Business of Bollywood | 🎙️ Series C Podcast ft. Karan Johar

In our latest Series C podcast our Founder & CEO, Pratham Mittal breaks down the business of Bollywood in an exclusive rendezvous with one of India’s most prolific and successful cinema entrepreneurs, Karan Johar.
Get a rare glimpse into Karan's entrepreneurial side as he shares the startup journey of @DharmaMovies and the budgeting challenges of producing hit movies (which, as it turns out, can sometimes still result in losses). Don't miss this opportunity to learn from the best in the business!"
Producer, director, and business leader Karan Johar shares personal anecdotes on rising up, taking risks, introducing new talent, and the future of Bollywood and Tollywood. His insights on how business school students can fit into the Indian film industry are crucial for those looking to pivot to the industry.
Chapters:
1:20 - Karan Johar’s Entrepreneurial Journey
3:01 - Taking Dharma Productions Forward
4:12 - Balancing Family Business and Corporate Structure
5:18 - Karan Johar’s Relationship With His CEO
7:04 - The Risks and Rewards of Movie Investments
9:14 - The Startup Mentality in Filmmaking
11:20 - Best Investments and Popular Genres in Bollywood
13:06 - The Death of the Superstar in the West
15:12 - Superstar Economics vs Non-superstar Economics
16:00 - Can a Movie Be a Flop and Still Make Money?
17:08 - Entrepreneurial Opportunities in the Business of Cinema
22:00 - The History of Indian Cinema
25:17 - Bollywood Case Studies
28:50 - Vision for Commercial vs. Dramatic Films
29:53 - Telugu Cinema vs Hindi Cinema
32:19 - Untapped Potential of Indian Cinema
34:53 - What Motivates Karan Johar to Change the World With Cinema
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#KaranJohar #Startup #Bollywood #MastersUnion #MBA #Entrepreneur #KoffeewithKaran

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[@ramnareshvaishnav9809]

Great

[@sonampowar3281]

​@@ramnareshvaishnav9809 pl

[@anilkarki2272]

​@@ramnareshvaishnav9809 jj

[@nasirsk1901]

15yjcj

[@BLaxmi-sf6hc]

@@anilkarki2272 yy

[@bhaswatbhuyan3721]

You can love him or hate him... But you can't deny his knowledge and understanding of the film industry as a whole... This whole interview shows his understanding... Sensible questions asked and sensible answers given... Learned a lot

[@neerajkumar-bj7xi]

Iewwg is a synthesis of two Greek terms and which is much more more than to be 😊😊😊😊😊😊😊😮😮😮😮😮😮😮😮😮😮😮❤❤❤❤❤❤

[@cnu393]

So Karan Johar talk sensible if the interviewer ask sensible Questions...One of the best interview with Karan Johar ✌️

[@jitendranathghosh8881]

Agree

[@mernik5599]

Totally agree

[@aryankab]

also watch Karan Johar interview with Ranjan Bharadwaj

[@MyMintu007]

He’s very flexible……n fun

[@tony-pc4kd]

He always talk sensible in all the interviews in fact he is the one who is very vocal and honest while giving answers

[@BeingBongChronicles]

Karan Johar's business mind needs a platform for sure. Pratham did a fantastic job. The interesting part was when he talked about what he is going to teach if he designs a course in Filmmaking.

[@AitmatovAcademy]

A wonderful interview! Well done! It is a great pleasure to get an advice from Karan Johar in person. I met him twice in Germany and UK during the presentation of his movie or his book. Enjoyed very much! Paisa vasul really 😃😃😃

[@shubhamyadav4903]

Yeah, i also like that question... A fresh one...

[@jayantjain6655]

Not sure about that. The question was amazing, but Karan Johar didn’t answer it well. The host had to fill in gaps mostly.

[@abhiraajsingh5878]

What do you mean by "need a platform"😂

[@BeerBiceps]

Pratham is the KING 👑

[@mayapalan4184]

.

[@naweed9040]

yahan bhi aagya?

