Seth Godin - Everything You (probably) DON'T Know about Marketing

[@BehindtheBrand]

Thnx for watching! Subscribe to get smarter, grow your brand, make more 💰More vids in the library w/ some of the smartest people on the planet --> bit.ly/GetBehindtheBrand

[@ninojoekemsonc.sumile-jj3eq]

Vvvvvvvvvvvvvvvvvv😛😹🥳😛😛😹😹😹😛vvvvvvvvvvvvvv

[@AmaliaGiselae8g]

The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?

[@CarinaAdele5CA]

In particular, amid inflation, investors should exercise caution when it comes to their exposure and new purchases. It is only feasible to get such high yields during a recession with the guidance of a qualified specialist or reliable counsel.

[@BerchtwaldElias1EH]

True, initially I wasn't quite impressed with my gains, opposed to my previous performances, I was doing so badly, figured I needed to diverssify into better assets, I touched base with a portfolio-advisor and that same year, I pulled a net gain of 550k...that's like 7times more than I average on my own.

[@AlbrechtChristoph016]

This aligns perfectly with my desire to organize my finances prior to retirement. Could you provide me with access to your advisor?

[@BerchtwaldElias1EH]

NICOLE ANASTASIA PLUMLEE’ is the licensed fiduciary I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.

[@AlbrechtChristoph016]

She appears to be well-educated and well-read. I ran an online search on her name and came across her website; thank you for sharing.

[@user-cj6xk8rw1h]

1:00 A brand is how much extra I am paying above my substitute. If I’m not paying extra, I don’t have a brand. 6:10 Culture defeats everything. 7:00 Human beings make decisions based on the status of who is going up and who is going down, and what that means to us (“us” a certain group of people). 8:17 Don’t do it cause you’re making a living. Make a living cause you’re doing it. 16:50 Nike vs Hyatt 17:25 A brand is a promise to people, a short-hand, an expectation. They should ask themselves: “what should I expect the next time?” 22:00 As a Marketer, you have to have empathy for the people you are willing to serve. 27:00 The medium can change, but the mission will remain consistent. People don’t think what they want, they think what they dream of. 32:10 Now, everything is a click away, you can sell anything you want. But you don’t come at the customer anymore, let them come at you. 31:40 You don’t market at them anymore, you market with them. 32:50 Everyone is not the goal, someone is the goal. 42:30 As a Marketer, you have to willingly dance with the tension a customer feels before actually taking an action.

[@BehindtheBrand]

thanks for watching Marcos!

[@sarritapandey4165]

Thanks thanks a lot 😊😀

[@ntandozuma901]

Brilliant! Thank you

[@ntandozuma901]

Thanks so much

[@MROST]

Yessss !!!

[@phyllissong]

The idea of gaining empathy to understand your audience is crucial! It's not just about demographics anymore, but understanding their inner narratives, dreams, and what makes them tick. That's how you connect with people on a deeper level and build a truly meaningful brand. 👍

[@BehindtheBrand]

agreed

[@rahatshamshieva200]

It's so, so important to listen to people like Seth Godin these days not because he's a great entrepreuneur and bestselling author BUT for his good tone, for showing that there are still decent people in this world! Questions are also so thoughtful, to the point and so well organized!

[@BehindtheBrand]

Thank you for watching Rahat! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@StuartMacadam]

Absolutely true Rahat. Couldn't agree more.

[@rockoyhead]

Are spam bot replies like this effective because it condridicts value marketing like described in the video.@@BehindtheBrand

[@maraboscaro5590]

The way He speaks, his mindset, his philosophy of life, the way gives back...I really love Seth.

[@BehindtheBrand]

Thanks Mara

[@abramdahlby1153]

Good Stuff. For someone starting a business and feeling guilty about not wanting to reach 100,00 plus people but to only go after those who share the same passion, this video hit the spot.

[@Connor-iu5xu]

"we're being trained to ignore (direct marketing)"... GOLD!!

[@BehindtheBrand]

thanks Connor

[@misskarren539]

"Everyone is not the goal, someone is the goal." Completely agree! I smiled so hard whilst hearing this. I'm so glad I came across this video today... I'm in the process of starting my own brand and I needed to hear all of this!

