Can Gonano Really extend Roof life by 10-15 years? Technology explained

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Insights:
00:00 - Intro
02:06 - What is GoNano? Prolonging roof lives
03:59 - GoNano Testing. What kind of testing? What's the feedback from the industry?
07:28 - Class 4 shingles 5 years down the road. What do you know that the average consumer doesn't?
11:36 - What's keeping manufacturers from implementing your technology or something similar?
14:27 - Manufacturers not improve their products
16:26 - Addressing the skeptics
19:54 - How is it different than painting products like Shingle Magic?
22:10 - The difference between "Hydrophobic" and "Waterproof"
23:26 - Using on other roof materials? Rubber, Metal, Clay?
27:01 - Pricing
29:10 - Cost of GoNano in comparison to a roof replacement
32:35 - What is Supply/demand like right now? What is GoNano shelf life?
35:08 - Final Comments
37:03 - Industry shifting from replacing roofs to maintaining them.
Learn all about Gonano and how it can extend the life of your roof by 10-15 years! This revolutionary roofing technology uses nanoparticles to provide superior protection against wear and tear. Watch this video to understand how Gonano works and why it's becoming so popular in the roofing industry. Discover the benefits of using Gonano shingles on your roof and how it can save you time and money in the long run. Don't miss out on this insightful and informative video about the future of roofing!
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[@Tallo25100]

So Dimitri, go nano or RoofMaxx, if you were doing your home what would you use?

[@chadconley9641]

The only problem is your insurance company won't care how long you extend the roof's life. Most of them are dinging folks hard at year 10 and many are dropping folks if their roof is older than 15-yrs.

[@hahahahhahahhaha786]

Storm contractors be damned. Most Americans can go their whole lives without filing a claim

[@TheRemon62]

@@hahahahhahahhaha786 the increase in major storms directly contradicts your statement. Just because the roof is out of sight does not mean it doesn't need to be replaced. Rejuvenation wont repair wind damaged shingles, or seal the holes left be hail and debris. I have been following these products since roofmax first came on the scene years ago, I am very interested in the tech and think this type of product has its place in the roofing industry for sure, but it needs to be used at the proper time on the proper roof.

[@JonathanDuquette]

You bring up a valid point about insurance companies and their policies regarding roofing. Some insurance providers can indeed be stringent regarding the age of roofs. They often look closely at the 10 to 15-year mark, and in some cases, even consider dropping coverage for older roofs. However, you're correct in noting that the landscape of roofing and insurance is evolving. With the increasing frequency of roofing issues, even among newer roofs, many insurance companies are reevaluating their approach to insuring roofs in general. This means that the challenges you mentioned may become more widespread. What's crucial to understand is that GoNano is not just a solution for extending the life of older roofs. It's a versatile product that can also be applied to brand-new roofs, as demonstrated in our videos. GoNano has the potential to significantly enhance the durability and resilience of shingles. In fact, we've showcased this transformation in action in our video here: kzbin.info/www/bejne/h4XbnWaoqpljhJY. For further insights into the broader context of climate-related challenges and insurance, I recommend checking out the article in The Washington Post, available here: www.washingtonpost.com/business/2023/09/03/natural-disaster-climate-insurance/ . It sheds light on the evolving landscape of insurance and how products like GoNano can play a crucial role in enhancing the longevity and performance of roofs in the face of changing climate patterns.

[@mike-sk2li]

You are 100% correct! Using this will, possibly prolong replacement of a 10k roof but will definitely void any claim you have in the future.

[@Tallo25100]

Good

[@padlockeussy]

I’m curious to know about the production and supply chain and the environmental and social impacts of the company and product.

[@marcusmiller5308]

Great video Dimitry

[@RoofingInsights3.0]

Thank you sir

[@LizzyHaesbaert-ce8ov]

Dmitry, can’t wait to see a second video on this.

[@user-ln2dx5hg6m]

I think everyone would appreciate to know three things: 1.) whether any manufacturer has stated explicitly that applying this treatment WILL NOT void their standard or extended warranty? 2.) what GoNano warranty is with respect to preserving, but more importantly NOT ruining an asphalt shingle? To clarify #2, what is the warranty on your product AND if your product is found to have an adverse affect on a shingle in 5 years, what is GoNano's warranty response to that claim? 3.) Do you have any US insurance companies that have provided documented support of your product, if so, who? We were very interested in your product however the rep of yours we dealt with was a bit condescending and laissez faire with the specifics we were asking about. We would appreciate another conversation with someone different.

[@user-qu8so3io7h]

Tamco baby

[@sparksmcgee6641]

The start with a 15% add on then every 5 years 15%. What are the documented years of extension in the roof per treatment? The average home mortgage is 8-9 years, paying for a benefit you wont recieve is an issue. Most homeowners dont pay for a roof out of pocket until theyre in there 50s. Below that its a seller paying for a new roof for a buyer. Insurance is an interesting in but what do they discount rates? The insurance industry dictating or requiring would be an issue with most people.

