How I'd Become a Social Media Manager in 2024

This is how I'd become a social media manager in 2024, from building a portfolio to pitching to clients.
The Social Media Management Accelerator is OPEN! Learn how to start your social media management career in my bestselling course: courses.latashajames.com/cour...
FREE Social Media Management Starter Kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
/ thelatashajames
» twitter: @thelatashajames
/ thelatashajames
» tiktok: @thelatashajames
/ thelatashajames
my business email: [e-mail]
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
Disclaimers:
This video is not sponsored.
0:00 - hello!
0:23 - why you should become a social media manager
1:44 - smm working styles
5:36 - choose a niche
9:15 - build a portfolio
11:40 - set your rates
12:52 - create a website
15:01 - pitch to clients
21:59 - create content
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur

[@nathananderson8720]

This is one of the channels that gave me the courage to start my KZbin channel 8 months ago about self development. Now I have 858 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

[@jerry.cray..]

I get so excited when I see a new video by you in my feed. Always dropping that valuable and actionable content! Thanks!

[@TheSocialVibesAgency]

Happy Friday Latasha! I binge watch your videos ALL day at work, can't wait to watch this one. It's Amazing seeing your growth Sis Thank you for your dedication!!!! You have inspired me Tremendously! ❤

[@katietowns8182]

I have so many questions.. I can’t wait to go back and watch all of your videos! I think they will really help me with what I am in search for

[@Legacy.Creative]

Getting to know how social media works is something people who want to work in digital should know. Great channel!

[@Cellular_jnr]

The love I have for you and the content you keep dropping. ❤

[@mikicasains2309]

Thanks, Latasha, tons of value and honesty, keep it up!!

[@themarketinghinu]

Love this short tips guide Latasha

[@pratimavarma]

Your channel is extremely underrated. Love the information you provide

[@fashiontipstricks6628]

kzbin.info/www/bejne/foHCp52Kirl0gck

[@dkelly1024]

I’ve been listening to the podcast so often because I’m on the go and it’s nice to see the video. You’re such a pro at editing!

[@ezekielhart-zf7yk]

Hello Diana can we be friends I love your channel and I love to connect very well with you

[@socialbykomal]

Thank you Latasha 🙌🏻 Appreciate it

[@cathykeast4721]

Hey La! Wow! So much information in this video! I'm so proud of you for freely sharing your knowledge with your viewers who really whole heartedly want to learn! I love the energy between you and your viewers! Keep it up! Happy Friday! Love you! Xoxo Mommy😘😚

[@niasteadley]

The comments from your mom are always so wholesome 🥹 let’s celebrate generational SUPPORT ✨

[@cathykeast4721]

@@niasteadley Thank you! Latasha is a joy! (The meaning of her name) She started her KZbin journey while I wasn't even aware! Look at her now! Love it! She's so generous and truly genuine!💗

[@Zenreggg]

You have taught me so much I really appreciate these videos!!!❤❤❤❤❤❤

[@leslieguerrero4834]

Your content is very informative. I appreciate you sharing your knowledge & adding value. Just started listening to your videos & feel it is time well spent. Thank you! 😊

[@user-ec9hf1ls5x]

I just found your page and start subscribing, I am so excited to listen to your videos.

[@autumnlabriola1058]

Off subject…I love that lamp behind you!!! lol ok on subject, I loved this detailed info even though I’m only a solo entrepreneur. All your info helps me with my business ❤ Love love love your channel!!!

[@itscindywitha_y]

I started freelance content creating last year, slowly building a clientele. Your videos really helped me understand rates, processes and how to get started. Thanks Tasha!

[@blacksagemanagement5155]

Thank you for keeping me inspired …Grateful 🙏🏿

[@omakauchechi3910]

This was helpful. Thank you Latasha.

[@akrossmann1631]

Your teaching style is enjoyable as well as educational. A joy to listen!

[@CaitlinAnnaLee]

So much amazing information!!! Thank you!

[@servepictures]

Thank you! That was insightful and inspiring. I can do this thang!

[@esthernwadike2626]

Thanks a lot, Latasha. I hope to learn a lot from your channel as I commence my social media journey.

