Changing Careers | Public Relations to Social Media Manager in NYC

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🎶 music:
↳ lakey inspired: / lakeyinspired
✨ follow sam:
↳ youtube: bit.ly/2Xd5vPr
↳ instagram: / samsarebetter
▶️ timestamps:
↳ 1:54 sam's career path (ucla, public relations, social media)
↳ 3:08 why sam went into PR
↳ 4:33 is PR as glamorous as it seems?
↳ 4:40 a typical day at a PR agency
↳ 5:28 skills gained through PR
↳ 6:28 differences between PR and social media
↳ 7:12 getting a start in social media at an ad agency
↳ 7:52 typical responsibilities in social media
↳ 8:22 new skills gained when working in social media
↳ 9:25 typical day as a social media manager
↳ 10:44 best thing about working in PR
↳ 11:00 worst thing about working in PR
↳ 11:35 best thing about working in social media
↳ 12:09 downside of working in social media
↳ 12:36 advice for anyone pursuing a career in PR/social media
↳ 13:44 final thoughts about our different career journeys
✨ follow me:
↳ instagram: / kristinachoi
↳ twitter: / kristina_choi
🎥 production:
↳ canon eos m6 + 15-45mm lens: amzn.to/2ou7OMA *
↳ final cut pro x: www.apple.com/uk/final-cut-pro/
↳ zoom mic: amzn.to/2I2jwJk *
↳ rode lavalier mic: amzn.to/2Wso3hc *
↳ mini tripod: amzn.to/2r2l4uH *
↳ wacom drawing tablet: amzn.to/32tuBeE *
*this is an affiliate link.

[@SamanthaCoria]

Thank you so much for having me on! Watching it made me so happy (again!). 😁 Hopefully your subscribers got some new insight/value! ❤️

[@bykchoi]

loved having you on

[@brynabryna3814]

This was so so helpful, especially for someone who's involved in both PR & Social Media / Marketing! Thank you! Love the top btw, super cute. xx

[@mitavarma]

Hi! so I am looking at what degree I want to do and I know I want to work with social media or PR! what degree did u have? 💖 what college?

[@WhatIsThisAllAbout]

“Hi I’m kchoi. Welcome back to my channel” never get bored hearing that.

[@bykchoi]

awww hahaha :)

[@WhatIsThisAllAbout]

kchoi LoL 😝

[@jjamerican93]

So I worked in digital communications/social media and now work at a PR firm. I really like it! Thanks for this video.

[@therealsierra98]

this was a sweet convo, social medias changing analytics are what have me most spooked about social media mgmt

[@bykchoi]

glad you enjoyed the video, thanks for watching :)

[@tiffanynguyen605]

+1 that internships can either make or break your perception of the industry, company, or career space!

[@richieperry6129]

I graduate next year and PR has had my heart since I saw that video earlier this year that u made. Since then I have completed a PR internship and even started doing my own PR for a book I published. Thank you for your work. You have an impact!

[@Ricccardo80]

Thanks for your video. Both yours and your guest's story are very inspiring for people who are considering a career switch. Thanks for your hard work and the great content you are always posting. Take care, keep safe and well. Greetings from Italy.

[@kristinagrace9941]

Thank you for this video! I'm thinking of majoring in English and then pursuing a career in either PR or Social Media and this was super helpful! I've also watched your vlog about working in PR. Both of your stories inspire me so much! Much love to the both of you ❤️

[@tenzin1383]

Thank you Kristina for inviting your friend Sam for this video. This is one of my favorite videos because I work in a small non-profit and have been working on the communication/social media section for a little bit. The video was informative, fun, and genuine as all your other career videos are.

[@bykchoi]

thank you!! 😭

[@dainkang6370]

another amazing video!

[@bykchoi]

thank you

[@Priss6284]

i watch all of your videos and don't comment often, but i LOVE your channel. it gives such an informational and personalized overview of all different kinds of business careers! really appreciate you sharing with us!

[@bykchoi]

thank you so much for watching and for your sweet comment!!

[@geovirgo1171]

This video is really inspiring! Thank you for always giving us this quality content. 😊

[@bykchoi]

Thanks for the support!! :)

[@asritharox2319]

Your channel has been super helpful for me as a soon to be college graduate. I love your career switch videoss 😊

[@bykchoi]

glad you find it helpful!!

[@minaharker7256]

i was a social media manager in the past too! i lived in nyc as only an intern and it was fun. your videos inspire me a lot!

[@proceeding3405]

thanks for this! loved it!

