Can You Love a Watch Without Wanting to Own It? (I DO)

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IWC - a wonderful watch brand with a long history that everyone seems to sh*t on! But why? Today, Christian discusses all things IWC, and why even though he finds many of them beautiful, he still does not want one. Is it the pricing? Is it the sizing? Find out today.
What are your thoughts on IWC? Do you own one, and if not, would you buy one? Let us know in the comments below!
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NOTE: there are NO giveaways in the comments section of this video

[@TheoandHarris]

Head on over to zeloswatches.com and check out the beautiful Zelos Nova Aventurine seen in todays episode!

[@drkesrf]

In general in life, learning how to like/appreciate something without needing/wanting it is an important emotional skill.

[@LanguagesWithAndrew]

Underrated comment right here, I completely agree. The Ferrari F40 is, as best I can understand from how other people have described driving it (because I sure as hell haven't), one of the absolute greatest sports cars ever made, the epitome of "a road-legal go-cart". I understand that, I greatly value and appreciate that car, and I do this while simultaneously understanding that my odds of ever owning one are...not good.

[@WatchUnwind]

I’m just your average guy who works 40 hours a week. Iv acquired a 6 watch collection I am really proud of pretty early on into life. I feel like for the next decade or so I’ll sit on the side lines and just enjoy new watches from afar. I still consume watch content every day and love watches. I even film my own content, however; I won’t be buying another watch any time soon. You can definitely love them without trying to buy every watch under the sun. Collection: Rolex OP 41 green dial, Rolex explorer II , Rolex Starbucks , Panerai luminor marina , seiko alpinist, omega seamaster

[@danielbejarano8723]

Great to see you review IWC. The Pilots and Portuguese are great every day watches.

[@underdog5081]

In 2013, I bought the 7 day automatic Portuguese (before they changed name to Portughueser). Rose Gold dials. Still a beautiful watch.

[@jethrojacinto2798]

This is a refreshing take and I can echo what Christian is exactly saying. I love a whole lot of watches from a whole lot of other brands I currently do not own like the Breitling with the pistachio dial or a Tudor BB58 GMT. I love those watches but I can appreciate and love them from afar without actually buying them or having them in my collection just for the sake of having them and not actually wearing it.

[@kingjgregory]

Well spoken. I appreciate so many watches that I don't need to own, and many that I couldn't afford as well. I'm just glad they're out there.

[@jasonko8811]

I'm fairly new to this hobby and while I know it's part of the process it always annoyed me how much trial and error is involved. But just recently I came to the realization there's a difference between watches I like to look at versus watches I want to wear/own. Maybe it sounds obvious but I think finally being able to make that distinction is a game changer (and time and money saver) for me.

[@alexvadeboncoeur7841]

I recently bought my first Zelos and definitely did not expect to see them pop up on a Theo and Harris video. As a happy customer I highly recommend!

[@davidhunternyc1]

A watch brand that I love but I would never want to own is A. Lange & Söhne. I don't understand what makes a watch movement better than the next but Philippe Dufour surely does, and he waxes poetic about the movements of A. Lange & Söhne. Who am I to argue with Philippe Dufour? Why I would never want to own an A. Lange & Söhne is because their dials leave me cold. They're pent up. Stiff. They don't breathe, as if designed by a computer rather than flesh and blood. Besides, their date windows are so large that, upon a glance, I'm afraid I'd fall through.

[@TheWatchOut]

Have you looked at the Lange 1, Datograph or Zeitwerk? How are those dials cold? I think you've just cloaked your vision to look at those watch that way.

[@davidhunternyc1]

@@TheWatchOut Yes, I have. I mentioned Philippe Dufour. He owns a Datograph. Who am I to argue with Dufour? Another example, Richard Lange Tourbillon Pour le Mérite le Mérite" Handwerkskunst. Stunning watch on every level. A work of horological art. Classically beautifully... leaves me cold. It's not simply one watch you buy into. You buy into a brand. As a whole, does their vision align with yours? A couple of brands which don't leave me cold are FP Journe and Cartier. I'm not saying I'd want to own these watches but, perhaps because of their art nouveau influence, no one would call these brands stiff. There's a surgical severity to A. Lange & Söhne that's undeniable.

[@TheWatchOut]

@@davidhunternyc1 Fair enough. I agree, it's a very personal choice. I for one, see a lot of character in the Lange watches, including the simple ones like the Saxonia.

