California Wine Faces a Crisis on Multiple Fronts

[@CaliforniaInsiderOpinion]

Watch Full Episode here: kzbin.info/www/bejne/oH-qlqSDrplljNE

[@jayteesgear]

I worked in Sonoma and Napa Wineries and it was SOO Obvious there were too many Wineries and Vineyards. How did these owners believe this would sustain? Its been overblown for years

[@efo1358]

Yeppers!

[@sunshine.lady_57]

@@jayteesgear so I Newsom going to somehow force other vineyard owners out? Would give him a monopoly? Humm🤔

[@paradise6606]

Thanks for letting me know. I have 119 acres on the Mendocino coast and was thinking of growing artichokes.

[@davidb2206]

@@paradise6606 And AMERICAN asparagus and garlic. Plenty of demand for American ORGANIC produce. Read Joel Salatin on the subject of a small, self-sustaining, sustainable family farm. 'Everything I Want to Do Is Illegal.' He's humorous, too.

[@2TROLL1]

​@@jayteesgear my wife worked at Mondavi Winery 30 years ago she was telling me about how madhavi was investing in Vineyards in Chile way back then. Mondavi knew what was coming🌍🍇

[@ShakespeareCafe]

Wineries have priced themselves out of a customer. They ratcheted up prices to appeal to the boomer wallet as a luxury item and effectively collapsed a greater market potential. Wine is a staple of life. Go to Italy or France and wine is a daily food substance. On a fundamental level wine is simply fermented grapes. In this contracted economy expect to see many wineries go bust.

[@boblatkey7160]

A staple of life? You mean a staple of alcoholism and an effective way for people to hide it by acting like wine is somehow sophisticated.

[@davidb2206]

It would be IF it had no sulfites. I'm not going to drink that.

[@AshGreen359]

No more toxic vineyards would make me happy

[@boblatkey7160]

Let alone all the water consumption!

[@jdibari]

As a resident of Sonoma County I feel the same way

[@sunshine.lady_57]

So is our taxes going up because of the vineyards. Isn’t Newsom a vineyard owner?

[@paulbegley1464]

Yes. Yes he is. And may he go broke but we all know better, he would never sign a law that would hurt himself

[@sunshine.lady_57]

@@paulbegley1464 I’m going to have to look it up. Thanks. 👍

[@imd1b4u]

You don't think Trump will put tariff's on imported wine to save California winery's ?

[@sunshine.lady_57]

@ I don’t know maybe they need to cut back. There seems to be an over abundance of them.

[@Pompomgrenade]

Trucking throughout Napa Valley in 2022.. You could see the glut of billions of dollars of value in vineyards and moving commodities...🤌 And not enough 'DRUNKS' on 10 planet Earth$, to drink it🍷

[@RadicalLinguisticDescriptivism]

Born in northern SLO county in the 80's... it went from beef cattle grazing to vineyards in my lifetime. They didn't have enough water for the cows back then... now they have millions more vines than than there ever were cows and those vines drink 6 gallons of water per vine per day when its 100F outside... The irony is the "herd mentality" that made all the land owners think that converting from cattle grazing to vineyards was the good move... bet they wish they had beef for sale right now instead of grapes... Now I live in Sonoma county... its even worse here because so many wealthy owners and corporate investors, who have no real interest in wine making, bought up big vineyard and winery properties as investments... mostly to invest their money in real estate and have a business to take losses from. They don't really care if they lose some money because the whole project is just a tax shelter for them anyway. The losses aren't hurting them the same way as a vineyard that needs to be profitable to make ends meet. You will see the same arc with cannabis in a few years. Flooded markets, way too many farms and lots of wealthy players who don't strictly need to be profitable to survive....

[@stevenroth5424]

@RadicalLinguisticDescriptivism You described this perfectly. It takes money to make money. Fields of dreams are just that for most people without the means to adust to the markets. It's a bizness, not a hobby.

[@boblatkey7160]

Well said!

[@cardboardboxification]

Gavin is a wine guru, Not a beef guru

[@miguelangelaguilar5861]

As a Wine connoisseur in my 30's I can say it's the pesticide headaches that I can't afford any longer.

[@fabian7463]

My grandparents used to grow raspberries in Aromas Ca, I used to help him when I was 17. Im 33 now and I enjoyed doing that work but it was exhausting and expensive.

[@welcome_to_tara]

Love this channel and as a Californian, I greatly appreciate the content of this channel however, as much as my heart goes out to the farmers, the biggest reason (IMHO) they have seen a massive drop off in interest/purchase of California grapes/wine is because of the glyphosate/chemtrail issue in California…more and more people are realizing their wine (and produce) from California is riddled with chemicals. I rarely purchase wine anymore but when I do, I never buy anything from California, I only purchase items from countries that have much more strict regulations around chemicals. I wish there had been more questions around this end of the issue because it is not an insignificant part of the equation

[@adsrentals]

Competition from other states has finally caught Commifornia with their products not selling because it's easier and better support local producers!!! Take their arrogance, over priced crap and stuff it!

