Business: go woke or go broke?

[@presidentpower5720]

Diversity should never mean hiring unqualified employees to meet the requirements. It just hurts everyone in the end. Talent should always be given priority

[@bobblue_west]

(Talent should always be given priority) Man you're radical. An unskilledphobe for sure.

[@nameisamine]

They care about *profits*. That’s McKinsey study showed more diverse workplaces were likely to be more profitable. Did you not see that part of the video?

[@truperb3415]

"Talent Is Equally Distributed, But Opportunity Is Not."

[@dennisholliday2454]

@@truperb3415 So true , so true...they like to say there is a lack of talent but the reality is not everyone is given the same opportunities

[@tomnguyen8546]

Meritocracy

[@Avengerie]

They can start their journey of being socially responsible by paying their taxes.

[@mat3714]

Yup

[@Marinealver]

They don't need to work, They have Woke

[@TuEIite]

@@xdrowssap4456 rofl

[@asheru9254]

Yes that part

[@mmoarchives2542]

they do pay taxes, however, politicians are basically forcing companies to pay less taxes with massive tax cuts so they themselves don't have to pay taxes, in the corporate world, it's only a few bad apples that avoids paying taxes like oil companies, apple, and GM

[@weareallbrainwashed5101]

I don’t even buy Nike, or coke anymore. Adidas isn’t woke, and water bottle isn’t.

[@ryans1623]

Yeah have not bought nike or coke or gillette for years now, you don't insult your customers.

[@nefertitib4313]

Coke should go bankrupt. So unhealthy, causing obesity selling empty calories. The most disgusting thing ever.

[@yamaneko6403]

@@nefertitib4313 dude it‘s tasty so idgf

[@varghesekm]

@@yamaneko6403 g ib

[@kaym7704]

I just bought a pair of Nike sneakers...love them.

[@angliccivilization1346]

In the end, the American consumer still shows shopping patterns of wanting the cheapest product. There might be public discourse and people's opinion on surveys claiming to want sustainable products and such, but consumer purchasing choices show those claims to be falsehoods.

[@LIFEwithBAVAN]

True- can't have it both ways. Especially with this "transitionary" inflation and supply chain concerns

[@purplenights1]

You can always get consumers to say what you want them to say, and what you want to hear from them. That doesn't mean that is what consumers themselves actually do.

[@linahidayat9910]

@@LIFEwithBAVAN ..

[@linahidayat9910]

. . .. . ....

[@dwiadriani8060]

@@LIFEwithBAVAN y Yuk==L=;bvw6

[@Tenchinu]

Why does it matter how ‘woke’ or ‘green’ a company is, when the overseas chain of manufacturing is not regulated to respect environmental and humanitarian rights?

[@ChrisBrown-hr6mc]

It’s all about smashing small business and making everyone a low wage worker

[@nightskyft]

Indeed. Just look at where we are with rubber. Then remember, it's really every major industry.

[@salokin3087]

Did you not watch the video?

[@ImAHusband809]

Thank you for this comment.

[@AshikJonathan]

So that governments can go for war

[@Mokkel73]

Being woke and being socially responsible is two different things nowadays. Wokeness are just privileged bullies.

[@duality5503]

Woke= moral narcissists who bully people with different opinions.... Also the idiological decendants of mass genocidal Communists.

[@benb3500]

@@duality5503Nothing wrong with different ideas. The problem is bullying with baseless accusations that shut down arguments (racist,sexist etc.)

[@nancyferrier8609]

@@duality5503 Typical bullying response, ironically. Exactly how are you being bullied? By people asking you to be marginally socially responsible?

[@duality5503]

@@nancyferrier8609 We need to remember the far left murdered around 100 million in the 20th century, these people also believed absolutely they were moral people on the side of the workers and anybody who disagreed was evil, sometimes open debate it's vital it dosent matter how entrenched one position is, it dosent mean they have got it right.

[@s2korpionic]

Thank you. Exactly.

[@deeksha1141]

Being "woke" is looking moral not actually being moral

[@TuEIite]

And I suppose you are the one who determines what "being moral" is ?

[@marwazein7283]

Well said!

[@CAL-jj4om]

A company using cameras & AI to identify employees who violate spacing or masks is not a positive thing as presented here.