[@thebartoronto]

At what percentage rate do the nano particles wash into our water supply system? Is there a shelf life with the particles? Is there a health risk with ingestion?

[@JonathanDuquette]

We strongly suggest not drinking any chemical product in general. So, no, the product is not made to be ingested. The shelf life is over a year, as said in the podcast. After that, I'm not sure I understand your question about the water supply system. I would never recommend getting water from a shingle roof since asphalt is a chemical product. Our product creates a permanent modification.

[@thebartoronto]

@JonathanDuquette hmm. There might be a language barrier here. I never suggested drinking the product directly. Let's think about this logically. Rain/snow/ice builds on the roof. The weather "washes" the product off the roof (through de-granulation) or otherwise. The nano-particles end up in the storm system. That system makes its way to our lakes and rivers. That water works its way to the city for filtration, cleaning etc. Then redistribution of the water back to our taps. ... Now, what is the nano particle retention rate after the city has cleared the water of other particulates and organics?

[@Chetroofer]

I’d love to see the answer to this? @Jonathanduquette can you guarantee the nano particles don’t become a future liability?

[@JonathanDuquette]

​@@Chetroofer ​ @thebartoronto GoNano's technology has been categorized in accordance with the Occupational Safety and Health Administration standards (OHSA) as being: 1: ”Quickly biodegradable” 2: ”No bioaccumulation potential.” 3: ”No harm for aquatic organisms.” According to current data, GoNano is entirely safe for the environment and human health. None of our particles are on any dangerous list. Nanoparticles are everywhere and under different forms. By increasing the lifespan of shingles, we reduce the waste shingles create.

[@ryonlyon]

@thebartoronto @Chetroofer It's a good question. He's talking about nano particles that form at the molecular level within the shingle. This is on their website under the Science tab: "GoNano has been tested to comply with the highest North American standards. In addition, GoNano’s technology is completely safe for the environment and poses no threat to human health. The Occupational Safety and Health Administration categorized GoNano’s technology as “quickly biodegradable”, “no bioaccumulation potential”, and “no harm to aquatic organisms”.

[@DavidJohnsonSuperDave]

Great video as always! This has definitely caught my attention and peaked my interest. Could you please clarify and elaborate a little on the following -.... At what point in the life of a roof would be the best option to install this product? The GoNano website states, "Extends the life of your roof for the NEXT 10-15 years." (...NEXT being a KEY word.) Do you get an "EXTRA" 10-15 years, OR is it for the NEXT 10-15 years? Starting the day it was installed? How does this product react with other materials on and around the home? (Siding? - Reacting negatively with different paints, stains, landscaping, etc.?) - And how is the product contained (if necessary) when being applied? Overspray? Wind? etc...

[@JonathanDuquette]

Hi David, great question! Our product, GoNano, is available across various markets, from Hawaii to Canada. Each market has unique characteristics, making it challenging to provide a one-size-fits-all number. The longevity our product adds depends significantly on the age of your shingles. Newer shingles can gain an extra 15 years of life; for older ones, that can extend up to a remarkable 5-10 years with one treatment. Now, you might wonder if this sounds ambitious. It's understandable, especially if you believe new shingles can last 30 to 50 years. However, here's where the data comes into play. The reality is that most roofs get replaced within a relatively short timeframe, typically between 8 to 14 years. When you consider this, our product becomes a smart choice for extending the life and protection of your roof. In essence, GoNano ensures you get the most out of your roofing investment, regardless of market conditions. We're here to add years of life and provide extra protection to help your roof stand the test of time.

[@randyhurtado1745]

Our company was one of the early adopters 4 years ago but the tech wasn’t articulated well and the salesperson was an idiot. We’ve started conversations with Johnathan again especially with the insurance industry changing.

[@JonathanDuquette]

Hey Randy, it was great seeing you again at Roofing Process. As you know, the person you refer to is no longer with us. Please let me know if you'd like to jump on a call. I just sent you an email! Have a great day.

[@randyhurtado1745]

@@JonathanDuquettehit me up toward end of March. Lots of business travel til then

[@jonnelsloane]

More great content

[@RoofingInsights3.0]

Thank you

[@YetiRoofing]

My daughter is creating a device to test the impact of hail on roofing materials for her science fair. Class 4 UL testing drops a 2", 3lb. ball on a piece of roofing material. We are dropping a 3", 4lb steel ball. I want to test some of this stuff on a shingle!

[@JonathanDuquette]

It looks like the test we built in-house. UL Class 4 - 2” steel ball - 1.15 lbs - 20’ tube - 31.2 J at the impact GoNano Test - 3” Steel Ball - 3.9 lbs - 10’ Tube - 53.8 J at the impact

[@YetiRoofing]

do you have any videos of your test? I'd be curious to see what your set up looks like. @@JonathanDuquette

[@sparksmcgee6641]

So another soy product that replaces the hydrocarbon loss in the shingle? What is the product base? Then any info on the "nano" portion.