[@Foxyfreedom]

Europe bans sulphites so Italian wine doesn’t have that toxic crap in it. That’s why it’s better than Cali wine. IMO

[@lizlom2020]

Why doesn't this channel get a lot more views?

[@norcalreppin1]

@@lizlom2020 shadow banned

[@vonettapa4317]

@@lizlom2020 need to share more and hit the like button to help with the algorithm

[@ericheine2414]

Wine is getting blown off the shell buy sparkling alcohol drinks. Young people aren't willing to pay $30 for a bottle of wine when they can get a 24 pack of Claw. There's no market for wine because people don't drink wine. Wine is a hassle.

[@cardboardboxification]

more like fewer rich people building a new pad, filling up that wine room with 10,000 bottles drunks don't buy $30 bottle of wine, when you can get blitzed off of vodka for $18

[@JJ-in3bc]

Yet getting a glass/bottle of wine in a restaurant, costs a fortune!! 😮🤔

[@cardboardboxification]

Pay your fair share

[@fuzzy3440]

Wine consumption is down in the U.S. since 2016; and it's down globally. Too much production.

[@markdavidson9720]

Trump to the rescue !

[@TennTimes]

This guy is just coping. The real reason the industry in California is dying is because of costs and CA regulations. The cost of gas, transportation, taxes, permits, salaries, leases, rents, equipment, etc. etc, etc., etc. The fact that he is not addressing this means it is nowhere near being resolved or fixed. That is great for wine producers in other states. The dude just wants government subsidies. Socialism. Pathetic.

[@philpowell-ys3ff]

Supply and demand. It applies to all areas of business. Fewer winos, more dope fiends..

[@davidb2206]

It's not the "foreign wines." It's YOUR product. Your product quality and price stink. I won't buy and drink sulfites. Period. I want ORGANIC WINE and ORGANIC fresh grapes. (I don't care if they have seeds or what variety they are.)

[@2Phast4Rocket]

California wine used to be a bargain. But it is more expensive now, plus there is a wine snobbery about California wine and vineyard. All people want is to drink good wine instead of exclusive wine. I don’t know about overproduction but driving north from LA, there are so many grape farms for miles and miles. You think they can lower the wine price with them

[@bizzidy]

@@2Phast4Rocket the grapes in the valley north of LA are table grapes.

[@edithvierck9342]

Cranberry growers in Oregon are having a hard time selling our crop. Need tariffs on Canada. Trump are you listening? Please help all usa farmers.

[@DefensisIndus]

More Culinary to your Wine countries. Restaurants on the farms. Roadside hotels. That's what the rest of the world does

[@key2highway]

California's war on agriculture is taking its toll

[@boblatkey7160]

Too funny, meanwhile we still feed half of America and are the fifth largest economy on the planet.🙄

[@cardboardboxification]

They are on a mission to get rid of the people and have california a sanctuary for Field Rats

[@ChrisWhalenCPA]

Businesses and trends run their course. Resources need to be converted to a more beneficial use.

[@snapon666]

the only upside I see here is greasy gruesome newsom might go broke too

[@cardboardboxification]

Doubt it, Gave prolly has friends lined up to buy the land of the growers he bankrupted by ReGuLaTiOnS, And give his buddies a break like Panera bread

[@jonmacdonald5345]

Oh no and he was about to buy himself that ivory back scratcher....

[@snapon666]

@@jonmacdonald5345 he IS buying a new mansion in san fran ? area I heard $9.1 Million so he's not hurting to bad ..where did the n$175 BILLION go newsom ?

[@jonmacdonald5345]

@snapon666 I was going to mention that in my comment yeah that's complete BS

[@bizzidy]

I personally don’t think foreign (South American/New Zealand) wine tastes as good as Californian or French wine.

[@ATRTAP]

Maybe those Trump tariffs will benefit our domestic wine industry, cross your fingers!

[@darkwaters1010]

Wait a minute... If there were 400,000 tons of grapes left on the vines to rot in one year in California, why are grapes so expensive in the stores??!! 🤬 Why didn't somebody pick rhem to sell as produce???!!🤬🤬🤬🤬

[@cardboardboxification]

no wants california golden grapes, Not even the people in California

[@icanseaclearnow]

@@darkwaters1010 Wine grapes are different from table grape.

[@wvanyar1801]

The grapes grown in the vineyards are not good for eating. Just like some oranges are good for eating and others are only good for juicing. My in-laws have the latter oranges. The oranges have too much pulp in them to eat. Making orange juice, where you can strain out a lot of the pulp, is the best use of those oranges. Wine grapes are soft, hard to transport without falling apart. Also, there is less fruit meat in them, so they are perfect for juicing. So, when you bite into a wine grape you get some bitter juice, sour skin and some seeds.