[@raulamino1709]

Srk itna bada star 15 saal uske movies kyu nahi chal rahi....kyu kgf 1 Kam hua zero ka collection...simple khana kabhi bhi festivals solo aate h

[@raulamino1709]

Bollywood is failing to create superstars ,how come south has so many

[@akhandalmanipraharaj6346]

Beerbiceps Make another interview with Rohit Shetty regarding cirkus all time super disaster

[@Mia-ge7xf]

The host is so so good at interviewing. Very genuine, transparent and made Karan feel heard and comfortable . Brilliant work! 🎉

[@tiscachip]

I think u r the fake account of this inteeviewer

[@Mia-ge7xf]

@@tiscachip loll you think wrong

[@arka21thesun]

Agreed

[@rafatr.9296]

Say what you will about the man, Karan speaking finance of Bollywood is always a treat. AND the way he always highlights how stars are delusional about their fees - he genuinely faces this problem.

[@anshu9125]

He has produced so many entertaining films and speaks with such clarity. Karan deserves more interviews like this. The business of the entertainment industry is one of the toughest to crack, and he offers great insights here.

[@cultofpersonality6140]

@Deepesh Prajapati because he manipulated the box office collections

[@niranjan6918]

@Z how is it relevant to this interview bhai :D

[@aspektstv3149]

I doubt the veracity your first statement

[@shreehazel92]

@Z that’s very nice. He should be whatever he wants to be.

[@khyati1501]

Honestly, I have never disliked Karan. I love how he handles all the negativity. He speaks so effortlessly. Getting to hear intelligent things from him is truly amazing. I really think he should be a part of more such interviews in future. His chirpy side looks best with his brainy side.

[@uno311]

Remember ssr

[@darshkumar2939]

@@uno311 we do... the one who signed drive with dharma

[@gatech5190]

@@uno311 ssr was a loser and move on with life before turning into another ssr

[@uno311]

@@gatech5190 seems like u r bitter and toxic person. Ssr was more successful than you ever can be

[@gatech5190]

@@uno311 lol keep saying that to yourself and maybe one day you will meet his fate too. Millions died during covid but I never heard boycott modi. Grow up

[@ShoeibShargo]

There's one intervew with Rajeev Masand where he discussed about the anatomy of a song which was "Tum Hi Dekho Na" from his movie "Kabhi Alvida Naa Kehna", I literally bowed to his cinematic brilliance listening to him. Not only that I believe My Name Is Khan was one of the well researched films from Bollywood. Sadly, that creative Karan is long gone now since he started taking interest in the film business more seriously in the last decade. Having said that, he truly lives and breaths cinema but I hope Rocky and Rani tanks at the box office so that he goes back to making rom-com with Shah Rukh Khan again in which we middle-class want to get swayed again.

[@krsurakshith6311]

💩Bollywood

[@devilsden1010]

Complete boycot he is a Hindu hater And the one who conspired ssr incident Nepotism king and gutter of bulkywood

[@Jigyasa14]

@@devilsden1010 shut up

[@Anonymous-bf5fk]

If Rocky aur Rani is a good movie, then I would like it to be hit.

[@TheNumbardar128]

Romance dramas with srk wont work in today’s age ! Now audience has changed,they want something new !

[@aditibaldawa1411]

Honestly speaking, KJo is a Cinematic Brilliant and it proves in his interviews and his show KWK is most of people's guilty pleasure because let's face it guys, SEX SELLS and we are interested to know about Inside industry's gossip and even if you hate KJo but you still can't ignore the fact that bollywood and KJo have given us our childhood memories and thus they're still entertaining for us 🙌🏻❤️

[@raulamino1709]

Mr brainless he use to moslty release his movie on holiday dates monopoly over screens

[@raulamino1709]

When did i say they don't they avoid clash and look for spcl.dates

[@dipansarma4596]

what is sex cells?

[@sohamroy4124]

This is the guy ppl make fun of... I mean seriously!! Starting from his journey after his fathers death n now look at him nd his wisdom on indian cinema... Speechless!!!

[@BhagyeshChavan]

I think this is one of the best interview of Karan johar. He is a bollywood encyclopaedia. The host and questions were so on point that we as audience are getting what the title of video is. Great job. Cheers

[@rajbhanawat5654]

A film doesn’t fail, a budget does. ~ Yash chopra

[@lampardp8313]

Really great session! There are barely any discussions regarding the business of bollywood on the web, and I'm pretty sure no such discussion with a market leader like Karan Johar

[@sahilvarma9553]

This is like the best KJo interview that I have watched. This was so transparent

[@southpaw1122]

KGF and Kantara is from the same production house. And they are also producing Salaar this year.