[@jamirova]

thanks for the very practical video!

[@GettingNegative]

Out of all the great aspects in this video, I appreciated your rate setting section. As someone who has issues with dealing with money & pricing (grew up poor), the cut & dry of this is necessary for me to move through it without my hang ups coming into play. I do avoid using the word “worth” in my mind when it comes to work, I replace it with “value”. Makes it easier for me to keep the topic about business and not personal.

[@thelatashajames]

So glad it was helpful! I definitely have money issues as well, grew up similarly. I love the differentiation between 'worth' and 'value'. Thanks for sharing.

[@jaimeamanda4147]

So helpful! I appreciate your information immensely.

[@user-nd9ms4it8c]

I binge watch your videos ALL day at work

[@mikewilliamsii]

I really appreciate your content :)

[@PurelySapphire]

amazing work I love everything about this video. Definitely taking into consideration about what to do this year

[@wilfredewah1802]

your videos has being helpful to me i must say in this my journey of social media marketing

[@sarahmoodle6076]

Very informative. I’m excited to go into this journey

[@ALotofWhatYouFancy]

Such an informative, well-paced video. Thank you ❤

[@javierheyliger5334]

Really insightful video!

[@AISocialProfitsHub]

Your video has given me so many ideas for how to improve my business.

[@ridhimagangwani6611]

i am grateful for your content. i wish i would have found your channel sooner.

[@kimmiller474]

Great presentation and lots of value.

[@montserratgallegos4645]

This video is gold!!!

[@mohammedmaqdoombiyabani7537]

Some much value in the video , thanks and keep sharing

[@DMBCourse]

This video is a true masterpiece. Bravo! 👌

[@Dollyspassion78]

Thank you so much for sharing your wonderful informative experience with us

[@user-df2xb5rf9d]

Amazing Insights!

[@mdinternetmarketing]

Thank you for sharing this video and inspiring us!

[@MikiRoy52]

You always provide very useful and informative videos 👍

[@FaithBirgenWorship]

So many gems on here, thank you. Faith from Kenya!

[@karinafaust3124]

This was a great video. Really appreciate the awesome tips and very exited to get started on this journey!

[@SpiritHeartsSong]

This is so helpful! ❤ thank you!

[@luciantuli1327]

All the way from south Africa 🌍 thank you for your pearls of knowledge. You have uped my confidence 100%

[@jaclynblohm98]

Great video!

[@AdedolapoBalogun]

Thanks so much for this was really helpful!

[@ezron11]

Wow! This is what I just needed to get started!

[@SwenFrank]

Das Video ist großartig und informativ!

[@idacarls851]

This quote is my new mantra!🔥

[@l.msocialmedia]

thank you for this video

[@FerdinandAcker]

Ein guter Vortrag, von dem alle profitieren werden, die dieser hervorragenden Erklärung gefolgt sind.

[@user-nm2yo9lg5l]

I found this amazing thank you

[@D_d.o.r.i.s]

Well said 👏👏 There is no future without proper planning,if not we would just be living life

[@karineoliveira0101]

Thanks! That's video is a gold content. Congratulations

[@sportingarenatv7495]

HI I REALLY ENJOY YOUR CONTENT THANK YOU.

[@asiaalyssaofficial]

amazingggg video!

[@chaimadelloul6402]

Thanks for sharing such valuable content! wanna ask about how to deal with numbers as a beginner when the client asks about how much you're growing his socials, questions like how many followers are you ready to grow in a month, or how much are you growing our roi this month, etc... Really wanna know how to deal with this as a starting profile and don't really know how much you're able to deliver ?

[@KaiAuttenberg]

Alles ist klar. Kurz und klar. Kein Wasser. Danke)

[@dolly399]

Thank you so much ❤

[@pdeakneam]

after i watch your video done i am very interesting to become social media so now i am learning from you

[@user-it5fq6yb2k]

Happy Friday Latasha

[@HerGardenBlossoms]

Thank you!

