CA Se CFO | Junaid Akram's Podcast

Mustafa Yaqoob is a fellow member of the Institute of Chartered Accountants of Pakistan with a proven track record of improving operations, delivering business growth and profit maximization by leading from the front.
He has progressive local country and international experience in a multinational environment and his specialties include Accounting, Controlling, Financial Planning, and Business Partnering. Currently, he is working as a Regional CFO at Ekaterra (World Largest Tea Company) which incorporates brands such as Lipton, Brooke Bond, etc.
Watch the full podcast to know more about his journey from being a trainee at PWC to becoming a CFO at a Multinational.
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Topics discussed:
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00:00 Intro
01:05 Academic journey
05:03 Life chill after completing C.A?
07:15 Saudi experience?
08:37 Career opportunities in Pakistan
12:30 Resume development
14:37 Myth of not getting hired by multinational companies
17:31 Key of success
20:20 Young ideas VS Old methods
24:20 Office Politics
27:11 Dealing with bad work environment
29:55 How do you get your job efforts acknowledged at work?
33:29 WFH VS office
37:26 Nepotism in organizations
39:32 Lobby culture
41:52 Colonial structure mindsets in organizations?
48:14 Women empowerment
50:14 Job satisfaction
54:54 Pursuing CA nowadays
57:34 What are the practices that we can adopt from our neighboring county in cooperate sector?
01:00:31 What's Ekaterra?
01:03:08 Tea growing weather?
01:05:13 Kenyan tea addiction.
01:08:15 Outro
Special Thanks to Our Patrons:
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Abdullah Afzal, Adil Vohra, Adnan Karim, Afshan Syed, Ahmed Raza, Ain R. Muneer, Ali Jaffery, Ali Syed, Ammad Amjad Tarar, Amna Akhund, Asim Hasan, Asma Parvez, Bilal Qasim, Faizan Ahmed, Gogloo Yousuf, Hafiz Syed Hasan, Hira Wahab, Huzaifa Quaizar, Imtiaz Chaudhry, Jawed Jawed, Kashif Zain Khan, Kiran Hilal, Lukman Kakar, M Zeeshan Qamar, Mahindar Ghanwani, Mansoor Khan, Mariam Ishaq, Mariam Vatao, Mohammed Adnan Kamal, Muhammad Hadayaq, Muhammad Haroon Rauf, Muhammad Junaid, Muhammad Saleem, Muhammad Talha, Muhannad Siddique, Mustafa Aslam Gaba, Nabeel Ahmed, Noor Khan, Oculus Haseeb, Qacim Mehdi, Rabi Sohail, Rashid Mehboob Patras, Richard Peter, Saalik Sultan, Salman Siddique, Saman Shahzad, Samina Haider, Samuel Bakhshi, Sehrish Mustafa, Shahzad Kadiwal, Shams Murtaza Bukhari, Shehzad Hussain, Shermeen Alam, Shoaib Rehman, Syed Ali Rahman, Syed Anas Ali, Syed Umair Qaisar, Taimoor Liaquat, Usman Farooq, Usman Fit, Usman Virk.
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#CA #CFO #junaidakrampodcast

[@rajadawoodlatif6398]

Finally something for the CA community. As a student, I really appreciate this🖤

[@syedhamzaabbas1456]

True 🖤 We are not considered as much.

[@smhussain6344]

@@syedhamzaabbas1456 @Raheel Ahmed ca is certification not a degree. If we see podcast critically it is full of issues. Azad bhai is right if you start business in teenage you can enjoy your 20s and same is whole world doing. Yeah one can do any waste of 4 or 6 years at any age if he has that passion. Not everyone.

[@smhussain6344]

@Raheel Ahmed ca is certification not a degree. If we see podcast critically it is full of issues. Azad bhai is right if you start business in teenage you can enjoy your 20s and same is whole world doing. Yeah one can do any waste of 4 or 6 years at any age if he has that passion. Not everyone.

