BUSINESS TIPS FOR MAKEUP ARTISTS: Beginner tips + getting clients

I am sharing TOP SECRET knowledge that I've acquired over the last 8 years of being a makeup artist. I'm here to share EVERYTHING that I've learned with you! If you are a makeup artist that is either starting out or wanting to up their game, TUNE IN!!
PRODUCTS USED (contains affiliate links):
SKINCARE:
Drmtlgy Brightening Eye Masks: www.drmtlgy.com/products/brig...
Charlotte Tilbury Magic Cream: go.magik.ly/ml/1v5lu/
Fresh Sugar Lip Balm (Caramel): go.magik.ly/ml/1v5lx/
Elf Power Grip Primer w/ Niacinamide: go.magik.ly/ml/1qwn3/
BROWS/EYES:
Benefit Gimme Brow (4.5): go.magik.ly/ml/1v5n2/
Pat McGrath Mothership VII Eyeshadow Palette Divine Rose: go.magik.ly/ml/1v5na/
KVD Beauty Tattoo Liner (Trooper Black): go.magik.ly/ml/1v5ng/
Charlotte Tilbury Pillow Talk Push Up Lashes Volume Mascara: go.magik.ly/ml/1v5nk/
FACE:
Lancome Care & Glow Foundation (230W)(used as eye primer): go.magik.ly/ml/1mnvh/
Catrice True Skin Concealer (010 Cool Cashmere): amzn.to/44yDSlk
Maybelline Fit Me Loose Powder (Light): go.magik.ly/ml/1fkl0/
KVD Beauty Modcon Liquid-Gel Contour. (Medium): go.magik.ly/ml/1uc0c/
Milk Cream Blush Stick (Werk): go.magik.ly/ml/1v5mi/
Makeup Revolution Bronzer Reloaded (Long Weekend): go.magik.ly/ml/1v5mm/
Hourglass Ambient Lighting Blush (Ethereal Glow): go.magik.ly/ml/1v5mq/
Nabla Skin Glazing (Ozone):go.magik.ly/ml/1mnvt/
LIPS:
Makeup by Mario Lip Pencil (Dark Chocolate): go.magik.ly/ml/1uiod/
Nars Velvet Lip Glide (Stripped): DISCONTINUED SADLY
AMAZON STOREFRONT:www.amazon.com/shop/julieruby
MUA BUSINESS TEMPLATES: shopjulieruby.com/
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CONNECT WITH ME:
Instagram: / juliemarie_artistry
Website: jmartistrymakeup.com/
BUSINESS INQUIRIES ONLY: [e-mail]
____________________________________________________
EQUIPMENT:
Camera: Sony A600 & Sony ZV-1
Editing Software: @Wondershare Filmora Video Editor
Music: @Epidemic Sound
TIMESTAMPS:
00:00 devaluing your career
01:43 overspending on makeup kit
04:25 invest in yourself
05:15 build your portfolio
07:47 make connections
09:03 say "no"
11:18 develop a signature style
12:58 stop trading time for money
14:16 diversify your income
15:53 mental health

[@shushnow3812]

Love the phrase “specialize in makeup artistry”. Thank you for all the tips!

[@julieruby]

Yes! So important to phrase things in a positive way ;)

[@raquelwilhelm719]

So glad I watched this-I have a wedding tomorrow and was getting the jitters. I have a career in addition to trying to get into free lance full time and the burn out and mental health is so real.

[@julieruby]

Hey I hope your wedding goes amazing!! I’m sure you’ll do great :) It’s perfectly normal to have some nerves happen before the wedding. I struggle with anxiety so it still happens to this day. The important part is to figure out how to handle it before you really give into it.

[@mmcbymimi]

So on point Julie. I definitely made the mistake of over investing in my kit at first because I wanted to give my “clients” the best quality but I did run into a slow season and now I have to toss things and it sucks 😢. I also have a client I regret taking and wish I would’ve set the standard and said I wasn’t the artist for her. I’m going to really take these tips to heart and I’ve already started implementing big changes. Thank you so much for all you do. I love your content ❤

[@julieruby]

I think all of us have had a little Kit obsession trying to make it perfect! Unfortunately, we all learn the hard way haha also learning to set boundaries and being picky about jobs is key too. I’m sorry you had that experience with a client. Everything that is seen as a mistake should be turned into a learning experience though :)

[@RaquelAlbaBeauty]

These tips were so helpful! You definitely made me realize I need to change my language around "only doing makeup," when a client asks for hair as well. I downgrade myself a lot and I need to stop doing that!