[@clockrock6204]

Surprised that Karan showed up for a podcast like this. Never heard about the host but clicked for Karan. I was surprised by his honesty. Love interviews like this. Keep it up!

[@shanthikasturi810]

This is a fricking masterclass. Karan johar is one of a leading businessmen in our country and people actually focus on the wrong stuff about him, he has one of the strongest minds and conviction when it comes to executing and presenting things, he should instead be consider as a genius. Thank you pratham, you're an amazing person and a fantastic mind yourself too. Thanks for doing this.

[@sanjanneupane4503]

You can hate or love Karan Johar... But you can't ignore him. He is a genius and an inspiration for filmmaker ❤️

[@sebastinesos]

He is all balls

[@Mk-wt7ip]

He is all a$$

[@ravirana2001]

😂😂😂 Ek or sunao!

[@mohanprasain1269]

I think ur gandu smart too , what abt the sushant Singh murder ?? # justice for SSR

[@ravigaming1008]

Agreed....I do hate him for the kind of person he is....but can't disagree the fact that he has fiery brain in terms of finance PR etc...

[@AmeetS]

Kjo has an amazing mind, never knew he had so much exposure in the business 🙇

[@sunny96789]

Karan Johar is a very smart man! He speaks with so much clarity and honesty. Love all his interviews.

[@sunisbeautiful8695]

Most dishonest bihkhao aadmi who for drugs from paxtan makes anti Hindu anti India anti army movies. Exploits nepo kids coz they work for less money and spoils career of outsiders. Pays to media and critics to give positive reviews for his ghatya movies

[@devilsden1010]

Complete boycot he is a Hindu hater And the one who conspired ssr incident Nepotism king and gutter of bulkywood

[@imnotakingimnotagodiam..ab9455]

@@devilsden1010 cope

[@Beshesh_kala]

@@devilsden1010 he is not hindu hater , his movies are one of them that have hindu tradition , ignoring religion does not mean he is hindu hater , if you dont care about christan you are not christan hater , hindu hater is when he go against hindu and his film are never against hindu

[@servantofallah9425]

​@@devilsden1010no proofs found of any thing in ssr even by cbi. nothing exists. it was suuuHside. Its clear as day now

[@sj8670]

Love him or hate him.. there is no one like Karan Johar. This interview has given a different perspective of him!! Great interview

[@ramyaravinuthala8236]

I love hearing producers especially Karan johar ... they have deep experience in the field including about actors directors support staff scheduling , costs and returns and the trends in industry ... , I'm from telugu industry and here there are great producers like Suresh babu , Dill raju etc ...their interviews are encyclopedias .. I believe KGF learnt from Bahubali and cut down production cost for the same effect at box-office... Kantara is typical example of short budget film that when made right can be a block buster ... I as a normal viewer I think any movie that engages ur mind will be a success .. that's a good script , screen play , background music , and great direction and actors ... kantara and kgf proved that stars are not necessary .... Kantara had all of these elements especially great background music , great acting and direction ... and it's made in low budget ... like no expensive locations or costumes or too many extras or massive sets ..... that made it a block buster ...

[@akshatsingh7850]

TVF and AIB are probably good examples of startups who left some kind of mark in the entertainment business. TVF actually became mainstream with OTT.

[@dipansarma4596]

TVF - the viral fever AIB - ??

[@anamikapokhrel5397]

The way Karan sir understands the cinema is beyond the intelligence of the stupid trollers.

[@prajwalshinde1366]

😂😂

[@Beshesh_kala]

He know what he is doing , thats why his movie never flop as director

[@woranto]

yes

[@Worldchampion03]

Ha dikhta hai wo parde pe chuitye

[@dexter5637]

That same karan johar of yours had investment in films that failed badly and coming to what he mentioned about how someone makes money from business like based on their revenue model from digital rights, music rights, ott it was too obvious and simple even anyone can guess that sitting at home instead you're the one who maybe heard such terms for the first time but there's nothing so surprising.

