Growth Without Ads- Is This The End Of The Ad World As We Know It? - Kunal Shah, Founder Cred

How new age internet companies grow exponentially without ads and what can we learn from that.

[@ronit.pereira7172]

That transition from completely discarding your own theory of not spending on ads to flushing down cash on huge ads was really quick.

[@mukulsomgade6566]

You missed the point. He said they'll run ads only to build trust. There target market is top 10% rich Indians. Hence need these massive investment on ads

[@MAC-vi7fy]

His theory completely applies. Just look at white hat jr, great idea but spoiled it with advertising, cred ads are more subtle and short.

[@hamlabol8149]

@@MAC-vi7fy Cred as a service should have expanded by word of mouth, what he calls UBP. Since it hasn't, they have to pour so much money into advertising. So Cred has failed his own criteria for success.

[@NishantSingh-cq3qr]

@@mukulsomgade6566 you are wrong. True caller did not spend ad to build trust. Sorry. wake up. Kunal simply dumped his theory faster than one dumps poop.

[@akasharora1639]

As a matter of fact this talk is also form of Advertisement and Brand building. ^_^

[@tradepicker5499]

Here after Cred is a SPONSOR for IPL.

[@deepakchandwani3403]

Defeats the whole purpose of this presentation

[@ashutoshnayak6579]

He said at some point of time you need to run ads. They runned ads because they are already successful which increases their probability of getting more revenue but you cannot be assured. Will ads work or not? Nobody has the answer of that. First you need to go big before running ads.

[@aryasumit15]

At 31:30.. great question asked.. whether after certain time will adv be beneficial.. to which his answer is no, but he added that will attempt adv

[@deepanshuchaudhary8616]

@@deepakchandwani3403 Not really, that's pretty much different

[@toppointtraders8099]

@@ashutoshnayak6579 why we call an startup successful who generates revenue or get good investing round , rather thn their profits and good profit generation business.

[@NjmProductions]

"We will attempt ads too, but will it work for us, i don't know" ... Boy, he really showed them.

[@akshayjain9623]

all he wants to say is, if you are making people's life easier or better by any means, they will come on the platform by themselves(will spread by word of mouth), but if you are not, then you have to spend a lot on advertisement and marketing of that product to show them that how this product will make their life easier or better even if it will not.

[@paalaadischannel1374]

He said , he has given 500 cakes. So in how many days he reached 500 users? This we get know, then we can calculate what efficiency it had. True caller can't be compared because it gas emotional touch so people obviously interested to download. Then let him go for ads, and in what time span how much more customers he aquire, let calculate that and compare with the calculation done to reach 500 by sending cakes!!!

[@shyamkedia4202]

Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.

[@ShivamSingh-wf1ot]

irony is that cred is spending huge amount on marketing lmao

[@marketcrorepati5729]

He just have contacts to reach critical investors that's it, ideas worth nothing without contacts,

[@midhunnoble]

So now we know why he spend 200 crores on CRED

[@mihirkumar7030]

If someone shares this talk to their friend ,it definitely means that this talk is delta 4 for that person

[@tilak5676]

Moral of the strory standing in 2021:- One must always be flexible for change. It's a dynamic world

[@farthero5943]

His idea of having an advertisement with Rahul Dravid to make it a meme to spread rapidly was deep rooted with his ideology 💯

[@shivashishmtrivedi81]

i think the credit goes to the writers of ad

[@lalityadav6803]

@@shivashishmtrivedi81 it was done by the writers who dont even work for cred, tanmay bhat was in the team

[@Lawopus]

What about the fraudulent SM add of donating oxygen cylinder if someone pays his bills!

[@hardikjoedits]

I got a pre-roll ad of the Cred app while watching this video :)

[@ajaysoni9895]

gyan pelte hai bhai ye bade log.

[@ravipillai4888]

Lol

[@rishabhengineer7729]

If that is what you took out the talk, your approach is flawed

[@omranashingab1377]

The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales

[@rahulludhani]

at 31:16 Kunal Shah clearly said; he will do ads

[@kodeprasad]

Such a Irony .. CRED spending most in ads in startup world .. lolz.

[@MrMukherG]

He is smart ..more intelligently he has read the pattern of generations evolving , change of mindset and behaviour so well he knows where exactly to read the pulse .

[@nikhileshadiyala]

CRED has finally started ads this week and they are now targeting to cover this country!

