Can Amul go IPO? MSP is bad? Amul’s secret e-commerce plans decoded with Head of

[@ThinkSchool]

👉Check out Odoo: www.odoo.com/r/IxB

[@dedbogsad1340]

THIS IS THE BEST BUISNESS PODCAST

[@dedbogsad1340]

The information of NCEL AND THE MINISTRY is the most fascinating information I got to know

[@pranaliaher9816]

The guest interviews are interesting but feel too lengthy. I would suggest that ThinkSchool prioritize shorter business case studies, ideally under 30 minutes. While this approach was common before, the frequency of such case studies has significantly declined recently. I found them more engaging and always looked forward to watching them.

[@ninjamedicos]

Hi..Shifting to a language other than English should be controlled by the interviewer. Please keep this in mind or else add subtitles in those instances when it's felt the flow of the speaker will be interrupted.

[@saraljain7073]

You forgot to include biggest problem coming in FMCG product of adulteration/Fake products

[@parvezsonu4527]

No other big channel has brought this level of quality to podcasts. Most just bring guests, have a casual chat, ask about their business models, and move on-they’re good, but you’re doing the real work. You break down their businesses point by point, covering aspects like unit economics, distribution channels, and even details like how they operate their franchise models. This approach truly helps us gain deeper insights and practical knowledge about starting and growing a business. This is exactly what India needs right now-not fancy English talks filled with technical jargon that 90% of viewers can’t even relate to. Hats off to you! We wouldn’t mind even if you made 4-hour-long podcasts with this level of knowledge. I really enjoyed your Anaarc podcast with TechBurner, but I got the chance to comment here. Please continue to maintain this quality and dive even deeper into entrepreneurs’ approaches so aspiring founders like us can learn and grow. Thanks again!

[@ThinkSchool]

Thank you so much

[@raktimjs]

Amazon: "The most customer-centric company in the world" Amul: "Hold my 3.1Cr Litre of milk"

[@karticbajpai7560]

Being a dairy technologist, Its very heartwarming to see that people are talking about dairy as a business model and not only as a farming type or a corporate job ( working in a dairy plant), commendable job @thinkschool 👏

[@mitalfuria6212]

Nothing about AMUL changes and yet it keeps up with the changing time, physiology, economy & political system. Kudos to all the people behind AMUL.

[@d.senthilkumar9155]

Outstanding PODCAST.. Jayen Metha, is a true street smart manager.. literally branded all the Ecom companies as courier companies....

[@sibadittyabaidya59]

Jayen Mehta as an IRMA alumni, shows why institutes like IRMA (Institute of Rural Management Anand) was/is needed against the traditional MBAs of IIMs/foreign Ivy league colleges. Such deep connections with the ground and insights on both supply (Farmers) and demand (Consumers), married with humbleness, knowledge and attention to details. As an IRMA alumni, it has been an honour to be taught by faculties like him and get chance to interact as a fellow IRMAn. Also, Brilliant work to make it look like a free-flowing conversation, Ganesh. It requires to master the art of preparation to made it look effortless ! One of the best podcust of Think School, for sure.

[@andrewcarnegie5342]

What’s the average package one can expect after IRMA.

[@Quantum_Whisper_Thread]

Thanks to the visionary Varghese Kurian

[@sibadittyabaidya59]

@@Quantum_Whisper_Thread if you are talking about GCMMF (Amul) , then both Dr Kurien and Trivubandas Patel should get equal credit. Dr Kurien was the Architect, Trivubandas Patel led people's movement. Both of them were instrumental. But to have the vision of creating multiple organizations (NDDB, IRMA etc) and scaling up- credit goes to Dr Kurien.

[@PranavB-k9d]

​@@sibadittyabaidya59 Dr. Kurian is true genius and real hero of the nation and humility. There is no doubt. But unfortunately probably his own organisation and their people don't want to talk about. During the whole podcast we didn't listen the name of the founder and how it was founded. At that time that guy has suffered a real pain to start the movement.

[@sibadittyabaidya59]

@@RojaJaneman not sure on current process and cost (will request to refer their website). In our batch, there were some folks (came through GMAT/GRE+admission process if I am not wrong).

[@prakashbishwal2770]

The simplest and most important thing for me is that if I want to get an ice cream from a shop then that ice cream should be Amul ice cream .