[@rdean150]

Yeah that was a weird and troubling example. I imagine they were just trying to shoehorn in AI because it's a hot tech right now, and they had to try to find an example of machine learning used for a socially conscious purpose, and the timely Covid angle was too tempting to pass up. They definitely should have passed it up. I would not work anywhere that tracked me with CCTV and AI everywhere I went with the explicit purpose of catching me doing something wrong so they could punish me.

[@CatsInHats-S.CrouchingTiger]

It’s a way of finding out if details can affect outcomes. A virus can devastate the operations of a company. Why would that be wrong to protect the employees and the company. It’s mutually beneficial.

[@dainaa_d]

@@CatsInHats-S.CrouchingTiger But using cameras and tracking employees their whole working day is just excessive, it is highly controlling. Absolutely unnecessary

[@purplenights1]

It is not wrong if companies themselves, and not the government, choose to find out details that affect outcomes. If spying on employees is not beneficial to them, they, in turn, may make the choice to leave, and go elsewhere to work in places where their freedom to move about is more respected.

[@SamBankman-Fried]

I wish they wouldn't conflate woke with climate change action. The former is some recent BS spouted by the easily offended whereas the latter is a genuine issue.

[@vladniculae6114]

Word.

[@marksittner602]

But this is actually their strategy, to conflate and intertwine, so nothing could be really achieved. Basic CIA training.

[@raquetdude]

Well rightwingers hate both and its sold as the same thing to them by their news networks.

[@charissam3048]

Just because it’s recent to you (and mainstream media) doesn’t mean it’s a recent term. It’s been around since 40s- civil rights era meaning be awake to the unreported effects of injustice (in those days it was lynching, housing discrimination, CIA tracking activists like MLK etc) So companies having to be ‘awake’ to the wider effects of their profit seeking is actually correct in the true sense of the word.

[@TuEIite]

You can assign what you want to a word, clearly they are using the word woke to group climate action, sustainability, and social issues.

[@TheArctofireHD]

I wish people would separate environmentalism from woke. All it does is make conservatives turn against action on climate change. I fully support being eco-friendly but not this obsession with political correctness.

[@Pyovali]

ESG should just be E. Companies shouldn't be ones to try to solve social issues

[@Atombender]

Yeah, there's nothing "woke" about reducing energy consumption and carbon footprints. Not comparable to diversity hires.

[@pranays]

So just let them keep being rascist so don't use woke? Mighty white of you.

[@pranays]

​​@@Pyovalilow IQ comment rascist they are the employers if they don't change then people of color continue to be poisoned and discriminated against. So much low IQ rascist comments from you losers.

[@the-based-jew6872]

The saying is 'go woke go broke' Becuase people don't need woke bs.

[@luiscastrokerdel]

2 Things: 1) Are companies really paying less attention to profit and more to diversity, social responsibility and climate change? or, because their customers are now more into these things, they embrace the issues too? That way they can sell more...and, make profit. 2) Can The Economist define what "diversity" is? I am very interested in the the Mckinsey study quoted. According to this research, diverse management in companies outperform non-diverse teams (I think they said, by 30%). If every single person on earth is different, how come a team (a group of people) be less or more diverse ? How do you measure diversity?

[@fernthao]

they said ethnically diverse, so i guess it's measured upon cultural backgrounds, etc. every single person on earth is different, but generally you could say the difference between two average French white male is smaller than the difference between an average French white male and an average Kenyan black woman, for example.

[@rogerbennett9641]

@@fernthao It's so difficult for oligarchies to construct a society which will never threaten their hold on power, Orwell thought it might be achieved in 1984 which was a tad optimistic middle of this century looks much more likely.

[@Pashavizl]

Also in big IT or finance, carmaking, global giant corporations, I think they try to hire candidates with better skills, experience and academic performance and since we're living in a global world now we've got a global competition for a vacancies in this companies, so it might be possible to have better results or performance. The question is what kind of companies did this survey observed, how did they measured them. If its only intellectual sector then it could be true, but there are so many companies and fields that imho they can't state this or if they do, they should go deeper, tell at least few more sentences

[@zaskiaputri7700]

6p

[@lypdmaxpane]

I wish I lived in the 80's where I don't have to see this weird BS, when time were a bit simplier

[@Quasar_Squawk]

Obviously The Economist is not what it used to be. But wow... The mental gymnastics for this story is astounding.