[@TheBrandLegacy]

Great video

[@brandonhunter6358]

I feel like the best route to most of these freelancing effort tends to always be that the potential client reaches out to you first bad not the other way around. Usually the alternative in my experience is that it’s an uphill battle, so possibly providing useful info and suggestions to leave an email for example would work significantly better. More like warm calls not cold calls, sorta like dating as your mentioned

[@fashiontipstricks6628]

kzbin.info/www/bejne/foHCp52Kirl0gck

[@HamzaKhan-og4oy]

Thanks alot bto

[@HamzaKhan-og4oy]

Bro

[@GUNUNGTUTORIAL]

Very nice sharing, thank you very much my friend

[@nehapathak13]

Hey Latasha, I recently encountered your account, and really felt connected with you... Because I really needed to learn and know from practical aspects as I have recently started working as a social media manager, but nowhere could find a perfect solution I have been looking for, as the content you have shared I am going through the same thing... so thank you so much for being so genuine with us...❤❤ Is there any one to one way I can connect with you??? Even if there's not I'm surely going to follow you... Thank you once again 😊

[@adamjuarsa5791]

Lovely content, sure is!!

[@user-qv6bm2mt6h]

I was praying I find a good tutorial and God answered my prayer Your video was very educative and I love the beginning to the end it was a very Big cheat code, I am going to start learning from you And I can now see my Future as A Social Media Manager, thanks a bunch mam

[@Ghosthost1313]

I’m thinking about making a major career change to try social media managing and this video really helped me feel better. Thank you for the tips. What do you think about things like the META social media manager classes?

[@Brightchikful]

I love watching your videos. I have learned so much ad have decided to start my journey into social media management/marketing. I'm trying to reach small business owners and I'm thinking of what content I should post. Would it be a good idea to tech them how to create a social media strategy or just show them how I would make one?

[@navinmoni252]

Inspiring Latasha James 😍

[@googleuser941]

Great info, new sub

[@thelatashajames]

Thank you!

[@ronaldjoseph9168]

Very good ideas

[@lifewithmari256]

Thanks Latasha Well I'm a social media manager beginner and I hope I can be like you in next 3years and I look forward to working with you

[@heenas7212]

Hey... How did you get started?? I wanna know please....

[@trahman47]

Paid advertising on KZbin can be an effective way to reach a larger audience, but it's important to target your ads carefully and track your results to optimize your ROI.

[@JamesPickering1968]

I'm the guy from your webinar on Wednesday that's from a small town in East Texas. We're about an hour and a half east of Dallas and in our area we have tourist towns, homestead and farming businesses, and small art communities. Most of these are small operations with some folks wearing a lot of hats. I'm wanting to niche down to where I concentrate on Facebook and Facebook ads. That seems to be the main problem that folks face and I feel that it's something that I can do well. That's kind of my target, the small town mom and pops that are clueless about social media.

[@kriketsmith7355]

i think you got a great idea going

[@JamesPickering1968]

@@kriketsmith7355 Thank you. Now I just have to convince the businesses. 😁

[@kriketsmith7355]

@@JamesPickering1968 how skilled are you at facebook ads?

[@JamesPickering1968]

@@kriketsmith7355 Not very good. It's an area that I'm preparing to take some classes and educate myself. I've spoken to a few locals and that is an area that they need help.

[@thelatashajames]

Sounds amazing, James! 🙌🏽

[@lizdodson_]

I've recently started freelancing and have landed my first social media client as well! I'm thankful for you sharing your tips and experience and will put all of this into play so I can continue growing my new business! Thank you!

[@kumarbaivabjha546]

After how many days of freelancing have you landed your first client, and how much are they paying? I am also into these, trying hard but not getting clients.

[@stlfemalehustler]

Hi Latasha! I have seen a lot of Social Media Manager jobs in my area and I need some advice on how to stand out! I am very interested in Social Media Marketing and Graphic Design. I hope you get to see this! Thank you for sharing your advice!

