How Japan's Priciest Shiitake Mushrooms Fuel The $740 Million Global Shiitake Industry

[@KL-un8sf]

Man I love mushrooms so much I’m hungry af now

[@fidelcatsro6948]

Ozempic might help😂

[@travelwithlily95]

It's great to hear that you have such a passion for mushrooms! They truly are a delicious and versatile ingredient. What are some of your favorite ways to prepare and enjoy mushrooms? Have you ever tried foraging for wild mushrooms or experimenting with different varieties in your cooking?

[@K78644]

I eat them on a weekly basis but never knew they were produced like that!

[@urraca44]

most of the shiitake dont grow like that, they grow indoor and not in wood logs

[@nahor88]

@@urraca44 I literally see those "white flower" ones at h-mart, and they're not that expensive. I assume they're the indoor grown variety.

[@70-860]

@@nahor88H Mart is Korean but the ones they sell are most likely from China (the stores in NY area) We used to have white flower shiitakes when I was a kid. Now I can’t even find good quality shitakes from Korea. I just buy fresh ones these days.

[@nahor88]

@@70-860 H-Mart is Korean, but they sell products from all over Asia.

[@SecretProcess1997]

Typically, shiitake mushrooms are grown indoors instead of on wood." What are the advantages and disadvantages of growing shiitake mushrooms indoors versus on wood, and how does each method affect the flavor and nutritional content of the mushrooms?

[@wasabigrowersuk]

A great insight into what makes these shiitake so amazing. Wonderful to see Kaz at Sugimoto sharing his expertise and many years of experience to explain why these shiitake really are the best money can buy!

[@idealconceptdesigntech7826]

I will like to feel what it taste like. I have never been to Japan. I heard it is an amazing place with varieties of dishes

[@RyanL651]

Mushrooms are so crazy -- the science behind it and such. Give me any mushroom and sauté it in some butter and oil and it's one of the best things to eat.

[@reachthesingularity]

What’s even crazier is the price on these bad boys and they don’t even make you see things

[@FrankBoston]

Why you have to make my mouth water!!! 😂

[@MaximaToluene]

Pretty sure alot of them are poisonous 😂

[@jbi1839]

The dry mushroom I bought at Costco is pretty good. Try it.

[@FrankBoston]

@@jbi1839 Were they Shiitake mushrooms?

[@mckdgz4994]

I love shiitake mushrooms esp. when mixed for the broth of ramen. It has a the most unique delicious fragrance that one can easily tell that it's shiitake by smelling it.

[@Boyetto-san]

You can tell that the narrator is trying very deliberately to pronounce shiitake closer to the Japanese intonations, presumably to avoid the Austin Powers gag.

[@christophersimeon3025]

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[@victoriasteven6328]

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[@davidthompson9926]

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[@victoriasteven6328]

Anna Dorris Arthur is the best I’ve encountered so far, so I recommend her.

[@davidthompson9926]

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[@victoriasteven6328]

good reputation don’t lie makes me 17k weekly I’m so happy and I support the work of God now, the ability to manage risks is what makes me believe.

[@phirata_food]

맛있겠다❤❤❤❤

[@DuygusalKasap]

rest of the world: i need to eat to keep myself alive japan: i have a very very specific fetish for back breaking laborous processes for everything

[@anonymousreviewer169]

i'm in love with the narrator.. who is she?

[@q_ayyah]

Thank you! It's me 😅

[@shivamkumarshrivastava5182]

@@q_ayyah Cap

[@loooopeytunes]

Shiit-take at a gas station toilet is a bad idea

[@user-sm2he8gl5b]

Dried mushrooms make a tasty snack! Try it guys

[@niean-u8r]

Do you know how to make it?

[@cuy50]

PHENOMENAL AI POST ! GREEEEAAT!

[@brucelee5576]

You mean dehydrated mushroom and yes they’re delicious as a snack, dried mushrooms are hard as a rock but when they are reconstituted they are phenomenal in soups and stocks and stir fry.

[@yerabazhirov]

I’m glad that Americans at least measure age in years, and not burgers

[@Lividbuffalo]

😂😂😂😂roflmao i am serious I was literally LOLing when I read this ppl were staring at me at work.

[@Albion101]

you must be funny in the party

[@tux_duh]

Or football fields am i right? 🤓☝️

[@JohnRNewAccountNumber3]

​@@Albion101clearly they are

[@hh0686]

What about Chinese 🇨🇳mushroom 🍄‍🟫 ?

