Building LaLiga in a cricket loving nation | Duologues with Manish Sharma | Trailer

“I am not here to sell football. I am here to sell emotions”: Jose Antonio Cachaza, Managing Director, LaLiga India
In a country where cricket reigns supreme, Jose Antonio Cachaza is determined to bring the beautiful game of football into every home and ignite a passion for it. His goal is to make people across India embrace the spirit of football. During our fascinating conversation, we explored how LaLiga is leaving a lasting impact in the country, discussed the future of Indian football, and delved into Jose's strategy of connecting with the people of India, capturing their hearts and inspiring a love for LaLiga.
Full episode coming on July 7, 2023.
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