[@rajadawoodlatif6398]

@@smhussain6344 you're absolutely right jigr cheeta hai tu

[@poetryvideos46]

@@smhussain6344 right bro keep it up bas aap khush raho 🙂

[@muhammadumairnawaz1513]

As a CA Student I am really looking forward to listening to the whole podcast.

[@muhammadhassaan8796]

Being a CA student this motivates me to the core and thanks for bringing this up.

[@syedmuhammadsaad3934]

Well. I do not usually comment on videos but I want to tell irony is that I am (InshaAllah) yet to qualify a Chartered Accountancy and I am studying right now while listening to this podcast. Being a CA trainee is hard it seem like the process is so long and draining while my friends are opting out to have fun weekend here I am on Saturday night giving my all and listening to this. Thank you junaid. I needed this.

[@usmanahsan1085]

Can feel your pain. Friends going to hangouts uploading stories. I'm a ghost in family, friends Gatherings an absentee you can say. Lost my best friend. Friendships have been changed. Not having anyone to share what I'm going through in my life. but Alahamdulilah i have assurance from this certification that i will enjoy my future and will have a good life. This certification will be my identity. And i would be happy in my life that i have achieved something. This certification is the evidence of all those hardships being faced by CA aspirants. These are some catalysts that keep me going.

[@danyalzafar1828]

Keep moving forward comrades. Same here.

[@Akash_Shukla0]

CA student from India 🇮🇳 Same condition Bro ... 8 subjects to mug up Accountancy , Audit, Financial management , Company Law, Costing, Taxation EIS Strategic management, Economics

[@Akash_Shukla0]

@@usmanahsan1085 Friends going to college Pursuing their B.com , And here we are taking classes 7-8 hours per day ... Library becomes home for us as we are spending most of time there

[@danyalzafar1828]

Exactly akash. Library/institute is a second home for us.

[@DakDKDani]

Brilliant podcast - As someone who has spent 15 years in the profession and as an ACCA, this resonates very well. Well done Junaid for always striving to bring quality and value added content, which is rare in Pakistan. Our youngsters need guidance and counselling!! Bravo …

[@usamazaibgujjar]

As a CA student, i thank you ganji swag for this podcast.

[@jaikumar5326]

This is sad man this video deserves million view if not million at least 500k , this society wants Mathera ke bate and cruel politics , school and college students please show this to all the the parents and make them realise average students Bhi kuch kar sagte , love you junaid bhai!!!!!!’

[@mas5621]

Baat toh sach hai mgr baat hai ruswai ki

[@Saad00123]

Thank you for sharing some good content when other KZbinrs are continuously supporting CSS. I am student of accountancy and story really feels mine

[@muhammadammarbatvia882]

MashaAllah ❤️ Mustafa Yaqoob Is My Mamu ❤️ Mere Mamu Ki CA Ki Journey Jinhone Mujhe Bhi Bohat Support Kia , Har Tarah Se Meri Help Ki ! 💯❤️ May Allah Blessed You Many Many More Mamu ❤️

[@thenasaworldio]

As a part of the CA society it's really charmin that someone came up with this kind of a content to pursue career in Finance and Accountancy. Well I'm a student of an ACCA and guide you guys to do atleast a course of Computerized Accounting bcz it really helps you get the job or an internee in big 4 or any industry.

[@harishashmi9704]

computerized accounting? what do you mean?

[@radalzeus443]

Wat do u mean by computerised accounting?

[@darkace0387]

It's great to see you bringing up a CA, so many CA students watch your videos dude

[@rehmanrajput4229]

Shukria Junaid sir Late night dekhy gy sakoon sy CA students ho

[@ahsan.06]

Being a CA student I absolutely loved this podcast. Super informative and entertaining. Keep up the good work Junaid bhai! 💙

[@TalhaKhan-dv6gl]

A Must watch interview for CAF Qualified Students Going for Induction.. ❤️

[@salmanahmad3658]

Thank you junaid for bringing CA on your podcast. As a CA student I really appreciate it. I was waiting for it.