[@dominiks.4533]

Would have expected a restaurant called "the third kingdom" a bit closer to Germany 😅

[@DayTradingDojo]

I buy them all the time from the asian grocery stores. Its not that pricey.

[@efrenchen293]

The video is about a particular type/grade of shiitake

[@cuy50]

Thanks for sharing, you AI NPC

[@bvbxiong5791]

this guy is a liar. i can tell he typed his comment from the public library cause that's his only means to get online.

[@GILKOKI]

Greet video

[@emorelix]

The guy calling indoor grown shitake as flavourless is just plain lying. So they are expensive for no reason at all. They look prettier, that's about it.

[@yo2trader539]

It's not the same. We traditionally use dried SHIITAKE for DASHI or broth in Japan, so high-end restaurants will only use authentic ones. Indoor ones are a cheaper substitute, but they don't have the same richness in flavor and aroma.

[@aarongagne8918]

Mushroom farmer here, the flower varieties definitely have a stronger taste due to generally being drier and more concentrated

[@recyclingnik]

@@aarongagne8918 true, i grew them the same technique as shown here and had the flower like ones in colder temperatures, i think the cold makes them crack. but taste wise, its just minor difference in my opinion. also it doesn't took me 2 years from colonization to first fruits, only one year max. i think all this is made up to make it sound more exclusive. or does someone know if the logs really need 2 years to produce first fruits in japan? if so, why ?

[@aarongagne8918]

@@recyclingnik not sure about the timing, but I've had success using air movement over the caps to basically dry them out which seems to crack the cuticle

[@walt_man]

Watcher of Business insider for several years now, always enjoy most of your content and thumbs up when it's good. But do you have to put climate change into nearly *every* video now? Yes, our climate is changing, it always is. We only have weather records going back to the 16th century, and the reliable efforts are closer to the 18th century. Our orbit around the sun may even be more elliptical, and there are a thousand-thousand factors that can effect our planets weather, besides coal and SUV's. The constant climate change comments you get off your guests [Business Insider is the guest in this case] expand on and run with, just appears to be an agenda. Repetitive and boring. Re-think what your team is doing to the LEGACY of this channels content.

[@johnnyshrump8638]

I sell local, wild, Pacific Northwest Matsutake from volcanic soil. Nothing on the planet like it. Known for its strong, unique and funky aroma.

[@TheMichaelT123]

Shiitake goood mane 🤤

[@boowiebear]

Japanese that drills the log trained for 726 years to be able to do it correctly.

[@Graciaplena12]

Yes, mam!! Steak and mushrooms are delightful

[@BrownDavidMichael]

Nice

[@matthewn9110]

does anyone know what the old ladies little white truck is? im obsessed with the sound it makes

[@bornyokel]

I want also grow that mushroom here in the philippine forest..

[@thequietkid5212]

I didn't read it as "shiitake mushroom"💀

[@kaidiver4306]

NOW WHY THEY GOT GREAT GREAT GRANDMA STILL WORKING

[@huntakilla1234]

Thing: 🙄😒 Japanese thing: 🤩🤑😵😎🥳

[@brucelee5576]

Dried Mushrooms are flavor bombs.

[@iconofsin1043]

They're sooo gooood!!

[@tcdahn7]

I thought she was saying "She Doggie"

[@xitzx_war_eagle]

11:24 i bet you that steak cost like 50 bucks

[@fidelcatsro6948]

The top four mushrooms you need to know about and their benefits: 1. Reishi mushrooms • May help reduce anxiety and stress • May help promote better sleep 2. Lion’s mane mushrooms • May help support cognitive function • May help repair and regenerate nerve tissue and the myelin sheath around the nerves • May help support nerve growth • May help increase BDNF 3. Shiitake mushrooms • May help support healthy blood pressure • May help support healthy cholesterol levels • May help promote a healthy gut microbiome • May help increase killer T cells 4. Turkey tail mushrooms • May have anticancer properties • May help strengthen the immune system • May help reduce inflammation

[@rototiller345]

Stop the AI voices jesus

[@paulspencer2542]

Shame I am allergic to them.

[@Megadebt]

Thank you for finally pronouncing it correctly and stopping idiots from making bad jokes.

[@uberlpn]

come on now it is all in good humor.......

