remaining respectful of her as a creator is something a lot of people could learn to do! Wonderful video!

[@marissaderespinis616]

May Loves Musicals .

[@emmaisweird2731]

i, 10

[@skylahenry8552]

The problem with the price is that she herself is always talking about how shirts are too expensive, one time saying something along the lines of "20 dollars is too much for a shirt I'm not gonna buy that"

[@chloemccraw1011]

Thank you Dr. Phil for your wise words

[@wildplantics]

Dr. Phil a lot of shirts, especially crop tops and skimpy tanks, aren't really worth $20, most of the time at least lol

[@SofaLoveseat]

And she made a video and her boyfriend wore a top that looked like the one she’s selling and she said she would never buy it bc she didn’t like the style 🤦‍♀️🤦‍♀️

[@chrysanthemum3797]

Not an Emma fan or anything, but maybe she wasn’t exposed to the business world/fashion industry at that time? I don’t have much problem as its ethically-made (if that is true).

[@aliciawaters1223]

Thank you Dr Phil. Always so helpful

[@annal8681]

the tank tops were 40$ and the scrunchies 20$ before the prices got changed because of the backlash

[@leenaopinions1782]

anna lena omg rlly !?!

[@annal8681]

@@leenaopinions1782 yea

[@lelesophie]

maryssa i think they were even 25$

[@racheln2438]

it was $20 for a pack of three. i don’t know that she ever went in and changed the prices

[@Nimikyu]

yee thats what I thought

[@minahnazir6770]

Having an only size small fashion line is like a makeup company that only has three different shades.

[@sillygoose5219]

Only for not fat people

[@destinynashay8158]

goose lmao girl ppl who wear mediums and larges cant even wear that shit, hush.

[@flippylovez2028]

silly goose just cause you don’t wear a small doesn’t mean you’re fat 🤦🏼‍♀️. I wear a small or medium but I’m not flat like Emma...there’s a difference

[@7ringshoe789]

Yeah

[@hajadabo5330]

silly goose but extra smalls, and mediums, and sometimes even larges are not fat

[@ImperiaGin]

She basically made clothing just for her lol

[@kemaramcbride]

Adam Craig I’m not fat and I wear a medium lol she just didn’t make clothes for normal sized people

[@seraph7023]

Adam Craig normal people don’t all wear a size small

[@utsux3]

@@kemaramcbride Ok and I'm not anorexic but I have to shop in the juniors?? Half the women I know have my stature. Normal sized people can be small, too.

[@rachelmeadors3735]

A. Leigh what does having an eating disorder have to do with wearing juniors clothes? I wear juniors clothes and I’m a size medium to large, which most women I know are size medium. Very few, I know, feel comfortable in smalls. I have friends who probably should wear smalls but still wear mediums or larges. What’s your point? I’m confused

[@utsux3]

@@rachelmeadors3735 The fact that this person thinks a size S is not "normal sized" because, their words, they're not fat but they wear a medium. When I say juniors I mean petites, too, I don't fit into small of standard cuts cuz they're too big for me and half the women I know have the same problem when shopping so.. "normal" is relative to your worldview.

[@suziemusembwa]

This was a proper review. It wasn't to shade, and it wasn't to glorify. It was objective and based on what you thought firsthand. You made it professional and didn't make it hate in any way. I admire that

[@edmurrow3039]

@Suzie's style I agree, well said.

[@lynseymuk187]

I came for the tea but subbed for the body positivity......

[@SierraMerrill1]

Check again.

[@itsyogirlannika5778]

Sierra Merrill screw off 🖕🏿

[@getnoob3946]

@@SierraMerrill1 i smell a bitch

[@natalie-ew1no]

Positivit *tea*

[@oddeyes9413]

Does anyone else think that eye roll up tongue stick out thing in the thumbnail is just cringy? Why do girls think that's cute? *Asking as a fellow girl*

[@w.ww337]

i never saw emma wearing her own clothing line and that says a lot

[@neichelburgos9244]

I’m not gonna lie , that shirt don’t look bad on you sis . But agreed having only a size small is problematic.

[@taytortot6951]

It looked cute on her 😊💕

[@scrubscrub5875]

Larry5ever i agree she looked great in it, but I don’t think its a problem that it is only size small, u have to remember she is only 17, so don’t hate

[@neichelburgos9244]

Peaches are peaches Mk i think because she’s 17 is another reason that it’s problematic. Her audience is young and i doubt all of them are a size small, so what message is that sending the girls on the bigger side ? I’m not hating I’m just stating my opinion

[@future2228]

Larry5ever look, I’m not a fan of hers but there are so many websites that ONLY sells plus sizes. So what’s the matter with selling petite? I don’t find it a problem, as long as its marketed correctly. I’m a petite girl but I don’t find the clothes cute enough to buy and wear.

[@scrubscrub5875]

Larry5ever there are so many websites that have only plus size! What about us petite girls! Why can’t we also have websites just for us. Now, u are in the wrong.

[@silver9883]

A size small only fashion line is like a makeup company only having 3 shades for a foundation EDIT: thank you guys for 11,000 likes!!! Love you Sierra SECOND EDIT: idk why people in the comments are flipping out over not being able to control their weight. I have ALWAYS struggled with my weight and had problems finding clothes when I was really small and now have trouble finding clothes that fit me! I didn’t make this comment to offended anyone and didn’t think this many people would see it. Thank you to every making positive comments but to those being rude, I love Emma chamberlain she’s literally my favorite KZbinr and I’m not shaming her or the line but MAYBE it should have been all sizes from XXS-XXL or larger.

[@rebeccacella922]

Peyton Kate preach!

[@TheDmcran]

SO TRUE!!! Beauty companies get bashed for not being inclusive. How is this any diff?

[@mondekmk]

But there are clothing lines for only plus sizes.....

