Building a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023

[@theartificialintelligencebiz]

I love that you call out gurus specifically - truly honest market analysis. You are 1 of a kind in the media buying space.

[@DavidLion]

Just some helpful feedback from someone who loves your content and teachings. The first 18min (2/3) of your video was spent telling us what we don’t need to do and what doesn’t make sense… It was a lot. I’ve been letting the video run just to get to the “promise” of the video (i.e. making the 3:2:2 ad) Which is the part I love because you do it with us and transparently. You’re absolutely brilliant. AND… I definitely would’ve turned this video off by now in a different circumstance just cuz it was like “ok I get the point” I noticed this in a few of your videos that’s why I wanted to give you honest feedback. My suggestion? Get to the meat and potatoes (the promise) quicker please 🙏🏾 Hope this helps! And thank you for the great content!

[@CTtheDisrupter]

thank you so so much! sometimes you have to set the table before you eat your dinner

[@Wujek7D]

@@CTtheDisrupter Yeah, but yapping about why other strategies are bad for 18 minutes (which you could easily explain in 2, as you go in circles with the points you are making) is simply unnecessary. Thank you for the video nonetheless, I will be happy to check out the 322 strategy in upcoming campaigns ;) Have a blessed week man!

[@jayl271322]

+10 on this feedback. You certainly have to set the table but god damn, my dinner's cold!

[@arceemarcelino5390]

Everyone wants free delicious meals for free, even if it gets cold i would still stand in line to get it! You're the best Prof Charley!

[@EoinEverard]

Doing Gods work here Charley. Absolutely love that you are more passionate about helping people rather than drinking the cool aid

[@CTtheDisrupter]

Hahah thank you!

[@chmani780]

You are becoming my favorite for your simplicity❤

[@donnyjkimball]

Perfect timing. Was just explaining this concept to someone and telling them they need to follow you. I'll forward it along to them...

[@CTtheDisrupter]

Love it!

[@MEvsMTB]

Love Charley. Anyone else that sees this... Skip the rant and go to the last 5 minutes of the video :)

[@CTtheDisrupter]

Hahaha

[@mediapodio]

Thank you for this amazing content! Is this concept also true for local businesses? Do you teach about local businesses in your paid program?

[@monbeauparfum1452]

You’re the man Charlie! This method makes the most sense. Enough with these stupid interests. 1/ Does this work with dropshipping? 2/ is there an accurate way to get the DCT best performing ads ID? 3/ Does it work for images only, testing multiple products in the same category/product type/price range?

[@MrHappyTv]

1. Yes 2. Hit Preview - Facebook Post with Comments - Click on the first or 2nd ad date when it was created, and then u got the id in the url. 3. yes

[@CTtheDisrupter]

I came here to answer this question, but Mr. happy TV. Beat me to it.

[@Mario-lm2em]

Hi Charley, thank you very much for your content, it is pure gold! I was left with only 2 doubts. 1- If my ads go to a registration page so that they see a VSL, and I do a CBO campaign with the 3:2:2 method, shouldn't I exclude those who registered so that they don't see the same registration ad? 2- And if I want to reach the people who did not finish viewing the VSL. I would create another CBO campaign with the 3:2:2:2 method? or add those ads to campaign 1? or just don't do retargeting ads to VSL and just do ads for them to register? I would appreciate your answer. Thanks.

[@abelitolangbid]

amazing work and thanks for sharing! i've running this 3.2.2 method for the past 1 week and it does gets better overtime. do you increase the budget 3 times a week at 5% from the last 3 days of data?

[@CTtheDisrupter]

Last 7 days

[@LogenProof]

Crazy value! Thank you. Confused on the one campaign: 1. Would you consider a free lead magnet as a business objective for a campaign? 2. If the above is yes, would you recommend opening a separate campaign for each different lead magnet, or keeping them all under the same campaign as a different adset - each lead magnet addresses two completely different needs for the same service. 3. Would it be better to simply set one campaign with the end objective being the core offer sale? If so, what should the facebook goal conversion be, end sale or filling out the forms for the lead magnet? Thanks so much

[@CTtheDisrupter]

The business objective would be to get leads, if they are all the same… if they aren’t the same leads with the same value for the same funnel… Then they would be different campaigns… And I’d highly suggest focusing your money on the funnel that is best for your bank account

[@keenenwalker8708]

Whats your opinion on ASC? I know a lot of people scaling pretty hard with them. I personally always get like 2-3x cpc when I use dynamic creatives, even with proven winners. Anyway, testing out this method again will see how it goes. Great videos man.