[@bignavin10]

@@amishmehta4419 who cares...

[@ZakirShaikh]

MBA in 35 minutes. Done. Kunal Shah have explained this delta4 concept so brilliantly that every entrepreneur should think about it constantly.

[@jofynderdhanoa4160]

Spot on... He's crazy amazing

[@TMP_19]

I have heard quite a few of Kunal's interviews and sense a pattern he mostly talks about human behaviour and efficiency and these are great learnings but now I will visit Kunal again in 2-3 years time when he has something new to teach me

[@yashaparik]

Revisited this after two yrs... Pure gold dudeee 🔥🔥

[@bloodbathy]

Hope he now realized that ads work after sponsoring IPL and spending crores in TV ads.

[@raydjyoti]

He mentioned TRUST. Ads create trust and legitimize a brand

[@anandruparelia8970]

Which trust he made from cred ads?

[@pranamjshetty9658]

@@anandruparelia8970 Trust means reiable

[@Abhishek-in4vc]

I think cred is not making difference of delta 4 😅

[@armada70]

@@Abhishek-in4vc it is for the ecommerce merchants using the app.

[@russhteam8341]

Good Perspective ! Word of mouth is much powerful than Ad , for sure. But at times there are worthy ideas that need a forum to spread which could be Ads.

[@vamshireddy1616]

Quality of Food is more efficient 10 year ago compared to todays quality of food

[@raydjyoti]

Efficient doesn't correlate with quality (as in more oils and sugar used). In fact, it has become more efficient, better storage life, faster processing, faster cooking in fast food chains etc, higher use of HYV seeds etc.

[@BraveNuword]

Replace the argument with agriculture!

[@raydjyoti]

Brainless.

[@shalomnoronha5477]

We could say that the digestive system has become less efficient due to the more effective ways

[@parthsharma7271]

this man is a outstanding concept explainer

[@17pradeepjena55]

Absolutely correct.

[@kuntalmalik9885]

Are you thinking of starting a startup?

[@17pradeepjena55]

@@kuntalmalik9885 is it for me? If(it's for me){ why are you asking? } else{ Sryy for disturbing }

[@chvishal579]

man he literally thinks out of the box! thanks for this wonder full session.

[@yashbadgujar4265]

google earns revenue through ads and its 80%

[@bp094p21]

KZbin, holy moly you've done well! Best rec in a while no cap

[@DevavratRaval]

This has to be one of the greatest videos on marketing lessons on the internet today.

[@kuntalmalik9885]

Are you thinking of starting a startup?

[@kuntalmalik9885]

@C M bro... 😀😃😉

[@charan775]

lol now they co-sponsored IPL

[@applepeel1662]

Lmfao CRED is an ipl sponsor and a sponsor for UEFA euros

[@saharshjain3203]

Brilliant and depth analysis of how we as a human beings socially work. You are a Rockstar man

[@kalpeshprithyani8104]

5:10 See how no one rates 10 for State B. Because we know there is always a scope for improvement.

[@amronsilva-digitalmarketin2844]

Wow, i living the life which Kunal shah shared on stage, man he knows us better I was amazed 🤯

[@gsujithkumar1417]

You have got a different perspective of world...

[@vinayakdhyani4676]

So much value addition 🔥

[@ravindertalwar553]

Congratulations 👏 and Lots of Love and Blessings ❤️

[@ravikirankalal]

he demonstrated bragworthiness while giving an example of it !! this guy is good. You wouldn't want to argue with him.

[@gauravkhandelwal3612]

Never talk about never ever doing something you may become desperate enough to have to do in the future. InCredulous!

[@karthikkumar4184]

Nice Talk, He is Speaking More Real Scenarios.

[@santosh567890]

He did give a full front page ad! The black ink was leaking off it..

[@bhavyapruthi]

Yo Sandy !!

[@abhishek.chakraborty]

13:09 : 10. Govt. support ( e.g. Baidu, Wechat, East India Company ) Even if a Δ > 4 exists, if the laws and leadership you're bound to follow in society mandate you to avoid it, you'd still be unable to use it. e.g. - during early years of Baidu and Wechat, if Google and Messenger/WhatsApp had equal access, they had no chance to become the giants they are now.. they survived only due to active denial of access by Chinese govt. - during Britain's imperial occupation of India, if Indian handloom and silk weavers were not actively taxed, maimed & destroyed by British forces, the British textile factories wouldn't be able to replace market of finer quality cloth in India.