[@memeking6963]

@@mondekmk Yes, but not only a size 14. Those lines can go from a 12 to a 26. They are at least inclusive... Emma's line is ridiculous in my opinion

[@annav6037]

malaysiakim but there also are many clothing lines that don’t include plus size

[@Iced.ChaTea]

I bought that red tank at h & m for like two dollars.

[@tuvikun6748]

Hm? Their quality is shit. Id never buy from them. Their price is good but their quality isn't there. Spend more money on more quality clothing

[@nekoikea]

@@tuvikun6748 i like h&m their great

[@tuvikun6748]

@@nekoikea for the environment? For their poor employees that has to work in the worst conditions and get a shit salary? I don't think so. Their clothing don't last long anyway to spend money on their items is foolish

[@nekoikea]

@@tuvikun6748 im still going i like h&m come at me karen

[@corrinscorn102]

@@nekoikea H&M is great here in Germany, probably one of the most popular clothing stores.

[@eilishsmith2789]

Sierra: my audience is 20-30 Me: I'm 12...

[@siennasavoie]

Eilish Smith same

[@graciemartin1711]

Eilish Smith Well majority of her audience is older.

[@samehgharieb24]

Same

[@eilishsmith2789]

@@graciemartin1711 I know it's just personally I'm not even close to that age

[@blvvdy.kisses]

Same

[@gigik2820]

I’m so happy there are some real reviews about it. You didn’t base the review on her content, and you weren’t very biased. Thank you!

[@NeciaNavine]

What up Greg #trulygreg

[@idontknowhowbutpanicatthep1525]

Hi Greg 👋

[@elizabethdesruisseau7826]

Love your profile + name

[@BlxxdMoon]

Lol no she wasn't honest. Emmas brand is bullshit

[@sabrinastars1284]

Ayy another Greg!!

[@semiyaupma]

Hands down best review I have ever watched. Mature, professional and to the point.

[@yehetkai336]

The Nerd Procrastinator TEENNNNNNN

[@weeklypositivitea9220]

The Nerd Procrastinator Agee with you 💯

[@MoominJeno]

The Nerd Procrastinator ten/ten

[@caqin4243]

teNnNNn

[@Melodybloom_]

taeyong's teddy bear jelly nctzennnnnnn

[@seanocansey2956]

Can't believe the scrunchy only comes in size small.....😒 😂

[@valeya]

Sean Ocansey 😂😂

[@sara-hb8mo]

Sean Ocansey it’s written one size

[@mallorybutler9840]

Lol

[@sara-hb8mo]

Mallory Ann 😂😂😂

[@coilencoilen8784]

*thicc hair* thin hair

[@aazarie1610]

Emma Chamberlain's audience are the girls who bullied you in middle school. 😂

[@starlinguk]

They're also the ones who downvoted this video.

[@Whateverrrr96]

HAHAHAHA

[@msbbdarling1328]

A Azarie lol omg right?!

[@Grace-xf6sp]

Ha Ha! So true!

[@kiara_nights8857]

@@givemeattention4163 wth

[@in_99]

This video kept getting recommended to me and I kept scrolling past it, but I’m glad I decided to watch it. You threw me for a loop when you said that there was nothing wrong with marketing towards petite girls because most of the time it’s hard for really small people like me to find clothes that fit and instead of getting angry about a clothing line that won’t fit everyone you said it was ok. I agree that it should have been marketed towards petite, and I’m glad you didn’t hate on small or naturally skinny people like I thought when I saw the thumb nail. You’re so kind

[@jasminemiller4340]

Couldn't have said it better myself👌👌

[@tessie6892]

YES

[@clanaz9368]

Ivy Nickles I too got that struggle as I rarely find clothes that fit my small figure

[@Dave-mh3oi]

It's super easy to find small clothes. Literally look everywhere its everywhere.

[@in_99]

kat tari The small clothes that fit me are found in the kids section. Just because the tag says small doesn’t mean it fits. I still have to roll up the size zero jeans because they’re too long but I can’t buy from the younger section because they don’t fit my post puberty frame. Besides most of the time the smaller sizes are nowhere to be found because people like buying their clothes in smaller sizes to make them tighter. My 5’8” friend and I are supposedly like 1 or 2 sizes apart even though she’s 7” taller than me. Bodies come in all different shapes and sizes. Clothes shopping is difficult for all kinds of people.

[@Val-fp6fz]

I'm honestly happy that you said *both* positive and negatives and giving a pretty fair rating and such.

[@emaradanovic6669]

Yeahh

[@ashlynreinig1980]

Ashlyn me too

[@chelseasouras]

I really love how you aren’t hating on smaller sized ladies and are all for everyone having their bodies loved!!❤️❤️

[@anonymoususer5487]

Ikr!!

[@Dee_Dee794]

Yass, I love her personality

[@dominicumber6625]

Highkey : select a size Highkey : size s only Me : what do you even mean

[@naomid.3895]

Very polite and constructive.

[@reagenfrantz9720]

this is the first video of yours i’ve watched but i just wanted to say you are super kind and very well spoken!!! you were brutally honest while still being perfectly nice and respectful and that’s awesome!!! keep making this great content

[@britann9539]

High-key agree! 🙂👌🏻

[@liz2256]

Yeah. I love that about her

[@thehollyannrose]

I love the red crop top. It looks really good on you. I wanted to buy one, but I don't feel comfy buying blurred clothes xD especially when it's kind of expensive.

[@HLB313]

Hoeyann yeah I don’t get the blurring. It’s just arrogant. I can see how it’s funny as a related joke but not when you’re taking people’s money for the items.

[@mollypowell548]

what does blurred mean?

[@jessi3434]

Molly Powell 🤦‍♀️

[@elise_xo]

Molly Powell Emma literally blurred the pictures of the clothes on the website so people couldn’t see what they were buying.

[@Rtytanicj]

Elise Sibley why did she blur them??? I think that’s a bigger problem!

[@valeriarivas5606]

Wow that's funny how Emma is selling a crop top with those kind of straps for her merch when she litrally said in the "Buying Eachothers Outfit" video that she didnt like those kinds of straps

[@d.lynncarmichael9240]

Emma contradicts herself a lot, but doesn't seem to be aware of it -- too focused on trying to be cool.