[@mohitwalia5431]

Very informative and helpful, brother. I have a few queries for a DTC brand of home furnishings: 1. Does the 3 creatives in an ad have to be of the same aspect ratio? If yes, then do we make different adsets to test the same creatives in the other aspect ratio for the same audience? 2. Can an ad have 1 video and 2 images? 3. If in DCT, the 3 creatives we use are of different products(have been tested as Hero in the past) in the same category, do we use the website link of that specific collection in place of the product links like we used to before DCT? Or do you recommend one ad set for just 1 product with 3 diff creatives and the website product link? Thanks so much in advance. Please keep up the good work!

[@CTtheDisrupter]

1: no, but they should be 2: sure, but that’s not ideal 3: why promote multiple offers?

[@frasereview9371]

Amazing video! What do you recommend for middle funnel and bottom funnel creates? Do we have different campaigns for them too or just 2 new adsets for mof and tof?

[@keysncoffee7733]

Thank you so much for sharing! Love your teaching method. I’m going to share this with my team 😊🙏

[@CTtheDisrupter]

Awesome! Thank you!

[@ZacPittsOfficial]

The only thing I’m uncertain of… should the 3 creatives be the exact same video, different dimensions or 3 different videos altogether? I’ve been geeking out hard on your channel for the last 24 hours. Thanks man.

[@CTtheDisrupter]

I covered this in depth live on this Surprising Facebook Ads Strategies for 300% Growth kzbin.infoMr6aQa0bw6w

[@IcaroChacal]

Thanks Professor for providing this valuable content. We are a reasonably new Online Store with also a reasonably new Facebook and Instagram Business account. We started in January. Have been posting 3 times a week since then to put some content in the Page. Have done some advertising but not good enough results yet. I have been learning from your content and from other so a I am eager to try other, better add strategies like the 3.2.2 So me question is, do you recommend a new business like our use the 3.2.2 or do you have a better suggestion for us. Thanks for your time and feedback.

[@Sodtdigital]

I would highly recommend Charlie one campaign set up. One campaign strategy 3 ad sets: - 2 DCTs - 1 Control Cam & Ad set structure #1. Testing ad set | (2) - 3-2-2 method DCT (dynamic creative Test) 3 creative ; 2 primary texts ; 2 headline = 12 ad combos - Identify each asset winner (ID thru breakdown drop down) Or post ID Win (preview post comments)
 - optimal Size = 1:1 most placements #2. Control ad set | - 4-5 ads max - creative by concept - WIN Post ID (concept 1) - WIN Post ID (concept 2) - WIN Post ID (concept 3) - WIN Post ID (concept 4)

[@muneeb.ashraf4]

@@Sodtdigital Thanks for the clarification 🙌🏻🙌🏻

[@jameeno3]

Thanks for the great content as always Charley. Would you advise setting up multiple 3:2:2 ad sets within the same campaign? Is there a limit to how many you would run concurrently?

[@CTtheDisrupter]

You’re welcome, I generally wouldn’t use more than two

[@ilyassakroud6815]

Love this and the $100M Leads Video - Unique way of doing ads. 1. I'd love if you do the same for taking decisions (After 7 days here's how I read the metrics, and what I'll do next. (for 3 brands or 3 adset). I still find the metrics and taking decision little bit hard to me. 2. Also, for a small business who testing products with $10 per day using 3:2:2 - do you expect to see results in the first 24h, tested it but nothing (I thought maybe $10 isn't enough for 12 ad variation). Thank you for you content, I find it hard to convince my friend to test it ha ha ha

[@CTtheDisrupter]

1: I’ll consider that for sure1 2: don’t test products with ads

[@cashcronicles]

Charley you are funny as hell and should be protected at all costs.... the "makes no sense" hits different...always... LOL - carry on bro

[@CTtheDisrupter]

Haha thank you

[@georgimutafchiev5400]

Great content! Just a quick question, regarding the campaignm when it is about niche ecommerce website: Should the objective be Sales? Can you clarify that, please? 🤠

[@greenappleunicorn5197]

Thanks for the video Charley! Do you limit how much you spend on a new dtc adset? Let say my winning adset CPA is $6. When add new dtc, it's been spending $40 (from $150 daily budget) with no conversion at all (where your winning adset only spent $5). Would you stop it or you let it run? Sometime the CBO does this and it's not spending more on the winning adset (which already proven to be cheaper).