[@BehindtheBrand]

Thank you for watching Kay! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@droopy_911]

Best of luck. 🙂👍

[@fsmithh]

You will succeed!!💪🏾🥂✨

[@maisaromaisa2719]

@UniqMarketing 7هم

[@JereKivela]

💯

[@HittinOnDorky]

I used to read Seth Godin's blog daily and somehow never caught that he is a marketing expert. This is an incredible surprise! Seth is the besttttt

[@td177]

I am marketing person of Old business schools. I taught and learnt from Philip Kotlar in pre-internet era where the real attention was on Production line. But in the Internet era focus has been totally shifted to " marketing and digital marketing ". Your today's interview is like a light house Becon light for me, throwing lights in Internet and social media marketing. Thank you.

[@rockoyhead]

You speak like "Say hello to my little friend" but look like "your computer has a virus."

[@Cristian_M_]

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!.....

[@eileengardner5462]

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

[@zoeyswaniawski7306]

Wow, really. I was able to make my $25k on investment

[@ademusiaka7198]

​@@eileengardner5462I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

[@vickia.weaver7488]

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

[@thylda7877]

Not because of ignorance, it’s because of the high rate of unprofessionalism in the cypto market

[@jonathanzimmermann5877]

I got hired for a really high position in marketing and have absolutely zero experience. I needed this jump start.

[@Robertgriffinne]

your ability to break down economics for the average Joe and Jane to understand is top notch. You really need to create a course on trading stocks for the retail investors. Thanks for all this great content and information. Lastly get those likes up folks and share this video

[@Natalieneptune469]

reminds me of Nicole Ann Sabin, i had an increased exposure on how to navigate the market while copying her trades. it rare to see a Financial advisor who is so transparent to the point of sharing her strategies. Unfortunately for her and fortunately for me. i can now trade independently. i don't pay any percentage to her anymore

[@marianparker7502]

@@Natalieneptune469 Who's this lady & how can i find her?

[@Natalieneptune469]

@@marianparker7502 I can't give much details to it, Profit comes for proper trade execution. I racked up in profits $558,405 from $185k capital in august last year to be exact on my portfolio using her trade signals. I watched a news interview on where she featured during an IPO and spoke proficiently, caught only her name and did a search later online. she's quite a genius in trading and portfolio diversification.

[@marianparker7502]

@@Natalieneptune469 I usually don't take advises online but i curiously looked Ms Nicole up and scheduled a phone call with her. she seems proficient and well grounded

[@hugh009]

I first knew of Seth from Purple Cow and began to follow him. As a 77 years young serial entrepreneur I just bought his marketing book. I had my public relations consulting business in Hotlanta when Seth was at Coke USA. I see he is still following a great deal that I learned with my MS in Advertising and Public Relations at University of Illinois in 1973. We were studying more about psychographics than demo even back then.

[@ManifestMastery433]

17:42 Know Your Audience: Understand who your target audience is, what they care about, and how your brand can fulfill their needs or desires.

[@hugh009]

@@ManifestMastery433 Absolutely. I have known my target market for all my products, services and over a dozen books I have written 😎👍

[@apricotbranding]

This video just validated what i was already thinking. Psychographics are far more important than demographics which are used by old school marketers. Its more important to understand how your audience thinks. Some of Their critical painpoints, interests, goals, their lifestyle and preferences or what drives them to choose your brand.

[@getaheadofficial]

Marketing is really a challenging industry. It needs to create something that's not only a fad but stays to provide long-term value!

[@anthonynwaneri7991]

'I want to help people see things they can't unsee' - Powerful!!!!!!

[@BehindtheBrand]

thanks Anthony

[@paulharold6721]

MY portfolio has good companies, however they have been red all this year. This is my first year of investing and have been down 35% in the March/April sell off, and now down 17% in this sell off. I work hard for my money, so investing is making me nervous and sad. I don't know if I should sell everything or just sit and wait.

[@veramonique1724]

Building a good investment portfolio is more complex so I would recommend you seek professional support. This way you can get strategies designed to address your unique long-term goals and financial dreams.

[@paulharold6721]

I’ve been trying to hire a professional. After all, it's what really wealthy people do, they hire more experienced persons to do the job but I can’t find anyone I can trust.