[@hassanjunaid4930]

Great content !!! Really happy to see this as a CA student

[@shredderpubgmobile1371]

Wow. The way he explained the difference between an idea and future goal, how to sell your words. Thankyou junaid bhai being a CA aspirant this podcast was very motivating. More success to u

[@awaisalica8122]

As a CA student, i really appreciate this podcast👍

[@matrixmeen]

Fantastic junaid sir ase or bhi podcast ane chaiya💯

[@Dexperience1]

Being an HR person, i was caught within 12 minutes of this conversation! Talking about serious soft skills problems 💯💯💯

[@mustafahmed1]

Arey kehna kya chahte ho

[@Dexperience1]

@@mustafahmed1 kehna yeh hai k kuch nojawan interview main t shirt, slippers, cap ya mun mai toffee rakh k atay hain or expect kerte hain k hum unhe chance den, bhalay woh kitne hi competent ho lekin sirf in harkaton ki waja se reject hojata q k company k cultural fit nahi hote

[@sarmadahmed4377]

Finally apni field sy related aya kuch

[@smiles4you142]

I'm a 16 years old girl and all set to start my intermediate within a few days! I've litterally dreamt of becoming a CA and always love to listen such knowledgeable videos or read articles based on CA. Although I belong to a middle class family were women are not much empowered to work after completing education, but I am the one who has great dedication and high spirits along faith in Allah! This podcast was really interesting. I wish one day I would be sitting on that chair along you junaid bhai and sharing my story as a successful CA. ....... Once again, I really appreciate your content!

[@amaarhaider9029]

Uss

[@ipadair7293]

Appreciated , best of luck

[@malikkhalidmehmood8441]

I advise you to choose pre med if you have studied biology in matric and pre engg if you have studied computer science

[@malikkhalidmehmood8441]

I will help a lot in CA

[@abdulahad-sg7mo]

Don't study chemistry or biology. Go for computer science instead.

[@thedragonemperor1275]

Much needed. Thank you❤️

[@chaudharyumarzahid6812]

What a splendid way to put the core points which hits on their best ; Covered plethora of useful questions by very humble person Mustafa yaqoub who kept to put same in energy till last question of a hour long podcast, Thanks to Mustafa yaqoub. Junaid Akarm you are being a shining star among other young content creators,

[@nidathoughts]

Junaid thank you for bringing such a lovely podcast. Full of information, solution, and motivation. You made my weekend. thanks again

[@mustafazulfiqar7764]

Woah !!!! Didn't expect this pod to be this good... marvelous!!!!

[@slayyer01]

junaid sir. I really appreciate your videos. They're amazing. one advice i want to give is to mention the good things as well in our country while mentioning the factors that needs to be improved. It will promote a bit positively and also make people listen to you.

[@mariama571]

Very good thoughts sugesstions shared by Mustafa ..Great work Junaid Akram for bringing talented individuals on your podcast

[@Itx_hussain212]

Amazing Podcast Junaid Bhai As a CA student I got a lot of information and inspiration after watching this. Jazak'Allah Junaid bhai

[@halservices]

one of your most useful podcasts ever

[@abdulraheem2000]

I am a part of an Organization , & i am also a student of Mba & So relatable , informative and honour to hear him. thank you so much junaid bhai keep it up to educate us more & more in any kind of way. May Allah Bless you more❤️😇

[@syedabid3010]

This has to be one of your best podcasts ever ! PS: I'm an Indian living in Norway with background in software dev industry, but i could relate to everything Mustafa is talking about in the context of corporate setting and his recommendations are very accurate and relevant to being applied in our day to day work culture.

[@SajidKhan-hl4wo]

I really appreciate this as a CA Aspirant

[@khalidmehmood6837]

Very good interview both in terms of conducting and also very informative in terms of those who answered. Very good good effort and always good thing to learn from Junaid Akram. Great.

[@AllAbout_Excel]

Yet another insightful podcast.

[@yousafabbas640]

The amount of knowledge in this video is insane

[@fozyk1099]

Majority CFOs are CA. Thats pretty much the whole prerequisite. Even CEOs are CA. The CEO of Toyota Indus motors is a CA. Idk why even today CAs are not considered equal or above doctors and engineers. They're quite literally your bosses.