[@kaantein]

This channel needs more subscribers for its quality content and karan johar deserves lesser haters for his sheer brilliant mind as a film maker.

[@arthia9080]

The interviewer asked some great questions. Thorough research, well worded thoughts on so many topics. It brought out such a good experience from Karan Johar! A delightful and knowledgeable watch!

[@akshayiyer4309]

Karan has an astute business mind, Pratham did a good job with his questions. He had some interesting questions like the kind of startups possible in the film industry or like the syllabus of the course on biz of bollywood. How I wish he could have gone deeper on the business side questioning. The line of questioning became a bit broad and diluted. I don't know if it wasn't done because karan can't share stuff about it beyond a point. But would've loved a more focused line of interesting questions to give a sneak peek into the workings of the fascinating world of bollywood.

[@revanth84]

Baahubali series kickstarted Part 1 & 2 phenomena. Coming to Risk taking - I feel Baahubali series was the biggest risk as it was the highest budget film at that point of time and that too coming from Telugu Film industry which didn’t have a large market like Bollywood back then but Rajamouli sir's conviction in his skill and the teams strategy made Bahubali a series that went down in India's history as the series that started Indian cinema's journey.

[@litmus2450]

Kjo helped him alot for hindi market then

[@dasalekhya]

NO. It is *Gangs of Waseypur Part1 & 2* (2012). Bahubali came in 2015

[@revanth84]

@@dasalekhya Commercial viability was proven by Baahubali. Until then such sequels were often overlooked due to risk but Bahubali showed that a story could be told through two movies and using the effective cliffhanger. Why kattapa killed Baahubali is a case study on how effective a plot point cliff hanger can be..

[@careerontop3941]

I am an aspiring film writer, this Vodcast is very very fruitful for me . Thanks. Keep spreading knowledge.

[@sreejamukherjee]

The media needs to show this side of KJo more! Such an insightful watch!

[@SweetSourPickle]

22:10 I've always liked this segment. Even Javed Akhtar talked about this. The history of India through the eyes of Cinema.

[@shreedharbhardwaj8806]

one of the rare times karan speaks honestly and to the point. one of his sides that makes him bankable.

[@CS2K23]

Telugu film industry topped in overall boxoffice percentage of Indian cinema for 3 years in a row. 2020-21& 22.

[@ravib6107]

I'm a telugu guy n i must say, what an elequant speaker n honest person KJ is. loved it. Thanks pratham

[@pushparagroychoudhury6171]

One of the most candid, honest & entertaining interviews which has provided a lot of insight & clarity into the notoriously opaque world of the business of Indian films. This interview is truly a masterclass. Kudos!

[@avanthiherath5199]

Wow this is such a refreshing interview. Rarely we get to listen to these money behind the industry. Good to see kjo letting us see his genius side for once

[@mernik5599]

What an insightful conversation! LOVED IT.

[@SuperAnuj08]

Finally......an interview, so true at it's opinion..... What we as in audiences wanted to know and Mr. karan Johar delivered at it's best with the experience we all didn't expect ever....... Truly "A MIND OPENING SESSION".🎉

[@kalaapighoshroy2772]

Being a Bollywood fan, i always had these questions in my mind and he asked it, an MBA mind is always the same😊

[@ShivaniBaghel]

So so goood - such a relief for my childhood self to see Karan's creativity & intelligence behind all that public demeanour! Such a valuable & entertaining episode!

[@vaibhavsharma6354]

My god m stunned this man never fails to amaze with his talent we need to stop pulling him down

[@joinobbintejahan1674]

6:15 I really like how he gave credit and respect to Apurva

[@tikhortikhor8945]

Pratham threw some really good questions and Mr Karan Johar once again proved love, passion and intelligence in Bollywood.❤❤

[@jidnyasachilka5124]

Thankyou so much for this conversation! Karan is such a genius mind. Spoke with clarity through and through.

[@akhilchanana8824]

Amazing interview. We didn’t see him at producers adda of film companion this time. Good to see him here.

[@aichask]

Loved this. Karan talking about business and providing really great insights. Really good questions too!

[@vyomkulkarni]

The set of questions selected were excellent! Loved it!