[@CTtheDisrupter]

Let it run, and use rules to kill ads that fail

[@greenappleunicorn5197]

If I use rules to kill ad that fail, how is that going to happen in your 3:2:2 method where there are 12 different ads, but only listed as 1 dynamic ads in ad level? Will facebook shutdown the entire dynamic ads or only certain ads within the dynamic ads?@@CTtheDisrupter

[@Aaron-eg1hs]

Great vid! How often would you recommend raising budgets, or would you just set time intervals in rules and adjust as needed? Also, if running for a store that has multiple products to offer in multiple different verticals, would you still set things up in this focus-brand driven style, vs multiple camps focused on the individual niches? Thanks again!

[@CTtheDisrupter]

I’ll always suggest 5% three times a week and as for your question about multiple products I would really ask myself why I would want to promote multiple knowing that one of them is the best investment for my business and the other two are liabilities

[@Gonzalomacagno]

I love your content, what do you think about utm for meta ads, do you use them?

[@CTtheDisrupter]

I don’t use them…

[@A89hilal]

Since you mentioned that You are going to show us the whole plan . Are we going to see a video on how to get the winner creative's ID and how to implement it in the winning creatives adset. Is it going to be one single ad set that combine all winner creatives structured as a dct or we just uploading all ads into it without activating the dct, or we just set up each winner on a diffrent ad set ?? Looking forward hearing from you . Thanks

[@CTtheDisrupter]

We will collate the winners into their own Adsett by post ID, and continue to run a couple of DC tease to improve that portfolio of the winners

[@A89hilal]

@@CTtheDisrupter collate them in a new ad set with Dynamic creative on or turned off ??

[@Iamegcd]

@@CTtheDisrupterhow many winners should we have in that scenario and then we turned off the original post to not compete with the new ones ?we could even scale DTC budget without having a winner ad set or having winners ad set is the best option ?

[@nicxshaw]

Charley EQ your voice brother , lows are killing it. I'll do it for you for free if you don't know how exactly. cheers

[@victordiazincle5603]

absolutely love your content my brother! My only question is for your creatives, when you are looking for almost viral videos to run on your ad, is there a potential for a copywrite strike against you? is that just acceptable risk we are willing to take? just curious, greatly appreciate it.

[@CTtheDisrupter]

Not if you own it

[@Tyler-larry]

Love your stuff! I've noticed on a few video's you leave the button that says "Optimise content for each person" on? Do you recommend using this or turning it off?

[@CTtheDisrupter]

Sometimes… really depends on the brand and creative decisions

[@Tyler-larry]

Ok, have you seen results better with it on or off? Do you use it for your businesses?@@CTtheDisrupter we are selling fashion apparel...

[@oliverrossi5013]

Awesome as always, thanks for sharing. Cut through the BS like a Ginsu knife or should I say Hexclad knife.

[@CTtheDisrupter]

Ha ha I love that

[@Rhys414]

Hi Charley, say if I want to split test the winning DCT combination against controlled variables to further optimise that winning combination, what would be the best way to implement that? Would I introduce another piece of primary text/headline/creative change into the same DCT, or would I create another DCT in a separate ad set? Also, when you identify a winning combination, do you duplicate its ID into a new ad set to let it run on its own without the other elements from the 3-2-2?

[@Sodtdigital]

Create a control campaign with all your DCT post ID winners. Your goal is to scale successful DCTs (Dynamic Creative Tests) within your ad campaigns. Here's the recommended approach: Instructions: 1. Identify Top Performers: Find the top 2 posts by Post ID from each well-performing DCT. 2. Consolidate: Move these top-performing ads into the winning campaign (control campaign). 3. Increase Spend: Gradually increase the budget for the winning campaign. This should allow the high-performing ads to gain more traction.