[@devdaniel3225]

Be it a crash or rise the financial markets will always have lucrative means for folks to earn decent payouts. I’m just being inquisitive? how are you yielding gains

[@veramonique1724]

*PRISCILLA DIANE AIVAZIAN* . She is famous and has got a website. So, you can check her out online and subsequently contact her from there.

[@paulharold6721]

Frugality is an attractive quality to the majority of the population. Being frugal is about putting your dollars towards the things you care about and not overspending on the things that don’t matter. Thank you for sharing I'll do that right away

[@pathmonkofficial]

The distinction that is made between psychographic and demographic marketing is especially valuable in understanding consumer behavior.

[@iu8051]

I was a member of the course. It was very useful, but lacked on some specific action points. But thats what ive come to expect from Seth. He explains what he needs to people and if they get it, they get it. If they dont, they dont.

[@BehindtheBrand]

thanks for the feedback

[@keith9carlos]

"Dont do it because you're making a living. Make a living because your doing it" Mr. Godin is dropping Gems on us

[@martin-steiner-photography]

@Seth M. I truly do not mean to be rude now - anyone gets that sentence in full scale when the one starts to do his hobby/passion as a living. True fact.

[@GrandioseMAG]

Gems

[@mimiselance]

For real

[@slaychildhoodmoneyscripts]

Huge fan of Seth, it’s his curiosity that intrigues me. He’s a really good teacher, I ENJOY learning from him. Good guy vibes is really attractive, that is my strength too. His personality is a brand and it’s authentic, no smarter marketing than that.

[@HavenatLee]

Great interview! Love the line: Don’t put (your) $ into more, put your $ into better. If you can afford to make better because you have true fans, then “maybe” they tell their friends… and “maybe” we can (continue to) do this work… And doing this work is our Privilege!

[@SurajThoudam-q8p]

💡 The importance of having a distinct brand and making a promise to customers 00:54 💰 The value of a brand is determined by how much extra customers are willing to pay 17:30 👟 Nike's successful brand strategy with Colin Kaepernick 13:28 🎯 The need to focus on psychographics rather than demographics in marketing 19:19 🌍 The rise of mission-driven companies and the importance of purpose 26:04 🔍 The need to understand the changing marketing landscape and adapt accordingly 30:10 📈 Focus on making better, not more 34:27 🧭 Define your guiding principles and values 35:01 🎯 Be clear about who your brand is for and what it stands for 36:29 🔑 Consistency is key in building a brand 37:18 🌟 Create a brand that some people love and are loyal to 38:37 📚 Returning to traditional publishing and creating scarcity 39:53 💡 Dreams and aspirations of being a teacher and making a positive impact 44:11

[@TheMechanicalBob]

Thanks for sharing! Which AI did you use to create this summary?

[@harrygrewa4209]

How is it possible and this guy sees and distinguish meanings that are so interconnected yet so different. There no one else out there is like him. He is writing the dogma, hes not just repeating like the rest. It must be his background in Philosophy thats making it possible, the gift of classical studies. Good job Seth. ...I get 40% of what you say.

[@simplypawly4500]

I am not even in marketing, but I m here for some life advice. And a marketer did it for me.

[@BehindtheBrand]

Well that's high praise, thank you! 🙏 Here's the next video I recommend with more possible life advice from my own experience... "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@johnscott547]

I started a vending machine business last year as a side job while I am employed to a corporate world. Now I rely more on my earnings in my vending machine business. Such a good idea to start one.

[@BehindtheBrand]

Thank you for watching John! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@benbrown7819]

Can we please give a virtual round of applause for our interviewer as well? A great interview succeeds also bcos of a great interviewer. 👍👌

[@BehindtheBrand]

thanks Ben

[@RelativeBadger]

What crap! The gut 'interviewing' is the biggest arse-licker on the planet, and the guy 'being interviewed¿ is so full of himself that he doesn't want to shut up. I bet if I asked him what time it is he'd give me a 50-minute, rhetoric-filled book layout, rather than just say '5 past 3, mate'. There isn't even an interview here; it's simply an interrupted presentation.

[@scoobydoo7346]

agree

[@sks3747]

Scarcity. Finding and sticking to one's passion. Niche markets to the moon. "Market with the people and not to the people". Amen. Thanks for the video!

[@AmberLimShin]

The way seth lit up when you started asking about books and publishing... this video is a gem! Thank you.