[@Sovnarkom]

The Lange main plate and bridges are revered for their surface finishing in the same way that AP bracelets are. Technologically, the datograph’s pushers give a sturdy and well built tactile feel. The Zeitwerk’s digital time display has a simple enough display that some people will assume it to be an electronic watch. So it tickles both the finishing fans from the Patek/AP worlds and the movement guys from the JLC and GP worlds. They’ve also worked with Rinaud et Papi and JLC to design some of their signature complications. That’s the story but I agree that some of their dials give an underwhelming Raymond Weil vibe.

[@ericmartinez4698]

I for one haven’t seen an IWC that resonates with me but love watches and your videos so took the time to hear your thoughts on this watch company. This is my first time commenting on one of your videos after watching for the last couple of years. Please keep providing material like this as it enriches the true watch community which you are an amazing ambassador for….I believe in that sort of thing as well. :)

[@Vern13green]

Just last weekend, I was looking at a 40mm Portugieser with a blue dial and small seconds; it was an amazing watch on the wrist. Unfortunately, I already have an IWC pilot. This video was one of your best recently.

[@jeffreyf4074]

The Vintage AquaTimer design is so much better. I would love to see IWC redesign the AquaTimer back to the original design and offer a few color variations.

[@danielleviel]

The Portofino Perpetual Calendar is the best IWC imo, i bought it from an AD in switzerland, it was the right size for me, and it had entirely 18k Gold finish. Better than the annual calendar. Now, I'm curious to see how much it's worth today, so I'm planning to do a little research.

[@michealpnoel]

Great that will fetch you some cash. *I used to be a collector, but I liquidated my collection to venture into real estate. In January, I acquired homes in Malibu for $35million, and the returns on investment far exceed what I earned as a collector.

[@eabhaconnor2]

How did you grow your portfolio to $35m, I'm impressed, I have a lump sum in the bank, the rates are not impressive so I'm moving it, what's your cash flow like?

[@michealpnoel]

I have a financial advisor (trader) she grows my liquid assets and I reinvest the weekly payouts back into real estate and long-term ETFs.

[@eabhaconnor2]

Sure, could you please share her name with me or any details so I can look her up online? Thanks!

[@michealpnoel]

She is well known as - Diana Leayani Lara. please do your own research.

[@adamethancrow]

Great Ep thank you - no hidden advert; Balls out, here is an ad for Zelos - run the ad; cool, no problem. then back to doing what you do and we all tune in for. Stay the path brother. 😊

[@leoantrassian2834]

I tried on the perpetual calendar in Rosegold and it really is an amazing watch. Definitely something I would consider for a high complication, precious metal watch, not a fan of the residuals. I would probably consider getting it previously owned/ on the used market.

[@staceygram5555]

Of course! I _love_ the JLC Reverso on its own. Absolutely beautiful watch. I _like_ it on some people's wrists. I think it looks better off the wrist, though. I _don't_ want to own one or wear one myself. It doesn't fit my style at all. Maybe when I'm 70 it will.

[@st1tch87]

You trying to say its an old mans watch? LOL. I have a reverso duo and probably get more compliments on it than any of my other pieces and I have 2 VC, 5 IWC some GS and some Cartier. Maybe just finding the right size and configuration would get your interest sooner than pention collection? I do agree it "can" take certain wrists to look good at times though I think that could be said for almost any watch TBH.

[@tockingwatches2377]

The wearing difference between the JLC and IWC has everything to do with the bezel. I purchased the JLC Polaris Chronograph but sold it because it’s all dial construction causes it to wear so large (don’t get me wrong, it was beautiful). The IWC on the other hand wore more compact on my 7” wrist. Had I not discovered a 38mm Cartier Pasha Seatimer Chronograph Millennium Edition, I may have gone back to the IWC.

[@424dantraj]

Hans Wilsdorf was German, he just started Rolex in GB before moving to Switzerland in later years.

[@bmt65]

IWC on innovation - Habring’s doppel on a 7750 - Kurt Klaus’ perpetual module on the chronograph Two of the most important innovations to make grand complications available to the masses

[@AndreaDoesYoga]

Love the Zelos Nova, it's stunning even without owning it! 🤩⌚

[@bloodshot6]

Great video and great advice

[@RabbitWatchShop]

Yes. My examples: Seiko monster; large Doxa models; BB58 (I prefer the 54); Omega man on the moon (respect it but probably will never get one); several Jacob and Co watches (gaudy but respect the marvel of engineering, especially the movements); Rolex sub; and countless others. I often compliment owners of these watches, although I have no plans on acquiring them. Many like the design of a watch, but because it’s too small, too large, or has an undesirable movement, it’s not obtained. I believe all true watch enthusiasts do this.