[@Rhys414]

@@Sodtdigital Thanks for your response mate! Much appreciated. On #2, wouldn't it be best to move the winning combination into a new ad set instead of a new campaign? I'm just thinking that my campaigns would be competing against each other for bidding. Or does that still happen at the ad set level as well? Furthermore, I'm interested in what I do with the initial DCT ad. Say I've found a winning combination, I move that winner into a new campaign as you said, now what do I do with the initial DCT ad. Do I turn it off, or should I continue testing new elements?

[@mr.skeeta]

2 questions. 1) what are your thoughts on leads messages? 2) i have 2 ads running and if i notice a losing ad is it ok to turn off and replace? Or would you prefer wait and let ai do its thing.

[@CTtheDisrupter]

1: leads are good 2: idc about the ad as much as the net business

[@Matumark]

If you create a video ad, should you enable Automatic Thumbnails or does it create too many different variations? Should you test every thumbnail manually? Also, if you create a new dynamic ad set, do you choose a previous winning image/video (like you do for a previous winning text/headline) or should you use a totally different image/video each time? Thanks!

[@CTtheDisrupter]

Some folks swear by the thumbnails I think there are bigger fish to fry… But this is very subjective You cannot test the thumbnails

[@rexglenn_]

Great content brother! would love to see you create live in ads manager the must have RULES for automation very soon like the performance gate scaling, auto optimizer and adv perf gate scaling etc. TIA 😊

[@CTtheDisrupter]

Next week homie

[@rexglenn_]

@@CTtheDisrupter Looking forward to this brother! thanks for consistently sharing your experience to the world and giving a new perspective.

[@rickysantoso4109]

Hi @CTtheDisrupter, quick question.....in this vid, you selected Manual Placement but in another vid on 3:2:2 you selected Advantage+ Placement. Can you please clarify why the difference between the two? Thank you!!

[@Sodtdigital]

A+ placements are now auto places, which are what the MBA program group uses. So yes use it.

[@DanBukin]

Charley, how many ad sets would you have on at once in a one camp structure? Are they all DCT?

[@CTtheDisrupter]

2 DCT, 1 non-DCT

[@DanBukin]

non-DCT would be full of "winners" from DCT test? Any limit to how many ads you would have on in this ad set?@@CTtheDisrupter

[@josifkaraj9760]

whats the non dct about?@@CTtheDisrupter

[@Lalotaotongpeanutbutter]

Hi, I tried following your instructions to upload multiple images / videos but there is no longer a section 'Dynamic Creative' and I'm only able to upload a single creative image OR video. Has this changed since you last created this video? Do you have a newer video of how it should now be setup considering there's only 2 levels now? Thanks.

[@CTtheDisrupter]

select dynamic creative at the ad set level promise… it’s still there

[@Spanglish360]

Dynamic creative feature can only be enabled if you ve got a website. Is there another way we can use this tool without having a page?

[@Stbarthba]

Charley! Should I still use the ad that has the more spent even if I’m advertising only on Facebook (no Google)?

[@CTtheDisrupter]

Yes, but also… y no google?

[@thinhthang1361]

Can I use 3:2:1 instead of 3:2:2 (just 1 headline)? I want to reduce the number of variations, make fb learn fast

[@CTtheDisrupter]

covered this in this video today The 2 Tool Cheat Code to Scale with Facebook Ads kzbin.infoiA7u2fT5HnI?feature=share

[@siltmusic]

does this work with a Carousel AD ? probably the dynamic part will change the order of the images to random all the time.. any advise?

[@JavinTowers]

Nice! thank you

[@CTtheDisrupter]

You’re Welcome!

[@ASADJUTT60]

Did you test one product per campaign or multiple products in one campaign ? Please do reply it would be really helpful Love your work ❤

[@CTtheDisrupter]

1 product per campaign

[@ASADJUTT60]

@@CTtheDisrupter Thank you for replying your videos are very much helpful . Keep posting these gems.

[@MuhammadUsman101]

Do you target all the countries you want to target in single cbo or make different cbos for each country?