[@davidb2206]

They need to offer a better product. I don't buy wine anymore because it's all loaded with sulfites. Why don't you offer sulfite-free, organic wine, which I would buy? Why don't you sell some of the crop as ORGANIC fresh grapes? You are not being creative and meeting the actual market demand. So, it is no surprise that you are losing out in the marketplace. You are just doing what all the competition does, which is trash.

[@TiredAmerican247]

Why isn’t Newsom taxing these outsourced wines higher?

[@MH_6160]

You would think he would be taking a more proactive approach being in the wine business himself.

[@TiredAmerican247]

@ you give him too much credit. Him doing anything correct for us Californians would be something special.

[@sunshine.lady_57]

@@TiredAmerican247 Because I think he owns a vineyard.

[@TiredAmerican247]

@@sunshine.lady_57 he owns vineyards in California

[@Tamara-qd5dc]

it is a federal law.

[@edbardoe2195]

Your large wine companies in California are owned by overseas companies, at the beginning and the end of the day.

[@bizzidy]

My suggestion is 1. put tariffs on overseas wine and 2. Make laws that force any winemaker incorporating overseas wine or grapes into their own wine have to disclose that the wine isn’t 100% American.

[@cardboardboxification]

Trump can do That , Democrats thats RaCiSt

[@nrgplay26]

@@bizzidy there are already labeling laws for appellation. Drink California, napa valley, Rutherford, wine. If there is no location, do not purchase it.

[@bizzidy]

@@nrgplay26 yes but you can label wine American made but still have 25% of it coming from foreign vineyards. That needs to change.

[@pavelromanenko3718]

While the rest of the state is seeing wineries underperforming due to increased competition in Sonoma, Napa, Temecula, Paso Robles etc, in San Diego winery sales have increased over the past two years. San Diego's vineyard scene is still up and coming, so that may be why but its also full of retirees who just do it as a hobby and so their wines tend to be very affordable and they're great. At Grant James Vineyard in Ramona I had two wine tastings and a bottle for $40. I stopped going to Napa or Temecula after that and enjoy the wine scene out here.

[@Turk-tf6vp]

Just follow what Aunt Nancy's wineries are doing I'm sure hers will be just fine.

[@jayski9410]

I'm probably naïve but could these grapes be used to make a higher margin product like balsamic vinegar? Or could Smucker's come in and make more grape jelly from them? Or could we invent a new type of raisin that uses these grapes instead of table grapes?

[@TheMichelleMermaid]

Not just "cheap" it is delicious! CA way overpriced for too long! In no way was this sustainable

[@crush9197]

Gen z doesn’t drink that much. Better to sell the grapes 🍇 at the stores.

[@Pushyhog]

the government u elect, is the farming u deserve! Thomas Jefferson

[@Pompomgrenade]

😮 Even if you make two buck Chuck... Suddenly that 20 cent bottle of wine, 🍷 There are only so many staggering drunks that like that red grape juice 🧃

[@thomasfahey8314]

We don't need wine.

[@Pompomgrenade]

Without much difficulty, I bet this is the story about failing banking loans on the crop loss of excessive wine vines in our world.. Integrity is always for sale

[@brotherbruns2989]

Gee….whoda thunk over regulation and increase minimum wage, during insane inflation, that California farmers would be having a problem making a buck when the current state Governor wants to help foreigners make a buck while the citizenry suffers.

[@KevinTriance-e5u]

Bidonomics. This is what happens when our government does not support its own business.

[@cardboardboxification]

A real business man would bottle them grapes and sell it for $3.50 a bottle to F over the cheap importers ...But let them rot for the write off Eh America became great by cheap steel , who can sell it the cheapest. Now 120 years of prosperity let's see how much we can fig out of your pockets

[@twylitegotbannedtwice3411]

People need to sober up!

[@englishe1]

Call a wambulance!

[@Pompomgrenade]

😂 wine doesn't work because... Well, at least beer is liquid bread 🍞 You can get by on it😉

[@nrgplay26]

Understood

[@melaniehoyt7607]

Tariffs

[@Lexluther555]

BUILD HOUSING.

[@ontheotherside3]

epoch times?! 🤔 yeah.... no.

[@flamingchillum]

Grow hemp.... The seeds can be turned into diesel fuel. and you get hemp too.....

[@idrathernot_2]

Lol, LMAO. Good.

[@efo1358]

Gavins Vineyard made good during the Lockdowns? However for California? 🍸🫒😏

[@harrytraction1380]

Hmmmm..Less wino alcoholics in the world… OKAY