[@lenq9561]

This is so true! Might love a watch that's just not meant for your wrist, doesn't fit your life style, or might not be in budget. Doesn't take away from any of what you mentioned!

[@RabbitWatchShop]

@@lenq9561 Cheers, Len 🥂 appreciate your perspective

[@88jwuebben]

Interesting discussion, thanks for this video! I'm not an IWC guy either, but I certainly respect the brand. And if I had a 10K+ budget, I'd definitely give IWC a look.

[@jchong416]

This is exactly how I feel about iwc. But I do like the new ingeneur. Just not the price

[@VMIyanks04]

Great discussion! That’s something I always struggle with, there are a ton of watches that I love and end up buying. But then I don’t wear that much and I end up selling them. Also, I wonder if Patek and IWC were really just following the trend that Rolex set with their ice blue Daytona and then the 1908 this year.

[@HeinisField]

mamacoo You are so well-informed about luxury watches. You've obviously done your due diligence and the comparison to the US is very informative...because of course, I live in New York. thank you very much

[@justingalore123]

My IWC Pilot Mark XVIII is practically perfect. And a great bargain 3 watch collection with a Tank Must and a Tudor Black Bay 58 (under £6k for the lot used.)

[@roamy3605]

As watch collectors (enthusiast's) we all have brands we love but for whatever reason will never go for. For me it's financial for the most part. $10K is my max limit (OK, maybe 12K) But many watches just don't fit my lifestyle ( Retired Wildland Firefighter). I love ALS period (almost every model) I could buy one of their lessor models but would have to give up 2-4 watches in my collection that I really like. And since I live in Boise, Idaho I have no way of every experiencing them, let alone of seeing one in person here. I love JLC Reverso's. So cool! Probably not going to happen. Thanks Christian for talking up Zelos watches. Maybe a brand not that familiar to you but I think they may be the Asian equivalent of Christopher Ward in years to come.

[@barryerskine3053]

"I really should have been paid for this. I know that now." 🤣 Great content as always. Christian, that's a really comfy looking polo shirt - share the brand?

[@bdg5593]

Love that triple calendar IWC

[@MM-xm7fr]

please, what is your opinion to DaVinci line up?

[@hourstriker]

The GST Aquatimer 2000 might be the height of dive watches... came out in the late 90s, 2000 meters of water resistance, somewhat thin, integrated, titanium option, etc... just look at the new titanium Yacht-Master and you can see a lot of GST Aquatimer 2000 titanium DNA there... own one and love it :)

[@DrCid123]

I totally agree with you, on the fact that IWC is underrated. I tried few Portofino and Portugieser models, and they look and feel phenomenal, more than other famous hype watches (in my opinion). I am considering my first "luxury watch" to be from IWC, SPECIALLY used or new from authorized dealers, that can give you some discount.

[@toegunn4905]

ETA 7001 for $700 is a pretty good deal. Definitely a loud dial on that sucker, but the salmon is toned down a bit. Not sure how much longer they'll be able to sell ETA movements, and that particular movement has limited clones available. Nomos makes their own 7001, maybe Zelos will get an influx of cash and just go for it too. Doubt it, no one does.

[@ecoluxe192]

Love the lake tahoe chrono - tried on in Hudson Yards and Hong Kong - so tempted to buy. My appreciation from afar may be enough.

[@randys766]

I get the Corvette. I don’t want one, but I get why you might. How boring would this world be if everyone liked the same things? I have a few IWCs, and when I meet someone wearing a panarai, it’s a cool conversation.

[@kevinfernandez8416]

Iwc is a great brand that deserves more attention than a lot of other brands. I do think if they dropped their chronos to 39mm, they would have very little competition (as long as they price them properly) .

[@kayok07]

Absolutely you can see something that's beautiful but know it's not in your wheelhouse you can appreciate it and what it represents but understand it's just not what you would love if you owned it

[@YeaItsEdgar]

I feel like this was a lecture from my dad. 😂

[@drkesrf]

Regarding aquatimer and polaris, get the new 39 legend diver! I could not be happier with mine.