[@gm-xc5hl]

Lynn Cee no❤️

[@user-qn8lh7ej9g]

@@gm-xc5hl yesnt

[@triciamoon6312]

personally, 56 for a denim jacket and 28 for a tanktop is insanity to me lol

[@BisexualBeauty]

Payin for the brand name not the item really

[@sarahfeechan2464]

Tricia it’s merch, merch is always horrendously overpriced

[@meliniguez6126]

meee too 😭😭

[@emilymichxlle]

Considering that I just got a tank for less than 3 bucks at target and it’s so nice

[@bronwynmahoney2215]

Live in Australia and that’s normal pricing...

[@user-cc6bn9ij7w]

I came for the tea but subbed for the body positivity...

[@crystalbahena7813]

Girl yes! Lol

[@ggcntrl]

@A Same, a, same

[@noemigarcia7275]

me too!

[@erin-ii5gw]

body positivi☕️

[@miac3486]

Omg yeeeee like why?!?!?!?!?

[@josiemoravek4921]

impressed that you were able to advertise your own line without letting it take over the entire video! share this ability with all of youtube

[@NeRe-zq5hf]

Everybody: im 13 Me: 31 with a 8 month old kid.. Glad im young at heart. 💓;D

[@cxrtney]

Ne. Re 31 with a 7 month old here :)!

[@lukaseldenrust2637]

My mom is 35 with and almost 8 month old baby (and a 8 and 15 almost 16 year old)

[@leeg7625]

34 with 4 kids. Here

[@dollsNcats]

Same Just turned 31 lol and I have a 3 year old 😂

[@milktea_mochi]

I cant relate because I'm only 15, but I'm glad even people older than I can find a youtuber that makes them feel good about themselves!😊

[@raccoonpriests]

My issue with only carrying one size is that even if she is not /intentionally/ making a statement it implies that she only wants small people wearing her clothes. It's the Brandy Melville, VS, and A&F problem.

[@Evelynnnn1nanaaaa]

@@emilygiuliani8005 thinner people have had it easier (shopping wise) their whole life. It's very hard being plus sized and only having 2 or 3 stores that you can shop in. Literally no one was complaining, she just said that Emma is making the same statement as other companies who are not inclusive.

[@Evelynnnn1nanaaaa]

@@emilygiuliani8005 Girl, I'm plus sized and petite I know your struggle.

[@KatieGrady1997]

This exactly

[@morganstaff5761]

@@Evelynnnn1nanaaaa It doesn't make any sense to only have one size, but smaller people definitely do not have an easier time finding clothes. I'm an xs, s and it's impossible to find clothes even at vs and American eagle. People just assume if you're small you have it so much easier but it isn't. I get told constantly to eat more and gain wait, when I'm healthy. It is not easier in any aspect at all

[@megangrock]

Ever since I was in middle school A&F was and is the only store that fits me best. I think people on both ends have a harder time finding clothes that fit just right.

[@fridatovar1717]

Thanks for being body positive,I needed it today.

[@katielafontana7097]

You are Beautiful

[@ellarose2489]

From your profile picture your gorgeous...

[@samuraicop3856]

Lose some weight ... be happy

[@BlueEyesWhiteCinnamonRoll]

Idk how you can wear 2 sizes down and post it on a KZbin video. I can’t even walk out of the change room when a shirt doesn’t fit me lmaoooo

[@vilttu64]

@@elena.deinhammer xd

[@JoodSomething]

So insecure..

[@misstokyo1994]

we get that you have issues lol. no need to drag down anybody else 🙄

[@angelh3771]

That's sad...I hope you get to feeling better about yourself soon n learn to live yourself. We all deserve that

[@emamashah7484]

Fr😭

[@llordvoldemort6514]

She is so pretty and confident and nice. I'm new to this channel but I can already tell this is quality content

[@katiepage8049]

Because of who Emma is, I do not find it okay to release a small only line of clothing. She has a large following which has a large variety of body sizes. Her doing thing is seems more like she is alienating parts of her following. But that’s just my opinion.

[@ok-lm9ns]

Katie Page it’s stupid from a business standpoint lmao. If she had more sizes more people could buy the products hence more money.

[@coco-de5vj]

But when people release clothing lines for plus sizes, it’s okay?? Double standards much? You do realise girls who are really skinny get shamed too? Not just plus sized people.

[@LEVRES.]

FangirlWifi skinny girls literally can fit into anything and if it's slightly bigger than usual it's considered cute. all clothes are marketed towards skinny thots and that's the tea 🗿🗿🗿🗿🗿

[@dreamchord4544]

Lèvres skinny girls can’t just run around in baggy ass clothes lol it looks like a potato sack unless it’s *intentionally* a baggy piece made for their size.

[@coco-de5vj]

Lèvres I’m on the bigger side and I think its so dumb that people don’t think skinny people don’t also go through struggles. Nothing is wrong with a small sized clothing line. There are other plus sized clothing lines if you want to buy clothes, but that’s just my opinion.

[@morganmm5068]

Well the thing is...even girls who identify as petite aren’t necessarily a size small. Even well-known petite clothing brands have a range of sizes.

[@AdorableJuno22]

true in usually a petite XL because my torso is smaller

[@sigridlindhjetland3053]

I think she look’ed really good in the crop top.. she was also really honest.. LOVE!! Edit: omg thanks for all the likes!!

[@Penelope_314]

“Petite” means something completely different then size small...

[@haniap8939]

and "then" means something completely different than "than"..

[@ie_dori]

Hania P oh shoot😂😂

[@gaellecantave9050]

Penelope Gregory yea ur does I’m petit but I’m in no way skinny

[@jessicadiaz5011]

100 % agree. I’m small but in no way petite.

