Why Japanese Kanzuri Chile Paste Is So Expensive | So Expensive | Business Insider

[@distortilla]

I love this series because the answer is always, it's handmade and rare.

[@user-re6xt2xf3k]

The answer is about HOW it's handmade and rare.

[@s.a.f.7191]

*made with love* there infixed it for you. In a world where most stuff is machine made 😂.

[@Auzziya]

And Japanese

[@xihua12370]

By this logic, art should also be worthless since camera is available...

[@distortilla]

@@xihua12370 why are you stupid?

[@RichardHannay]

Im more impressed how this factory is so damn clean.

[@sambeam2404]

Only cleaned for the camera crew

[@notusneo]

Bro this Japanese factory we are talking ​@@sambeam2404

[@hkpfalldie]

@@sambeam2404go to China and see their factory, they can’t do shit about the cleanliness no matter how many cameras are there

[@kingjames4886]

it has to be pretty clean so the huge vats of paste don't get contaminated.

[@bok..]

They are fermenting something is has to be clean

[@milkdromeda1531]

Also a little history FYI, around 400 years ago during the Warring States period, chili peppers were introduced from Europe and brought into Kyoto and distributed to farmers. They were also carried by the warlord Kenshin Uesugi when he went to war. They’ve been snow bleaching the peppers since then. In Joetsu City, Niigata Prefecture, where Myoko City is located, people made miso and pickled chili peppers in each household, which they then put into hot pots and soups to help them get through the cold winter.

[@rtqii]

The flesh from hot peppers is as nutritious as meat.

[@DrPeculiar312]

@@rtqii IT is not lmao, you have no clue

[@krayfishj3910]

I have to say, the narrator's voice is really soothing

[@Xtraspecialdeath]

I was just thinking the same thing. I want her to read me a bedtime story

[@Xeonerable]

After a while her voice annoys me I dunno why

[@q_ayyah]

Thank you! 🤗

[@kirawr8064]

Does anyone know her name?

[@somerandomfella]

​@@kirawr8064soothing voice lady 👍

[@satriaamiluhur622]

Ah yes japan, where everything is premium and requires 80 years to master

[@kikinoella9355]

Haha 😂. Honestly

[@jackhaus5238]

I think same mostly bs

[@jackhaus5238]

Tabasco is better

[@jasha9151]

Seriously. Everything 😂

[@thebioray]

chili sauce not from japan : 😐 chili sauce from japan : 🤯😱

[@ayandey137]

Somehow Japanese people find a way to make cheap stuff expensive and make expensive stuff cheaper (and better actually, for eg:watches)

[@antonhelsgaun]

They still make expensive watches, though

[@neerbon9417]

Seiko NH35 supremacy

[@athiaj1199]

Because they don’t have cheap labor to do the cheap stuff, so it becomes expensive.

[@imjyun]

dam youre right LOL

[@pablotoledourarte6816]

cars!

[@mynameismaomao]

hard to appreciate the process without ever tasting this product; and perhaps compare against a non- snow bleached version

[@samsr2887]

it appears to be a fancier version of yuzukosho, which can be found in many asian markets worldwide

[@KimoKimochii]

who even thought of this process lmao

[@getgot7461]

@@KimoKimochii many/most cooking processes that involve cooling, adding acid, adding salt, and fermenting were done because before refrigeration those were the only ways of preserving food. this combines all 4 of those, and was probably initially a way to try and maximize the lifespan of their togarashi pepper harvest, until they realized how good it tasted

[@NTP0112]

Just bought some on my last day in Japan. Like samsr2887 says. It tastes similar to yuzukosho. Not a strong taste, it’s a we’ll balanced sauce. Excited to try it with some dishes

[@evolancer211]

Oh I think Paolo from Tokyo did a video here, great stuff

[@JoshuaMelara]

He did and he also made his own chili sauce also. 😊

[@bok..]