[@aygaming7544]

who says CA is not above doctors?

[@fozyk1099]

@@aygaming7544 In my family, one of my female cousin got a rishta from a CA, her parents refused stating CA is not a proper degree and our daughter is a doctor. I was speechless.

[@tayyab-sheikh]

@@fozyk1099 lol, It's funny to hear your story, Actually it's just a mindset or you can say lack of awareness among people about CA CEO Toyota Indus CEO Unilever Pak CEO Meezan Bank CEO Bank Alflah CEO and CFO Pakistan international Airlines Director Mureee Bewerry CEO AND CFO Pepsico CFO Changan CFO Proton CFO Honda Atlas Even past chairman PCB "Ehsan Mani" Former Chairman FBR ' Shabbar Zaidi" And many many more All are Chartered accountants(ICAP)

[@fozyk1099]

@@tayyab-sheikh Exactly. Like I said, they are quite literally everyone's bosses.

[@proud_indian1972]

As always , very insightful conversation 🔬🎯 , thank u junaidbhai for such wonerful podcast

[@raheelkhan6066]

31:27 that’s the part will help all the newcomers in the corporate industry 👍

[@Mr.WasiHaider]

An Insightful podcast !

[@ipadair7293]

Finally something from our community.

[@m.hamidsaif2700]

I'm also a CA student. I really appreciate this podcast. I want you to kindly make more podcasts with CAs (on their Biographies) who are at Executive Positions. I shall be very thankful to you for this. THANKS AND REGARDS M. HAMID BHATTI ( CA ALUMINI )

[@extrovertlyintrovert7832]

Should I opt for CA, keeping in view current situation of Pakistan?would it be worth it

[@azanali6937]

invite an ACCA and ICMA student as well.

[@shaikhhamza3691]

Being a CA student, thanks Junaid Bhai

[@shahbabarali]

56:03 Regarding CA course development, many changes have come since 2003 including open book exams to enhance practical application of knowledge. Further, ICAP is aware of latest trends and they are evolving their course including recent introduction of Data Analytics.

[@relaxchill7208]

Great sir Mashallah very knowledge able

[@fatimarauf5887]

Learned alot ♥️♥️

[@Reo01]

As a CA student I really like it❤

[@shoti4850]

I really want that kind of information thanks

[@salmanchandio]

Chalo g Junaid Bhai ne CA walon ko bhi lift karwa hi did, Thank you 👍

[@tusharkana5424]

Highly appreciated! Worth listening podcast

[@usmanaftab880]

Soft skills and cultural misfit ...hit the nail on the head

[@muhamadhasan8245]

Thanks junaid sir mai CA ka student hun

[@Monish812]

More than CA, this was more of naukri doing strategies. Very good guidance for a lot of growing professionals in the industry.

[@leveluplife9916]

Learned A lot.

[@deepak4156]

It was very informative session and lots of key points to note, will try to make best use of it. Loved it

[@AR-xf8oo]

loved it..

[@shahbazjohri1364]

Feeling very nice by hearing this conversation, during this video i was thinking About something and Junaid just ask the question to Mustafa and i become a shock that how junaid knows about my thought, 😂 thank you junaid bhai for this effort you are doing for many peoples, JazzakAllah for this ❤. And i want to ask one more thing which oil you use for your shining head 🫣

[@Shriyanshs0001]

Love from INDIA❤

[@muhammadahmed.7017]

Next time call a cfa. And please tell about the jobs and other opportunities after doing CFA charter.

[@arslanrabbani6929]

Epic ❤

[@sarmadkhan5852]

Insha Allah soon will be a Chartered accountant

[@maisondusavoir3600]

Bus laga raho.... Phal Allah zaroor dega

[@shahraizk2244]

Really helpful

[@abdullahmalik6925]

best podcast so far 🖤

[@ZameerKazi]

Thanks

[@selected_footages]

From India , nice podcast

[@hitu5801]

CA's are underrated in pakistan as compare to India

[@brigtm4723]

Well said

[@mki3617]

Amazing podcast 👏 Please do invite more guests from the corporate world in future as well.