[@snorfallupagus6014]

I cancelled my Economist subscription years ago and my profits have skyrocketed ever since.

[@Jake-pf4kv]

brought to you by the oil industry

[@ssuwandi3240]

So true. All these Cultural Revolution for Saudis ROI. What a dastards!

[@ouahibazerrouak4909]

@@Jake-pf4kv opkagrwqw Wa 3alaikom eslem

[@rando42069]

The woke businesses I've heard about generally do better than when they didn't practice what they preached.

[@raquetdude]

social responsibility but don’t allow unions wow how progressive

[@Cr4y7-AegisInquisitor]

Wow... George Orwell is turning in his grave

[@FatRonaldo1]

I wouldn’t mind companies having principles, but what infuriates people is when companies use pinkwashing where it suits them, but keep quiet as a church mouse when it goes against the bottom line

[@carpo719]

BOOM. Exactly. Nike has no interest in 'just doing the right thing' they used colin for profits. This kind of woke is a joke. I suppose they will move their manufacturing facilities to the US, and pay fair wages? Is it woke to use child labor?

[@1112viggo]

Any company will do or say whatever they judge will be best for the bottom line, that is always their only principle.

[@nicob4115]

@@1112viggo exactly they are clever and exploit these absurd social movements. And it works!

[@MrARock001]

They're all rapidly discovering that it's extremely cheap to claim they have values. Pay attention only to what profits they're willing to sacrifice to live up to their values.

[@ssuwandi3240]

Its always the brainwashing only benefits the greed 1%. Unless you never live and brearhe in one of Satanist Globalist- same cults who dare for hunting the children for decades.. Check out the pictures hanging in the office of previous Nike CEO.. beyond disgusting!

[@dirtyminerapparel]

Companies should stay out of politics. Focus on products, services and innovation. Build better teams and listen to what employees want and need to succeed. Today many want a better work life balance. Healthcare is highly important and so is mental health. It’s always sad to see a company that gave huge executive bonuses reaching into the 10s of millions while laying off workforce. Who’s more important? Companies need to adopt an employee first attitude because the engineer you just let go might be the one who would have innovated and helped pioneer a new product. Just my thoughts.

[@iankamau222]

the fact that those judges still wear those silly wigs is hilarious

[@User-cb4jm]

The real comment here.

[@purplenights1]

I don't look at who works at a company, I look at what I want to buy and whether the store has it. It doesn't matter to me if they are all white or all black. If people do not want to shop in an all white store, please move on. If they do not want to shop in an all-black store, please move on. One of the nice things about owning your own business in the United States is that you can pick and choose the people you want to work there. It is MY business who i hire. If the customer is not happy with the employees that I choose, then they should not be shopping in my store.

[@kelleysaint8606]

This is how I think also ,

[@bartvonboberstein8299]

This is important to help visible minorities, refugees etc. But honestly also if you are white, educated but for example eastern European you are discriminated and no one never ever talks about that because these people are optically not diverse enough to benefit the business...(image, policies, marketing etc.)

[@skylineXpert]

If that one person purchased a product then he would be a number. But if that product is labelled with something that doesnt interest him or anger him then he would move away from that and find a new

[@ikahandayani3427]

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[@ikahandayani3427]

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[@ikahandayani3427]

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[@ikahandayani3427]

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[@modern_eel]

Its very telling that "shareholders" are talked about as a different class of human than "workers". As if the two have nothing in common. The shift in company habits is really just reflecting the gentle overthrow of "shareholders" with the common needs of all people on earth.

[@bgiv2010]

Yes! We are the stakeholders! The workers are vital. Capital investment is not really a risk deserving of reward (profits and ownership).

[@purplenights1]

Shareholders own the companies that, in turn create the jobs that people go to every day. If large corporations had no shareholders, jobs would be few and far between. Of course, some of us want us to go back to the Middle Ages, too, but I am not one of them.

[@modern_eel]

@@purplenights1 The Middle ages, and feudalism were indeed awful. Glad we're on the same page. Shareholders hold identical roles to Feudal Lords. Lords worked their serfs, and cut them a meager living slice of the profit, and lent no contribution to society but their "ownership". My hope is to one day stamp out the backwards remnants of feudalism from our society.

