Building Success: Partners, Productivity, and AI Insights with Copywriter Emma Schermer Tamir

In episode 160 of Gratitude Geek, host Kandas Rodarte interviews copywriter Emma Schermer Tamir about her journey in building Marketing by Emma with her husband. Emma shares insights on the importance of clear roles in business partnerships, balancing work and personal life, and overcoming perfectionism. They discuss the impact and ethical considerations of using AI in copywriting, as well as strategies for effective branding and positioning on Amazon. Emma emphasizes the power of curiosity, clear communication, and understanding one's target audience.
About Emma Schermer Tamir
Emma Schermer Tamir transforms her insatiable curiosity into conversion-spiking copy. As co-founder of Marketing by Emma, she's helped over 1,200 businesses from around the world boost their sales and build their brands through authentic, compelling copy. Her aim? Excite your dream clients and turn your websites, Amazon listings, and more into effective selling machines.
Connect with Emma Schermer Tamir
Website: marketingbyemma.com/
Facebook: / marketingbyemma
LinkedIn: / emma-schermer-tamir-85...
KZbin: / @marketingbyemma
Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.
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Time Stamps:
00:00:00 - Introduction and early years of Emma Schermer Tamir's business journey.
00:05:00 - Working with a partner and defining clear roles to avoid friction.
00:10:00 - Emma's work-from-home routine and maintaining work-life balance.
00:15:00 - Balancing work-life with her husband and struggles with perfectionism.
00:20:00 - Overcoming perfectionism and discussing the impact of AI on creative jobs.
00:25:00 - Benefits and ethical considerations of using AI tools in copywriting.
00:30:00 - Niche copywriting services for Amazon businesses and the importance of differentiation.
00:35:00 - Differentiating product descriptions and the power of storytelling.
00:40:00 - Understanding and positioning for the target audience.
00:45:00 - Communicating vision clearly in creative work and the importance of curiosity.
00:50:00 - Favorite marketing tools and selective social media presence.
00:55:00 - Gratitude for a supportive network and concluding the episode.