[@julieruby]

It’s hard! It’s so ingrained in us to phrase things like that. We aren’t any less valuable … instead we learned to “perfect” and really hone in on the one area that we love the most :)

[@mariacastaneda9583]

I love how you mentioned to take time for yourself. Yes! So vital! 💙

[@julieruby]

Yes!! This may be the most important tip of them all 🙌🏻

[@wendylnyc447]

You should be doing one on one business coaching, you are inspiring and awesome!!

[@julieruby]

Aww thank you so much! I've thought about it, but I'm just not sure how to go about pricing it haha.

[@Ginnabake2]

First, your makeup is so beautiful. second, thank you to share your experience and for such a value information. I went to school in 2017 to be a makeup artists but I can only say one thing about that I fail doing that, no because of my work, I believe it was because I didn’t know how to get clients.

[@julieruby]

Thank you so much! It’s so hard to get into this field because of how hard it is to get clients. I 100% feel that. Working on gaining connections is key. I’ve found out the hard way that people won’t come to you starting out.

[@aidamanuel10]

You have said it all in this video!!! Thank you so much for sharing your experiences and knowledge!!!!

[@julieruby]

I’m so glad you loved the video :) thank you so much!!

[@SandraSanchez-pl6ly]

Thank you for all the tips. I truly appreciate all the knowledge. I will definitely put some of these into action.

[@julieruby]

Thank so much! I'm glad you got some takeaway tips :)

[@kellyeats_oats]

This is such a helpful video! Opens my eyes up more on about what a makeup artist career entails. Thank you Julie!

[@julieruby]

I’m so glad to hear you got some good info :) thank you so much for watching!!

[@deshalidezoysa3508]

Thank you for making this video! . this is the video I needed.

[@julieruby]

I'm glad you liked it! Hopefully you picked up some great tips :)

[@GlamsByAng]

I have been watching you for about a year now and let me just say that you have helped me so much business wise and I am so grateful! Thank you so much for these videos!❤

[@julieruby]

Aww that's amazing! Thank you so much for continuing to watch my videos :)

[@user-tk7db4tw4y]

Hi Julie, amazing tips very grateful for the information. You are very informative, and knowledge is great. Thank you

[@julieruby]

Aww thanks so much!!

[@milysarahiiii]

You are indeed the best! I've been following you since day one, and your professionalism is everything! I've learned so much from you and now taking this business seriously with your help 😍

[@julieruby]

Aww thank you so much!! I really appreciate it and I’m so glad my channel has really helped you out :)

[@Beautybyprincess.o]

Thankyou so much for the updated tips julie! the 5 days of editing was so worth it!Very spot on! Oh and this eyeshadow look was so gorgeous😍😍😍

[@julieruby]

Aww thanks so much!! I tried to get more creative with the edits and visuals this time that’s why it took so long 😂 I’m glad you loved the video!

[@Blallaw]

Absolutely fantastic advice thank you so much x

[@julieruby]

I’m glad you liked the video!

[@ilovemarcandjlo18]

I can’t thank you enough for this video, I really need this at the moment, as I am just about to purchase my make up course xx

[@julieruby]

Hey congrats that’s so exciting!! I hope you love the makeup course :)

[@StephaniesHammond]

Your content has been so helpful! love it!

[@julieruby]

I’m so glad you found the tips helpful!! :)

[@kiararudd6042]

Thank you so much! This is exactly what I need it to hear. I’m starting my career as a makeup artist and I’m getting stress out about not getting as many clients as I hoped 😢

[@julieruby]

I’m so glad this helped! It is a common misconception that once you launch your business you’ll automatically have clients lined up and it’s disappointing when that doesn’t happen. I would focus on getting your name out there and connecting with locals :)

[@lillenz1]

Such valuable information! ❤

[@julieruby]

I’m so glad to hear that :)

[@kayleighrodriguez0827]

I am an aspiring makeup artist, I just graduated and onto becoming an esthetician. I haven’t really come across a channel like yours and I just want to thank you!! All of the information that you provide in your videos has been very helpful! ❤️

[@julieruby]

Hi Kayleigh! That’s amazing that you want to pursue makeup artistry as a career :) I’m so glad that you found my channel! Make sure to check out my Business for Makeup Artists playlist as I made specific videos about requested topics!

[@samanthamichelle2094]

Thanks Julie!!!