[@bgiv2010]

@@purplenights1 that's like saying, when there's a natural disaster, no one will help anyone bc no one specifically invested capital to create the "job" of helping people. Jobs are not only (or even mainly) created by shareholders. The sooner we learn that, the sooner we'll be free of oligarchs. Maybe we don't need "large corporations"?

[@pepps779]

I agree it is rather indicative of an overthrow, and the issue comes with the assumed beneficial conclusion of such an action. The 'needs' of all the people on Earth are diverse, not common. It is the age old conundrum that has a leader trying to satisfy everyone, and satisfying no one in the end. Not to mention, overtly bringing private entities into the realm of the state is not novel, and, regardless of intention, it only ends up going in one direction. A state controlled economy, which is an environment that harms workers more than any other.

[@thomastheram5331]

Become awake not woke! Woke is more controlled opposition!

[@jimmyliu_youtube]

As a consumer, I also hope the products can be more reliable and endurable, so we can produce less carbon emissions and wastes.

[@asimpleman6464]

They won't make endurable products which lasts long because it can cause economic depression because if the things you buy doesn't stop working you won't buy a new one which would limit the flow of money.

[@hurrdurrmurrgurr]

@@asimpleman6464 Hello, broken window fallacy.

[@ryans1623]

@@asimpleman6464 Seem to work in the 50s to 2000s things were made to last.

[@bgiv2010]

Disposables and planned obsolescence were a very profitable scam

[@someguynamedsteve203]

@@asimpleman6464 so what are planet won't last long with it's infection Of humanity

[@14loosecannon]

The social responsibility described in this video is becoming increasingly important for companies, but that's distinguished from "wokeness" as far as that term is popularly understood in the English speaking world. Wokeness used to be well intentioned and brought to light a lot of injustices in society, but now that movement has largely become illiberal, intolerant and irrational.

[@duality5503]

Wokists are the idiological decendants of mass genocidal Communists who murdered around 100 million in the 20th century while claiming to be on the side of the poor.

[@rdean150]

Actually the term "woke" is now used in the same way that "fake news" or "election integrity" are used. As dog whistles to rile up right wingers and justify hypocritical, antisocial, and/or corrupt behavior by conservatives. It is the weaponization of the language used to point out right wing failures into an attack on their opponents and justification for further wrongdoing. It is genuinely orwellian because it robs society of words that would otherwise condemn the right wing, poisoning those words and twisting social discourse for the worse.

[@XOPOIIIO]

You can't solve the unequality problem unless you discover it's cause. Not the most optimistic hypothesis but real cause.

[@kiwikiwi2483]

Well if we go to the root, it's about treating one different because they look and/or are different.

[@XOPOIIIO]

@@kiwikiwi2483 Or it could be not.

[@kiwikiwi2483]

@@XOPOIIIO And you know this how?

[@XOPOIIIO]

@@kiwikiwi2483 I don't know, that is why I said it could. Why do you know it's about what you said?

[@johnnastrom9400]

@@kiwikiwi2483 "And you know this how?" -- You are the one who made the claim that the cause was because people who look different are treated differently and you made the claim with no proof. If you were honest with yourself, you would point out the variances in academic performance among different ethnic groups. Your performance in school is a great indicator of how well you will do in the professional world.

[@snehashispanda4808]

Diversity affects Asian students who are meritorious and hard working culture.

[@workinprogress02]

Just make corporation’s pay their fair share in taxes! The people should control what social priorities the government should have.

[@AniMageNeBy]

I would rather have the reverse, and make it so all people only have to pay what companies do!

[@lahabitaciondelatrapado4621]

Who decides what is a "fair share"? Is it 20%, 50%, 100%? Is a politician who never lived out of their own sweat the one to decide that? Can you have a democracy without demagogues? Does government spending curb the fact that taxation is a violation of property rights? There's a whole philosophical debate behind "their fair share" that's not being adressed, but you know, slogans are made for being easy to repeat and not to engage in deep thinking.

[@royrogers3133]

You want to pay corrupt politicians more?

