Cafe Owner Pays Off Rent in 24 HRS By Selling A Genius Item During CoronaVirus Lockdown [Interview]

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👀 ABOUT THIS VIDEO
While most restaurants are struggling during the coronavirus outbreak, coffee shop owner Max was able to pay off his cafe's rent and his own salary in just 24 hours by selling this item...
The recent stat says that 24% of small businesses will permanently close down if this global pandemic keeps going for 2 more months. That's a massive number. Just in the U.S, the restaurant industry saw 5 million jobs lost. No doubt that the restaurant and food & beverage industry is one of the hardest hit from the coronavirus lockdowns.
For Max, who owns Narrative Coffee in Washington State - that gloom and boom story isn't that applicable. Before COVID-19, his cafe was doing exceptionally well. And when things started to get worse, he was smart to be prepared for what's to come. This meant sanitizing the place and speaking with his team in predicting what may happen (dine-in bans). Although that ban has been the crux for many businesses, it wasn't for Max. He has built Narrative like the textbooks. He has a good run way and kept track of his numbers. This allowed him the confidence that his business can survive this pandemic and what options he had. Unfortunately, many small businesses don't do that (which is why I always talk about business health!).
As impressive as that is, Max's mindset and textbook-style method of running his cafe should be an inspiration for other restaurant owners and coffee shop owners.
So if you are a restaurant owner, restaurateur, food entrepreneur, coffee shop owner, cafe owner, or run a food business, this interview I have with Max will be helpful for you in the post-covid world.
Narrative Coffee:
Instagram: / narrative.coffee
Website: narrative.coffee/store
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
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[@WilsonKLee]

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[@gasdorficmuncher9943]

wonder if they can make a stright from freezer to customer weekly food case ?

[@annmarieabdool3607]

Hi morning I would like to know the 5 small restaurants survey you did the post It's no longer on fb. It was bubble tea ice cream Ramon noodles what was the other two

[@WilsonKLee]

its in the other vid

[@christinaleo]

I’ve tried to join the Facebook group twice and it just takes me to safari and then I press “join” but then it doesn’t load. I have tried to search the group but It doesn’t show up, is it Private?

[@chronicmango]

Thanks for having me on my friend! Sorry about the shaky laptop at first fam! For whatever reason my brain said this would go on a podcast and not a video.

[@WilsonKLee]

Not at all! Thank you for dropping so much bomb and giving back to the community! Really loved how business savvy you are and your mindset is spot on! Way to gooooo. Will def visit you next time I’m in town 👍🏽👍🏽👍🏽

[@shrutisubramanya6725]

Kudos to you! Stay safe and keep up the good work

[@jonnylohr7365]

Narrative coffee is genuinely the best coffee shop I have ever been to. Their espresso is sweet, their food is great and the atmosphere is awesome. Love to see them doing well!

[@authenticshift5515]

Amazing story - Maxwell has been so in front of all the changes and made sure his team and the business came through it all well! Thats Inspiring.

[@FoxWeddings]

That is crazy how fast he adapted. We also own a coffee shop and bakery but was not able to adapt as fast.

[@WilsonKLee]

100%! Max was a quick one!

[@najdr]

Awesome advice, ever so inspirational . Love and peace from London

[@law4853]

Hope this guy is doing well.. I own a small restaurant and being Chinese in the SF Bay area we started doing changes in late Feb 2019. That unknown during that time was surreal especially with mask, I still remember at first people just questioned us on why we has mask and also saying they don't help and so on guess we were ahead of the curve. For me I finally hit the tipping point for my business about just 6 months before this with record months every single month at that point, so I had finally had emergency money which I was extremely lucky (5 months) because even if we opened at those times because of supply chain problems/pricing issues it was a straight lose no matter what. Sadly at this point in time we are bleeding out and since then my rent has gone up almost 700 dollars a month and wages have gone up to just be competitive 20/hr and cost of raw good increased by roughly 30%, sales tax went up and now I feel our menu prices are honestly too expensive because I had a pivot. I at this point I need to pivot a large amount and that scares the fuck out of me now. Sorry for the rant..

[@shrutisubramanya6725]

I was thinking I needed to do an MBA degree to get into business. but your podcast your channel, i'm sitting and binge watching all your previous videos surely this such inspiring and informative videos better than doing an MBA. I really liked how Max was such an empathetic responsible business owner. A gallon lattes must be very helpful for people who work from home like me and cant got o a cafe shop. I was wondering if you would an in depth video of paid search ads or get someone who does paid search ads for F & B Businesses. I like your marketing videos on social media strategy and growing a brick and mortar store. Thank you and keep posting.