[@srinadhjetti2624]

Regret for watching after two years,what a thought provoking talk

[@syedfuzailirshad1186]

It's like either the product is delta 4 or your ad should make it look delta 4

[@sentenalexezung1071]

The design and target objective of ads have changed over the years but ad still works depending on different market condition.

[@dr.surgeon1995]

Great talk sir.. I learnt many things from this video.. Thank you so much.. And yes even this video is Delta 4.. I have shared it to many of my friends..

[@naughtypleasure8712]

Wow his brilliant, You guys should invite Kunal Shah, More often and encourage more similarly events for entrepreneurs and start ups.

[@kuntalmalik9885]

Are you thinking of starting a startup?

[@MMMAXIIE]

He also mentioned that Indians should idolize Entrepreneurs instead of movie stars. But he will cast all the stars in his advertises.

[@armada70]

Because we haven't changed to that point yet. You're bringing in the future and complaining about the present

[@akashthombare2448]

So much to learn from him man..!!

[@saurabhgrewal8210]

man! so much great insights!

[@rentospropertymanagementso4895]

Great analysis. Thank you for sharing.

[@shyamkedia4202]

Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.

[@pawandixit1413]

Amazing content kunal shah wornderfull speech

[@syedsuhail4736]

Most of people are saying that now cred is running ads it is because in today's world there is no Word-of-mouth marketing because people don't communicate with each other everyone is busy in phones.Delta 4 is not a universal law that will fit everywhere and everytime.

[@dishakhetan7920]

Came after reading the description of video ❤️ I guess only few will get that.

[@1.pratham]

such a nice stage presence , kudos

[@omranashingab1377]

The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales Kunal is right at some level

[@Ashallmusica]

I love him as a real Enterpreneur rising in India,

[@SuperBirju]

Trust creation at higher platform what Kunal indicates towards is for raising money from market, upscaling and going public. Also for exploring different geographies.

[@Sahil-bx7xg]

I got to learn so much🙌 wish i had seen this earlier

[@ujjawalgajjar7964]

Wow brillrant presenation. Loved every bits you presented

[@tvasammy540]

This 30minutes knowledge is more than 10 years of school

[@Sagar_Raw_V8]

then you went to the wrong place.

[@him0799]

Great information... futuristic

[@atiurrahman5588]

I know cred because of Kunal... He, himself is a brand amongst entrepreneur ecosystem.

[@SatyaMani04]

great talk... but bhai cred ki ad daba ke Chali hai ipl me .... which was no doubt so good ... especially celebrities in them unexpected ones

[@PuruThakkar]

People saying this did not age well, he never said they won't run ads. Refer to: 31:10

[@suryac850]

Yes, that's why I use ad blockers everywhere, youtube, fb, multiple ad blockers on by browser. I haven't got a single ad on youtube for the last 6 months

[@indianchannel1391]

Just saw a cred Ad before this Video was played

[@sutoverse]

My god! Crazy insights

[@GYANmandu]

My business mentor are Steve Jobs , Peter thiel , jack maa and Kunal Shah Anyone missing ?

[@justjugaad627]

Very Informative

[@yashikkhurana4203]

One of the most relevant and informative video

[@ambarkumar7046]

Very insightful.

[@Lifewithmau]

Showed up in CRED ad suggestions.

[@saptarshipaul6636]

Man he is a genius🙏🙏🙏

[@kunalgoyal9453]

If a company is delta 4 or not, it comes from the end result after the execution of the idea. Ex. Tiktok is delta 4 because it fits in the market well, we can't say before.

[@vishnusuga]

Kunal sir is awesome!

[@vineeshhere]

There was time I got fedup with the cred ads in KZbin.So I installed the cred to see what made them to get a huge investment as they were able to do youtube ads all the time. Now you are doing self branding, which helps CRED, like how Elon as a brand helps Tesla. Good!

[@BlackMambo5]

Ironic seeing CRED ads on this video. Proper snake-oil salesman, this one!

[@amhejaz89]

the cake distribution strategy was OMG!!!!