[@MrManiac2591]

She pronounced it wrong every single time 😂😂😂, the farmers pronounced correctly

[@reizayin]

@@MrManiac2591 in English =/= wrong

[@malek8667]

Why would you get offended on a mushroom joke lmao

[@Samdex92]

Yeah, that's how it works. It's not intentional. Why take offense?

[@kevinwilsonjr8164]

One of God's gift

[@blessedbeauty2293]

- *Everything* in Japan is "the most expensive" ...

[@travelwithlily95]

These mushrooms, cherished for their rich flavor and exceptional quality, are cultivated with meticulous care and traditional techniques that have been passed down through generations. The dedication of Japanese farmers, coupled with the unique climate and environment, results in shiitake mushrooms that are highly sought after by chefs and food enthusiasts worldwide. This story is a testament to the passion and craftsmanship that elevate a humble fungus into a gourmet delicacy, showcasing the profound impact of Japan's culinary heritage on the global stage.

[@markchinguz4401]

Shut

[@The.Adam.D]

Holy shiitake!! Ok, I’ll let myself out now.

[@cuy50]

wow so funny when is your netflic/hbo special coming out?

[@BrayanCarmona-kr7vt]

Awe bb you good. Come home I'm alone bb 😢

[@timwhite4288]

Where/when do they use horse manure?

[@jayleno2192]

That's for growing button/crimini/portabello mushrooms. It's a totally different process than any other cultivated mushroom. It's pretty interesting though, and if you want to read about it Penn State has some great resources. Start with their article "Six Steps to Mushroom Farming."

[@GabyHernandez-rv3vo]

😮😮😮

[@RuffleCoptah]

DOLLERS

[@Ice_Karma]

I don't think I heard them say "shiroi hana" anywhere in the video, just "hana", which means simply "flower".

[@wabbithare9653]

probably the english term for it

[@ggmontageai9737]

Le goût de cèpes à petit prix, un champignon incroyable. Je vous le recommande avec une persillade. Couper les en lamelles et commencer la cuisson sans matière grasse, vos invités n'y verront que du feu.

[@cuy50]

yeah but these are from japan and japan makes anime and as a young westerner everything in japan is better and amazing! BatChest!!!!!!!!!!!!!!!

[@EternalDrich]

I love mushrooms but this dried shitake is hard to digest. In and out same 😢

[@anamolianglaxstar1274]

Please get a new narrator

[@habtisharaya7768]

Why? She is good at it

[@yo2trader539]

She sounds so classy and elegant. And her pronunciation of Japanese words, names, places....is really good.

[@YeTok-q9i]

I don’t care Japanese anything should be most expensive provided it’s handled by 100% Japanese people… they are top class workers and their workmanship is beyond excellent

[@niean-u8r]

So you also live in Japan?

[@davidd-yhe]

Agreed, having tasted non Japanese Shiitake and the Japanese one. The taste has a significant gap even more so then the price tag.

[@KaitoverMoon]

Applying this logic to Japanese people exclusively is setting yourself up for moral failure.

[@Nom_Nom_24]

The meatiest mushroom 😋

[@aimademedothis]

Is the large head of an African male's penis, it's so big and juicy.

[@Bash70]

🤨

[@aimademedothis]

The meatiest mushroom is the large glans of a healthy African male. Mmm!

[@anthonybennett3935]

This is farmed not forest grown😂

[@niean-u8r]

These are all artificially planted. It is basically impossible to plant them in the forest

[@niean-u8r]

@@RedLemon69 Yeah, that's what I mean, I mean people can grow it themselves, but people won't go into the forest to grow it, maybe at a base

[@HJRC_]

Pretty shit take

[@benjamin-yb]

👍🏿

[@TheDeadbirdy]

Seven hundred and forty million dollars, this is insane

[@Azazel2024]

Yeah Ukraine isn't doing well either

[@itstysonpham]

Yes that’s literally how number works

[@invictusaegis2653]

@@Azazel2024 Huh?

[@JohnRNewAccountNumber3]

​@@itstysonphamwhen you're right, you're right

[@willn8664]

Shiitake is such a great meat replacement. I sometimes make bacon out of them.

[@cuy50]

Thanks for sharing, you AI NPC

[@FrankBoston]

I wonder if they will ever figure out how to insure they will become White Flower. Not that it would be good for their business, but you'd think "we" could figure out the science to produce them..?