[@liteolika1784]

Does this method work for lead generation? And these ads will eventually fatigue, so so I create a new 3:2:2 or replace the fatigues ads with new ones, as well as the text and headlines?

[@CTtheDisrupter]

yup

[@joelbergstrom4466]

Can i do this with a leadcampaign. If not, how would you set up a campaign with 4 photos and 2 videos. I don’t want to be annoying but it is my first client so I’m pretty nervous

[@CTtheDisrupter]

I covered this in depth live on this Surprising Facebook Ads Strategies for 300% Growth kzbin.infoMr6aQa0bw6w

[@Joeslowcostlifestyle-py9ww]

I'm unable to run dynamic ads within my direct-to-message conversion campaign. Instead, I have 12 ad sets within a CBO. While some are performing well and others have been deactivated, I'm now considering testing new creatives. Should I incorporate these into my existing successful CBOs or initiate a new campaign specifically for the test creatives?

[@swifttutorials9]

Thanks Charley! I'm confused. When do you turn off ads? When you see a winner, you put that one into a one ad set, so there will be 2 ad sets in that campaign?

[@Sodtdigital]

When DCT is performing don’t turn it off. Scale it if it can take it and take the top 1 or 2 post IDs and move into a winning campaign. Launch another DCT and repeat. 
The goal isn’t to force the winner, the goal is to scale with stability.

[@wardivardaanzakelijk]

Does it matter if my winners-adset has more then 1 marketing angle? So for example 2 ads for shoulderpain and 2 ads for elbowpain.

[@CTtheDisrupter]

That’s a good thing

[@TheBorninmotion]

really interesting to know your opinion about whatsapp engagement strategy ad campaign ? Is it can be good as a lead strategy ?

[@CiprianNicolae-xn2lv]

Hello Professor, what's the difference in costs and results between a 5:5:5 and 3:2:2 method?

[@CTtheDisrupter]

The 322 leverages artificial intelligence in machine learning the way that the system was designed to be used. 555 is a modern interpretation of a pre-2018 hack based strategy.

[@CiprianNicolae-xn2lv]

@@CTtheDisrupter Appreciate the replay Teach! Excuse me now, I'll have to study all your content

[@damiena.avalos9379]

I work with small business and brands that have a small budget of $5 to 7 per day,$250 per month. Would these methods still be effective?

[@CTtheDisrupter]

yup

[@CameronDicey]

❤

[@josiahjones7876]

Is there any issue with having 3 main texts and 2 headlines? I already have 3 main texts for my other ad campaigns, but want to give the 3:2:2 a try. i just don't know if that will mess anything up

[@CTtheDisrupter]

No, but you’re not prioritizing the highest value element

[@TinderSwindler_]

do you ever run more than one ad per ad set or typically just one ad per ad set?

[@CTtheDisrupter]

I don’t think I would ever run just one ad in an ad set

[@GoogleGuy492]

Don't you run into weird cropping issues with the vertical reel videos (9x16) on the Facebook feed?

[@CTtheDisrupter]

yeah we do. And that’s partially why these assets need to be designed to appropriately fit when repurposed Or we can accept that they won’t always look good and as a result they’ll probably be shown mostly only in the place they were designed for because the user experience everywhere else isn’t any good

[@GoogleGuy492]

@@CTtheDisrupter thank you for the reply

[@ReelGreezy]

Say you want to test more angles or more products - do you add more dynamic adsets to the same campaign or do you make new testing campaigns?

[@CTtheDisrupter]

you wait more ads is not a good thing

[@Seancrowe84]

This work best to a LP or Instant Forms

[@CTtheDisrupter]

depends on how your write

[@ahmednavid7971]

what about testing 3 diff angles? 3 diff campaigns & having 3:2:2 structure in each campaign ?

[@CTtheDisrupter]

Why would having 3 different campaigns help? What angles are we thinking?