Love that guy he's great

[@BxBxProductions]

ye nice stuff

[@prasad-d5l]

​@@JoshuaMelarahe has his own brand a d sells it through his channel

[@somerandomfella]

​@@JoshuaMelaraI wonder if his is the same or slightly modified?

[@bakerkawesa]

I'm sure they can invent a machine to replicate the conditions if the snow fails.

[@charcoalanderson8010]

If the snow fails do you think it might also effect the lives of the animals in the area and the livelihoods of the people who also live and work there? There's not a machine for that. The solution is to stop climate change so the snow, heat, and other weather remains where it's supposed to be.

[@bakerkawesa]

@@charcoalanderson8010 I fully agree. That said, we're running late on climate change. We should have taken serious measures to stop it many years ago.

[@30763076]

@@bakerkawesa There was a paper released back in like 1904 of scientists warning about climate change seeing the effect Coal alone had. We sadly are ruled by idiots with money and dying by them.

[@Ass_of_Amalek]

those chilis have six months of pickling time during which they can be transported to a snowy location. they're just trying to keep it local to preserve official authenticity. the conditions would however not be suitable for artificial imitation, as the leeching of salt may depend somewhat on having the daily temperature cycle, and the titular bleaching is done by UV light, which would be energy-intensive to recreate, and the creation of which (probably by mercury vapor lamps) would inadvertently also produce heat that would need to be compensated by more cooling. combining the salt-leeching function of distilled water with freezing temperatures and strong sunlight exposure really makes for some interesting unique food processing conditions.

[@mightheal]

@@charcoalanderson8010 All they need to do is build a freezer warehouse that they can fill with artificial snow to perform the bleaching process. The advantage of doing this instead of doing it outside means they can bleach all year long instead of just the winter months.

[@david_r_munson]

For what it's worth, I can get that jar of kanzuri at my grocery for about ¥800, which at the current (worse than usual) exchange rate, is about USD $5. It's really good stuff. Just not sure the $18.90 price tag is fair to use as evidence when the domestic price is so much less. Regardless, if you have the chance to try some, please do. Delicious stuff.

[@realgrilledsushi]

It has been explained in the video at @6:04

[@jacksevert3099]

David isn't a Japanese name. If you know anything about Japanese culture you know how deeply private, insular and xenophobic Japan is so you should really leave. As lover of Japan myself I will never visit out of sheer respect for their culture. Disgusting that more people do the opposite

[@jacksevert3099]

​@@realgrilledsushi pretty sure he's a bot. A David in Japan? As if.

[@werewer54]

It's expensive internationally because the demand isn't high enough to properly take advantage of economies of scale.

[@creditcard3466]

@@jacksevert3099 So everyone who lives in japan is asian? I think the bot is on you pal!

[@changrenyong7616]

I bet if they make a batch without going through this "snow bleaching" process, they won't be able to taste the difference. This snow bleaching step appears to be a way to make the product more exclusive - that is, more costly to the consumers - without adding any benefit to the product.

[@wamken619]

Yeah, I'm a sucker of old traditions in crafts, but when it makes sense today. Instead of finding the right snowy field, why don't they just pack the chillies with grounded/shaved ice into containers and then throw them into industry-sized freezers? If times and climate are changing, why can't their business?

[@changrenyong7616]

@@wamken619 But putting peppers in commercial freezer filled with shaved ice does not help sell their story. They might even say that the gentle winter sun from January through March, and the northeasterly wind blowing at 6 MPH also helps accentuate the taste of Kanzuri.

[@wamken619]

@changrenyong7616 lmao, they totally would say those reasons just to maintain their expensive prices and scarcity. Also, is it just me or does "snow-bleaching" sound like a euphemism mild freezer burn?

[@NoLandMandi]

Thank you! you saved me lots of typing 😛. Also, they could cover the ground with plastic (maybe stainless steel for more umami 😂 ) so the bloody chili wouldn't get contaminated!!!)

[@WeebWeeabo69]

Like every other japanese tech

[@aaronp6292]

I ordered a bottle which arrived today, and I'm excited to try it.