[@ivanrodrigues6229]

One of the finest interviews on Bollywood and the business aspect side of it. Thank you Pratham for curating such a refreshing tete-a-teté and thanks Karan for being so honest with your answers. Loved it!

[@suravipatnaik2068]

Super educational! Thankyou Pratham :)

[@sunilpillai6992]

Appreciate Karan Johar For Excellent Knowledge Of Business Stastic 👏 👌 🙌 👍 💪

[@siyaagarwal9964]

I love Karan! So charismatic, so knowledgeable, confident! What a force of energy! 🤍🤍🤍✨

[@Alishah-yd2vh]

Best and the most informative never seen Karan joher talking so truthfully and sensibly . Loved this side of Karan joher . Impressed .

[@deadpool1627]

This is the unknown side of karan johar... Which is really great to look at, he should project this side his more often

[@sujashankar1278]

Absolutely amazing interview. I’m extremely happy that some of the most interesting and intriguing questions were asked, which I certainly look out for to be asked to a filmmaker. Thank you!!!

[@ultranewbie]

I love to see him talk! I've seen how far he's adapting to the change as a businessman. Putting the money in dharmatic is a great step and absolutely necessary, instead of clinging to the big screen. Would love to see him direct again, should be different for sure because, in general mindset of the audience is changed. Personally, would love to see another my name is khan.

[@bunnyyaga3602]

Telugu cinema gone better in 2022 ..movies like major, sita ramam, rrr, pushpa, akhanda, masooda. Every genre was blockbuster.

[@THUGPUTIN]

He still doesn't get it.... In south there's no genre for box office success and same goes to bollywood or entire India... This year in south(kannada, Malayalam, Telugu and Tamil) had all types of genre hit movies... Even in kannada industry, people talk about kantara or kgf or 777 charlie... But there are many more Kannada hits within the states same goes to Telugu, Tamil and Malayalam...

[@motebableesports2412]

sita raman was a very average movie same goes for major. Pushpa was the real deal

[@rajeshthalpasakthivel9636]

@@motebableesports2412 dai

[@manishsuresh4996]

Pushpa, Akhanda is 2021

[@manishsuresh4996]

@@shrishri8898 akhanda is a better film

[@jayarajrg5250]

Always a great treat to listen to when karan expresses his experience ❤️🙏

[@piyushgoyal5077]

Very unusual of some b-school making something like this ❤️ loved it

[@shradhapant3764]

Awesome questions and KJo is phenomenal.. impressed by you TWO👍

[@TheDebtanu]

One of the best interviews of Karan Johar ❤

[@pankajpradipbarua948]

Absolutely beautiful. Amazing interview!!!

[@bharatchauhan7859]

came across this video by chance. Pratham you're great at your job, smooth operator. Mr. Johar is honest cool. A+

[@sheharbanoshah1725]

One of the best interviews of Karan Johar, amazing !!

[@aatifmalik4555]

Stop hating him for no reason. Smart businessman and we also learn new English words😂

[@vidyapanpaliya1271]

Pratham really gave him space to speak out and express himself

[@RajniNAgarwal]

What an enlightening conversation. Prathamesh u asked such amazing and relevant qs drawing so much out of KJo.

[@fk1780]

Love how entertaining and informative Karan's interviews always are

[@geeteshiyer]

Thats a terrific set of questions for an extremely insightful film maker. FANTASTIC interview !!

[@Gramsciii]

karan johar has the brightest mind in indian cinema he is clear what he wants

[@prince4812]

Sure his mind is not bright while introducing and giving movies to non actors like Ananya , Sara , Jahnvi, Tiger continously nd calling them stars even when their movies are flops

[@AkshatSharma-uz7im]

@@prince4812 because he gets paid by their parents for introducing them dude.

[@TitanfallX]

However he isn't clear what made wants

[@prince4812]

@@AkshatSharma-uz7im yap but because of this he have spoiled the standard of Bollywood . In coming years Internationally audience would think we have dumb actors who can't act

[@MyMintu007]

@@prince4812 do u mean to say Bollywood is only Dharma??…….kuch bhi!!

[@varunn333]

Great questions on business aspect of Hindi movie industry. And Karan's insightful and candid answers were cherry on top!