[@wabbithare9653]

they probably do know, it's just practically & economically inefficient to set the conditions to grow them. Plus, it's so expensive only because it's hard to come by.

[@Elvendertig1130]

Ensure*

[@FrankBoston]

@@Elvendertig1130 Hey, thanks. I appreciate that. Took me a minute to realize what you even meant. I'll leave it for now, but note taken for the future.

[@Elvendertig1130]

@@FrankBoston No problem. Appreciate the open-mindedness :)

[@recyclingnik]

i think its warm days and cold nights that make them crack. in my experience thats the reason, but you cant control the weather outdoors..

[@asadzeethree2726]

👍🌟💯

[@FatalHappiness18]

Can you just say the word normally everytime you copy paste you saying a foreign word over and over it takes me out of the video

[@dalbert86]

These comments are a beacon of hope. Thank you, everyone!

[@LilyTheCuteLabra]

Japanese = Expensive

[@enkancan]

I want to grow them….

[@cuy50]

Thanks for sharing, you AI NPC

[@user-221i]

Comments: Wow interesting. thank you. love. Me: Why does that old woman have to work instead of retiring?

[@charlyostrowski7890]

Random answers....1st world questions... or perhaps she still wants to feel useful in this world/country/family... or she's a slave... or she just doesn't know what retirement means... or that country doesn't offer a "retirement"...etc. Great question! ❤💪🏻

[@Afn99707]

When you are Poor, you retiring only when you died.

[@miskee11]

I read up on this matter not too long ago. The retirement age in Japan is typically 60 years old, but when Japanese people were polled, about 1/3 of participants said they'd want to continue working regardless of age for morale and for a sense of purpose in life. About 1/4 also specifically said they want to continue working after 70. They also polled workers attempting to map their motivations for continuing to work. 76% of everyone claimed it was a financial necessity, meaning they rely on their income to maintain their current living standards for themselves and their families. The rest basically said it gives them purpose/socialization/something to do. Finally, and perhaps most importantly of all, many Japanese seniors believe that staying at work keeps them mentally and physically fit. Rather than relaxing during retirement, they prefer to contribute their skills and knowledge to society. It's just a cultural thing. The main source for all of this is "Why Does the Older Population in Japan Work So Much?, Japan Labor Issues Volume 6 Number 39, October, 2022" and there's a lot more info there if you're interested in further reading. They went into further details regarding retirement specifically, but to be honest I'm a bit too lazy to parse through it all right now. >:)

[@SoBasicallyImRetarded]

Retirement is something you decide

[@annunakian8054]

This is happening in the majority of leading economies. Aging populations, higher cost of living, reduced govt benefits, increasing retirement ages =need to keep working.

[@january7665]

The voice over is now annoying ☹️.

[@iampdv]

Climate change hysteria - check The usefulness of globalism - check Inclusivity - check

[@xaviernice7548]

❌ = Mushrooms grown from straw ✅ = Mushrooms grown by cutting trees

[@markchinguz4401]

Because it's a species of fungus that lives in wood

[@zoolookers]

The priciest shit I have taken took place on febuari the 4th 2016. It was a cold rainy day, the winter darkness had set in. On the night of the third I had enriched my senses with a delicious meal, finally a break to the monotony of the months leading to the spring. The juices flowed past my lips, the breathing was heavy and the spice tingled. Doner kabab, with everything on it. The morning came and a glimmer of light shun through the curtains. Although I woke up feeling well rested and fulfilled the terror soon hit as I stood up for my morning stretch. Dashing to the toilet I was sweating; I could barely get the door closed before the storm of pain hit. My anus, to this day has not recovered.

[@niean-u8r]

😂

[@bladerz3922]

Love from malaysia

[@Atomy111]

I didn't sign up for asmr narrator

[@MegaThunderKitten]

Why retirement homes are so expensive.

[@kenkrawcheck5846]

Can someone find out where to buy or what to google to buy those japanese factory worker hat masks?

[@jackknifer1]

I'm so tired of these videos. These things, they always say, It's getting harder to produce, it's harder to sell, it's harder to etc etc etc.. sooo repetitive. say something new jeez

[@epicsushi5817]

what are they supposed to say

[@MahaBenjelloun]

Why aren't they wearing gloves in the factory ?

[@paul9478]

dat sheet take shrom is bad as fak

[@lancewood1410]

Will you live another 100 years if you eat them daily? At the price they're selling, they better be able to do it LOL.

