Building Ninjacart was inventing the wheel for fresh produce ecommerce, says Co-founder Thiru

In an exclusive chat, Thirukumaran Nagarajan talks about how he cracked the scale challenge, particularly cracking the fresh produce supply chain, with his sixth venture Ninjacart.

[@soudipsanyal]

Wow! First time ever I saw someone on camera claimed that his/her education was funded by the government and he should be thankful for that to the people of India. That is humility my friend.

[@RKBengaluru]

Simple and Honest Founder , inspiring story . His commitment to India specific problems and solutions is commendable

[@vivekchoubey726]

0⁰p⁰

[@sagarthoke5706]

In 3 words: Honest, Fast, Inspirational. Thank you Di for such a inspirational story.

[@lokeshsah7]

Thanks @Yourstory for bringing this interview to the people. The energy of Thiru is contagious. I can understand why no one is ready to leave NinjaKart. Who wouldn't want to change India with him. Kudos Thiru.

[@sundareshanal1849]

Nagarajan , i am an elder citizen. I bless you and salute you at the same time. We need many more Nagarajans, pioneers who will change this country. In my generation we worshipped Dr. Verghese Kurien the creator of Amul. You are our new heroes. Please realise your dreams by being humble and committed - by growing ten times your current size at the earliest. God bless you.

[@srpattar7714]

I appriciate

[@sadathunnisa4982]

Shradha, you have done a great job in the video. you bring to us stories of startups that we have not heard of. We do not know that these companies exist and this is such an eye opener for all of us. Thank you so much.... You are doing a great job and I look forward to many more videos like this Lots of respect

[@BigDataLogin]

Crisp, Clear & Precise Questions and Rapid Fire & Precise Answers, its like Wow 👏

[@Ansupallav]

one of the best & honest start up story. His commitment & dedication is sure to inspire a lot of aspiring entrepreneurs

[@nobelvoice1129]

This is called “Grassroots learning” cheers to Thiru 👍🏻

[@amitupadhyay6445]

@YourStory, you need to innovate a lot on how your interview. You can prepare better before an entrepreneur so that you can ask him more pointed questions rather than asking a bagfull of generic stuff.

[@gauthampait]

Megha Vishwanath from CNBC asks better questions. Shraddha is good though.

[@anon7641]

agree! very boring and awful interviews! I mostly feel they do paid plugs

[@FocusHive]

I like the host, she is making it so easy for the guest and asking brilliant questions.

[@KK-gc5lj]

One of the best interviews. Wish you all the best thiru.you will reach great heights. Karthik

[@AnilKumar-gf6yt]

Very inspirational words straight from the heart Wish Ninjacart more success stories Thanks Shradha for connecting viewers with such stories with an impact:)

[@kmtecltduk4475]

Very inspiring, my self coming from a vegetable business background, I can understand the problems of vegetable supply chain problems e.g hygiene etc.

[@businesskaisekarein]

Inspiring.... All it takes is the courage to try and proove.

[@chethan93]

I always thought direct farmer to consumer model is something almost every entrepreneur thinks of. But it's too hard af to solve in our country. Since this guy is a serial entrepreneur he has managed to do it. Kudos to the entrepreneurial spirit in this nation!!

[@BigDataLogin]

Thanks Thiru & Shraddha - very rich content, will help us on our Journey too ... Sure yes - the Journey ... IS the destination.... 😇

[@MrPinyworld]

Another great story, thanks for sharing Shradha. A rare and real Founder in India. His commitment to making a difference in the lives of everyday Indian is commendable.

[@pradiphajong3175]

Like it specially the part safar sundar hain manzil se bhi, the destination goes moving in and the value chain.

[@amareshnaidu6632]

Who will love and out motivation is one and only in my company is Thirukumar only Ninjacart CEO ur words always be like motivate and encourage

[@AshishSharma-qj4kq]

Really insightful Need Ninjacart in our city

[@ramakantpanditsehore]

I really liked , attitude and talking style of shradha ji.. I also liked answering of ninja's founder

[@nishantbhaskaran7674]

Inspiring, very down-to-earth man

[@praveen5699]

What an incredible video i saw. Superb. Lots of information i gain from this guy about market and all.

[@chethan93]

Wow!! I felt blissful hearing his/NinjaKart's story. First of all fresh produce delivery directly from farmer to consumer is one of the hardest things to successfully crack in India. Which they have cracked it seems. Secondly, if NinjaKart or a similar startup manages to get the penetration in the same levels as Flipkart/Amazon in India then a lot of middle men and retail sellers go out of business. It's a good thing in one perspective but bad thing in other. I'd like to think this farmer to consumer direct delivery model gains momentum steadily over a good amount of time so that its effect on middle men and retail sellers are not harsh like a whip. Lastly, this creates a great opportunity to farmers all over the country to become the rightful owners of their produce and may revolutionize agriculture as a profession in India.