[@uknowamsaying]

The film did not mention a lot about the real **Go woke and go broke** . The real woke issues are transgenderism, homosexuality, pronouns, feminism and racial diversity. The film only addressed the fifth, which is the most widely amiable one to people. When companies go broke from being woke is usually due to the first three. This is a poor and disappointing video!

[@bgiv2010]

The Economist just spent a lot of productive energy not just saying that US capitalism is so racist and ecologically negligent that it had to wait until not being that way proved to be profitable for decades before updating practices across the economy.

[@raybod1775]

Sounds like you’re judging the U.S. economy from 50 years ago. Try joining the world of what’s happening now. Most goods sold in the U.S. are made in China. Most people who are poor in the U.S are White. The most financially successful groups are from Asia. Success comes from education, figuring out and fulfilling the needs of the economy, working harder than most people and taking chances.

[@marksittner602]

Diversity does not bring creativity. Who invented this notion.

[@dainaa_d]

The part where they were talking about the company using AI to keep employees 'safe'. This is absolutely insane and excessive, I'm scared for the future..

[@HH-xs2gm]

It’s not excessive. We don’t human trafficking in the supply chain. And technology plays a huge role in identifying that.

[@galiaazougagh5843]

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[@galiaazougagh5843]

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[@sasmitagobel1271]

@@HH-xs2gm magic of

[@loejan5816]

@@HH-xs2gm oke

[@XXPanayisXX]

Many people still see through this oligarchical totalitarian BS.

[@thewolfofswingthat2035]

17:00 China did not threaten to ban the brand, the consumers decided to exercise their consumer right to not use their brand , there is a massive difference and you conveniently mix those two together.

[@rajendratayya8400]

Always follow the man at the centre.

[@chriskay3825]

if you want to get employed, then be prepared to give up your privacy.

[@thedamnedatheist]

While you keep peddling the line that companies primary responsibility is to shareholders unchallenged & say nothing about responsibility to society in general it excuses the actions which have caused the problems we have today. Profit isn't the bottom line, a functioning society is.

[@TheMagicofJava]

It's all about raising the barriers to entry maintaining the oligopolistic positions of large corporations.

[@chuchaichu]

Chinese here. The Economist sounds more and more like the state-owned media Chinese CCTV. No stats, a lot of emotion, and only showing hand picked interviewees to represent the handpicked truth. This is not journalism, this is salesmanship.

[@alexandrerichard6057]

That part where they tried to convince us that we lost faith in govs and hoped CEOs would step in when govs fail was hilarious. Ok, Neoliberal

[@winstonvpeloso]

🤷‍♂️survey results are what they are

[@Pcarnevaaa]

Yeah bs

[@lahabitaciondelatrapado4621]

Governents will succeed. We have so brilliant leaders... One after the other they are always improving, I can't wait to see the next genius to come into power.

[@chevilesmana2643]

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[@wenihermawati6470]

Pm € L:"*>😨😐¬😴😄

[@Ricksblitz4]

Globalism is never the answer. In order to care about the world, share profits, become more environmental friendly a company must create value and profit or there are no resources to make things better. A company must care about their consumers and adding value, their employees and adding value and their profit- all three of these legs of the Business triangle must appreciate and work synergistically with the other, or there is no business, no profit, no value and no chance to increase the standard of living, protect the environment and produce more efficiently and cleanly and share those resources with others. The standard of living, health resources and the poverty level across the globe has never been in better shape historically and this is due to capitalism, value added, the leisure and know how to share and continually strive for cleaner and greener production. The markets due this naturally. People know there is only one planet and we need to respect and honor it, those companies who are rogue and take and don’t give value go bankrupt and cease to exist. We can never lose sight of adding value and creating wealth and profits or we become like state owned pre-planned communist/socialist nations where things fall into disrepair, no wealth or value is created, technology stalls and the environment suffers as a result.

[@entertainmentguys1]

Workplaces need to be effective and useful. I don’t need to work in a hugbox, I need utility. I need an environment that fosters creativity and competence. When I want things to be inclusive and welcoming, I’ll hang out with my friends or S.O.

[@PHlophe]

nobody wants to hug you at work anyway. and we are all in an assembly line. if you want to be creative and a free thinker then you can have that space with your friends.

[@swallowedinthesea11]

Start your own business then.

