Building an ARG & Unlocking the Power of Transmedia

It's time to rethink your marketing playbook. In this keynote, we delve deep into the realm of transmedia and Alternate Reality Games (ARGs) as a way to expend fandom and turn your IPs into multi-dimensional powerhouses. Learn how to captivate audiences across platforms and mediums.
Discover how transmedia isn't just a buzzword but a game-changer, fostering unparalleled engagement, safeguarding IP experimentation, and unlocking new revenue streams. Whether you're an indie innovator or a seasoned AAA titan, harness the power of transmedia marketing to elevate your brand to unprecedented heights. We'll dive into tangible examples demonstrating how successful transmedia IP can extend the reach and longevity of gaming franchises, offering fans diverse and immersive experiences across various mediums.
We'll dissect a Step-by-Step Guide to Exploring Alternate Reality Games (ARGs) and Transmedia Activations for Your IP:
1. Clearly articulate the core themes, characters, and story elements IP
2. Understand the principles of ARGs and Transmedia (via case studies: No Man's Sky (Waking Titan ARG); The Witcher; Overwatch; Fortnite.)
3. Analyze your IP to identify potential entry points for transmedia extensions.
4. Outline a cohesive transmedia strategy that aligns with your overarching goals and target audience (Character, Convenience, Community)
5. Exploring ARGs: design engaging gameplay mechanics that blur the lines between fiction and reality
6. Test & learn: Seamlessly integrate your ARG with existing content and marketing initiatives surrounding your IP.
7. Build Community Engagement: Encourage players to share their experiences, theories, and discoveries related to the ARG
8. Be prepared to adapt your strategy based on real-time data and evolving player preferences