[@julieruby]

Thanks for watching! :)

[@wishlist_12wishlist55]

Oh, just missed the live! Gonna watch soon ❤

[@julieruby]

Missed you there! Hope you enjoy it :)

[@jenniferalmel5825]

love the advice on mental health ❤

[@julieruby]

It’s honestly one of the most important tips on here!! 🙌🏻

[@yissedgarcia]

Love all the tips😊

[@julieruby]

Thank you so much!!

[@jacquishepherd5337]

great video im doing makeup and hair part time. i also work at retail store. i miss doing bridal makeup/hair i now do school musicals and dance school concerts

[@julieruby]

Thank you so much!! I bet you do miss it but at least you are still doing something you enjoy now :)

[@pikachu243]

This tips are amazing, gonna help us alot. Can you also show us how to start building kits and curate the packages aswell

[@julieruby]

Thank you so much! Check out my makeup artist playlist :) I’ve done a couple of videos on tips for building a makeup kit!

[@melodan1289]

I fallow you all a way from Syria I love you and you're videos a lot keep it up ♡♡♡♡♡

[@julieruby]

Aww thank you so much!

[@Renicruz]

The tips are amazing and the edit is on point 😊

[@julieruby]

Aww thanks so much!! I’m glad they were helpful and that you liked the edits. I don’t usually do that much so I’m glad it wasn’t too annoying haha.

[@Renicruz]

@@julieruby🤍🤍🤍

[@margiesbeauty]

These tips are very helpful

[@julieruby]

I’m so glad to hear that! :)

[@claudiarbmermayd1195]

Hi Julie! Great tips thank you for sharing :) Your eyeshadow looks gorgeous. Not sure if you saw my last comment...you mentioned you like the dark shade of blush in the Nars holiday star palette. I found the palette in a TJ Maxx last month.Maybe you can find one at your local store. Have a great rest of your week.

[@julieruby]

Hi Claudia! Thank you so much :) yes I did see that comment. Too bad tj maxx isn’t super consistent with products and it’s all random haha. Mine does have it :( also in the future I’ll have to find something permanent too but I really do appreciate you mentioning it!

[@claudiarbmermayd1195]

@@julieruby yes TJM is so random and I don't have the patience to go there regularly. I just happened to stop by one day LOL

[@rarecoral212]

Love your hair.

[@julieruby]

Thank you!

[@rarecoral212]

@@julieruby you’re welcome 💖

[@anmyyoutube]

Thank you for your tips! Question about styled photoshoot: did you organize all the vendors, reached out first? Or they did? Thank you!

[@julieruby]

Hi! I’m glad you found the video helpful :) I usually have others reach out to me for the styles shoots but I’ve seen makeup artists host them themselves too!

[@breezybears]

Yes!!! The mental health burn out is real. 😢

[@julieruby]

1000%!

[@breezybears]

I didn’t realize this until this year 😢 over 55 weddings and I’ve noticed the last few weddings I’m so silent. When they have us traveling 2 hours at 6am and I’ve been up since 5, I am TIRED 🥱 by the time to get there. So many clients do not understand that it’s draining. No breakfast, lunch or snack while standing there working for 5 hours nonstop. Thanks so much for bringing this up. I’m repricing my packages and rates this week!

[@mrs_j_bolle]

❤❤❤

[@julieruby]

Thank you for watching :)

[@adrianratliff3964]

Where can I find business and finance classes ? Great tips thank you ❤

[@julieruby]

You can either take some online or find colleges that offer this :) I personally didn't take any, but I do have an office job that lets me deal with the business financials so I learned on the job. I'm glad you enjoyed the video!

[@GinnyK101]

How do you vet the models that come to your home studio? If at all x

[@julieruby]

Great question! A lot of models I already know from working with and some a friends/family. Every once in a while I will have someone come that I don’t know but it doesn’t really bother me since I never know my bridal clients ahead of time either. I do usually ask them a few questions about themselves but it’s not that deep.

[@neverfallinluv]

Love this video! Is the income from KZbin substantial?

[@julieruby]

Thank you so much :) For KZbin, it completely depends on what you consider“substantial”. With me personally, no it’s not. I would say that about 10-15% of my income is from KZbin. It’s not really much, but it does have the potential to allow for growth :) You definitely have to put forth the effort to get to a good point, but once you do, you can make limitless amounts of money which is nice!

[@teyaboyan2985]

Great Information. I just update my bio. Specialize in Makeup Artistry❤💄 Thank You.

[@julieruby]

Amazing! I’m glad you got some helpful info :)