[@WilsonKLee]

thanks for your kind words and support! max def is such a great leader. will def bring someone onboard who runs ads for fnb business soon! :)

[@jesd5578]

25 mins of back story before we start learning anything! Oh man.

[@ComidaLatinaVegana]

Great Video Thank you!

[@dreatellez9849]

Wilson, you explain things so well, I’m actually learning things and there are action steps that can be understood and executed. Thanks for this stuff

[@WilsonKLee]

Great to hear! Thanks for tuning in Drea

[@niliniramlakhan8032]

I really want a mobile coffee establishment.....that's why I subscribed. Good content. Thank you Max and Wilson.

[@hariramesh1574]

Thank you for this! Real inspiration for when I want to open a business. Responsible Business practices + Adapting to the market are the keys!

[@WilsonKLee]

Totally! Keep up the good practice and you will be there one day!

[@chronicmango]

You got this!

[@thecinnamoncurls]

Great interview! I’ve been looking forward to this interview since that FB post!

[@WilsonKLee]

Thanks! What was your biggest takeaway?

[@thecinnamoncurls]

Wilson K Lee - How To Open A Restaurant / F&B Shop Learning to adapt to your businesses changing needs. Honestly how we do business has changed forever. Looking forward to more content related to that change. Thanks!

[@letsmakeithappentoday7414]

Thank you! For this amazing video. You truly inspire me.

[@WilsonKLee]

You go get it! I’m glad this inspired you!

[@denimautum]

Thank you for sharing! This is so inspiring and makes me feel motivated!

[@WilsonKLee]

You are so welcome! Do you own a cafe or food business too?

[@ericsaenz4933]

Great interview and proof that there’s always a way to make the best of a bad situation Question how do you make lattes in advance? Unless it’s just iced latte I’m really curious now!

[@Othimbo]

"This is something that is not sexy, that's why people don't do it" 😆😅😂 #SavageBusinessQuotes

[@WilsonKLee]

It's the truth haha

[@AXavier007]

Wow… this was SO AMAZING!!…MAX WAS AWESOME!… What a wealth of information that I got just from this segment along thank you so much Maxwell for taking the time to share your experiences and knowledge with us if you don’t already no it you’re a great mentor to a lot of us out here. 🤩👍 👏👏👏👏👏👏

[@WilsonKLee]

Yea Max is definitely someone to look up to! Glad you enjoyed it!

[@klentorres8039]

Thanks Wilson for this interview! Max is a fast thinker and very humble to give this info out. I’m thinking of opening a coffee shop and I’m watching all of your videos first. Much love! ✌🏽💕

[@WilsonKLee]

Best of luck! and you can do it! :) keep it up!!! and keep us posted on the journey. join our fb group!

[@CameronForrester]

Sells coffe, and his house is literally Maxwell's House. nice.

[@Hypnotized81]

The one question I'd have is how he came up with the half gallon latte idea. Did people ask for it? Did an employee propose it? Did the owner have an inspiration?

[@dimetsopay7996]

He took the risk

[@EcstaticExpressionCoffeeCo.]

way to Maxwell!

[@WilsonKLee]

way to the canalis! :)

[@Cruzcity]

I def stopped going to my favorite barbershop for a new barbershop that took extra precautions post shut down.

[@dantenewyork7380]

npc

[@Booer]

That subcriber bell is too damn loud man, every fuxking video do you not hear that?

[@voahangyr]

The content was amazing but being bothered by annoying ads every 5 minutes take all the pleasure of listening away. I have been a supporter of your content BUT if this is the trend it's going to take, I won't be anymore. I understand you need to monetize somehow, but it's a bit too much.

[@krista-orman]

I got Adblock for Chrome - works great

[@WilsonKLee]

Thanks for letting me know! Usually we just tick the boxes KZbin has when uploading.

[@WilsonKLee]

Went to take a look in the backend and compared it to our other vids (literally had no idea you could see manual placements) - you're right this was WAY too much somehow got populated with a lot more ads by KZbin's AI. Something to add to my checklist to take a look at when uploading so this won't happen. I do want everyone to enjoy the vids and get the most value out of them as much as possible :)

[@voahangyr]

@@WilsonKLee thank you! Really appreciate the follow up!