[@Abgz199]

😂😂😂😂😂😂😂😂😂😂😂😂 you will end up eating frozen desserts which is not a icecream

[@dhrishitrajde98]

See their content, their icecreams are 99% made of milk. So it's not a frozen desserts which other companies sell in name of ice cream

[@dhrishitrajde98]

Amul is the one of the only companies which make ice creams from real milk without vegetables oils so it's real ice cream not a frozen dessert like one sold by kwality walls, mother dairy etc

[@debarkamondal6406]

@@dhrishitrajde98 no Kwality Walls, Cream Bell or Metro were harmed in the process.

[@RayCh]

I try that, but most of the time it’s Kwality Walls. Sugar Palm Oil brands themselves as Quality is crap.

[@MaheshYadav-qw3lb]

The humbleness of guest and the curiousity of the host making things understandable easily......no one is going to match

[@rohitraj-ig8to]

The best business podcast that I have seen till now, you have done an incredible job in sticking to the business part and not wasting time on asking about the personal life of the guest. After watching this podcast, my respect for Amul has grown even more. Amul feels like our own family brand and is one of the greatest success stories of free India. Hats off to Amul team and a lot of thanks to Think School for bringing this to us.

[@kthozhuvanur1568]

Very frank and open discussion by Amul CEO, Mr. Mehta. He was humble and able to reveal a lot of statistics and data, which private players may not be willing to open up on. I challenge Ganesh if he could do a similar interview with a Nestle or a HUL CEO and see if they can open up on their businesses in a similar manner. Great questions, Ganesh!

[@aquarianwolf-ml2mv]

An absolute masterclass indeed by Mr. Mehta and the way he said, "Let me complete" when interrupted shows how straight forward and no nonsense person he is.

[@myhappyamwaylife8364]

Too good. 2 hrs of wealth of wisdom. An absolute Masterclass.

[@dhairyashahs]

jayen sir is so down to earth guy, i just met him 1 week ago !!!😍😇

[@thelastmonk0]

Amul Dudh Pita h India || Childhood nostalgia

[@vickydash13]

You write this m singing this while reading 😅

[@mohaktyagi2353]

🙌🏻🙌🏻🙌🏻🙌🏻 Amul is in right Hands, he answered and explained all these things especially MSP issue very Clearly 👌🏼

[@akshatraj7623]

OMG! There's absolutely no question about the quality of the podcast but can someone just appreciate that stunning summary at the end, its was really amazing❤

[@jkjolly]

Seeing and Hearing Mr Jayen Mehta for the 1st time. He is a Genius. Wishing him prosperous future of AMUL. AMUL can still think of an IPO, to diversify, modernise and grow domestically and Worldwide.

[@keshijain6796]

Your the number 1 business podcasters in India. Keep it up . Keep growing . Heavily inspired and started my own channel inspired by you .

[@reetangovindji6009]

Thanks

[@paryansharma621]

A True Masterclass on how Amul changed the dynamics of daily industry in India and helped India to become the Milk Capital of the World. Thanks to the full Think school team and Special mention to Ganesh for asking very good questions and summarising so well in the end. Mr Mehta is such a humble guy who answered all the question in detailed Manner.

[@ayushKumar-9835]

I wish this podcast was in Hindi so that my parents could understand it too. Kiddos to the Think School whole team to bring such a valuable lessons! ❤

[@LathaYerra]

The amazing story of Amul and its business model is an inspiration for generations to come.

[@AmitRai-gc9oz]

Bro if you keep calling these kind of valuable people on podcast one day you will be the one of the best and top podcast channel in the world. Brother these podcasts are helping us a lot thanks for sharing this kind of valuable content

[@MrPotatoatmoon]

Personally I'm fully convinced to open an Amul store for side income. It ticks all my criteria, 1. Objective is to serve people not profits 2. Quality 3. Brand magnet 4. No worries about supply chain 5. Low cost of opening 6. High ROI 7. Trust😊❤

[@abhishekchatterjee9204]

Dude is THE God of Cold Chain. The O.G G.O.A.T of FMCG. Hey King you dropped this !👑 Taking a bow, respect !

[@spacejuncky]

My dad was one of the founding employee of one of the District processing unit of Valsad-Navasari district. (Vasudhara Dairy) I have been aware of how things work here right from my childhood. What stuck in my mind was a conversation I had with him. So in District processing unit, you have broadly three verticals (My understanding). One manages dairy plant (procurement, QA, packing and distribution), One that looks after village cooperatives (Closely works with farmers, provide free Animal health care and Animal husbandry services - My. dad was in this department - A veterinarian) and then Accounts/HR department. I told my dad that the most important department is one that manages dairy plant, because they process and sell milk. And he replied, the most important is his department that looks after Animal health, farmers because that is the reason of dairy's existence. This is motto that every Amul employee keeps in their mind - Welfare of the farmers and their lives stock.