[@BehindtheBrand]

Glad you enjoyed it!

[@HOWNOTTWO]

This video is a must-watch for anyone who wants to truly understand marketing and its nuances. Seth Godin's explanations about the difference between brand and direct marketing, and the value of a brand in marketing are eye-opening. It's fascinating to learn about the key differences between psychographic and demographic marketing and how they play a crucial role in shaping a successful marketing strategy. I love how Seth Godin's insights are drawn from his bestseller, "This Is Marketing," making it easy to dive deeper into the topic. Kudos to Behind The Brand for bringing such valuable content to their viewers!

[@robbybobby6277]

A brand is an image. It's a reputation and people know it.

[@Will-lt2ov]

Very good questions and answers in this video. Good job on this interview.

[@BehindtheBrand]

thanks for watching, are you subscribed?

[@KingaGorski]

I think it’s powerful how Seth (and a few other powerhouses) acknowledge the need for EMPATHY when dealing with people, in all fields, but especially from a marketing and sales perspective. Great interview.

[@kinj.407]

Yeah seth is amazing...He's indeed the godfather of marketing

[@maniimanii1766]

This is beautiful!! This interview is literally gold. My girlfriend knew I wanted to do marketing so she bought me Mr. Godin's book, that woman does not understand how her care changed my life.

[@BehindtheBrand]

Thank you for watching Damani! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@blast2686]

I assume your girlfriend is into marketing

[@maniimanii1766]

@@blast2686 nope she isnt she is just super supportive of what I like, she knew i was into marketing went on amazon and chose the first book, it so happened to be this one

[@maniimanii1766]

@Trolling-The-Truth she definitely is... thanks for the comment

[@blast2686]

@@maniimanii1766 wait a minute. She just randomly chose a marketing book for you? Damn

[@tylerkelley4403]

Thanks for the video, the secret of your success is determined by your daily agenda., i pray anybody reading this will be successful in life.

[@brucejones3004]

Sometimes i wonder how people get rich at these days.

[@louisgrant822]

if you want to be successful have the mindset of the rich,spend less and invest more. don't give up your dreams.

[@jamesjohn943]

But people don't believe it's true anyone can make money from home online because of the high rates of scams in the business.

[@benitarejoice5869]

people wants to do what the 99% does but wants to get results that are fit for the 1% but it doesn't work that way.

[@christophermeyer5641]

@@benitarejoice5869 yes that's true

[@ErinLAnderson]

Can't stop listening to Seth. Wish every child in the world had the privilege to listen to this video.

[@BehindtheBrand]

Thank you for watching Erin! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@beautybird2668]

Srth is amazing, I dont think he gets enough recognition for his skills, love to hear him talk, you always learn something new

[@Kalem-ie1df]

Just started a business and swimming my way through, Just happened to stumbled across your video with Seth and the thing he said it to tru.

[@michealwrubell4302]

I'd be retiring or working less in 5 years and I'm only curious how people split their pay, how much of it goes into savings, spendings or investments?? I earn around $165K per year but nothing to show for it yet

[@martingiavarini]

I think it's especially difficult for people who are retired or about to retire. My apologies to everyone who retired during this time after putting in all those years of work just to lose everything to a problem you weren't to blame for.

[@Oly_laura]

There are actually a lot of ways to make high yields in a crisis, but such trades are best done under the supervision of Financial advisor.

[@Walter_hill_]

Thats true, I've been getting assisted by a FA for almost a year now, I started out with less than $200K and I'm just $19,000 short of half a million in profit.

[@martingiavarini]

@@Walter_hill_ Impressive can you share more info?

[@Walter_hill_]

@@martingiavarini Big Credits to 'Christine Jane Mcleanshe has a web presence, so you can simply search for, there are some others but it might be difficult to get them, but Christine as been a good guide through the year.