[@MS-tg6hc]

But what do Michael and Anna think about IWC?

[@mdo5121]

who???

[@joshuakaplan5726]

I absolutely love IWC. Founded by a fellow Bostonian and they are the king of pilot watches! I have the Pilot's Chronograph 41 with racing green dial on the brown leather and it is absolutely killer. I also consider them to have the best green dials in the game, whether it's the racing green in their pilot's watches or their darker greens in their Portugeiser line. I understand they are big and thiccc, but that comes with the territory for pilot watches. I do wish their Portugeisers could include a 38mm size line since they are dressier pieces...they have a 40 and 42 which are quite large and thick for a dress piece. But overall, absolutely love IWC, their heritage, their design language, their dials. And that Ingeneiur, as gorgeous as they are, and I've tried them on and seen them in person...it's still hard to justify the damn near 12K for it. But they are totally killer and gorgeous watches...but I'd rather get a Rolex for that money.

[@modash1231]

I absolutely LOVEEEEEEEE a lot of the IWC watches but I just will never own them because they just don't fit me. (typing as soon the letters IWC were spoken)

[@jh-il5sb]

i think you had one to many cocktails before the taping of this video......kinda funny though!!

[@ReginaldSTSurin-uo2pq]

I think IWC especially vintage gold one with writing international watch company one of the beautifulest and fine watches.

[@Newerasamearea]

"This watch is flawless. Is it too big? Yes"

[@Newerasamearea]

Omega summer blue range inspired patek and iwc

[@jmbaug1229]

Thank you for talking about IWC. Fantastic brand, beautifully designed boutiques, and super friendly customer service. (Rolex Boutiques are a joke compared with IWC ... better to do not even mention the Rolex retail experience 😅). JMB

[@ReginaldSTSurin-uo2pq]

IWC is a brand that stands alone and stand alone through test of time. Its different because has a rich history and stands alone in the ponteions of watch horology and history. Its unique because it different.

[@gospizana]

Rich history as in making watches for the Nazi military machine?

[@Milofchg]

I love the IWC Big Pilot BUT… I would not own one. Although it fits on wrist, it looks obviously big.

[@gabigolz]

100% - Zenith!! 😂

[@OkieSilverDude]

bro... kinda jumping the shark by title alone.

[@ChrisMetz-c1e]

When people are saying #MaMaCoo is a better option for buying a watch,I very much agree!

[@wowlsj]

Spot on the Ingenieur "Revelations" quote - spit out as neither hot nor cold; neither bold nor classic. The Portugieser, in Obsidian, hmmm. Not sure how I feel about plated gold. Seems cheap.

[@shalmonradford5284]

“Don’t feel like you have to own everything that’s great.” Wise.

[@NCSheriff7]

Not everything but something.

[@Ilikeavocados822]

yet another amazing video. If I had your money id burn mine.

[@ptykozoon1658]

when you love a watch and dont need to own it is when you truly own it

[@erwinvlsqz]

I really dont get why many people like the big pilot, and yet here i am 4 years after wearing i big pilot lol

[@kahuhipajae4088]

Deep thoughts....

[@uncles2000]

You’re not wrong.

[@dr.kevinmoore8889]

I love the Daytona but would never buy one. Too small and dainty

[@danigomb]

of course... i just love Doxa diver, yet too big for me- dont want it

[@waltersjohn6339]

Too large....period, end.

[@obucinajoseph]

do i love precious metal/meteorite rolexes? yes. Do I want to live on ice cubes wrapped in romaine for six months to have one? Nah, its cool. I'll keep my steel collection.

[@tareksoliman5]

No

[@convivialwithac]

FIRST

[@johnswick7108]

WOOOOOOO sponsored by an awesome watch brand instead of those exorbitantly over priced painted Gshocks.

[@randys766]

The Christopher Walken in your voice is getting strong.

[@michaeldemarco899]

I don’t even need to watch this whole video to answer this question. I love the Rolex Daytona, Rose gold. But the watch simply too small for my 7 1/2 wrist.

[@Makingnewnamesisdumb]

Your voice is cracking a lot today, what happened?

[@SisramShivani]

HEY #mamacoo I have been watching you for years and im so proud of your achievements in watches.! I love you so much! Also thanks for making my day

[@saramamida]

New friend here sending may full suppor MaMaCoo 's watch，Worth