[@sohiltri]

Awesome. He speaks his mind.

[@Manishdna]

She is smart!

[@vishnuvishy5382]

One of the best interview,

[@himaniagarwal3671]

Wonderful conversation!

[@kaushalbhardwaj473]

So inspiring and learning 💜

[@krismohan3949]

Excellent presentation by co-founder Thiru. He displays all the appropriate attitude and approach to issues that he and his team will make it a success. Truly a breath of fresh air that will help the country and the farmers ! Jai Hind !

[@jagritvlogs2610]

He is so confident ❤️i like your attitude n how you learnt the things in your life😀

[@sanjaybhatikar]

Thank you for this presentation about very impressive work. Clarifying question - how do you decide (at Ninjacart) what is the price you pay the farmer for the produce? I am curious about the basis of the statement that farmers get paid 10-15% more for produce when dealing with Ninjacart. You have mentioned in the interview that transactions in APMC mandis are not transparent and difficult to track. Please clarify the basis for the asserting that farmers get 10-15% higher accruals. Great job scaling up and hats off to the entrepreneurs who are taking tough India-specific challenges by the horns!

[@ashafrancis1302]

Enjoyed the video. I have always been your fan and your interviews are so inspiring and motivating. Ninjacart founder has done a great job in building the company. Kudos to YourStory team :-)

[@elevatedminds6154]

Shradha, pls interview Mr. Prabhdeep Sing, wonderful startup StanPlus Technologies Pvt Ltd saving lives

[@ramg8054]

Great inspiring interview..

[@enlightened_none]

Well done, this man knows his game.

[@srpattar7714]

Good work time and money saving maintaining freshness farmers heart tuching. Go heaf some 5% mistakes may be there ignore bad coments. I encourage you

[@nasimakhtaransari9480]

So impressed 👏

[@user-os8ji9uw3z]

Nice person in Ninjacart Thiru & K K ji...

[@sandeshshrestha9812]

Pls have a webinar on this ninjakart n other successful companies who working on farmer to consumers

[@Rahul-yq9ye]

You speak fast and energetic....so true

[@anukulchand868]

amazing 💥💥

[@-rpm]

Good talk, perhaps Thiru should have slowed down while speaking though, seemed like he was anxious.

[@vayumay-in2573]

Great work.

[@shantanujoshi290]

New farm laws are beneficial for him

[@quietstorm9525]

wow. I felt I did not wasted my 25 mins watching this on KZbin.

[@हळदबाजारनांदेड]

Very good shradha

[@hesins3038]

Great man

[@learning_HR]

16:30 .. Real interview starts... Fantastic questions she asks..and stupid replies... What is " money" the reply is " nothing"... Yes, his team is his strength.. His true strength would be in "his potentials to survive financially " ... Any stupid things can be made to become better over a period of time with the help of good team and experiences of honest efforts and noble dream... The difficulties or challenges in terms of money, experiences, in the initial stage and consecutive stages,.. That's matters a lot and important for any entrepreneur... Good luck

[@saurabhraul1578]

Awesome guy👍👍

[@siddharthasarkar2684]

Very nice... 👍

[@surajdange755]

This is false..that they buy directly from farmers.this company been in my village.they have sub trader which then buy from local traders,local traders buy from farmer's.This is existed business model which is not good for the farmer.they are just marketing their company as kalifa of farmer's.their sub trader also didn't pay the light bills of rented room & ran away.I too a farmer.

[@rougueone7126]

Hey Suraj, we are trying to solve the problems from a very different perspective like between you( a farmer) and me (a consumer). We are confident that we can overcome the problems of startups like Instacart, but we can't if you don't help us out. Can I kindly talk to you?

[@rajakrishnan7662]

@@rougueone7126 Hey, I am also interested in the dynamics and learning the reality of this agri supply and value chain. By the way, would you like to discuss on the same. I think i can give you some insights, as my family is doing agriculture.

[@adbs10]

Very nice vedio!

[@MINDofMillionaire]

Is they are making profit??

[@navanathbellale]

Nice one

[@kusumlata-of6dc]

Mene suna hai story/kahani sachhi nahi hoti hai vo kahani hoti (kahani...kisi ne kaha or ek kalpna ka hissa hoti hai)

[@shashikumarhm]

Thumbnail should be his photo ,not her photo.

[@jerinjimmy7702]

Correct. Nice observation

[@swetankgupta6607]

Ppl in background pretending to be working 🤣

[@pankajkumar2636]

Ninjacart may be the solution for farmers suicide. Keep up good work.

[@kusumlata-of6dc]

Ma'am mujhe english nahi ati...