[@shrishailkurangi677]

The way Ganesh summarized everything at the end. Hats off ! Keep in going!

[@Anshuman280]

Timestamps - 00:06 - Amul's success stems from effective supply chain management and innovative product development. 02:30 - Amul's growth from 800 crores to 80,000 crores exemplifies strategic innovation. 06:59 - Amul's cooperative model transformed dairy farming in India. 09:05 - Amul's Cooperative Model Balances Producer and Consumer Needs. 13:07 - Amul ensures transparency and efficiency in farmer payments and supply chain. 15:11 - Amul's unique supply chain strategy drives efficiency and cost-effectiveness. 18:47 - Amul's efficient supply chain ensures fresh products reach distributors quickly. 20:31 - Effective production planning is crucial for managing fluctuating milk demand. 24:05 - Shifting consumer habits drove the demand for packaged milk during COVID-19. 26:18 - Amul leads India's organized dairy sector while facing challenges from the unorganized market. 35:49 - Amul leverages technology for efficient customer service and product distribution. 38:05 - Amul's e-commerce strategy boosts distribution and consumer access. 43:42 - Understanding the protein market opportunity and its importance in India. 45:26 - Amul addresses consumer trust by ensuring quality in protein products. 49:13 - Amul leverages direct consumer engagement to innovate high-protein products. 51:07 - Amul offers a profitable franchise model with low investment and high returns. 54:59 - Amul facilitates franchise location scouting for optimal market presence. 56:48 - Amul's efficient supply chain management minimizes waste and optimizes inventory. 1:00:47 - Amul thrives by catering to local shops with efficient delivery and strong brand loyalty. 1:02:34 - Amul's strategy to avoid foreign brand dependency. 1:06:36 - Amul's competitive edge comes from quality, supply chain, and franchise profitability. 1:08:37 - Amul's unique business model prioritizes farmers over IPO ambitions. 1:13:38 - Amul prioritizes farmer value over investor profit, ensuring growth with minimal marketing spend. 1:16:04 - Amul's success comes from consistent and timely communication across platforms. 1:20:01 - Amul's unique advertising strategy revolutionized brand visibility in the 1960s. 1:22:23 - Amul's marketing strategy combines legacy, communication, and farmer empowerment. 1:26:30 - Amul's success stems from consistent milk supply and strategic market access. 1:28:32 - Amul's growth as a national brand benefits farmers and addresses agricultural challenges. 1:34:07 - Amul's cooperative model drives global distribution of agricultural products. 1:35:56 - Amul's sustainable supply chain minimizes government intervention and maximizes farmer benefits. 1:39:26 - Amul's efficient product distribution boosts sales and supports farmers. 1:41:11 - Diversification and organized market growth drive Amul's success in the milk industry. 1:44:42 - Amul leverages virality and demand prediction for marketing and growth. 1:46:27 - Amul's cooperative model emphasizes people over profits for sustainable growth. 1:49:53 - Amul's efficient supply chain minimizes wastage and ensures product freshness.

[@hitmanshivam3889]

Great to see the leaders behind the companies that you love are good human beings instead of the usual greedy people. I've purchased Amul products since childhood and still the use their products daily so great to see this podcast great work as always @ThinkSchool team

[@Deshbhakt_Indian229]

The knowledge of this Genius man about Amul is incredible. He knows each minute detail about Amul. Legendary 🏆

[@neeldesai5823]

"You summarised it very well, I'm very impressed " Jayen Sir had that proud of you son, come work for amul sort of smile on his face. Very happy for you dude.

[@yashwardhantambi2457]

The last 15 minute monologue at last can still give shivers too Karthik Aaryan !! Kudos to the whole team❤

[@krishnadns]

About 2 hours of extremely efficient questioning and answering. This is like a high quality whey isolate of information. 🎉

[@bindhu152]

I can listen to this man all day. One of the smartest man I've ever heard to. Thank you ThinkSchool

[@amishrambhia4915]

Please make this in hindi too want to share with parents and other elders too. I loved it. Absolutely mesmerizing n fabulous. Amul is my favorite company because it actually empowers rural india. This is why Gujarat is rich state because of well to do farmers.