[@fire.lilium6152]

Petite is small in french smh

[@randomaccount720]

I have a red velvet scunchy , bought it from Walmart for $2, Christmas edition. Let me tell you it is the best scrunchy I have ever Owned.

[@IsaacMikayla]

Okay, I need that in my life now lol. every scrunchy I buy is either way too loose or way too tight!

[@randomaccount720]

Isaac & Mikayla yup ! I got this one from Walmart and it’s perfect! Found it by the makeup/skin products isle. It’s my favorite 😊 I got red because Christmas time lol

[@rytotheb2657]

Linsi Lorenzo there’s a place called Romwe, it’s an online store. I got a pack of velvet scrunches for 99 cents and there amazing quality and there such beautiful colors too

[@randomaccount720]

RyTo TheB nice! Thanks for letting me know, I’ll have to check that out :)

[@laviroxs]

@@rytotheb2657 romwe is a fast fashion brand and they use child labor and other unethical stuff and thats the only reason theyre so cheap, try thrifting if you want ethical cheap stuff

[@abbynunley9908]

alright so this is the first video I’ve ever watched of yours and honestly.. we stan a queen, that’s all I have to say

[@sav-]

The scrunchie used to be LITERALLY $25.

[@theresa-rr5dc]

Savannah Tatianna it was a 3 pack for 25 stop spreading incorrect information

[@dxggieaesthetic1054]

theresamariee I think you are right, a 3 pack would be $25👍🏻👍🏻👍🏻

[@freyaaaa]

@@theresa-rr5dc yeah but its literally a hair tie with a fabric around it, even 3 is too much for 25

[@jerron1453]

uwufreya they’re all handmade and she doesn’t make the prices ...

[@aleahzepeda1010]

And? 25$ is not a lot

[@angellgerll]

I’m an old, so this won’t make sense to many others, but if that final look doesn’t scream Melissa Joan Hart in Clarissa Explains It All, y’all can confiscate my 90s teen membership card.

[@mirielle20]

Jolynn MacNabb - 🙌🏼😆

[@alyssadana5011]

Loved clarisssaaaaa

[@d.lynncarmichael9240]

Spot-on, Girl! 😄😁

[@melaniejane3116]

You talked about this topic so maturely, I gave you a follow within the first minute. You give off such a good vibe! Thank you for being so objective about the review. It was very refreshing, can’t wait to binge watch your earlier videos! ♥️

[@emmavanderhoek9050]

This is only my opinion and *you are entitled to disagree,* just _please_ don't bombard me with hate comments :) size small clothing line is like a foundation with only pale tan shades. there are so many already large + clothing line is like a foundation with only dark shades. we need it bc there aren’t enough. xxs clothing line is like a foundation with suppeerr pale shades. we need it bc there aren’t enough

[@alyssazerbe9964]

Em Renee her size small would be too big for me so agreed

[@justsmile3391]

Em Renee I’m extremely pale and small I agree

[@ReplyGuy22345]

In other words, it’s fine when we do it

[@aestheticgarbage6671]

??? Actually there aren't enough pale shades out there. YOU don't need a pale shade of foundation, sure, but actually there are many paler women who can't find their shade still. And still, just because in your opinion you don't need something, it doesn't mean it shouldn't exist. Businesses are allowed to create whatever products they want, whether they cater to the majority or the minority. Not that I'm a fan of emma's clothing brand but still. At the end of the day, stop going off on the brands that don't cater to your needs and find the ones that do, because they do actually exist, and there's quite a lot of them too.

[@blessyouelmo3395]

@@aestheticgarbage6671 she said there aren't enough...

[@user-qp6ts2dp5g]

I’m a size small but I don’t think that it was right to make her clothing line one size. If she really wanted to be inclusive she would’ve taken into account that not all her followers are skinny like her🙄

[@julialeitko]

Anyone here from 2020 I can’t believe how amazing she looks with her wavy hair

[@avaandchloe7409]

i loved the mature, respectful take on this, rather than very critical which most people are... definitely subbed! 💓

[@emmalord6438]

I love this absolutely honest and polite yet BRUTAL read. I don’t think I’ve ever seen someone roast someone with such elegance. Subscribed.

[@tiffanyzhu9587]

I just found this video and I must say, body positivity and respect is done right!

[@Abvcxff]

Tiffany Zhu *for every body type 😊

[@jessicaignacio8724]

Nugget

[@Fawziatarekk]

Nugget loves nuggets

[@Fawziatarekk]

@@jessicaignacio8724 sponge bob

[@emersonhersey7262]

Nugget loves the pretty Lilly Do you guys like gtlive

[@alexac4293]

Is it just me or does Emma Chamberlain sound like she has smoked a pack of cigarettes a day for the past 20 years

[@sabrinahalsa2166]

Alexa C she just yells- a lot

[@sophiagordon5662]

Nope

[@raegansuda6058]

Yeah, and she looks high all the time.

[@maevejones1179]

yes and i find her overrated and annoying.

[@mahadidi6142]

@@maevejones1179 yeah honestly same

[@avayungcupid891]

Okay reguardless of it not being in your size, it actually STILL looks really decent on you haha. I was actually wondering if the clothing came in any other sizes and you kind of answered my question. So thank you very much appreciated.

[@sofias.5441]

The problem with the way this was marketed was that it was basically saying “if you’re a cool girl you’ll buy this”, and by saying that and then only offering a size small, that’s kinda fucked. Idk I like Emma but this was not the move.

[@tristensnyder4071]

Here's the thing, she's not even trying to make a clothing line that caters to more petite people. If she were, I would have no problem with that just as I would have no problem with there being a brand that only carries plus sizes. But just having one size caters to no one but that one size. I generally have to buy xxs-s and 00-0, and most of my clothes are still baggy and oversized. If this were a line for more petite sizes, she would have sizes below a small as well. But putting all that aside, her clothing line is for her fans. If she were a brand specifically only in clothing, then yeah go ahead and cater to certain groups. But she's not. If the line is truly for her fans then she should've had sizing options for everyone.