[@007RedJD]

Nice guy

[@mvrtv7584]

👍

[@harshmishraz]

Good

[@dnyaneshwarnarale131]

Irrespective of their startup and their funding, I don't care. They are not helping customer i.e Farmer's. They are still relying on middlemen. Btw this is my personal experience

[@rougueone7126]

Can you please elaborate on this, or can we speak privately, we are actually in research stage now to stop this problem in the nearby states. Actually Ninjacart also has some problems which we already looked into, it will be helpful if you also provide your insights into this.

[@dnyaneshwarnarale131]

@@rougueone7126 sure

[@rougueone7126]

@@dnyaneshwarnarale131 how should we connect, can you please provide whatsapp or contact ? Or anything you're comfortable with.

[@rougueone7126]

@@dnyaneshwarnarale131 I am not a scammer, just a person trying to solve what many others failed at, but unless people as you help me, it will be near to impossible. Your contact will be safe with me I assure you

[@amitpanchal4041]

@@rougueone7126 If m right, it is bit dificult to provide fresh product to consumers until u go to the root level in agri industry... Know this Becos m doing farming after quite the corporate world....

[@dk2502]

My name - yaday sachita my employer id- NC18018 I am Ninjacart employees company employees k salary provide nahi krti h mara total 25 days ki salary painding h aur sirf one day k salary provide ki h company k top fromer employees hona k bd v fuke up Ninjacart

[@sandeepchada4u]

Old wine in a new bottle.please dont take credit u coward.

[@riteshkaushik1803]

What happened

[@batkaamki]

बस अगर थोड़ी थोड़ी हिन्दी होती तो हमारे देश के maximum हिंग्लिश वाले बन्दे सुनकर कुछ सीख सकते हैं 👑👑👑👑👑👑

[@rougueone7126]

bhai aap tension na lo, hmlog iss tarah ki companies ko piche chod denge, bs aapka saath chahiye, kya aapse baat ho paayega?

[@batkaamki]

@@rougueone7126 jarur 9522033003 कोल और whtsp

[@PARVESH_PAJETA]

V.good

[@harshad5452]

Helpful videos

[@learnersparadise7492]

Tell me if it profitable yet, can you scale it without the help of local set-up that traders, they understand markets and local economy much better, you just can't go and install collection centre at all places, you will eventually end up connecting to these local traders which makes your business model essentially same to what we have right now but at a much bigger scale, mandi scale you can't reach where you get to see trucks coming in, here you are just targetting big enterprises who consumes less than 1 percentage, mostly it's consumed by end users who you have left, even if you capture them , there are many issues related to credit and distribution, Thiru, don't make people fool. Getting funded is one thing but being profitable is another, you still have little clarity of market, i have been doing my research and seeing some obvious problems...and this reporter has no idea of what to ask,she is just scratching the surface...

[@rougueone7126]

Hey Rahul, we are actually in the market research and POC stage to solve the problems which NinjaCart or any other startup cannot solve until they are really into the ground zero of agriculture, can you help me with your insights on this, so that we can see the problems from your perspective.

[@amareeksingh2294]

@@rougueone7126 I can help You for sure in this matter as i belong to a farmer family & also interested in agriculture Startups but as I saw your comment in various threads it makes me a little suspicious if you are honestly Looking for inputs from other people or just trying to "Scam" them ( sorry if you are truly a genuine person).

[@rajakrishnan7662]

Hey Learners paradise, my family is doing agriculture. I get your point that the proportion of vegetable sales in cities(major consumption point ) are still significantly done by unorganised grocery shops, push carts, people also sell vegetables and fruits in small tata aces. Also from the farmer end, the idea of a company to contact them efficiently (cutting middlemen), doing that across various states of the country where the corresponding nuances might vary sounds challenging and fascinating at the same time given the potential opportunities it can open up. I myself has been pondering asked the people here(village farmers and the mandi people) as to hiw they are operating, their challenges and stuff. I would like a lot, for us to share our thoughts and discuss about this. As for the privacy concern, i suggest we can use reddit or discord.

[@fantasyforecast4u]

He was ready for much more, but they didn't question him over the general mark. Need to pull up socks your story or perhaps wait for right competitor.

[@rylaczero3740]

Interviewer is amateur

[@rambhaj4976]

tes

[@anon7641]

Daily Ninja is a scam! absolute scam!

[@sandeepchada4u]

Half your stats are lies

[@riteshkaushik1803]

If you can share the correct stats, it'll be great and add more value to people reading it. Thanks! :)

[@rohitthimaya.2525]

Another startup copy from outside there is a company frubana doing same thing.

[@MrCany1]

Bro please do ur research before comemting ....njnjacart founded in year 2015 and raised 154 mn $ funding till date and frubana founded on year 2018 with a very low funding raised till now .....