Mastering Facebook Ads: The 3-2-2 Ad Method for Unmatched Scaling

[@sunnypatel9787]

Great video, if we have multiple products do we add these under the same ad set while the products for the previous product are scaling? Or do we add a new ad set for each product?

[@CeeTee469]

Actually starts building the ad 😶18:10

[@gayathraperera5681]

Dynamic creative options have been removed and now it's flexible ads. Plus that's not even showing you which ad is performing as it is now. They still haven't reolsved that bug.

[@reda38212]

create new adset & ad and it will let you toggle the on button for dynamic creative

[@gayathraperera5681]

@@reda38212 That's not the issue, The new flexible format is not showing which ad is doing well. You can't see the breakdown

[@vinedresserlawnandlandscape]

I run ads for our lawn and landscape company. We have 4 main servies we run ads for right now: mowing, landscape work, weee control and Christmas lights. Do I just put them all in the same campaign and shut all the other campaigns down? One 3-2-2 ad set for each service?

[@baohatran8890]

Damn Charlie really put every other fb advertiser on blast 😂😂

[@AT-mv2mr]

And we *LOVE* it. Hate these _Econ_ gurus

[@dmitriypetrychuk2743]

Few questions: 1. With which format do you prefer to test your videos: 1x1, 4x5 or 9x16? 2. Once you get a winner, do you create missing formats and put the "complete" ads with all formats in Best Performer Campaign? f

[@jacalynboer]

would also like to now about format!

[@aig1434]

I totally understand you're a high level fb ads marketer. But isn't it quite narrow minded to think there's only one way to skin the cat when it comes to running ads? What works for you might not work for the next guy but they can still spend millions per month for clients. Unless it's more of a "forget those other methods here's the best method" sales tactic.

[@Maxtunes2590]

I'm his own words,what I get from his videos is that his strategies are the most efficient and long lasting in results. Others may have results, but not sustainable in the long run.

[@JupoMan]

It’s called being a charlatan like the rest of them

[@adenecom]

Good ads are what works. Good products are what works. Good offers are what works. Not “winning audiences”. Sure, there are multiple ways to skin a cat. You can get good results using interests etc however that’s not the reason for the good results. To me personally, I’d rather focus on the few things that actually matter rather than getting distracted by things that might be responsible for 5 or 10% of the results. I can confirm from personal experience the stuff he teaches is accurate.

[@abwun]

If he's making the amount of money that he says he is, then he has the right to say that his strategy is the best. It's up to us to test it and see if it really works.

[@jpmuga]

That resolution is crazy!! Good video though felt like a rap beef summary 😂

[@hotsizzle33]

Lot of other Facebook KZbinr "gurus" are recommended doing 1 adset with 3 flexible ads of the same concept (1-2-2 method). How is it different from 3-2-2? If those 3 flexible ads are into one adset and facebook is choosing where the budget should be spend? Have you ever tried this since the launch of flexible ad?

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@eldonmirjah7549]

So when do we test new ads exactly? When do we decide our ads in the DCT are not working, how long should we give them?

[@Harunismaail]

Could you explain the difference between adv + and normal broad campaigns, and why you choose normal broad instead of adv+?

[@sajwrc]

In terms of changing budget on profitable campaigns what do you suggest. A lot of people say 20/30% daily increase on budget so it doesn’t reset and go back into “learning phase”

[@Maxtunes2590]

Professor Charley, you recommended ASC for starters with low budget. Do you recommend flexible ads inside the ASC or just image/video? How many ads do you recommend inside an ASC ?

[@loribarzvi2045]

Why is it 322 and not 333?

[@bryangaynor488]

For the creative/video, would you repurpose the raw video, or would you utilize the post Id of the original social post?

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@carlosavila5065]

do you turn off winning ads when they started to decrease their performance? thxs

[@Think-about-]

Same question

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@jrhangar2347]

We launched the same 3 ads in a DCT 3:2:2 campaign and in a 'traditional' CBO way (3 ads in 1 ad set, no dct) and for some freaking weird reason the traditional cbo brings in profitable sales and the 3:2:2 doesn't even get add to cards. (tested both for 1 week next to each other). What is the logical explanation for it? Give me some confidence with logic, need it :)

[@sajwrc]

Maybe you should have isolated them. Ran the cbo one week turned off the 3-2-2. Then week 2 turned on the 3-2-2 then turned off the cbo.

[@jrhangar2347]

@@sajwrc this will give different results?

[@sajwrc]

@@jrhangar2347 yeah see which performs better. Don’t run both at same time.

[@randompenguin-j7m]

With Meta now requiring 30% of all traffic to go to shops, how does this change your strategy? Seems like they are moving to a place where ad managers are no longer needed, as they move to full automation. How do you plan to adapt?

[@Harunismaail]

1 question. Do you insert customer reports of existing customers or interacted customers on campaign level?

[@randompenguin-j7m]

How is this viable when Meta removed dynamic ads in exchange for flexible ads, and you can't see the breakdown of image, primary, or headline for flexible ads? Seems like they broke your framework. Please correct me if I'm wrong.

[@andrastime6100]

Flexible ads are the same but on the ad level. Therefore you can see the breakdown but on the ad level instead of the ad set.

[@gayathraperera5681]

@@andrastime6100 No it doesn't work. It won't show image/video asset breakdown even at the ad level. There's a bug and it's been month and they still haven't fixed it.

[@גיאדורעסקי-ז8ט]

Hey Charlie, I didn’t quite understand how you test those ad sets. Do you use one 3:2:2 adset for each test, or do you add more to the campaign for every test? Also, are the actual creatives in each ad set completely different? Could you show some examples? great video btw!

[@MrJeepStone]

what if i want to have a DPA as well? would i need 2 seperate campaigns then? 1 for DPA and 1 for DCT, or what would you recommend

[@salihmohamed7759]

But Dynamic creative is going away especially on my account whats your thoughts on the new flexible format?

[@achilles7998]

How do I apply this to my F&B business which does not have a website to track conversion? My main objective is to get more offline traffic to the venue. Without a website its impossible to activate DCT

[@Mario-lm2em]

Hi Charley, thanks for all you share. I just have a doubt, when one has a campaign where one offers a gift for them to sign up and from there they are taken to a tripwire can the tripwire be changed? Keeping the same ad for the registration to the gift, just changing the form redirect. Or as the ad was optimized with that tripwire is it better to create another campaign? Thank you very much for everything. PS: The initial tripwire is priced at 5 usd and the new one at 27.

[@paulwright4765]

Old video?

[@kilmaremilmake4348]

Sorry, but 3 2 2 dynamic creative does not work anymore? I have burnt thousands of dollars and it's not like I did not make it well. initially worked beautifully for a week, and then no other creative have worked

[@CTtheDisrupter]

What was your account structure? And also when did you launch these ads? Because we also have to be very mindful that starting new ads of the last few months was not likely to be profitable because end of July to end of August is always bad for almost everybody and has been for over 100 years.

[@Aaron-ec1qf]

A 322 aaaaaaaaaaaaaad