[@viceb7]

How is anyone okay with an only size small line but also chastising Victoria's secret or other big names for not having a massive size range? Double standards

[@mattiemilligan7839]

viceb7 ok but lets be real here Emma Chamberlain is nowhere near as popular as somewhere like Victoria Secret and the whole video she was saying how the only thing wrong with the clothing was the size so it’s not like she wasn’t chastising the size small line

[@emibaka309]

Maybe because vs literally says that bigger girls dont fit their fantasy and transgender girls are not allowed on the show. +the models literally starve themselves, which is not a good example to set for people. Its okay to market for a specific type of a body, but there is no reason to be rude about it.

[@sylviajacobs31]

viceb7 I think they have a massive size range because they actually have different waist sizes and can’t even find a 32 at a regular store

[@TuesdaysArt]

It's about the marketing, I suppose. If you're making something for a specific demographic, at least be upfront about it.

[@heehoopeenut2579]

@@sylviajacobs31 victorias secret 100% does NOT have a large size range. they dont even follow standard cup and band sizing or go past DDD..

[@ichieru]

i’ve never seen your videos before but you’re so well spoken and beautiful!!

[@iggygivens1599]

tiredrei sameee 🤗

[@Lila-hh4dc]

Even though I'm a petite girl, I still think Emma should've at least made a size large or medium. Maybe just one more bigger size for the girls with a different body shape but idk just my opinion. I love everyone and think everyone should be included ✨👍❤️💕

[@solesuna]

Lila I think there should have been at least 3 (s, m, l) or 5 sizes.

[@erenjacokes5094]

Alex S. yea me too and I think there should be an xs for just smaller people like me

[@laylafurrer4343]

I agree

[@CarlinaSunshine]

I think she should’ve made plus sizes too

[@kbruett]

Wow. Was about to say that I was glad that I actually took a chance on a recommendation video. But apparently, everyone else agrees. For good reason. Seeing “honest review” on KZbin is still normally biased. And this wasnt. Glad I watched. Thank you.

[@Amanda_Rp]

Katie Bruett ikr, everyone else is still like 80% biased but she wasn't

[@sydneymiller1621]

“I think her audience is mostly high school aged, while my audience is more 20’s and 30’s.” Me, a twelve year old middle schooler who is subscribed and has post notifications on for both Emma and Sierra😂👏🏻

[@shimmerandpizzaz2075]

Same!!!!!!

[@starchannel123]

I think Emma's audience are actually kids and preteens with a few high schoolers. Sierras audience is much more varied.

[@Starlight-kv7cd]

Sydney Miller yep

[@poppyh8621]

I'm nine

[@alonelyq2491]

I’m 10...

[@auraverse6656]

Emma before LA: I’m that girl that goes to Walmart and gets a shirt for 5 dollars Emma after LA: let’s go to Gucci and go shopping I just got a paycheque for 10000 dollars

[@michalperetz9760]

Mia Maples she have money why not using it like tf

[@auraverse6656]

Michal Peretz OMG but I don’t give a shot about her and her Gucci transition like tf she doesn’t deserve that money.

[@michalperetz9760]

Mia Maples she makes people Happy why do you care.about the money she makes like get a life stop hating on a girl who do whatever she wants

[@auraverse6656]

Michal Peretz well it’s just a comment Sister calm down. Like why do you not care that she is a BRAT!!! Like no offence if you like her but that is my opinion so yeah.

[@michalperetz9760]

Mia Maples brat?omg you dont even know the girl you need help jealously isn’t a good thing

[@naomixx5629]

The thing is, is that its only one freaking size just imagine if there was a plus sized store that only sold one size.. it would make more sense if she atleast had xs and a medium in her clothing line

[@kaitlynm9463]

Naomi Xx exactly. Plus size stores usually have bigger ranges of sizes than anywhere else because they know what it’s like. Why didn’t Emma just add Xs, M, and large? It’s still *small* focused but doesn’t restrict 75% of her audience

[@EmiFlyingMintBunnyXD]

As a person who never heard of Emma until now, i can definitely say that for a KZbinr it's a lot more surprising to make a clothing line that caters to only one size since this platform is COMPLETELY reliant on viewers worldwide than seeing a brand make products for people of a certain size/body type. It wasn't a smart choice for her to not make her clothing line size inclusive for many reasons. I can't really form an opinion on her since i don't watch her content, but i think that she should fix this issue quickly before things continue to go down hill for her. Whether it be to make more sizes or marketing the line as a petite clothing, she should really do something about this.

[@kec26ferg]

I think of McDonald’s with the jacket and tank top

[@reader596]

Hahaha😅😂

[@d.lynncarmichael9240]

Totally! 😁😄 Not too many people can wear mustard-yellow well. But you can be easily seen in a busy parking lot ...

[@Mental1Patient]

"sm-all or nothing" i actually snorted

[@jazzy-bt8rg]

Emma lowered the prices soon after, that tank top was I think double the price before. And those scrunches were about 25. Because of all the backlash she changed it so it seems reasonable now but before it was a lot worse price wise

[@MCR1999]

jazzy :] which absolutely sucks for those who bought it ridiculously overpriced, i hope she makes it up to them!

[@aoifecooney9711]

Michele Raposo I get what your saying but at the end of the day it was the persons choice to buy the clothes no one forced them to

[@MCR1999]

@@aoifecooney9711 No I agree with that too but the fact she lowered the price after people were already going out and buying/supporting it would make me and a lot of other customers frustrated. Why wouldn't she have it at that price from the beginning? Just a little odd.

[@aoifecooney9711]

Michele Raposo I suppose she thought the price was fine and people must of to because they were buying her clothes but a lot of people complained so she then brought the price down

[@j3junestars]

Girl, I *am* the target audience of a size small only line and unless, as you said, it is a petite line specifically, I still think that's ridiculous. Even a petite line should have some variation unless it is a one size fits all situation. Just check out ASOS and Nordstorms' petite clothing sections - they, too, have S, M, and L because womens' (or anyone's) bodies don't tend to fit into just one or two groups. Plus size lines have different sizes as well. I don't even know who Emma Chamberlain is, so no bias involved - I just think it's bad marketing to make clothes only for one size.

