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So, you have a ground-breaking idea for your beverage. Excellent! But where do you start? You could start with the ingredients or the flavor you want to develop. You could begin with how to package it, but the further you travel down that rabbit hole, you may find yourself circling back to how you are going to market your beverage. Doing the hard work upfront such as understanding your target audience, establishing your brand’s identity, and working with the right professionals along the way will help you immensely in developing your beverage and the strategy you take into market.
Have an idea for an innovative beverage that will change what the world drinks? At Flavorman, we have 30 years of experience helping entrepreneurs, small business, and large corporations bring their beverage idea to life. Visit bit.ly/Flavorma... to learn more.
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