[@jjm8224]

Loved all the questions and the honest responses to them. This is definitely one of Karans' best interviews.

[@apanmondal5126]

I would really like to pursue that course on Indian Cinema 😍

[@ipshitasarkar4578]

Pratham you could apply for a savvy hero's role. You definitely have the charm.

[@saisreelekhagandikota8757]

dudeeeee, Pratham. All that who spoke is K Jo, but this interview says a lot about you. The relevant and appropriate questions you asked throughout the interview and never interrupted K Jo. You are prodigious. I would be surprised if K Jo did not ask for your contact after the interview.

[@banchan9oo]

tbh .. I never hated him .. and now I watched and listened to this sensible and thorough interview of his and I think people should not hate him for the sake of hating, for his sexuality or whatever people perceive about him. Let him do and enjoy how he wants. It is better to focus on the good a person has rather than picking on their flaws.

[@zyx7955]

I never got inspired by Karan Johar... I always somewhat hated him for nepotism n all ... But today I looked him with different perspective business perspective n he really somewhat inspired me

[@aryankab]

also watch Karan Johar interview with Ranjan Bharadwaj

[@vatsaldoshi7270]

@@aryankab could you provide a link?

[@devilsden1010]

Complete boycot he is a Hindu hater And the one who conspired ssr incident Nepotism king and gutter of bulkywood

[@devilsden1010]

He is anti hindu that is just the point we all hi dus have United don't let loose Modi again 2024

[@---_.]

@@devilsden1010 Nikal Andbhakt

[@mursaleenshafi1933]

This man is a wise person... I love his movies... He creates his own world

[@devilsden1010]

Complete boycot he is a Hindu hater And the one who conspired ssr incident Nepotism king and gutter of bulkywood

[@thestoryteller_z]

Unique interview! Ain't expecting this. Nowadays its mostly the same type on different channels. Loved it ❤️

[@englishvinglishh5601]

Wow,Karan u can do series on this Topic.. you are genius

[@akshayiyer4309]

Just so excited looking at the topic itself! Have been so curious about this topic, hope the podcast turns out to be an exciting one!

[@utsavbaweja4796]

One of a kind interview . Thank you for this .

[@patilssketchart7252]

Pratham. U r amazing. Never heard this kind of conversation in any interview in all platforms. Kudos to u. May u sore many feats

[@deepanshichopra5973]

what a great podcast! loooove it

[@prakhar4547]

very informative and concise! loved this

[@eighty9]

One of the best interview I have watched this week. Both of them were amazing.

[@snehamishra138]

I've a newfound respect for Karan Johar. His vast knowledge about his work really supports the passion he shows for the same. I don't know why people take shots om his personal choices, but I think he's a true "people's person" at heart. Creative personalities are bound to be like that - cheerful, chirpy, open. As an advertising student myself, I really appreciate the way Karan went on to explain in detail, using jargons wherever necessary. A cup full of learning 🙌🏼

[@adharshsureshgopalan7637]

Great piece ❤️

[@VIGHNESH_EDITS_12]

24:21 well said Karan 👍🏻👍🏻

[@LoveYouEnglishLessons]

Karan is really a powerful director and producer.

[@edwinthank7443]

I sat through the whole thing and didn’t notice the 37 mins. It was such an interesting interview. Well done Pratham and Karan

[@gaganwadhwa9535]

Very nice interview 👌👌 Great Conversation, deeper discussion other than glamour aspect of Karan Johar or Bollywood in general.

[@AyushSharma-tv7xc]

This interview just showed a different side of Karan whom we Indians never knew.

[@bajay665544]

Wow as an mba student and a passionate enthusiast of movie business, this video answered all my questions. Thank you Masters union for this video, would love to see more of this

[@parkerthugs5127]

Karan explained very well and speak authentically

[@ritwik20011]

Karan Johar is a very sensible, intelligent person... Not like what social media tries to portray.. He has changed a lot

[@MrAsingh1989]

He’s a Fruit , A tempoo bus

[@kanchanpatkar]

Good interview - explores a new area of the industry

[@gautamsrikanth1263]

No matter how much hate this man gets.. one can't deny his passion for cinema and his knowledge

[@sumibafna2882]

Masters' Union proving the marketing specialization! Wow!