Building Your Brand | Navigating the Music Business with Leah Waldo

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In this video series, Leah Waldo will teach you how to navigate the music business over the course of four lessons. She draws from her personal experience as a country artist, performing under the name Elisa Smith with her band the Tiny Little Lies. In the first lesson, Leah goes over why musicians are well-equipped to be entrepreneurs, and what it means to be a band leader. She also helps you articulate your IVI (identity, vision, and intention), which you will use throughout the next three lessons. In lesson 2, Leah dives into building your brand as an artist and the tools and techniques that you can use, including email lists, social media, networking, and partnering with other brands. She also talks about gathering assets to create an electronic press kit, with the goal of securing gigs. In lesson 3, Leah talks about the business of planning an album, which involves creating a budget, finding a producer, choosing which songs to put on the record, and optimizing those songs for the studio. In the fourth and final lesson, Leah goes over crowdfunding and how to plan your own campaign from beginning to end.
ABOUT LEAH WALDO:
Leah Waldo is the Associate Director of Online Curriculum for Berklee Online. After completing her studies at Berklee, Leah received her Master’s in Education from the Harvard Graduate School of Education. In collaboration with Berklee’s faculty, she designs rigorous and meaningfully relevant degrees, certificate programs, and courses steeped in project-based learning, inquiry-based learning, and learning by design. Leah is also the leader of her country band, Elisa Smith and the Tiny Little Lies.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Music Business | Music Industry | Leah Waldo | Elisa Smith | Country Artist | Elisa Smith and the Tiny Little Lies | Johnny Duke | Prince Charles Alexander | Brian Foraker | Crowdfunding | Gangstagrass | Rench | PledgeMusic | Music Producer | Record Producer | Mixing | Mastering | Budgeting | Berklee Online | Berklee College of Music