[@ankitshah424]

simply superb no words to express the master piece on economics, management and marketing...hats off

[@vickydash13]

Every podcast in this channel is gold. (Disclaimer apart from anarc marketing podcast 😅)

[@Deshbhakt_Indian229]

Genius Man, he even knows the print material they were using back then and now what they are using it, what an incredible person.

[@solankiyashx]

Immense supply - in a radius of 500m there are 3-4 amul parlours and 10+ individual shop selling amul skus, thus such availability also increases visibility and ease to buy same from any where

[@murikideepak1218]

I'm very impressed ... Aa...with ur summary....good ...haa... Super Ganesh Sir❤... You nailed it again with Amul podcast.

[@sharathchandra2672]

Loved the podcast. People like Jayen Mehta sir should be the role model who think of both producer and consumer

[@Maverick-gq2yv]

I have watched many podcasts. I generally increase the playback speed to 1.5x or 2x. But this is the first podcast where I had to decrease the speed. My god such strong hold on numbers and operations.

[@ShrihariSivakumar]

Yo! I did the same...it was so interesting that I didn't want to miss any details.

[@LearnXNeer]

I'm a food Technology student at Delhi University and I am following your content from past 2 years and want to tell you that its the most helpful channel i found, especially talking about Indian businesses, and your case studies of Amul, Veeba, were much helpful for me. Thanks to the team for bringing such content, keep educating 😊

[@Thewhimsicalmom]

What a high quality hosting by Ganesh . It's a pleasure to watch these type of interactions.

[@mbnn4639]

Now this is what I expect from think school Amazing job Ganesh 👍

[@ankitwaikar9386]

I rarely comment on any video, but this was by far the best 2 hours invested for true wisdom. Thank you, Ganesh!

[@vvvooo9413]

Extremely well summarised at the end. Very crisp, just one or two mistakes, and in one go. Kudos!

[@hrishikeshdande6207]

This is the real case studies we need in our education 😊 highly knowledgeable

[@DiptiTarate]

What an interesting podcast...Jayen sir's smile is so so positive!! And your summary is cherry on cake... Amazing!!!

[@itslakshyapabnani7381]

❤ from NGP In tier 2-3 cities , the main sku's are being maintained by General Kirana store. Thus the locals have mutual visits to kirana but not to the Official Amul franchise. I think , These are the areas where the brand is lacking .

[@itslakshyapabnani7381]

Cherry 🍒 on cake 🤭

[@nitinpatel9487]

Excellent podcast i ever attended. This kind of business model india need to lift each class of society. Hope India get same success story in cash crop farm product also.

[@VishalKumar-wt7hr]

I really inspired from amul journey nobody on youtube done such great podcast ever🤗 thank you so much for this valuable content❤

[@sujithvenkatesh3305]

Think school is my ‘B’ school. Very insightful interviews and great questions!! Keep it up guys

[@getexplainedone]

In last three years you have achieved tremendous success bro❤🎉

[@VediAgrawal]

Agreed only 100 billboards, but there has been consistent newspaper advertisement of Amul topical news. Which is reinforcement of the brand communication

[@vijaykrishnan7797]

I watched it right from the start to end ,it never stopped being intresting, amazing podcast.

[@zakibebe]

Mind blowing discussion ❤ great episode.

[@subramanianav]

One of the best episode feom Think School and an amazing guest to show ethical ways of doing business's keeping their objective clear.👏👏👏

[@GanapathyRamanathan]

Excellent summarisation of the chat... keep it up which was not there in earlier podcast

[@myhappyamwaylife8364]

The 6min summary of this 1.40hrs conversation was precise and impressed the speaker. The best dialogue was about Gai aaj doodh degi aur usko Chaara bhi aaj hi chahiye, credit pe doodh nahi milega 😅😅

[@ojasyadav9020]

Yess

[@srishanthraobompelli1279]

The last summary part was so good but did not see the host talking for 15 long minutes leaving the guest impressed

[@devmaheshwari4619]

Great podcast and beautifully summarized.. kudos to the team!! 🤩👏👏

[@PragatiItigowni]

Your channel is so knowledgeable,Looking forward to more business case studies .