[@milaxxy]

Sierra: *But the people who watch my videos are in their 20s.. or thirty’s* Me at 3 years old: *... Wowza, I really am young.*

[@eiscarpet]

『𝕞 𝕚 𝕝 𝕒 𝕩 𝕩 𝕪 』 XD

[@aysegulergonul1748]

BAHAHAHAHAH THANK YOU FOR THIS

[@emilys9017]

I love watching Emma. I had no idea that those clothes came in size small only. This is very disappointing coming from a girl who wears size large.

[@emilystewart2532]

Emily S I know I wear a size XL and a size 12 pants and I’m kinda sad 😞

[@mariamateus2420]

9:38 ok girl that fit is fire you lookin cute

[@maryclare1544]

You worded this so well. I am a lil chunky and when I heard she was making a clothing line I got so excited!! I have been a fan of Emma for so long but when I saw the sizing and everything, I was a little bit disappointed. But everything you said in this was so true. Thank you so much for making this.

[@davidnally2426]

Lol just exercise u obese peice of property get back in the kitchen not eat the kitchen

[@Cknndy]

don’t watch her vids but i can already tell that her age range is *not* 20-30 lmao

[@907am]

starry I was about to say that

[@briannaenverga271]

She is 17 (Emma)

[@Cknndy]

Brianna enverga we aren’t talking abt emma.

[@alliesong77]

starry she’s not guessing her age range. KZbin demographics shows her a chart of the average age of her viewers. So I’m pretty sure that’s where she is basing her knowledge from.

[@hi-xl9px]

She's 17

[@addyfolsom9480]

You did an amazing job reviewing this and staying so respectful. And the idea that if her clothing lines basis was a clothing line specifically for petite girls that’d be totally fine! But just to come out with a clothing line act as if it’s normal and to have only size small, is very disheartening.

[@Viewer-iw3gw]

First time here this girl is so cute and I like her personality.

[@ceanamairi1122]

I love your profile pic #mendesarmy

[@Viewer-iw3gw]

@@ceanamairi1122 Ty 😘

[@LifeOfShelbyLynn2]

don't forget the fact that when her line launched she blurred all the items in the product pictures... you didn't even get to see what you were buying for such high prices...

[@mirandaranda]

Shelby Lynn wait those were the launch photos?!?!? I thought they were like sneak previews/teasers before the launch!

[@meg3695]

Miranda yep, they were the official launch photos :-) it was the weirdest shit honestly lol

[@Jordynbowe]

I don’t understand, the blurred pictures weren’t for her launch??? That was before they were even being sold, as like a “sneak peak” type thing. Once they were officially onsale you could see them.

[@marchstars3318]

Maybe Emma chamberlain was funny and original once, but she isn’t now.

[@cheynope]

Jordyn Bowe no... they were her launch pictures

[@kimbrawatts4684]

GIRL THAT JACKET IS FOR YOU!!! What do you mean washes you out!? Lol

[@mishkaparashar3170]

yeah it looks rlly nice on her, it's just yellow may not be her main color preference

[@pepper70788]

KZbin recommendations thank you! Subscribed!

[@soumyau2001]

Same!!!!

[@honklizzie404]

Same!!

[@charleighkeeland1542]

SAME !!!!!!!

[@abbeyrosko5880]

Same!!!!

[@soja_soja]

Same!!!!

[@jamiejo2000]

my normal brain: wow she’s really sweet and seems really honest my gay brain: girl is pretty 😍🤤

[@theabentzon9907]

Jamie The Giraffe as a lesbian, I totally agree with you 😍

[@oko462]

I only have a gay brain😔

[@yourparasite]

agree

[@beth641]

Jamie The Giraffe I found myself

[@little7redify]

I don't usually sit through videos where someone just keeps talking for about 5 mins before starting the video but in this video I couldn't skip through lmao she's very interesting and genuine

[@marrinasmith7246]

I just wish that Emma Chamberlain at least had 2 sizes, she could of done one size is S/M and the other size is M/L, ya know? I'm a size medium and 8 in jeans and dresses, and if she had more cloths, than I would totally buy it, hmmmm but right now I must pass, :/

[@KLee27533]

This is not the same as a plus size clothing line at all. First of all, it is not difficult at all to find a size small kn any store unlike plus size clothing. There is also no stigma around wearing a size small, again, unlike plus size clothing. It wouldn't be bad if it were actually a petite clothing line like where clothing is actually made differently on order to cater to petite sizes i.e. pants are shorter, sleeves are shorter, shoulder straps smaller etc. And it cater to maybe sizes xxs-M. That would be perfectly fine and would be somewhat comparable to a plus size clothing line. What Emma did was just unfair and not at all inclusive for even the average teenage girl which is her demographic.

[@limner123]

I don't disagree with you in spirit; there's just something distasteful about a size small clothing line.. But I used to date a girl who as a grown up woman had to buy clothes from the kids' section because it IS hard to find clothes that fit on the really small end too.

[@maisie1258]

Tiara Sutton try brandy melville!

[@kaeadams6563]

being a plus sized woman i disagree, there is torrid, forever 21+, lane bryant, etc which carter all different styles and only to plus sized women. i don’t mind that she carters to only a size SM due to its her brand, why criticize a brand that caters to smaller people if other brands are allowed to cater to bigger people. i see where you are coming from though, have a good day.

[@emilynapper6978]

SOMEONE FUCKING SAID IT. THANK YOU. NO MATTER HOW MUCH WE LIKE EMMA, THIS IS UNEXCEPTIONAL

[@emilynapper6978]

@@kaeadams6563 ok. But one size, small. She could have at least had a range of small sizes, like plus size brands do Maybe xxxs-m.