[@jthomp72]

Paolo from Tokyo has already got a hot sauce from this stuff and it’s amazing. Get it.

[@OneironauticalOne]

Yo! I just managed to snag some before it sold out again. Should arrive tomorrow, looking forward to trying it!

[@MightyRoy]

If it's near the ski sleds, there's got PFOA's in the snow, might end up in the chili sauce. Actually the snow bleaching step could be a redundant step, washing in cold water will do the same trick.

[@ep3302]

I bet if you had a hundred people try this blindly with multiple samples without snow and one with this snow, everybody would just be wild guessing which one hung out in the snow.

[@Know_Your_Enemy]

Cool story bro

[@RolloTonéBrownTown]

I could not care less about the vapid consumerism. I watch these because I love cuisine, I love regional food production and i LOVE foods that have tradition behind them!

[@Dodgybackjack]

I loved the mispronunciation of snow!! Really made me smile

[@draken1991]

Snaw

[@ssff2544]

Props to the narrator’s correct native pronunciation of Japanese ❤

[@milkdromeda1531]

A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted 🧂beforehand and are exposed for 3 - 4 days in the snow ❄️, AND in the SUN ☀️. The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally! EDIT: If you live in a cold snowy place, this is sometimes just more economical than buying and operating freezers.

[@melodyparra2960]

What does the snow actually do to the peppers and taste other than freeze them

[@nnkk7742]

Video said it leached off some of the pickle brine.

[@Puddingskin01]

@@nnkk7742 So, fancy water.

[@inisipisTV]

​@@Puddingskin01Just Snow.

[@Puddingskin01]

@@inisipisTV Snow is just water in a poofy winter jacket.

[@penngwinn]

I've never heard of this chile paste before, but now I'm dying to try it!

[@CharliMorganMusic]

Maybe I'm missing something, but snow is just water, and they could out it in a freezer with artificial snow.

[@patrick-bu3eq]

the point is not take make it as fast and cheaply or efficient as possible... How you keep things expensive and special... Basically how they keep occupations worthwhile.

[@antonhelsgaun]

​@@Kenny-yl9pc someone really let you cook. It's not rediculous or ignorant to suggest using a freezer to make/store snow. And driving into the mountains and renting a ski slope also isn't cheap

[@mightheal]

@@Kenny-yl9pc The advantage though is that they can continue bleaching all year instead of just during the winter time so they would make up the costs by producing more.

[@gastonbell108]

$$$$$

[@eternalpersian8970]

@@Kenny-yl9pcyou are dumb

[@jamie4871]

... Paolo from tokyo ...

[@svr2560]

It's crazy that was the first thought I had when I read the title.

[@arnolddumm]

I had the same thought.

[@AleksHQ]

My cheap tastebuds can only taste if it's spicy or not.

[@Alesster101]

I’m not sold on this snow bleaching step. It’s just frozen water that makes the peppers soggy afterwards.

[@jackdawminuet]

I don’t think it melts, they only work during winter in that province which looks pretty cold. They’ve been doing it so long, it’s probably safe to assume sogginess has little to no negative impact.

[@Dawn_Raider]

Me neither, it sounds like something that worked in the past and he is just afraid to change it because “that’s how his father and grandfather made it.”

[@SaschaEderer]

"A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted beforehand and are exposed for 3 - 4 days in the snow , AND in the SUN . The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally!"

[@neinei5718]

The ozone generated when snow melts sterilizes, deodorizes, bleaches, and decomposes the components of chili peppers. Since ancient times, deep snow regions in Japan have used this action to bleach cloth and process preserved foods such as Freeze-dried tofu and "KANTEN" agar. As you can find out, agar and cloths lose their color remarkably when they are bleached by snow.

[@johnweeks3105]

I guess you're not their target audience.

[@RosencrantzJr]

Paolo from Tokyo viewer right here!

[@WelfareChrist]

The soundtrack to this video is very reminiscent of Miyazaki films, which feels like we’re heading in the right direction.

