Building a brand aesthetic (real life collection design)

In this video I walk from moodboards to final product on a new capsule collection!
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Our partner on this project:
www.fermatcomm...
My collaborator on this and all things HYPER @spr.ezza
@benbiondo on graphics
@imcalebshane on photos with @treegod__ @ratagohard modelling
Bag and scarf produced by creasegroup.com
Shirts from Custom Creations on.pietrastudio.com/
Fulfillment by micromerch.com/
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