[@katiechambers1319]

Also, I think this is a publicity stunt. Having only one size of clothes will create major publicity, even tho it is negative. Then you have a bunch of people talking about it, reviewing it, and wishing they could buy it if only if it were in their size. Then you get a wider range of sizes and the line will already be very well-known and all those people who wanted to buy before will buy it now. I don’t know if that makes sense, but that’s what I thought. 😂

[@rubyfurniss4496]

yeah that makes sense, and emma also said she wasn’t involved in a lot of the decisions about the line so that’s very possible

[@rosemarydear]

i love how positively you talk about all this, how logically you're thinking about the issue. and how openly you talk about your struggle w body positivity. this is the first of your videos i watched, but i just want to say thanks for the way you're using your platform.

[@atalo4655]

This review was actually very helpful and nicely put instead of just hating it over all. Normally I’d be a medium and since you fit in the small normally being a large it lets me know since I don’t have much cleave age I could probably wear this. Anyways... Thanks!

[@cynthiarose9767]

Same here, I'm small chested and kinder eager to wear the clothes

[@mayamarrow2328]

Yeah I feel like if she made a more variety of sizes for the tank top it could have been selled a lot more instead of specific size that is her shape and give the fans who are a lil bit bigger a chance to wear her clothing but idk if the fabric was to expensive for a more cost of it but yeah cause we all have different body types and sizes

[@ezzadavie1913]

I don’t think there is an issue with a brand catering to size small only. I think the issue is that most stores already have size small and people that are a size small can go almost anywhere and have there size. Whereas, girls who need a bigger size than large are very limited in their choices. I am a size small and I can go anywhere and find something. Some of my friends that are larger can only find their size in certain stores. For them sometimes more than half the shops in the shopping centre don’t cater to their size. I’m not sure if it is like this in America (I’m from Australia)

[@maggie3074]

I totally get your point, but at the same time, someone who fits in a size small in one store may not fit in a size small somewhere else. I am a size XS to S and I can NEVER find clothes that fit me right! And part of that is that there are 7.8 billion different body types and it would be financially stupid to make such different sizes. I totally understand people feeling upset that stores don’t have their size because I can relate. However the s m l sizing is because that is where the large majority of people fit, which can make it really hard for anyone bigger or smaller to find a nice fit. I understand that it’s frustrating to not fit into her clothes if you want to support her, but for someone like me who can’t find good fitting clothes this is that of a plus size store for someone else. I think we are all just a little oblivious to what doesn’t affect us. I have never seen a store only target smaller body types and not get hate for it, but plus size stores never get hate. It’s a hard double standard that sometimes makes me feel like crap for shopping at some of the only stores that fit me right, because they don’t cater to someone else’s body type, even though they shop at stores I can’t. The double standards are there.

[@ayla3111]

Same, I'm to small I can NEVER find clothes that fit me...

[@amyvaughan5693]

i love how you approached this

[@0catie0]

Amy Vaughan a

[@CARSONLIGHT]

same!

[@TheMsSepi]

Being a size small girl myself, her clothing looks like it actually runs big- if it fit you- a size large. Size small is always shorter and smaller in the chest and length, because some girls like myself don't have curves in those areas.. :) I am older and just wouldn't wear styles like that.

[@karlidorsett3373]

Imagine having a shoe line for only size 6... would be weird, right?

[@natashar9531]

Lol my shoe size is 5.5 and it is kinda difficult to find shoes that size too. I remember going to a store and ask her for that size and she told me oh try the kid section She was not rude but she says that genuinely like probably the kid section will fit my shoe 😭😭😭😭

[@asideofaioli4630]

umm, yeah it would be. Having a line that caters to small sizes isn't wrong. But it doesn't seem like that's what the EC line was doing, bc if so, why not have xs, and xxs sizes? Like a plus size brand doesn't only sell 1X. That would def super weird. That's why it almost seems like the line was sending a message "if you can't wear this oh well" Bc size small is so specific, like _"we aren't for extra small sizes, we aren't for bigger sizes either, if you don't fit this only size, you don't get to wear my brand. byeee!"_

[@kendyll8483]

Emma Chamberlain has a large following though of all sizes, and I feel like she should’ve included everyone, but if she was going to do a petite girls only line, at least tell us

[@sheliveshedies]

Kendyll :3 she should've done a size medium or something like one size fits all

[@kendyll8483]

Tiana Marie one size never fits all though, she should’ve been size inclusive and made sure all her fans could purchase her clothing. You just can’t do this with such a big fan base and not tell people

[@nah970]

Kendyll :3 Angelicaaaaaa...and yes I agree with your statement :3

[@pandasdogsandunicornslover3324]

Don’t know how this video got recommend to me but loved the video!

[@Hillareeeeej]

Panda's, Dogs and unicorns Lover13 ditto

[@cassysingleton7377]

Panda's, Dogs and unicorns Lover13 hahahahaha hahahaha sammmese

[@mallorielouann546]

Me too. Lol

[@teresalove1053]

Literal same. I have no idea why I'm watching this, yet I continue.

[@savageunicornqueen1506]

@@teresalove1053 same

[@briannasanten3754]

The first video I'm seeing of yours and I'm definitely subscribed! But, Emma is my favorite KZbinr, I've been following her since around 200k and I was extremely disappointed in the launch. I wear a large top and around 14 in jeans. I don't understand the whole small size only. At all. As a previous comment said, it's like releasing 3 shades of foundation.

[@234webkinzrock]

Brianna Santen so true

[@jadynrook1556]

Considering 68% of US women wear a size 14 or larger, her brand is kind of crap😂😂

[@katherinet7788]

Emmas clothing line is literary her selling her clothes in her closet

[@naiomi1877]

I’m a small girl but I would never order something from a company that only had a size small, but that’s just me. I’m an extra small size. It’s very hard to find pant sizes for me since I’m so small. I am twenty one.

[@dustmop6925]

Naiomi Northrup i wouldn't order from her because the clothes are ugly

[@naiomi1877]

I never said I’d order her clothes.

