Case Study: Brand Identity Design Project for Jor

Join me in this video, as I walk you through my design process for creating the logo and visual brand identity for JOR, a personal AI assistant. From brand discovery to initial brainstorming to final design, I share tips and insights to help fellow designers with their own projects.
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Audio Used In This Video:
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[@didntara]

This is the best process video on branding I’ve ever watched! ❤

[@Typefool]

Aaah thank you for these kind words! That’s a huge compliment! That means a lot to me 🙏🏻😁

[@SupunLankage]

100%

[@cemlokmal3566]

hell yeahh!

[@jdanielortega]

Hey Jen, I feel ashamed to ask even more of you after this literal gold mine you have just dumped on us, but is it too intrusive to ask for the following? 1. Regarding the pinterest search, which search terms do you use, and do you have a strategy to come up with them? 2. How many days do you take in each step? On average of course (Brand Strategy Definition, Moodboarding, Stylescaping, Sketching and Refining) I think this is very important to handle the client's expectation correctly. You earned yourself a subscriber. Really looking towards your next drops.

[@Typefool]

No worries Daniel, happy to hear your questions, and thank you for subscribing, welcome to the channel! To give anwers to your questions: 1. I think you mean visual research with interest search? I usually dive into Pinterest, and search for my visual words and usually add logo design behind that. But also I often find inspiration on the go. Since I am also in my free time just browsing projects etc, I almost always come across something which is useful for the project and drop it on the Pinterest board. And via this pin you can eventually find more of the same style. 2. Around 1/2 days discovery session. 3/4 days brand strategy, moodboarding & stylescape 1 week, sketching and refining also 1/1,5 weeks. In total with presentations it makes around 4 weeks for the logo design. Hope this was helpful! and thanks again for subscribing and happy to hear you liked this video!

[@prashmeetverma]

Amazing process. So detailed starting from the strategy all the way to the final presentation. And I loved how cleverly you combined all the keywords and came up with an optimum design. Truly Inspired 💯

[@Typefool]

Thank you Prashmeet! Appreciate the kind words, and I am happy to hear you find the design clever! 🙏

[@md.boujee]

Your work is Amazing ! 👏

[@Typefool]

Thank you, I appreciate the kind words 😀

[@joybarua9270]

This is the best video I have seen on Brand Identity. Great!

[@Typefool]

Thank you for the kind words, appreciated! 🙌

[@ESTDashwin]

Your behance portfolio really inspired me

[@Typefool]

Aah cheers Ashwin! Happy to hear my work could be an inspiration to you! 🙏🏻

[@zararmalik816]

You're a G! Keep at it! You're channel is gonna blow up!

[@Typefool]

Ah man, thank you a lot these kind words mean a lot to me! 👊

[@BenDixon1]

Mate! This is absolute gold dust. Thank you for sharing your process

[@Typefool]

Thanks for your kind words Ben! Means a lot to me 🙌 Glad to hear you liked it!

[@user-el8gx1me8r]

You’re a real source of inspiration! Thank you 👏

[@Typefool]

Aaah thank you! That means so much to hear that 😁

[@martaw7981]

every designer should see! the best video i have seen!

[@Typefool]

Ah thank you Marta for the kind words, highly appreciated!

[@md_sathik]

Thank you KZbin for showing this video to me 💯💥

[@Typefool]

Haha thank you for watching it and sticking around! 👊😃

[@zhalabi]

Great work, keep it up!

[@Typefool]

Thank you Ziad for sticking around! 👊🏼

[@pikpens]

Very comprehensive. Excellent work.

[@Typefool]

Thank you! Happy to hear you like it 🙏🏻

[@alamzeidan8996]

My only issue is that the smallest variation of the logo looks like an italic serif "N", which might be confusing to some of the end users. I think you should have sticked with the "JOR" logotype. But overall I liked your video and the detailed description of your process. Keep it up.

[@Typefool]

Thanks for the feedback! I hadn't considered that perspective before. The JR brandmark is specifically for small surfaces. Glad you liked the video and process details! 😊

[@razhandesigns]

This is brilliant mate. Thank you for sharing.

