BUS10 Ch 11 Creating Products and Pricing Strategies to Meet Customers' Needs

[@MaricelaMartinez-wz1dm]

Professor this video contains 2 part?

[@tbrusselle]

Hi Maricela and thanks for your question. This chapter covers the first 2p's, Product and Pricing, and the next chapter, Ch 12, covers the last 2p's, Place and Promotion. Can you listen to the intro again and let me know if it needs to be clarified? Thanks. :)