[@ahmednavid7971]

suppose it is skincare brands. 1st angle - acne - 3 creative around that. 2nd scars - 3 creative around that - 3rd - blackheads - 3 creative around that.@@CTtheDisrupter

[@yovelshoval5139]

Hi, im wondering how it goes with UTMs tracking?(i mean the UTMs doesn't know how to analyze which one cause the sale i guess , right ? Also How to scale with Dynamic creatives? i mean of course i can check on FB which creative did what , but when i will try to duplicate it i cant really duplicate just the "good creative" since they are all tight up together , so how to solve those? or I'm missing something Thanks

[@Joeslowcostlifestyle-py9ww]

I'm creating ads that have a "Messaging apps" conversion, which just directs traffic to my Instagram. That said, FB does not allow dynamic creatives inside that particular conversion. What's your strategy for this when testing?

[@Sodtdigital]

Inside the MBA program, we rarely use message conversions. Stick to teaching the algorithm what a conversion means to you sale or lead. This will benefit your business and teach Facebook what you consider wins creating a good partnership between you and your vendor Facebook.

[@achraf7416]

hey Charley, you always mention the 2 DTCs and 1 winner conecept, can you expand on the winner ad please ?

[@CTtheDisrupter]

Yes. The winners is just the best post IDs of the DCTs

[@achraf7416]

@@CTtheDisrupter do you ever remove/stop DCTs ? why put the winners on a adset on their own when the ai already knows to give them spending even when they are inside DCTs ?

[@thijz0]

Whats the campaign objective? Conversion? Leads? Ntw im running lead ads and started to implement 322 and got my cpl down from 20eur to 3eur... 🤘

[@CTtheDisrupter]

Doesn’t matter

[@thijz0]

@@CTtheDisrupter what if fb is the only source you use? Youd need to look at roas and cpl dont you! I mean lets say im selling pans like hexclad.. Youd only run a tof ad with conversion objective?

[@hamzachairi2227]

Does this also work for conversion (Bofu) ads?

[@CTtheDisrupter]

Yes… but also, we never need to use BOFU again

[@Stbarthba]

Hey Charley! What if I don’t have any viral organic content?

[@CTtheDisrupter]

It doesn’t have to be viral Also check out my other 3:2:2 Ad vids

[@manicciluxuryautostyling]

🔥

[@CTtheDisrupter]

😍😍😍

[@josifkaraj9760]

hi Charley Im running a lead gen camp following the 3-2-2 method So.1 CBO camp-only age,gender and location,no interests at all-turn on dinamic creative-3 creatives in the ads set-2 primary texts and 2 headlines My problem is that i cant see the 3 creatives in the ads level and i dont know which is one bringing the leads Can you pls help on this? Really appriciate

[@CTtheDisrupter]

Do you need to know?

[@josifkaraj9760]

because i was thinking to check all the 3 videos,and see their frequency,spend, etc if they are prospecting ads,MOF or BOF@@CTtheDisrupter

[@iterealice]

Why is it 3:2:2 but not a different combination like 3:3:2 or 2:3:3?

[@CTtheDisrupter]

Creative is what matters the most

[@franciscosanchez6675]

Taylor Holiday at CTC is the 🐐

[@CTtheDisrupter]

No one can hire and produce personal brand folks like him

[@franciscosanchez6675]

@@CTtheDisrupter yeah, he’s an outlier as a human, met him and nick shack at CTC headquarters once

[@avilio_peek7141]

That's a video of a man that don't need to sell courses $299 a month and make it his whole success

[@CTtheDisrupter]

Hahaha thank you!

[@joellasmith8177]

@@CTtheDisrupterHas the price gone up since? I’d love to join your course. Thanks for explaining it in a way that makes sense for regular ppl like us lol

[@ForgingMyWay811]

Yooo is testing 2 DCT’s for the same Buisness objectives, that 1 is videos and one is images a good acceptable idea?????? Thx🤝💣

[@CTtheDisrupter]

Totally

[@Stbarthba]

So advantage plus gets turned off?

[@CTtheDisrupter]

Makes sense to me

[@seank2793]

*budget?* for this dct campaign what's the idea daily budget? I guess the minimum?

[@onlyfoolriding8223]

Guys, take this shit with a grain of salt. Bro is working with big brands with proven creatives and multiple channels firing simultaneously. When you have those things, a monkey can run ads and be profitable. If you're just trying to get a biz off the ground with one channel, low budgets and unproven angles and products, your results may vary . . .