[@entertainmentguys1]

@@swallowedinthesea11 Somebody needs a safe space......

[@swallowedinthesea11]

@@entertainmentguys1 IKR!

[@damianm-nordhorn116]

8:37 obviously CCTV+software doesn't solve the problem of people not wearing masks correctly.

[@getinthespace7715]

I've been saving cash and am buying property and building a house this year. I'll build an ICF house on 10-20 acres. House should last 100 years, build it with no maintenance fire resistant exterior, ultra energy efficient, out in the country away from all the stupidity. Grow and can food like my grandparents did.

[@danliddiard]

It's go woke, go broke. Nice try Economist. However I do love a cleaner environment.

[@rdean150]

Then you seem to have a confused understanding of the term "woke". Climate consciousness and sustainability are social responsibilities. Being woke just means being aware of such social responsibilities and trying to achieve them.

[@bobblue_west]

@@rdean150 (It's go woke, go broke. Nice try Economist) Correct. I did a double take on the title incase I'd read it wrong.

[@johnnastrom9400]

@@rdean150 No. It is a lot more than that. Wokeness involves teaching nonsense like "white privilege".

[@PHRCpvh]

ESG: A facade that makes you thing the world is changing for the better, when actually they don't give a f#$@ 'cuz there is a lot of dirt hidden beneath.

[@Mevlinous]

Exactly, ESG is a smokescreen, like throwing a few scraps to the dogs as a diversion. It is token moralism.

[@ViktorScberg]

Go woke or go broke?. Nope it's Go woke Go broke

[@chorleycc]

Should be illegal. Diversity hiring is illegal discrimination - change my mind. Cheers

[@waliddjema5442]

yep, let's hire people based on their skin color/gender because that's what MLK wanted after all...

[@jonl8816]

Those people who weren't hired and discriminated against due to their skin color/gender. All they wanted was a fair shot, and not implicit bias. That's what people want.

[@waliddjema5442]

@@jonl8816 I got denied a scholarship because I wasn't black nor a female! What about my fair shot??

[@terranamber]

@@waliddjema5442 So you can't compete with your peers? Stop whinning and man up.

[@andreas0101]

@@terranamber Are you dense? It's wamen and pepul of color who can't compete. It's kind of the whole point.

[@waliddjema5442]

@@terranamber huh? They literally only take blacks and females.. Also 13/56 could be why there is less representation

[@bkup1332]

Go woke and go broke. That's why we cancelled Disney, for example.

[@ChrisShannon]

The footage of the plane flying over the town in Alberta at 3:19 is flipped (left and right). It's Cochrane, Alberta. Anyone have any idea on why they would do that? I have some theories: It was using a GoPro or a front facing camera that was used for a video conference previously, and has it set to look like a mirror. Video editors are trained to have vehicles go from left to right because that's kind of how cars normally travel. That's how reading works. It was stock footage from someone else. It was a conspiracy to troll me and waste hours of my time trying to find this on Google Maps.

[@vipjoel1]

Companies go where the money is. Right now there is a pissload of money in ESG

[@ahrenadams]

What is amazing is this can all be solved if we treat the actual cause. Greed

[@swallowedinthesea11]

You can't treat greed. It's been here since the dawn of man.

[@johnnastrom9400]

Your idea is rather simplistic.

[@ahrenadams]

@@johnnastrom9400 only man thinks the answer always needs to be complicated for it to have weight

[@rosomak-ns4tb]

But greed also has its cause those are the systems that make it so the most greedy people are the most successful and have the most power

[@Dragosteaa]

Diversity, equity and inclusion are nice values.. when they aren’t being crammed down peoples throats whenever convenient for hypocrites

[@12oshinko]

Personally, I always try to prioritize B Corporations.

[@CheeseBae]

In the end companies don't actually care about social causes, just the perception that they do. Kind of like all the corporate support of BLM while they still prop up the genocide and camps in China. Corporations calculate the cost of supporting a cause versus the benefit. It's not coming from a place of morality but a place of economics.

[@ackomanah6486]

I am an investor and I don't care about so called "Social Responsibility". I got a taste of it and NO THANKS

[@aintnoslice3422]

10:30 this seems to say alot more about the actions of black people than the prejudices of the justices system

[@goodluck5642]

Hush

[@EdeYOlorDSZs]

I represent young investors! Let's vote with our money to nudge corporate incentives in order to materialise a better future

[@purplenights1]

Better make sure the government pays off that student loan for you first.