[@patelmalav82]

There is no delta 4 or delta 1 ratings in real life. The only thing is when u really find solutions to a problem u don't need much marketing. But when u make things people don't need you need ads to change their perspective and by then their purchase behaviour. It's common sense. Don't make it to hard to understand

[@kunalloveful]

Exactly . When you want to create a market for a product that nobody necessarily need then you will have to sell the need first . Be it Ads or word of mouth or anything to change the purchase behaviour

[@anveshdange1778]

3:19 Was that a ghost running across the frame 😨🥶🥶🥶😱😱😱😱😱

[@c-36devdattmenon31]

I think his theory applies to the current situation because at that time cred was new and now they want more market penetration which is not possible as people they are targeting may not know how to use it or what cred does

[@duttaprithwish]

Go to local markets you will learn more about business and startups than big fat deep startups......local markets survived for few centuries sure they will survive in the long run.

[@LuCifer-zw3ok]

"All of us believe that we are the original people but we are not" - So true @17.20

[@rakshithrao4093]

19:52 This is so true!!!

[@blueworldcollections]

Man speaks about other company n brand ....zero% ego👍

[@shivananda8796]

He is trying to gain trust naming trusted companies..!!

[@RitikKumar-qd9dy]

Awesome 😎

[@coolgadgetsstore9108]

You are nextlevel man bro in marketing

[@yaseerhussain_]

Great explanation

[@secretsanta2911]

What was more efficient 10 years ago? Bitcoin transaction was more efficient 10 years ago - today it takes 10 minutes to complete a transaction that 10 years ago took seconds Air and Road Travel was more efficient as it had less traffic and even 20 years ago we had concord which had made transatlantic travel more efficient

[@mandarchoudhari3270]

brilliant take

[@User-du7kf]

This didn't age well. Hereafter CRED's aggressive ad campaigning.

[@User-du7kf]

@@amishmehta4419 no ad is unique. Every ad is a bs. Also, the selection of celebrities was bad. Should have gone for Amitabh or SRK.

[@bharatchauhan7859]

watch 31:11 onwards.

[@rejikrejik]

@@User-du7kf man you know nothing, so shut up! The ads are creative. Moreover SRK is over rated. And truly just like the membership of cred, Not everyone gets their ads as well hence proved

[@User-du7kf]

@@rejikrejik Like the membership of Cred is really a big deal lol. Any company will give you a membership, based on your decent credit score, nothing great in there. They're just trying to create a hype that certainly won't last. Neither cred gets every user who watches their silly ads.

[@rejikrejik]

Jokes on you, its growing insanely and it will certainly be a unicorn anytime soon. Its already 800 million company. Also the so simple to get member is only having 3 million members out of 1300 million prople in india. So yeah... Its a big deal.@@User-du7kf

[@Apkaapnamohitsanatani]

I haven't received the cake at all , have been a cred user several years . And byeway cred has started making ads sending Jim sarbh as its new cool dude tag , with juggu " the paap bhidu " in it .

[@syedsuhail4736]

Watching this video first time but I know he will give the example of Truecaller...

[@yashgulave8366]

"The younger generation can predict patterns very easily." So true... 😂😂 I can type faster than my phone and laptop can interpret it.

[@ritikguptark]

Also they are growing tremendously by ads in ipl and digital

[@gketan30]

Zerodha is one of the best example, who doesn't need ads

[@kuntalmalik9885]

Are you thinking of starting a startup?

[@syedsuhail4736]

The question he always asks is “Which goods & services were more efficient 10 years ago”? And I guess he will ask here too...

[@dashsudhanshu]

We could socialise much better 10 years ago... Have deep rooted & meaningful relationships. Didn't need a screen to talk to the person sitting next to me... efficiency always comes at a cost.

[@AmitKumar-cu1ni]

Epicness

[@kaywalyajadhav5430]

This content in goldmine

[@yuvrajrathore3881]

He should have been my science teacher

[@krishnalolo7992]

How ironic is this entire video. CRED advt going off the roof

[@IshanBhasin1]

This was brilliant

[@sritamdas8234]

Cred makes more ads than an advertising agency.

[@shreyashoswal4676]

amazing

[@pitalesameer]

i install cred after watching ball hitting your logo in ipl. n now i came to know you do not give ads. however you should give ads so it can benefit more peoples as it is helpful app.

[@lakshmichakravarthi8140]

Cred ads are my daily routine but never ever download cred

[@kuntal714.]

Lets nominate you for Bharat ratn then...what say?

[@nee7427]

Same....I enjoy their ads but never downloaded it even once

[@advaitchougule242]

It's useful if you often use credit cards