[@ArtyMars]

I can't speak for anyone else here in the comments - But can we all just agree that Seth is an absolute HERO because of all the lunatic entrepreneurs he's helped to see the big picture. Who else has always KNOWN that opportunity & abundance has truly been absolutely everywhere... But you've always been missing that little somethin somethin'. I can see now that i've been missing the most integral part of business that nearly everyone seems to be glazing over. Are you in it to HELP people, and do you even know or CARE about the people you're inevitably going to be selling to. Would you approach a stranger in a hairdressing salon and offer to cut their hair if you had NO interest or ability to do it. JUST BECAUSE YOU COULD - Doesn't mean you should. Nobody cares that you have the best business cards on earth or the slickest elevator pitch known to man. You still can't cut hair; And wont want to be in 12 months time either. Now. Just back away slowly from that franchise you already KNOW you will get bored with in 2 weeks time. AND GO CREATE SOMETHING REMARKABLY HELPFUL FOR THE PEOPLE YOU ACTUALLY GIVE A SHIT ABOUT ON THIS EARTH. Thankyou Seth, you've truly changed my perspective for the better! I'm astounded at how one person be so utterly kind, compassionate, clear-headed, generous, humble & inspiring. Can't wait to start destroying every book & Blog you've ever written haha

[@BehindtheBrand]

thanks for watching and hope you find some more of my videos here helpful!

[@ArtyMars]

​@@BehindtheBrand I have been on a complete binge, thankyou for all your hard work!! Your crushing story of reaching out to your mother broke my heart; Seth's advice was both brutal but compassionate. in more or less words - Wether you choose to save yourself or be the victim; Nobody Is Coming. Nobody is coming to save you, cheer you up, fix your broken heart or give you the answers. No matter how many millions of people you reach out to. Go find your tribe - share with them - support them - and they will support you back in WAVES.

[@BehindtheBrand]

🙏

[@LostNportland]

Arty Ficial absolutely agreed

[@jersey_jae]

I've been following Seth for a really long time. He always has such amazing insights. Creating value for your audience should be the 1st thing any business focuses on... You should absolutely go out and get this book. I've read a few other books from Seth and they never disappoint. They not only provide understanding, but also some necessary mental motivation. The only other book that I would say provides anywhere near the value on Direct Marketing is 'Scientific Advertising'. I was able to find a free ebook copy online (www.TestedAdvertisingMethod.com). But basically books are the way to go. It's amazing that leaders of the industry are willing to share their knowledge with the public.

[@AlessandroCardano]

"Work that matters for people who care." Beautifully worded, this is why I follow Godin's teachings. Thank you for this upload. =One Love= -A

[@BehindtheBrand]

Thanks!

[@b9dhazel]

Bryan Elliott is such an excellent interviewer that his guests are able to share information that I look forward to, every time.

[@stevenpaul4394]

Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.

[@joshuakenneth9332]

Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.

[@jackdennis8035]

Starting early is the best way of getting ahead to build wealth, investing remains a priority. The stock market has plenty of opportunities to earn a decent payouts, with the right skills and proper understanding of how the market works.

[@dorothymelissa4897]

Venturing into the bitcoin without an adequate orientation with a professional broker for accurate signals, you might lose all your hard-earned money

[@johnmark8996]

Binary trading is a good and reliable way of building wealth which also create opportunities for crypto Believers.

[@joykelvin1595]

You see in trading cryptocurrency, one requires more than just a primary knowledge of crypto. It is best to trade with an expert to avoid unnecessary losses. It's advisable to have a professional trader/broker who is an expert in the field to help you manage your account.

[@stopsomewhere9104]

Sharing this video with my intro to marketing class as a prime example of modern marketing

[@BehindtheBrand]

That's great Erik! There are more vids like this on my channel, just let me know what might fit best

[@shelteredgringo3707]

"You don't have any business being a marketer, unless you have empathy for the people you are seeking to serve." 22:05

[@TheTruth-fully]

"Aim for better, not more" EPIC!! Thank you, what an awesome interview.

[@BehindtheBrand]

thanks for watching Faizah

[@WedHex]

Put what you have into "better", not into "more". - I love this.

[@BehindtheBrand]

thanks Jakub

[@UmeshKhanna2]

Nice

[@v.krishnankaushik9812]

As a intern in marketing, this gave a little bit perspective. Will jump in and read some stuff written by him. Thanks.

[@DigitalMadeEasy]

Seth Godin is definitely the God for Marketing,great content. We create videos on Marketing/Digital Marketing topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips but there is so much we can learn from Seth. Thanks for this, it is really educational.

[@1bestfriend2u18]

33:06 this is the key. Know what you want and be ok with it. He chose family first and enjoy the ride along the way to the bank.

[@BehindtheBrand]

agree!