[@mojhivlog]

How is the snow affecting the taste of chili peppers? It’s just frozen water and dirt. They don’t even ferment it in snow. And after fermentation for a few years, I don’t think you can taste any snow

[@charcoalanderson8010]

From the Ministry of Agriculture, Forestry. and Fisheries: "Chili peppers that have been exposed to the snow lose their bitterness and have more umami flavor.." Do you also ask how could weather conditions possibly effect things like wine. It's just air, water, earth, and sun!!! (FYI: it affects the grapes final color, acidity, and sweetness.)

[@kimjong-un5074]

What is that question?!

[@antonhelsgaun]

​@@kimjong-un5074it's the most interesting part of the process, and one they don't answer in the video

[@mightheal]

@@antonhelsgaun They did say you obviously didn't watch it. Besides the temperature affecting flavour the snow washes off some of the salt on the peppers.

[@antonhelsgaun]

@@mightheal which is an incredibly vague answer. That's like asking why you bake potatoes and the answer being "the temperature affects the potatoes"

[@sonshinethomas7986]

If its cold enough can they use a snow machine?

[@jackiec860]

go, Paolo! Paolo from Tokyo spreading awareness for the region and boosting sales!!! Woooooooo

[@adityavikram83]

How does it compare to Tabasco sauce taste wise?

[@CHEVYCAMARO4GEN]

Snow helps the cells in the pepper break down and better to ferment if you don’t im sure it would take more time to get the quality of fermentation

[@lqfr8813]

if you cant stand red chilli peppers spiciness, you can try green chilli peppers, they are young red chilli peppers that already harvested for lower level of sting spicy bite allowing us to taste the chilli mildly. in my country many cuisine using this because its less spicy and more manageable on how spicy a cooking must be

[@mileswebb3684]

I see Japanese craftsmanship, I click

[@ww-pw6di]

They should build a factory in Finland. We had like 6 months of knee deep snow.

[@thehangmansdaughter1120]

I have tried this chilli paste and it's amazing! I don't normally go in for spicy food, but this stuff has so much savory flavour going on it was worth the heat.

[@kth6]

Japanese chillis are spicy?

[@happytimes10191]

Why not try first using artificial ice/snow to see if it can be viable?

[@darkerrave]

hmm.. never heard of it until today!

[@altair4849]

outdoor freezer, fill it with snow shaved ice, replace the lid w/either a sunroof glass or install grow lights on a timer

[@inisipisTV]

Snow is free. It's the same process they used for pickling plums and tangerines.

[@huntakilla1234]

Thing:😒🥱 Japanese thing: 🤑🤩😱

[@bok..]

Loool

[@Scaevola9449]

The snow-bleaching can be easily replicated with modern technology, they refuse to maintain exclusivity and premium prices.

[@brianguerr01]

Paolo from tokyo viewer here !!

[@peterlindner3283]

Couldn't they make "snow" like sno-cones and place them in a temperature controlled refrigerator?

[@antonhelsgaun]

Yes

[@cjsutton05]

"Traditional methods". Japanese culture is generally not so easy to discard traditions, compared to western culture.

[@anothertarnishedone5960]

You can do the same with shaved ice, and probably the long fermentation process has way more impact in the final result than the "snow-bleaching".

[@thenerdnetwork]

I think the snow bleaching is a gimmick just to justify the higher cost. I am pretty sure people would pay even more if they used the tears of a thousand infants to salt the peppers as another gimmick.

[@bcatbb2896]

Ya same I’m thinking the same thing This process can easily be replicated at a warehouse with a open ceiling

[@sotecluxan4221]

Vids are full of details, best channel!!!

[@Sad_But_True17]

Never eat yellow kazuri. 🌶️ 👀

[@Jomaro7]

saw this first from Paolo From Tokyo channel

[@akinigiri]

Kanzuri is amazing!

[@holgerx541]

Why is it called bleaching? Isn't it just regular deep freezing?

