Buick - Reatta Initiative Nov 1989

This video defines Buick's new Marketing program for the Reatta in 1989. The Reatta Initiative is a comprehensive Marketing strategy to increase Reatta sales and profitability. The strategy involves significant support from Buick for those Buick Dealers who elect to participate. The video explains the Dealer's responsibility, as well as Buick's commitment. Also included are highlights from a live satellite broadcast by speakers Ed Mertz (GM), Buick's General Marketing Manager Darwin Clark, and Buick's General Sales Manager Bob Colleta.

[@thetimedoctor8542]

Very cool and you do one and more on the 1989-1990 buick LeSabre

[@stealthfighter2923]

Spoiler alert! The initiative failed miserably.