[@cuy50]

NPC post

[@edriancotto7617]

chinese can fake this haha

[@badgerp-chanqueen7707]

I only think about matsutake only

[@baitingmaster5622]

I feel like i watched this a few minths ago... am i fcked??!

[@Valarxx]

I seen it to, u not fucked

[@Valarxx]

I've seen it too. U not fucked :)

[@deamy5186]

My favorite mushroom ever 😢

[@hasaniennis442]

It's so refreshing to hear the proper pronunciation of しいたけ😅

[@reizayin]

*シイタケ

[@q_ayyah]

Thank you 😊

[@Chandravathana-q1b]

It is good to see how they create an environment for the mushrooms to grow naturally

[@whushaw]

💜

[@thatguywhodoessmth]

How do they make shrimp? I'm interested

[@neonwasabi8017]

400$ per kilo....... come oooonnn dudesss

[@freedo201]

Your videos are super interesting

[@ethanstewart9970]

This is a multi million dollar media conglomerate, not an individual.

[@cuy50]

Thanks for sharing, you AI NPC

[@scottm3257]

At $400/kg they're around $21/$22 per pound fresh weight before drying

[@kpNov23]

Shitake mushrooms are one of the very few types i like to eat

[@annunakian8054]

Not vegan but Third Kingdom looks quite tasty.

[@everettcitty]

sounds like a monopoly to me

[@szsea555]

Fancy vocabulary word was used to justify the insanely expensive price tag.

[@niean-u8r]

That's why the prices are so high

[@Azazel2024]

Them shit take mushrooms are expensive boy!umm hmm

[@lofu32]

Anyone still remember Austin powers? Please have some Shit....

[@waveriderpt]

💩ake mushrooms

[@Ali-in-Wonderland.]

0:13 5:08 The next time you’re feeling bad for yourself because your work week feels too long or you’re not making enough money unless it’s borderline crisis situation for you, which I understand and respect that there are special cases, then you need to check yourself and stop being as myopic And instead being inspired by looking out towards the good people and the hardest working and typically the most undermined, used, abused and highly underpaid, working groups of people who tend to keep to themselves, not cause trouble in the community and keep everything running. This is no hate to anybody else. It’s just a reminder to be grateful if you have a life that provides you with a job or any kind of money endeavors that makes life for you and your family a little bit easier. Just watching this very old lady doing intense manual labor, especially for her age just goes to show that what we think we really need is typically more of a desire and you can’t see that until, you’re faced with having to provide for yourself and others under any means necessary, including working literally until you die a very old age. God bless this old lady and her hard work and passion. Again, I hope she is seen as an inspiration to many both from the eastern and the western people of the world. Huge respect to her and all of the hard-working people around the world who go in day and day out and still seem to see the beauty in life 5:08

[@fairyring123]

The Japanese work ethic is very strong, and elderly often choose to work as long as they can, believing it maintains their health and mental sharpness.

[@aroundandround]

We get this “sheethaakay” at our local grocery chain for $10/lb. It’s just called shiitake.

[@C2C.]

The $10/lb. is in-door grown, not wood grown. And the narrator is pronouncing it authentically. The name is Japanese and this is how it's actually pronounced.

[@Enigmatic22]

unfortunately for you “sheethaakey” is the actual Japanese to pronounce shiitake.

[@epicsushi5817]

@@Enigmatic22shi (as in she), ta (as in time) ke ( as in ken)

[@yo2trader539]

I appreciate the fact she's pronouncing Japanese words correctly.

[@GodzHarleyGirlStudio]

Workers all covered up except no gloves.

[@ChrisTian-yw7jc]

Gloves ≠! Hygiene Property washed hands are better than gloves.

[@roadking4438]

They are all covered up so as to not contaminate the product , but they handle what is consumed with their bare hands?

[@niean-u8r]

So hands are the great pollution

[@timwhite4288]

Probiotic

[@swimstud5151]

I grow mushrooms! I'll have to give this strain it's own culture and we will give it a go! Computation your way!

[@richardyoung871]

In this video she mentioned shitake mushrooms and I have usef rhem and rhey are not expensive and it doesn't have to be of the Japanese variety just cut off the stem and saute them.Mushrooms in general are a fungus.Mushrooms contain MSG.

[@kaptainkaos1202]

Yay! I had to wait for a few minutes but I got it! I’m the 680th like. Weeeeee!