[@usman9390]

As expected Junaid bhai you are a real gem 💎 But where is discussion about C.F.O,its scope etc. After C.A

[@arsalanahmed5706]

Junaid bhai make sure that your voice and guest voice volume are at the same level. Thank you

[@MuhammadMohid]

Azad chaiwala ate surf excel after watching this😂😂

[@MuhammadMohid]

😂😂

[@raheelahmed3159]

woh surf jo kisi non degree wala na banaya ho.

[@ProGamer-wj3oj]

@@Fellati0 but he degraded it infront of the Population that still think Phd Stands for "phira hoa dimaagh" smh 🤦🏻‍♂️ 😒

[@smhussain6344]

@@raheelahmed3159 ca is certification not a degree. If we see podcast critically it is full of issues. Azad bhai is right if you start business in teenage you can enjoy your 20s and same is whole world doing. Yeah one can do any waste of 4 or 6 years at any age if he has that passion. Not everyone.

[@smhussain6344]

@@ProGamer-wj3oj @Raheel Ahmed ca is certification not a degree. If we see podcast critically it is full of issues. Azad bhai is right if you start business in teenage you can enjoy your 20s and same is whole world doing. Yeah one can do any waste of 4 or 6 years at any age if he has that passion. Not everyone.

[@muhammadjamil2141]

APRECIATED ON BEHALF OF US

[@yousafabbas640]

Lets go I want something about my profession

[@muhammadaunbatvia220]

MashaAllah Mamoo! ❤️ May Allah give you more success ahead in life. (Ameen) ~Worth watching podcast!

[@W07043304]

Good days of CA gone. He has entered the market in a great era

[@naveediqbal4665]

Proud to be a CA 💪.

[@extrovertlyintrovert7832]

Is it worth it , keeping in view current situation of Pakistan

[@muhammadbilaluddinkhan3060]

Amazing work Junaid Bhai!👍

[@1Millionn69]

something for the CA and their community Please make another video on the Topic "CA" and the guest must be Sir Ahmed Raza Mir (FCA) (Principle of ARTT)

[@abrarahmed533]

Masha Allah

[@talhaabdullah9056]

Great

[@nasirbasra]

11:00 great.. word's

[@nasirbasra]

51:44 Right 💯

[@moeeduddin741]

Also please add for abroad studies

[@noorahmedpirwani9683]

MashAllah

[@SiLlYHub]

He is advocating stereotype of organizations. Ethics need to be taught to Pakistani people from Class 1 till PhD.

[@amanmalik8472]

Plz do any podcast about ACCA as well

[@munizanasir]

Good podcast

[@maladkarim635]

worth watching podcast thanks sir

[@hammad7_]

O bhai jinn stories part 4 le ao plzzzzzzzzzzzzzzzzzzzz🤧🤧🤧🤧

[@ahsanaseer]

Theek thaak bhaiya.....

[@abdulmoeezbhutta9913]

Kindly do a sitting with Jordan Peterson ❤️

[@nathanarif9946]

Junaid Bhai first time apna channel pr koi achi postcasting ki 👍

[@daniyalkhan4784]

Make a podcast on Economics . I am the student of Economics

[@ipadair7293]

There’s reference required in every famous audit firm , no room for talent or interviews based inductions . Exceptions are there but it’s reality

[@KhplSenseii]

To hell with CA, this guy is my favorite guest that's ever been on any of Junaid Bhai's podcasts. Beautiful human being. Sometimes even Junaid Bhai seems like a ruthless go-getter, with all due respect. This guy knows what it means to be human and genuine and intellectual. Maza aagaya yeh podcast sun ke 👍🏼👍🏼👍🏼

[@MuhammadAzeem-il2rb]

Kindly invite HRM specialist Ahmed Waqas

[@videogamedd6986]

Fellow Fergusonian! :)

[@Alpha.60.70]

❤

[@Shah.music_]

Junaid Bhai I am a student of Acca