[@obviousaron]

Has Seth ever read Eugene Schwartz's "Breakthrough Advertising"? In it he talks about levels of market sophistication. Level 5 being identity. Seth's advice applies to mature markets and businesses. Always consider the context of the advice rather than take it at face value.

[@NateHaselton]

This was one of the best podcasts on youtube I've come across in a long time.

[@BusinessAuthorAcademy]

He's been saying marketing is about getting permission and making offers for them since 1999, but I like these brand vs direct marketing observations.

[@KevinGallagher01]

I used This is Marketing philosophies in my last marketing consulting. I also mentioned it in a recent video I made. Seth knows his stuff!

[@ZeliWipin]

Seth Godin really knows about his craft . I love his book and his voice and his mind , please make more books !!

[@BehindtheBrand]

Thanks for watching Zeli, hope you find more vids here on this channel you love!

[@taniasingh6367]

Every Marketer needs to watch this once a year!! Thanks Bryan!

[@justparadiso]

Successful people don't become that way overnight. What most people see at a glance-wealth, a great career, purpose is the result of hard work and hustle over time. I pray that everyboy who reads this comment will be successful in life..

[@JiggyDila]

This is great man

[@frequencyboostloveandpeace]

I really resonate with his anti-infinity stance, and his idea about being some-truistic rather than altruistic. It feels much more aligned with sanity and balance to set to serve a small dedicated group of people (of whatever kind), rather than aiming for "a billion followers", or customers or whatever. Plus, you are more likely to keep reiterating for quality that way, as you get continuous feedback from the customers that you are intimately connected to. And so, interestingly, are more poised for sustainable success in the long run... Thanks, Behind the Brand! And thanks, Seth!

[@BehindtheBrand]

Thanks!

[@AvinashSreeram]

Happy Thanks Giving Seth Godin and Bryan Elliott

[@ntsakophoebemabunda961]

12:40 ..."tortoise and the hare race...- tortoise is brand marketing. The hare is direct marketing/advertising...you can spend $500k on a 1 day day. Many people can see it, but how many will remember it?" Paraphrased.

[@rosemaryfengchannel]

This is a video I put it in watch later, today I finally watch over it. It's a good idea to just be true to some people 💗--" What's in here? " I'm a person only could be who I am and think more for others.

[@jackson_varney]

Mate I love the mission you have here and I very much appreciate you not putting ads on this video!

[@BehindtheBrand]

thanks for watching Jackson

[@rhetoricbytolyan1987]

I really like the idea of outfitting the school bus as a store and drive around to test in which locations your products sell better, to determine where the bricks and mortar should actually be. Really clever.

[@christopherarmstrong2710]

5:42 Culture defeats everything. If you’ve got culture at your back, what you’re doing is easy. “People like us do things like this.” 8:42 Direct marketing is _measured marketing._ You can measure it, you’re going to act differently. Different from brand marketing, which tells the story of who you are but is not as measurable. 9:50 Direct marketing is the secret of Google and Facebook. 100% of Google’s revenue is people who pay for clicks. 40:33 “Do work that matters for people who care.”

[@lisar.2549]

Good conversation. Hilarious hearing them talk about Nike from today’s perspective. Godin is the man though.

[@Leahwilliamson124]

It's wise to seek a professional guidance when building a strong financial portfolio due to its complexity

[@sabinadavis3503]

As a newbie, about to invest you most have four things in mind. 1 have long time mindset 2 be willing to take risk 3 be careful on Money usage, if you are not spending to earn back then stop spending 4 never claimed to know -Ask question, it's the best you work with a financial advisor.. like Martinez Amend, he is good on what he knows how to do best.

[@rosiejones2079]

I'm glad I was introduced to forex trading and got the best teacher and mentor who helped me understand the financial markets I'm grateful to Mr Martinez Amend 🙏

[@wendierenard548]

Hit $200k today. Thanks you for all the knowledge and nuggets you had thrown my way over the last months. Started with $20k in October 2023

[@roselinedavidson3162]

Most rich people stay rich by spending like poor and investing without season, and most poor people spending like rich yet not investing like the rich, but impressing them.

[@macdenise3203]

You're absolutely right, and that's a beautiful mindset you've got there I never thought of it this way before.

