Build Your Best "Marketecture" - Lunch n Learn

"Marketecture"-what even IS this made-up word??
If you’re in the product marketing world, you might’ve heard this buzzword floating around your sales decks in the last decade.
A Marketecture typically includes a layered diagram or illustration showcasing your products and services.
It can be one slide or several but it's a LOT of detail to showcase. It’s also a slide where many stakeholders often have to weigh in, meaning there can be a solid chunk of time spent on this small slice of a project.
GhostRanch Communications Creative Director Allie Wilson has seen the good, the bad and the ugly of these Marketecture slides. She’ll take us through the context of WHAT a Marketecture slide is, WHY you need one and HOW to design them in a way that ultimately provides clarity.
We'll help you make a lotta layers feel like one cohesive part of your presentation.
Originally recorded: September 13th, 2023