[@atd5684]

As an investor I always screen companies for ESG policies. If they don't measure up, I don't invest.

[@ninjaartist1235]

Correction. You like social credit systems.

[@bennybelton709]

Happy workers are definitely an important factor in business!

[@purplenights1]

I do not care about a worker's "happiness". If they are unhappy with their job, then they should move elsewhere so they can be happy. I look for motivation and investment in their work experience. I don't pay people to come to work as a form of entertainment.

[@markgreen6229]

Hey! How do we lower emissions? I know! Fly a plane.

[@ChrisShannon]

Look at Alberta's oil and gas sector being so environmentally ethical. Now, they're looking for their own methane gas leaks. All these years they didn't even care to monitor for such large leaks?

[@TuEIite]

@@ChrisShannon To an extent but definitely less so as externalities were less financialised and less attributable in the past.

[@danbuckley7128]

Get woke Go broke...Netflix ...Disney tip of the iceberg Yes and men Cant have a period @the Economist

[@canemcave]

I guess the economist will go broke soon

[@celicacelica1]

"the benifits of diversity are more innovation (innovative thinking)" how? In a country that is predominantly white, where predominantly men are competing for high earning positions, thanks to hypergamy, it's reasonable that most of those positions will be held by white men. Companies don't care about diversity, they care about profit and if appearing to care about diversity is better for profit, then they will pretend to care about diversity. The argument for, forced gender and racial diversity quotas being a way to tap into innovative thinking is not only BS, but racist and sexist. Preferential hiring is not fair, no matter what. Saying that people with different skin colour or gender will think differently is exactly what woke culture is saying does not happen. So much so, that today, we are not even allowed to recognise the difference between genders by using gender pronouns. When you apply for a company that advertises the fact that it employs 50% women and has over 50% women in management but you get passed over for a job by a woman who's linked in profile shows you she is way less qualified than you, should you think, well maybe her news agent job and unrelated course will give the company more innovation than my years experience in the field(sales) and 3rd level RELATED deploma.

[@mattbarbarich3295]

Don't you mean "Go Woke, Go Broke" cos that's what usually happens. People are getting tired of the B/s.

[@morenitomoreno1282]

lol it’s not happening. Conservatives just made this up to cope. Perfect example is Nike endorsing Kaepernick. It actually helped the companies bottom like. The right has lost the culture war ages ago

[@mattbarbarich3295]

@@morenitomoreno1282 In your dreams.

[@toby9999]

I wish.

[@billymauch4525]

*Get woke go broke. Fixed it.

[@Sam-xy9pu]

They are trying hard to shift the narrative here with this propaganda piece by pretending they dont know what the real phrase is. Kind of disgusting to see the media doing this everywhere.

[@karenfreeman1601]

All you need to do is take that penalty of selling the treasury. I suggest investing in ones own country. Each country has all there own resources needed and wars are unfortunate. Almost any investment over 10 percent is a huge winner 20 percent go go go.

[@purplenights1]

I didn't think young people in their 30's could do a lot of saving since they have to pay off these massive student loans. So which is it?

[@bwalker8728]

Remember when business was about making money instead of social justice and diversity?

[@bobyoung1698]

I've been trying to define the word "woke" for some time now and I've been confused by the attitude of the American right-wing media toward the expression. They make fun of it, question it, belittle it, yet it ?'s a word that seems to resonate with me and the things that I value.

[@hemiedwards217]

That's because they're a bunch of grumpy old geezers who know the changing world doesn't have room for them anymore. They're desperate to maintain any degree of relevance and seek to do so by generating their own sense of outrage, even if it's entirely artificial and vapid.

[@rdean150]

When confronted with damning evidence of their own failings, the right wing has an annoying habit of trying to weaponize that failure against their opponents. They did it with "wokeness", they did it with "fake news", and they did it by crying "election fraud" while overtly passing partisan state laws to rig the election system and pushing audits that compromise election security and give them access to private voter data.