[@leighcowan]

Seth has so many valuable things to say. Some of his observations are quite valid. He is a profound thinker in human behaviour. He clearly does not KNOW or ever learned the science of Marketing. To be declared a shadow of Peter Drucker insults Drucker. This heading is both misrepresentative and dangerous! Seth has so many valuable things to say and some of what he says here is quite valid; he is a profound thinker in consumer behaviour BUT he gets too much wrong to be trusted.

[@raymondbarnes5264]

Investing in the stock market is the best option to make a passive income. Virtually all the markets are crazy, most people pay more attention to the shiniest position on the graph, I’m keeping a diversified portfolio.

[@mariahhayes5089]

To manage investment risk, consider maintaining a broad diversification of your investments that reflects your personal risk tolerance, time horizon, and the nature of your financial goal.

[@raymondbarnes5264]

Remember, diversification is an approach to help manage investment risk. It does not eliminate the risk of loss if security prices decline. Because investing can be complicated, consider working with a financial professional to help guide you on your wealth-building journey.

[@mayacho4910]

who would you endorse? I've been in the shadows for too long.

[@raymondbarnes5264]

@@mayacho4910 'My consultant is 'BRIDGET MARY TUROW", look her up online if you care for supervision.

[@mayacho4910]

@@raymondbarnes5264 Thank you so much! Found her webpage and left a message. Hopefully, she responds.

[@capecobramedia8682]

Seths strategy, scarcity of his books. 2mil at a nice price is worth the time he has put into the book. Adding access to some videos to his course also allow him to market his full course.

[@NippaMoon]

He definitely speaks outside of the current box but simple common sense! I enjoyed your interview with him

[@BehindtheBrand]

Thanks Mr.

[@xfaroutzx3637]

This is all in line with the transition happening now in the world....future businesses who will be successful will be coming from a place of authenticity and from the heart.

[@BehindtheBrand]

Thank you for watching Carla! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@kdalfndnfdjsf1702]

I love the approach of focusing on the VALUE, the people and what we can do to make their life better, so they decide to choose our brand, instead of another! So powerful! 🙏

[@getaheadofficial]

I agree. Putting your value out there is the way to stand out.

[@zelanahmed5506]

Which change, for who? I think that's powerful.

[@Sharonimouks]

The ease and sincerity of this interview is gold. Thank you. I'm looking to harness my marketing skills in the Real estate industry and this video has added knowledge to me. Thank you again

[@JordanTaylor-g4i]

Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. Best, Simon.

[@sunilnair3502]

This guy is indeed genius who can educate you about marketing better than no body else. Anyways thank you behind the brands for uploading this video, seriously the kind of educating you get free on KZbin is marvelous. My college charged my a hell lot of fees for a much lower quality education.

[@BehindtheBrand]

Sunil Nair 👊

[@BehindtheBrand]

Sunil Nair 👊🙏

[@paulargueta]

Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

[@PH1M0]

Learning from Seth is like sipping water from a fire hydrant 🙌 So much great info and insights. I could listen to this info all day 👏

[@BehindtheBrand]

Co-sign

[@ganamohenbento7253]

after 1:50 im convinced his book is going to be an awesome read, cant wait to buy it.

[@scottflorence9001]

Always a great interview with Seth....Im changing my 'about' page on my website to 'believe' page. Such wise words.

[@BehindtheBrand]

Nice Scott!

[@chrisa3961]

I am not sure you should, I think your about page might be SEO relevant ;-)

[@acommonman7950]

@@chrisa3961 This whole interview is very misleading.

[@thepresence985]

@@acommonman7950 how?

[@toluwaseolushola8888]

Skipped this video so much I don't know why, right now I am like TOLU why? thanks for this... such a blessing!!!

[@BehindtheBrand]

Thanks Tolu!

[@man_zo4138]

Seth is so great at breaking things down to their simplest variables

[@BehindtheBrand]

agreed, thanks for watching Dylan...Have you seen the Playlist with my other interviews with Seth? Some really valuable stuff

[@spadaacca]

As someone who’s been a senior director of brand and marketing for some of the hotel chains you mentioned, you couldn’t be more wrong :)

[@bosstradie4213]

If you're strapped for time, fast forward to 17mins and soak in everything he says.