[@Vanessa-mu8ih]

You can order clothes from Asian brands since their sizes run smaller. I’m a small in the US but a large in asia

[@lilithsgardenn]

lmao the scrunchie used to be 25 USD

[@caitlynlucille3729]

Hannah Van Hise all 3 of them were 25. Them individually were 6

[@lilithsgardenn]

Caitlyn Anderson lmao still, that’s waaayy too much money-and that doesn’t make any sense if you could buy three individually and pay less than a bundle of three-but she did change the price after all the complaints :)

[@caitlynlucille3729]

Hannah Van Hise because buying a bundle is more convenience then ig , idk. I’d think Emma would be more original with her items. A pack of 6 of the same exact scrunchies are like 12 dollars at urban outfitters and she’s retailing 3 for 6 each. she claims it’s bc there hand made but like? most clothing in the world is hand made

[@IcePenguinXP]

This is actually a very good review! Thank you for being honest and positive :) I think the red tank top looks very good on you especially with the jacket over it. A lot of other users just bandwagon-ed on the Emma hate without even looking at the quality of the clothes, so thanks again for a proper clothing review

[@songbirdsongstress25]

Can u please consider making your shirts in bigger sizes like a 4x or 5x? I would love to buy one 😩 but my size is not there.

[@kimicope_]

I agree I'm losing weight but normally am 3x when she said her merch is inclusive it really isn't ..like you and me there are a lot of women 3x-6x that want to support her too.

[@melodyg5529]

hope she sees this! good luck guys

[@vannah12222]

Hey guys, it might be a larger fit, so if she has a decent return policy maybe you guys could try it out and see if it fits? Or this video came out a while ago so maybe she's included more sizes since then, since I know she's gone up a size or two herself. Sorry I don't have any other solutions. I will say that even though I'm personally a size s/m in pants and a l/xl in shirts (curse you apple body shape!!) I was really surprised that she only went up to a 2xl myself, and that's why I was thinking maybe the clothes ran big. Some clothes run really big ya know? Like I can wear a shirt in a size medium or even small sometimes, if the clothing run big enough so it definitely wouldn't hurt to try it out if she has a good return policy! Other than that, good luck ladies!

[@melodyg5529]

@@vannah12222 thats a good point! t-shirts do run big a lot of the times. :)

[@vannah12222]

@@kimicope_ also I wanted to say good luck on your weight loss journey! I went from 210 pounds to 150 pounds and I know it's hard, but if you want to lose weight, or feel like it would benefit you in some way it's totally worth it! That being said, don't be too hard on yourself if you don't lose weight, because as long as you're healthy and happy that's all that matters! Confidence on any size is a beautiful look 💖

[@linacx1427]

You are so well spoken and I wish Emma was half as wise and honestly I’m so happy KZbin directed me to u because u produce amazing videos and jus thank u for unbiased opinions

[@isabellabovard9132]

Thank you so much for being so body inclusive and accepting. Your honesty and confidence in yourself and your body is so beautiful. Although I love Emma Chamberlain, I am not petite but I love her clothes a lot. I decided to order the red crop top as well because of how beautiful you looked! Thanks for your inspiration!

[@kathy6149]

The original price for the scrunchie was 25 dollars, which is why it caused such an outrage

[@foxhoundkat3295]

Katherine Patricia Briseño Monge not too mention you couldn't even see the products

[@edmurrow3039]

@Katherine Patricia Briseño Monge Low Key by Emma, when the clothes were blurred, was the soft launch a few weeks before the non-blurred full launch of High Key by Emma, distributed through Dote. Dote is a multi-million dollar company based in San Francisco, CA, USA. It is an app primarily for clothing, a sort of mini-Amazon. Emma Chamberlain is their superstar with over 100K followers on Dote, which allows for public accounts, hence Dote's decision to create a clothing line with Emma. Emma, who is 17, picked the designs but it is the adults with college degrees in finance and public relations who made all decisions about manufacturing, which was subcontracted to UNIF and made in the USA, pricing, and marketing. Prices were later lowered after the first batch sold out in two hours. There are now 100+ KZbin unboxing videos by fans who actually bought these items, most of which are very positive as a free pop socket, key chain, and in some cases an extra scrunchie were included, and the fans almost all remark the clothing materials are very high quality.

[@SianaRose]

A scrunchie for $25!!??? Is it laced with gold, and telling me my future?

[@edmurrow3039]

@@SianaRose The scrunchies were 3 for $25, Dote included an extra scrunchie for free to all the initial High Key orders, just to be more accurate. As with merch from Shane Dawson, Jake Paul, David Dobrik etc., no one is forced to buy it, but because Emma is a teen girl, a portion of teen girls just want to bully her and overdramatize perceived missteps in her behavior.

[@SianaRose]

@@edmurrow3039 ohhhhhhh okay. I thought they meant it was 1 scrunchie for $25. 🤦🏽‍♀️

[@xjjasonx]

I’m sorry but is it just me who is very annoyed by the cactus in the back missing ONE light 😂😂😂

[@gavinmatheson9911]

I didn't even realise

[@trinr8379]

Hey, this is the first video I’ve watched from you. You are so genuine and so open minded and down to earth. I’m glad this video kept popping, because you’re so cool and I’m excited to watch more of your vids ❤️

[@confidenceovercomparison]

lmfao you held up the tank top in the bag and i thought it was the scrunchie LOL great video idea girl!!

[@HLB313]

Gizelle Catherine Grace hahaha maybe she could make a giant one out of it? Problem solved!

[@ryleyemerson7787]

I think Emma is an amazing creator, and very funny. But this clothing line is disappointing. Yes, they are cute but there are girls in this world who aren’t a size small, but admire her fashion! I hope she expands her sizing!

[@VeryMerryMere]

I LOVE this video!! It’s so real and personal! I also love the way you film! I’m new to KZbin and trying new things. I love all of your backgrounds, so this is so great seeing all of this & having the ability to grow from it!