[@bgiv2010]

They like to sleep, is all

[@s2korpionic]

Do you truly believe that only "American right-wing" that belittles the attitude of 'woke' people?

[@bobyoung1698]

@@s2korpionic That's all I have heard. Many of the center and left-of-center people I've spoken with have no clue about what the word means or how it came to be.

[@TSDamiano]

Progressive companies in the us But in china strangely they are no longer "Woke"

[@toby9999]

Can someone from the woke side please explain why skin color is an important job hiring parameter? Forced diversity and quotas is a form of discrimination in my opinion.

[@jumbolarge108]

13:09 “She’ll make someone a lot of money”.. orr she’ll make herself a lot of money 🙄

[@TuEIite]

Both aren't mutually exclusive.

[@hughjarse8944]

How can we find out which companies are “woke”, so that we can avoid buying their products?

[@kelleysaint8606]

Coke , Nike , Gillette

[@lemonsavery]

13:07 "She looks [quite promising], and hopefully will make someone a lot of money." That thinking felt gross.

[@abhishanu1]

Why? Isn't that what a job is? You are creating value which is equal to money.

[@TuEIite]

That's in your mind.

[@KirillySpace]

I didn't expect to see environmentalism lumped in with 'woke-ness'. Though for mine, the idea of 'woke' is synonymous with 'respect', so maybe it could work. I like your point about an ever increasing woke culture driven by younger, more savvy consumer/ investors. That eases the stress (a bit) of a neo-liberal appraoch to environmental and social responsibility. But "yeah nah" (as we say in Australia), I won't be holding my breath for the capatalistic stranglehold we're in to do little more than ease some consciences, while we get set to exploit the land in ways never seen before to satisfy the hungry ghost of consumerism. The dream-illusion (fool's paradise) we are living in is that we can, 'have our cake and eat it too', when it comes to meeting the greatest existential crisis of our time. It's a bit tragic :/

[@raptorhunter5549]

Here's an idea let's get a carbon tax we have an addiction to gas when we could be cleaner and more substantial

[@terranamber]

You almost got the title right, but anyway it is confirmed that you either 'go woke or go broke'.

[@jesusrocks141]

Sad to see Faber ousted from Danone, really going in the wrong direction

[@danjohnston9037]

If Corps Outpower Governments, They Become Governments, More For The Stock Holders Than The Employees, But The Peasants Are Needed As Much As The Nobles.

[@duality5503]

Get woke go broke.

[@malakwaqasawan4371]

I think 'Rate of profits' could not be compromised in the 'Capitalist Economic system' even on the expense of Human lives..... That's the core value of this Economic system. It's not gonna work with in the boundaries of this socioeconomic system.

[@ogChaaka]

It's not go woke OR go broke Its get woke, go broke. The first causes the second.

[@calbowa]

ESG = Marketing.

[@DarrenHughes-Hybrid]

I'm sure you misquoted on purpose, but just in case it's an accident, it's "Go Woke AND Go Broke!" Your video is propaganda (and I fully expect this comment to be deleted), you're trying to convince everyone that Wokism is the right way to go. But argue with me or not, the proof is in the pudding and time will prove my version correct.

[@XXPanayisXX]

Is woke synonymous with brainwashed?

[@MikhailKolodin]

yes

[@Juliapak]

reality is you have no business without the environment!!

[@raawe7168]

@9:30 The video portrays Pakistan with benevolence and the UK and the US with disdain! That is audacious.

[@mdmahbuburrahmanporan8185]

Life is not a bed of rose. But life is a together enjoys necessary money.

[@odanemcdonald9874]

This is a politically diverse comment section. I like that

[@bobosborne1573]

No it’s go WOKE AND GO BROKE lol

[@hbarudi]

Why do shareholders have full power over what companies can do and if their profits go down they punish them?

[@TomTheDerpGuy]

You said it wrong, it's "Go woke, go broke"

[@rosiekrupp]

How bad can this possible be

[@charmerci]

Geez, how well did Anheiser-Busch do by trying to be "inclusive"?

[@sarahpengelly8439]

I don't get this. It is generally agreed that in order to limit planetary heating to 1.5°C we need to limit & then stop the production of oil & gas. Here we have a video all about how producers can minimise leakage of methane. There is only one reality!

[@Bittruth]

That took them a whole night to make that title