[@PWCDN]

they literally can just toss it in shaved ice (like bingsu consistency) and leave it in a freezer. They're just making a story to sell chili paste. If it was that much better, they wouldn't share the trade secret of "snow bleaching"

[@RolloTonéBrownTown]

And the 3 year ferment is really nothing that out of the ordinady. Many of your favourite products are aged as much if not longer. For example, worscetishire sauce ferments for years in the infamous "goop vats" and many wines and spirits are aged in barrels for years, even decades in rare circumstances.

[@mintmint-8764]

Oh no, Paolo's hot chili sauce is in danger ! 😢

[@anonymousanon5390]

fr

[@KittyNinjas]

No worries! Bring those chilli's to Alberta, Canada. Tons of snow here! And lands are cheap. Open factory here with bots! Labour cost is offset by logistics cost. Made in Canada awaits ya!

[@888SpinR]

Is Chile named such because it looks like chile?

[@surft]

You can create artificial snow nowadays and mirror the exact conditions. They are probably just doing this to justifiy the price. It 's also a small market.

[@PWCDN]

exactly. I think they're doing it to justify the story of the product, which dictates the price and the excessive labor somehow makes it more luxurious. Story selling for a product annoys me because the product should speak for itself, I shouldn't have to know its "snow aged". If you didn't know the story, doubt anyone would pay 2x or 3x more for chili paste. And if you're romanticised by the story, you'll convince yourself it tastes better. Usually if you have an exceptional product, you wouldn't tell people how its made. When they let you know, they're selling the story.

[@francisatienza232]

what is the breed of the chilllies used?

[@cameronhermann9400]

I hope the snow doesn’t become a bigger problem for them in the future

[@TEAMMAURICE]

The Japanese always find a way to make simple things complicated and more expensive

[@80sidd]

They had a lot of time to waste in the past…now it’s called traditional 😅

[@jkjy6471]

yea i was fkn wondering what makes it so exp, and it takes years to make the product, i think the snow bleaching doesnt even dent the taste, its just extra bs

[@jkjy6471]

yuzu milds the flavor so much notwithstanding the rice and the fermentation process that takes so long lmao the chef was like oh its different, fck sake of course its different

[@profile1565]

It’s all bs just like most of Japan. All copied from china or the west but they package it with nonsense like kanzuri. Fking snow? Lmao. They salt it and dump it in snow and it milds the flavor. Jesus Christ. Don’t make me laugh.

[@sixthousandblankets]

Didn't somebody already invented a refrigerator.

[@aspiring...]

What is snow bleaching?

[@somelad346]

A gimmick to sell the paste at a higher price lol

[@lovemie5873]

Can the process replace by the shaved ice?

[@SuperAdnan117]

Thats what i was thinking, just shaved ice then pack as much as required in pallets and throw the whole thing into a walk in freezer for however long it needs to be bleached. I imagine the most influential part of the flavour is the aging process as even mass producers like tabasco cannot skip this step. The group of families that cut down the ingredient list did the first part of ensuring this stuff can be mass produced so why not go the extra step and fully optimise it ?

[@OGWimoTapia]

This video is gonna make this paste even more expensive and imposible to get

[@Magnificent86]

Yup! Lemme go get a bottle real quick!

[@anothertarnishedone5960]

Nah is pure pretentiousness. You can get the same result with shaved ice, but is not "traditional", hence you can´t raise the price to absurd levels.

[@OGWimoTapia]

For some reason my brain just started doing this math. And i feel like still gonna add up to the price even if it is some change. At least since my comment I’ve seen the demand on the paste is not that intense since like you said, you can technically get the same results with shaved ice which means you can do it at home if you wanted and is way better. But if the demand were to go up, this method you mention still sounds expensive to operate on a larger scale like a factory. Meaning that’s gonna add up a little to the price.

[@Alsry1]

@@anothertarnishedone5960 wouldn’t using shaved ice make it more expensive? Since you’d have to, well, maintain the ice. Doing it out in the open is free.