[@edytaalexandra1814]

Hey, thank you for your video, is very interesting. I think It's hard to reach to companies as a beginner. A lot of companies need someone very very effective from start, and they would rather pay someone like that, than pay someone who has created a small portfolio on Facebook or Instagram. Second thing is that a lot of companies are looking for someone very elastic, who can do a lot of different things for example many social media platform managing, just whole digital marketing, graphic design. If it comes to the small companies, the owner/owners are managing this, to save costs. And another thing is that it probably make sense to reach out for the companies which don't use fb/instagram, at least we gonna have some chances, to show them how it works, but who don't have instagram and fb nowadays :-D

[@christineremotely]

Thank you for this video. It indeed as helpd me figure out how I can do things better for my business.

[@ayrajimenez5734]

Newbie here! Thank you for making this video! It's so helpful and relevant for people who are planning to start this new journey. I want to dive into Social Media Management soon so your content makes me feel that I'm ready for the move. :)

[@gosuperva]

Think of it as being a digital storyteller, crafting narratives that resonate with audiences and leave a lasting impression. You're a strategist, analyzing data, understanding trends, and tailoring your content to specific demographics. You're a community builder, fostering engagement and nurturing relationships with your followers.

[@Nzibubu]

Can’t wait for you to do some videos on ugc

[@thelatashajames]

I've done two already! just search 'latasha james ugc' they'll pop up

[@rabtechtutorialvideo]

to the person who is reading this, don't give up on your channel. Keep going, Its going to be better. 💯

[@user-je9cb6vr5l]

Wow, Impressive

[@MansiNigamESKCA]

Hi Mansi this side I'm from India can you please also link your first portfolio project which you did of your own city so that I can get an idea about how should I start building my own portfolio Thankyou

[@successtv536]

I really want to learn more please

[@user-cg5te3cx8d]

good video

[@tchibazz]

Wow I am watching first... beautiful content... Much love from my channel❤️❤️❤️❤️

[@annagorga-intili4207]

Hello, I have been watching and have learned from you. Thank you for sharing. I am a senior and need help. I want to work from home and I need steady money after I retire. My date to retire is September and need help, I have my niche and I understand how it works. I need someone to look at what I have done and correct me with integrations of products to platforms. I would like for you to help me. Thank you again, Anna

[@musasurajh1470]

Honestly you are cool

[@anaparcetic8705]

Very nice video, very clear and well explained. Questions: 1. I study Media and Communications, I did courses, and in theory I know a lot but every time I start worling I fail. Seems like I dont know how to do this job, what to do then? 2. I would love to become a strategiest, how to learn that thing? 3. I had some internships in bigger companies but didnt learn anything new from marketing. Very poor and bad. 4. I know how to manage pages (posting and scheduling, create a visual strategy and copy), but regarding the results I am not doing my job well. I want to learn it do it better to actually create a resilts…Some advice? 5. Is there actually chance we are just not talented for job of Social Media Manager? Thanks in advane.

[@chrispaul3778]

Great Video ❤️ I love it 😍 I don't understand why youths and adults are still poor when they have a smart phone and great opportunities on how to make money💰

[@josephfrys6969]

Noted! And what are the actions needed to be successful?

[@kanya-js6le]

​@@josephfrys6969 No specific one really, because there are lots of investment plans and strategies littered all over the internet today, for instance, investments like real estates,gold, drop shipping crypto currency and lots more

[@annmannings1840]

I agree, I invested in shiba coin and BTC last year and now I am bullish

[@lukeben1596]

​@Anthony Ramos That's correct, I met her at a conference in Singapore... she's incredibly smart. I made alot of dollar trading with her

[@djeechizzy9818]

Everyone cannot be rich and comfortable but try to be among the rich and comfortable 👍

[@odeleemmanuel1876]

Its a really nice one And I love the Tattoo on your hand 😁

[@rolandka]

Count me in

[@williamshambrook8400]

How about building a drop servicing agency with a major focus on SMMA,,,,you secure the clients and use free lancers, agencies or white lable agencies to deliver the service? That does not mean you do not understand SMMA but you understand and can communicate the value to potential clients, sell the service and manage the delivery.

[@joyhappinessdelight]

Amazing info thanks and BTW love the top who is it by?

[@thelatashajames]

Thank you! Got it from a boutique here in Michigan that closed :( but the tag says ASTR the Label

[@joyhappinessdelight]

Oh well I'm in Australia so game over then. Thanks again for your videos they are jam packed full of useful information.