[@adityakhetre]

Ganesh last la tu sampurn podcasts chi ji summary sangitlis na bhai.......🫡 impressed the way you took notes and explained. Lots of love❤

[@ankitostwal1]

Outstanding podcast. And Summary in the end was commendable. Hats off. Looking forward to many such podcasts further.. ❤

[@kanavbajaj2243]

One of the best podcasts that i have ever watched!!! The summary at the end was so on point. THANK YOU for bringing out such great content🤩

[@nikkisingh9423]

Amazing. Fortunate to hear such great personality. Good job Ganesh

[@patelvishal_vd]

I still remember Amul's ad song which was released on 2012, one of the best ads❤

[@geek_for_life]

Just Awesome Podcast! 🔥👌🏻

[@sayakmondal7169]

The last summary session at the end was outstanding 🔥

[@HemantJainYT]

Such high quality pocast !! Thank you so much Ganesh Sir!! Lots Of Respect.

[@subhamjena8854]

The summary of at end is just so freakin impressive, it deserves a separate appreciation of its own apart from this great episode. This is what is expected out of a business podcast. Great Work Think School.

[@youtubeworld2933]

Awesome podcast🔥got a lot of insights. Thanks bro. One constructive suggestion, please avoid local language in the podcast because it is an international material. Pls communicate in english so that we can understand the whole video without any skips.

[@nileshsirnhsbloodservice1462]

Truly Awesome❤❤ ... we learn many things

[@bytequest1552]

@Ganesh I request you not to release this high quality info at the time of exams because I leave my studies to engage in your content 😢

[@arulkarthikjayakumar4031]

One of the best business podcast I have ever watched, very informative especially for a person whose already involved in fmcg business. This man is the BOSS in his domain without a doubt.

[@shreykothari3581]

Treat to watch! Thanks for bringing him on!👏👏✌️

[@diptidixit4]

Hopefully he has already forecasted of the impact of this podcast on his sale. Its going to blast.

[@tradestar-pratik]

One of Best podcast i listened in recent days,ending year on high😀. Crystal clear conversation between host and guest no bla bla😅😅. Thanks for this wisdom brother☺️🙌🏻

[@harshhastocode]

Hands down my favourite brand from India. They do things right.

[@zaryab05]

Much awaited 🎉

[@nmn0803]

Great video.... can't explain in words but trying to share as much as possible....

[@Shakti476]

Very Informative ……👍 keep it up Think school…… proud of Amul ….The Taste of India

[@sandeepva6409]

This channel is a diamond in the dust

[@kartikeygoel9538]

It's my first full watch on this channel. This podcast is so informative and provides endless insights about AMUL. This video started igniting my mind' s ability to think about how one can enter the market. Thank you so much @ThinkSchool ✨🙌🙌🙌👏👏👏

[@tarunsai4704]

The best podcast I've ever seen. Great insights!!

[@zebatergaon570]

You summarised it very well , I am impressed, has all my heart ❤1:50:22

[@rakshithp5669]

Great work again, Thinkschool. Looking forward for more in the future.

[@HirenSanghavi]

This is a brilliant way for promoting franchising opportunity with Amul! Everyone gets something out of the video!!

[@viciousvictor1420]

👏now that's a knowledge wala podcast 😊

[@amruthanand1330]

Brilliant podcast. Have to give it to his for his honesty and business acumen.

[@rahulbureddy]

Ganesh you are so inspirational man, Mr.Mehta is so humble, He inspired me alot, Maybe one day I'll start dairy business for sure, But by this podcast you inspired so many folks from tier 2 and 3, It will boost them to open a dairy farm. Thank you from my bottom of my heart for doing this kind of content. Keep doing my brother. Bhagavaan kisee bhee sthiti mein aapaka saath denge.

[@Sudarshantitu]

The content I would suggest every indian should watch...and understand...hats off amul..

[@pakhilnair]

Thank god Jayen Mehta sir spoke to Thinkschool and not biceps guy! Excellent talk. Very good articulation from Jayen sir. Really good questions & summary from the host.

[@weekendresearcher]

This episode is at par and in many portions even surpasses The HBS case discussion classes conducted by our professors at Older IIMs Keep it up!

[@akshaybharadwaj]

What an insightful podcast! Such a counterintuitive business model. Great work ThinkSchool team. Loving your long form content

[@lessradical]

Thanks for bringing him to your podcast

[@ajinkyasalunke69]

ONE OF THE BEST PODCASTS OF IBP !!! 🛐🔥❤️

[@dhruvikaraj7254]

Fantastic episode, team.. Almost like a full fledged case study coming from the horse himself! Kudos to the research team 🎉