[@anothertarnishedone5960]

@@Alsry1 it limits the offer to a few days of the year, reducing production and hence benefits.

[@jianasalas4110]

@paolofromtokyo loving how you do your sauce!

[@schizo8923]

Can you imagine getting hit by a snowball after they leave the ski resort? "Aaaaagh! My Eyeeees!!!"

[@SikanderG]

How does snow bleaching affect the taste? It seems false but I'm not sure.

[@PWCDN]

a lot of it is selling the story more than anything. if it actual made a difference, he'd buy a snowmaker and mass produce this stuff in a temp controlled warehouse. Some people like to "add a twist" to their product to differentiate from the rest, imo this is that example. Quite honestly I'm not sold. It's like that black onsen egg, if you want to believe it tastes better, you'll convince yourself but 95% of the population says it tastes like a normal boiled egg.

[@viktorbergstrom4700]

where do we buy it?

[@Bullminator]

Lol...just use the snow machine people use for skiing. Jp should have those.

[@Xeonerable]

The whole part with the snow seems like its unnecessary.

[@Moonmun1626]

This is the first time seen, chile in snow 😃 , what an idea, it's wonderful and amazing, Japanese are different people in Asia continent. In the world how many types of chile are there and it's uses, make a video if it's possible, thank you🙏.

[@zukacs]

They should use the 20$ salt that you showed in the other video, imagine the flavor then 😂

[@anonymousanon5390]

LMAO

[@aaroncox2562]

Why not just buy a snow maker if its thats important to the process

[@Aman-gk1cb]

Sambel korek campur keringat juga unik rasanya, tidak semua orang di dunia tau rasanya

[@oyi21]

So what is it? 4 or 5 ?

[@TanerTuba]

Watched the last matches and bet on 4RA, it was so much fun, now I'm excited for the World Cup T20 😁🎊

[@kirkcheng7178]

Didn't know you could also spell chili as chile

[@BIPOCperson]

You can’t. One is a plant and one is a country in South America.

[@alexissandoval1284]

@@BIPOCperson Wrong. Chile is a common spelling of the peppers in Spanish countries. "Chili" is simply the most used spelling to English populations and thus leads to people thinking it is the only correct way, when Chile is just as relevant in reality.

[@tuzicomet]

​@@BIPOCpersonthe same word can be used for both. The chile spelling is used in spanish areas, specifically for the pepper. Not very common, especially in places like america but still considered valid.

[@OOOOO0KKKKKKKK]

@@BIPOCperson maybe in english you can't but in spanish you spell chili as chile

[@svelemoe]

@@alexissandoval1284 Is japan a spanish country?

[@joannhoppel8460]

So many more things will suffer extinction. However, we humans are quite resilient and intelligent.

[@GautamKeishamisdead]

Its just one of Japanese marketing technique which makes their products seem expensive and luxurious. Some chilli varieties release their heat slowly and some immediate and intensely, some burn only the mouth some the mouth, the stomach, and the exit point even. I don't know how this snow treatment helps the chilli paste but I'm sure the slow release of heat is a shitty thing to say.....

[@mateuszcielas3362]

anybody can really tell if thats really change flavor or not?

[@ethanstewart9970]

watch the vid

[@mateuszcielas3362]

@@ethanstewart9970 i ask people in comments who tried it not who was paid to say so

[@y0kozuna]

Every chily sauce in southeast asia would probably beat this in term of taste

[@VicariousReality7]

Snow doesnt bleach things.... why are you saying that....

[@netdog713]

Try making it in the US or Canada maybe?

[@dactorjones2430]

They do know snow is just frozen water right? Could def just get like a freezer and water

[@Orangejuiceee15]

Id prefer a price hike up for the process, rather than just for the name of a brand there are a lot of companies who hike up their price just because theyre a well known brand😵

[@lawrencengu9505]

The price is set by the will of the seller. The amount of product and Market demand "may" also influence the Price.