[@CatarinaMangel]

I loved the video, I changed so many majors too, I'm interested in social media PR as well and thanks to this video I'm less and less interested in regular PR. Thank you so much for the video 😁❤️❤️

[@sophialo7457]

Thank you for these videos! I 100% agree with Sam that internships are the best way to find out what's right for you. Love your content

[@bykchoi]

thanks so much for watching!

[@matildev152]

This was super insightful!! Thank you 🙏🏼

[@bykchoi]

glad you enjoyed!

[@ClaraaZhang]

thank you for sharing this! I have been interning in social media industry but so afraid of making it a full time job, thank youuuuu!

[@bykchoi]

aw good luck!

[@christopherdulaney6910]

such a fun channel for us that are habitually and consciously career obsessed! thx kchoi :)

[@bykchoi]

thanks for the support! :)

[@robertsnipes6214]

Just dropped in to like the video❣️

[@bykchoi]

hahah thank you!!

[@1600Awesome]

I love this series, it's so insightful to hear these experiences as I try to navigate finishing up college and transitioning into a career. Samanthas a queen and this was great~~

[@bykchoi]

good luck!! yes, sam is defiinitely a queen 🙌

[@samanthacoria2121]

THANK YOU! 🥰

[@jimmyreads]

This is exactly what I needed to hear. Like your friend, I got into PR by chance and was burnt out after gaining some experince at an agency. Quit the job and went abroad to study MBA to look for more options beyond PR. Now got the degree with acquired skills and knowledge to make a career switch. Knowing that I might have to start from the bottom again and I am getting near to 30, I am still afraid to take the new step and embrace the challenges along with it.

[@bykchoi]

Hope this video encourages you on your journey! :)

[@yee2minty]

Aww the ending made me cry happy tears~~~

[@bykchoi]

Awww 😊

[@charity8616]

thank you both for the insights ♡

[@bykchoi]

Thanks for watching! :)

[@MuhammadAhsan-hq2bc]

Love this channel .

[@bykchoi]

😭

[@jacqueliney7385]

This is an amazing and informative video! As someone considering between both career paths this has been more helpful than any subjects I have studied in my pr and advertising degree HAHA!!

[@bykchoi]

Hahaha aww I’m so glad it was helpful!

[@adecentlook2895]

Hey choi u should do a podcast one day💫 i think u'll be great on that :) this video is so helpful and so informative sucks i cant hit the like more lol

[@bykchoi]

i'd love to do a podcast someday!!

[@1600Awesome]

Also yassssss square space

[@abuurraa5463]

I'm student of public relation at Addis Ababa University, Ethiopia. your video is so interesting!

[@shareenhayudini4320]

She is so humble and sweet. I also work in social media as an analyst.

[@bykchoi]

aw thank you!

[@alejandraparedes381]

What classes should I take for this field ?

[@rachelhong5160]

Sam!!!😍

[@lateastronaut8579]

Hey! Thanks for this. Do public relations require a lot of creative writing? Or is it more about organizing events?

[@bykchoi]

Depending on your role/whether you are in-house or at an agency/what type of agency you are at, your responsibilities might be very different! But it could include writing press releases (which is not really "creative writing") or pitch emails to media (which might require some creativity), or even blog posts (I used to write blog posts when I worked at a small fashiong PR agency). But generally it doesn't involve creative writing specifically -- more general writing/communication with media/journalists. Events-wise, it again depends on your role. When I worked at a large PR agency, some people focused on the logistics of events, while others focused on reaching out to journalists. I also have an old video all about Public Relations. Hope that helps!

[@taliaarielle9670]

hello! so i want to become a social media manager and i am curious as to what i should major in in college

[@bykchoi]

I honestly feel like it doesn’t matter but you should try to get internships during college because that’s usually more important!

[@gitanjalisirwal5684]

Hi Kchoi, I currently work in a PR agency in India. I am planning to move abroad to study further. just wanted to know i am looking for a career change but like leverage my PR degree on to something more . What options do I have more if I if i want to look beyond PR also what subjects do i choose for that and will that job be demanding on other countries too. Hope u reply this one. really confused.

[@gitanjalisirwal5684]

Also I am into corporate and finance clients

[@dead0show]

It's quite funny and interesting how it seems that in the US what you study and what you end up doing as a job can be completly unrelated. In Nothern Africa where I'm from, you either get a job related to your undergrad studies or no job at all.

[@bykchoi]

It’s very true and super interesting when you compare with other parts of the world!

[@japansofar]

There is a guy with 2M subscribers for eating burgers, but only 96K subs for KCHOI. I don’t know what’s wrong with the world sometimes...

[@jenna8692]

You don’t need a degree to run social media.....

[@bykchoi]

you don't need a degree to do a lot of things, but that's all part of the journey to discovering what you want to do in life :)