[@CTtheDisrupter]

this also works for little brands … we’ve had wins with folks spending 50 a day in Facebook Ads MBA Program doing this

[@onlyfoolriding8223]

@@CTtheDisrupter I still stand by the fact that no media buying tactic can overcome a shitty offer. Most people who fail don't fail because they don't know the best FB tactics to use - they fail because they're trying to sell something no one wants, or something that doesn't solved a "migraine" problem.

[@emanueltheander7068]

Would run a CBO campaign if you had a budget of 50-100$ per day? Or 3k a month

[@Sodtdigital]

use CBO. it's leaning more heavily on the algorithm making the right choice and spending more on ads that are performing better and less on ads that are not. Unless you're smarter than the algorithm. ABO is outdated.

[@osmansafdar4944]

Will this work for a business thats brand new in the market and no one has ever heard of you?

[@CTtheDisrupter]

Absolutely… brand awareness has nothing on a Total Addressable Market… just look at Amazon

[@osmansafdar4944]

@@CTtheDisrupter i didn't get what you mean.... Amazon has a TON of brand awareness. Me? im a lowly life and no one knows about me, so why would anyone want to buy my product from my unknown website?

[@partly-]

I want to give some possibly constructive critism as someone that has watched a lot of your videos. Recent editing has been good in making the content a lot more consumables but i still think you talk too much. A lot of times, it doesnt really add anything to your point but instead are derailing it. I think you're really challenging my focus because my brain just fighting to shut off midway through the video. Still you're talking abt a lot of valid point, I just dont know if it's consumer friendly and are retainable in the long run.

[@CTtheDisrupter]

Thanx! I think everyone is different… and this feels most naturally me

[@MohamedMahmoud-uj4bb]

But why it's only 3:2:2 Why not more like 4:3:3 or 5:3:3 ?

[@CTtheDisrupter]

covered this in this video today The 2 Tool Cheat Code to Scale with Facebook Ads kzbin.infoiA7u2fT5HnI?feature=share

[@CJ-ResultsWithAds]

Anyone doing this method with high ticket call funnels?

[@CTtheDisrupter]

more than a few

[@CJ-ResultsWithAds]

We’ve been trying to get this to work for a few different accounts, but the overall cost per booking starts to get too high, and sales reps calendars get too light.

[@comesc]

You say to use viral content in 3:2:2 but how do I know what's viral? It's not like I have IG with 400K followers to test

[@EoinEverard]

Just relative my guy. Put up your best performing organic. Say you get 50 views and one gets 200 do that one

[@CTtheDisrupter]

This

[@tvflix786]

I'd love to see you showing more & talking less. I'd love to see you make short & to the point video!

[@CTtheDisrupter]

Go check @DisrupterSchool

[@tvflix786]

@@CTtheDisrupter Yes I did check but couldnt find much.

[@ilyasgood526]

Why do you sometimes try the same ad, the same video, one of which works well and the other does not Sometimes you mirror the video 6 times only one video works fine

[@CTtheDisrupter]

Because it’s random… each has their own lifecycle. No way they could behave the same… Running multiple creates the issue Running one puts all that into a single post = much better

[@fans1781]

Bro deleted ad agency in 6min

[@Stbarthba]

Lol Charley is the best ❤

[@BRL_Nutrition]

You SO remind me of a good friend of mine if your were a socialist.

[@andre.gonsalves]

I love your energy bro. But your such a bad teacher haha.

[@obedwiredu5824]

Great video and amazing energy. I've got a silly question, why 3:2:2 and not 2:2:2 or 3:3:3? What is the reason why 3:2:2 seems to be the chosen golden mythical perfect set of numbers for dct's? @CTtheDisrupter

[@Sodtdigital]

Because Facebook has told us that 12 add combination is best. And that is 12 ads... leaning more heavily towards the visual, which is the most important.

[@BRN_media]

But Roas is important right? Because if you are a service based business you need a great Roas to make money. If the service cost 500 dollar and the roas is 2. Then company maybe does not even make money. Can you help me out with things. If we have a service based business. Can i contact you in private shomewhere?

[@CTtheDisrupter]

ROAS has no value