[@prawnstar9213]

I really didn’t get a real answer here.. of course a company employee is going to say “you need our product”. In my experience roof sealants don’t work and in fact cause problems.

[@matthewsalkeld5326]

What test showed that it is vapor permeable?

[@prawnstar9213]

Just keep your roof clean (moss is terrible).. sealant can actually cause problems because it doesn’t get underneath the shingles.. water drips down all sides of the shingle.. if you have buildup (aka sealant) one 3/4ths of a shingle water can’t move as it should. It will become stuck and rot the wood underneath.

[@user-ui7jn9be8c]

Is it environmentally friendly? The way it repels water it almost looks like a hydrocarbon similar to gasoline.

[@JonathanDuquette]

Absolutely, GoNano is designed with environmental sustainability in mind. While it may appear to repel water similarly to hydrocarbons, it's important to note that GoNano's composition incorporates biodegradable oil and nanoparticles. This minimizes reliance on petroleum-based additives and aligns with our commitment to eco-friendly solutions. We're dedicated to both enhancing roof performance and reducing our environmental footprint.

[@bunnypeople]

​@@JonathanDuquette So no PFAS?

[@JonathanDuquette]

@@bunnypeople Nop!

[@RoofRiderAcademy]

The guy provided zero science. He said essentially nothing about what it is and how it works. It was just a bunch of hook wards. It really seems like he's spraying floor wax on new shingles and claiming that the preexisting life of a shingle is because of his product. It might seal the asphalt, glue the granules better, and make the shingle hydrophobic...that's it...and it's temporary...and it's probably going to turn yellow There is no structure in a spray that can stop the force of hail and wind. I don't think Matt was impressed Their marketing doesn't show any actual results

[@ryanjackson8485]

It is not topical it's a penetrating product. Maybe Dimitri can post links to their testing here?

[@JonathanDuquette]

Due to the podcast format's time constraints, we couldn't delve into the scientific details. However, we invite you to book a call with us for an in-depth presentation of the data and the science behind GoNano.

[@RoofRiderAcademy]

@ryanjackson8485 my dude I've been researching it to see if our company should offer it as a service. Show me the MSDS. It's required by law. Nobody can tell me what it is and why it works. The "testing" proves nothing. There arent any "holes". "Penetrates" how?...why does that matter?...why is that good?...how is that not just chemically melting the asphalt? How are you arresting that chemical breakdown?

[@ryanjackson8485]

@@RoofRiderAcademy Well since my initial post I'm beginning to agree with you. I can't get any of the info either or a 1 gallon sample. I was ready to pull the trigger last month and they won't supply me with the basic due diligence. Still hoping they are just overwhelmed which is possible after these videos.

[@TouchstoneRoof]

lead time?

[@RoofingInsights3.0]

He answered it in interview

[@sparksmcgee6641]

OK Demitry just asked retail pricing. He 85 to 140s per square. Shooting for 15-18% of replacement. Marketed retail price at retail? We all know how pricing works but the retail price matters. Roofmaxx had people selling it approaching 50% the price of a new roof. Starting at 30%. OK Dmitry just asked.

[@JonathanDuquette]

That is the average price a homeowner will pay. We don't disclose pricing publicly since it will not be suitable for our network.

[@RoofingInsights3.0]

Connect with Dmitry: dmitrylipinskiy.com/ 🏠 HOMEOWNERS: find your next contractor w/$20k guarantee directorii.com 🛠 ROOFERS: grow your business roofing-school.com Join Dmitry's daily marketing program: www.mymarketingfitness.com/

[@Chetroofer]

Is the shingle saver product eco friendly with petro in it? Whats the warranty on it compared to revive? Is the revive only 5 years like the other soy bean oils? What does the warranty cover?

[@JonathanDuquette]

Our warranty system is different. From 5 to 15 years depending on the age of the roof!

[@Chetroofer]

@@JonathanDuquette Thanks for your response, I was waiting on it. ​​⁠​⁠​⁠Is the gonano shingle saver product eco friendly like the gonano revive product? What does the gonano revive product warranty cover? How long is the gonano revive product warranty if it is a biodegradable oil? Let’s say we’re talking about a 15 year roof with 85% granules left and no deterioration. Shingles in good condition overall, none of them missing. Can you give me an idea? I’m thinking about adding one of these products, I think your answer to the questions above would make or break the deal for my company.

[@JonathanDuquette]

@@Chetroofer, both products are used since we decrease the environmental impact of asphalt shingle. We are working on reducing our dependency on petroleum products. That is why we have been granted a grant with Green Center Canada. We envision a future where all products are sustainable and reusable.

[@sparksmcgee6641]

The anti-corporation explaination sounds like a college stoner. The reason shingles are cheap is people want cheap shingles.

[@JonathanDuquette]

I am not an anti-corporation. It's just the truth. Dig a little bit, and you'll see for yourself. Your point is invalid since most people are looking for resilient solutions, but they miss the education, and unfortunately, most roofers will spread the idea that a roof will be good for 50 years to get the sell. The problem is ethics also.