[@AimForgotten]

I wonder if you could theoretically just make your own snow using like ice shaver like snow couldn’t you replicate it in doors that way?

[@dangerdave616]

Just put them in them in the freezer, grind ice to a fine powder, whatever, don't be so dramatic.

[@Surin_o2]

Without drama no money

[@nunnallylelouch6704]

bro more radioactive more flavor

[@floptime]

Dude drove to a ski resort with excuse to show off his cool snowmobile lol I'm not convinced that step was necessary

[@alphaTrader.oo1]

No wonder the snow taste spicy

[@adamchurvis1]

Yeah, that price is pretty cheap for what it takes to make it right. Espelette pepper is about half that in the US, and there's no real substitute for that, either.

[@itsdav5574]

it sounds reasonable that it would only be so expensive when exported....lol

[@bloodlove93]

like everything, in places like Thailand you can get fresh lobster for a few usd, lots of tropical regions you can get massive bags of various fresh fruit for several usd ,yes in America those would cost a hundred plus per bag.

[@Emmerificoo]

Is this literally the footage from the Paolo from Tokyo episode? lol

[@kanders7391]

If they don’t use real snow they can’t charge that much, but they could approximate the coldness & wetness of snow artificially, yes. They just couldn’t have the excuse to over charge for their chili paste.

[@travis5481]

We have seen that companies don't need an excuse to charge what they do. If this was made the same way in the US it would cost even more.

[@mrlee9213]

I feel like I need to get into the snow beaching biznis

[@DeathMetalDerf]

I don't mean to be pedantic, and I'm not trying to be mean or anything like that, but couldn't you just get yourself a device that creates "snow" by shaving down big blocks of ice, or designing a freezer system that does the exact same thing? I mean, I live in the Northeastern US where we get LOTS of snow during winter, but sometimes it just doesn't snow very much at all, and skiing/snowboarding places have to make their own snow! So I know it's actually possible...

[@ayushkumar-bg1xf]

Chili comes from new world so this recipe is quite new in old world countries like Japan , as this is new recipe price has something to do with market placement ( propaganda) it’s similar to price of Mercedes or bmw which is super unreliable still cost decent amount

[@BenjaminSpencer-m1k]

Thats what i was thinking this snow bleaching most likely dose not to do anything at all. I worked for Koreans and thry could be a little crazy and act like something they just made up was some ancient Chinese medicen lol.

[@hokuhikene]

Real question now, why don't the buy a small snow cannon and put this Snow into a large freezer? Yeah I know on a microscopic scale the snow from snow cannons is different in structure than natural snow crystals, but I can't see any need for natural snow crystals here. They just need the snow all over the chillies and they need dry snow. Both is possible to do with snow from a snow cannon. It's maybe not as efficiant as natural snow because tge structure works more as a sponge, but it will achieve the same result in the long run. So this isn't expensive because it cannot be done otherwise, it's just expensive for the sake of being expensive. Don't get me wrong, I bet this paste tastes amazing, but this production step is just a stupid excuse to me.

[@hokuhikene]

And if we are complete serious, they don't even need the snow, what they are doing is freeze burn it. There is really nothing special to it. Makes me angry if someone says yeah but is a necessary step like sprinkeling Pixie dust all over it or something. Tradition doesn't mean magic ffs

[@Suryatalks311]

Is it chili 🌶️ paste or Chile (country)paste

[@alexissandoval1284]

Chile is a common spelling in Spanish populations, Chili is simply the most common spelling by English speakers and has dominated the way of thinking that it is the only correct way.

[@rsac43]

​@alexissandoval1284 what???? What language do you think this video is in... Chili is the only correct way to spell it in english

[@SarahSmith-zj2ek]

Feel a bit silly asking, but why not just get a slurpie machine? and put the peppers in a bucket of it?

[@Dawn_Raider]

Hokkaido be like: I heard y’all need snow?

[@Zgf72]

I love Japan.

[@H2oRiz]

Can make this at home in the freezer 🤦