[@nellytuikong9120]

Thanks

[@dushilibri8391]

Maybe the first 17 makes no sense to you so please allow us to enjoy the full episode.

[@babyxkande]

or watch on 1.5-2x speed

[@itbetru2229]

@@dushilibri8391 he was saying if you were strapped for time not strapped for intelligence

[@nicholasharper3296]

@@itbetru2229 Agreed.

[@linkedorangecounty5422]

Seriously, Seth is the godfather of modern marketing

[@BehindtheBrand]

Agreed

[@ropersix]

Seth getting back to what he does best. Haven't been reading his blog or watching his videos for awhile now, but I just pre-ordered the book.

[@BehindtheBrand]

Thanks Tim!

[@bupheyloda6789]

“I am happy with enough” powerful

[@BehindtheBrand]

thanks for watching

[@SteveMintonMarketing]

Thank you for conveying the best of Seth.... I'm a Marketing Seminar grad and attending The Podcast Fellowship... Thanks for your work... Give fan in INDY.. Indianapolis Indiana

[@BehindtheBrand]

Thanks Steve!

[@SteveMintonMarketing]

@@BehindtheBrand ... Just calling it like I see it

[@billtomoff1039]

I loved The Marketing Seminar (TMS) and The Podcast offering he does seems very interesting. Seth is GOLD and his material always rises the top of my list of content to read and checkout. Daily reader of Seth's blog also!

[@Sariine436]

Companies spend too much time on logos and not enough on building a brand. A brand is about making a promise to people and creating expectations. The value of a brand is how much extra people are willing to pay for it. The value of a brand lies in being distinct and offering something unique. Direct marketing and brand marketing are fundamentally different and require different approaches. The importance of understanding demographics and psychographics in marketing. Mission-driven companies need to have a clear mission that aligns with their values. The importance of focusing on a smallest viable audience and serving them well. The shift in marketing where attention is now expensive and brands need to be authentic and meaningful. The concept of creating scarcity and value by limiting availability.

[@rachedslimani3198]

Probably the most insightful and intelligent discussion, for once someone is going deeper with proper examples. This guy is a genius

[@HazelRabun]

Monumental: who cares about the wrapping ...the spokesperson...it's the PRODUCT...love him

[@AyomideAdebayo]

Love the questions you ask, and especially that last question about his future plans: Seth is great, but I feel like not everyone brings out his best, and you did. Thank you. Plus, love the comparison to Peter Drucker, who I'm a HUGE fan of. And you're right, Seth is probably as big a rockstar now as Drucker was in his lifetime.

[@BehindtheBrand]

Thanks Ayomide, I'm happy you liked it! I hope you find some more vids on my channel you like

[@shimarastgar]

All his ideas and theories are truly based on user design and research! So interesting

[@JamesScottGuitar]

Man, that’s possibly the best interview I’ve seen with Seth Godin. Great questions, great wisdom...great dialogue. It’s evidence enough that your friendship is real just by the warmth and interest in the conversation. Thank You! -jS

[@BehindtheBrand]

Thank you James!

[@lokeshjain171]

Do you have pdf of this book

[@ninaroses612]

Excited to dive into this! Can you share one key takeaway from Seth Godin's discussion on the value of a brand in marketing, and how it may reshape conventional views on marketing concepts?

[@LaynoProd]

as an upcoming music artist, this video has so many valuable gems on brand and marketing, thank you Seth for all this information and helping me see what i couldnt see before in marketing my music and building my brand, and thank you for this definitely subscribed and found this channel thru the Hormozi video 💎🙏🏽👨🏽‍🎨

[@blackwood4090]

This has unmeasurable value! I come back every time to check I'm getting this right... powerful concepts

[@BehindtheBrand]

what's your main takeaway?

[@blackwood4090]

@@BehindtheBrand In general, people may not understand how to solve their problems. They often know what problems they face and what they desire, but they struggle to find solutions or optimize existing ones. This is the space in where we (people who notice things that can be improved or are simply motivated to make changes to problems that remain unresolved) take the initiative to identify potential solutions and, like ourselves, encourage others to test solutions developed by people who wants to understand how to make our lifes better. thanks!!

[@kvlmehta]

I actually needed this advice to keep going with my startup and offering people the quality services they deserve. Thank you for this video.

[@BehindtheBrand]

Thank you for watching Keval! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0