[@Typefool]

Thank you for dropping by! Appreciate the kind words means a lot! 😄

[@Demilade_vocals]

Brillant ❤

[@Typefool]

Thank you! Glad to hear you like it :)

[@juanocordoba]

your videos are truly something else. keep it up!

[@Typefool]

Thank you Juan for this huge compliment! That means a lot to me thank you 🙏🏻🫶🏼

[@luisalbertomunozpena]

❤❤👏🏻👏🏻💥

[@Typefool]

Thank you! 🧡

[@timojanssen1733]

Thanks for sharing this valuable information !!

[@Typefool]

Thank you Timo! I am glad to hear it was valuable to you! 🧡

[@TiagoRosado]

Great video, thanks for sharing your process.

[@Typefool]

Hi Taigo, thank you for the kind words, I am happy to hear you liked it!

[@AnasZahran25]

Great video! I love it. Please make more videos like that.

[@Typefool]

Hi there, thank you for showing love. I will keep creating these in the future! Stay tuned :)

[@DeLaRic]

Very very good process and design what you have made

[@Typefool]

Thank you a lot, appreciate the kind words!

[@alinaseri6866]

Amazing and inspirational

[@Typefool]

Thank you for the kind words! I am happy it was inspirational to you 🙏🏻😄

[@matthaeuz39]

Thanks for sharing, great video ❤

[@Typefool]

Thank you for watching! Happy to hear you liked the video 🙏🏻

[@patrickhimself17]

Great Work

[@Typefool]

Thank you Patrick! Appreciated :)

[@zainul-abidinbashir425]

If i have more than i like and one subscription i will click it for you man. Thank you so much.

[@Typefool]

Wow thank you Zainul Abidin for these kind words, that means a lot to me! Glad you liked it 🙌

[@SgxDesigns]

Maaaaaaaaa'an. This video should not be free 😅🙌❤❤❤

[@Typefool]

Haha, thank you so much! That means a lot to me. I'm glad you found the video valuable! 😊🧡

[@SgxDesigns]

@@Typefool Welcome. If you can make a detailed Playlist that will be great ⚡️from scratch to finishing

[@Typefool]

Yes, I will be dropping more videos about my creative process each might be slightly different but all together they should give a detailed understanding of my process! 😄

[@SgxDesigns]

@@Typefool ❤

[@YourTechHelper]

Man this video is Really helpful !!! 👍👍

[@Typefool]

Thank you my man! I am glad to hear it was helpful to you! 🙏

[@QamarAmin]

we need a full course on brand identity design

[@Typefool]

Thank you Amin for sharing your thoughts! That’s interesting I will put this on my to do list! I had a logo design course in mind aswel.

[@jameshskim]

Wow! Thank you for sharing your process. I'm curious, will you be making a video or have a tutorial on the mockup portion of the case study? I'd be really interested in learning that haha

[@Typefool]

You are welcome! I'm happy you enjoyed the video. What exactly do you mean by a tutorial on the mockup portion? What would you like to learn? Thanks for sticking around 👊

[@jameshskim]

@@Typefool You might have this as part of the products you sell in the gumroad store. But I'm interested in learning your mockup system to showcase the designs. For example, do you paste your logo in one area and automatically gets updated across different mockups from mobile app, to building sign? - something like that haha

[@Typefool]

Thanks for the detailed explanation of your question! Well haha I am quite old school with the mockups. I do research to all the mockups I need and which fit the brand and style of the brand. I do it all manually and I don’t work with Libraries in Adobe. But what you said is really a timesaver. I should really dive into this matter and apply it to my workflow hehe.

[@umerkhan037]

😍🔥 Love

[@Typefool]

Thank you 🙏🏻 😄

[@zielonymadafaka]

It is impressive! Feels a lot of work. How much time do you spend on entire process? Is it days? Or weeks? Or months? :)

[@Typefool]

Thank you 😄😁. Well usually with a full brand guidelines document it will indeed take approximately 6 weeks! But not fulltime working on it though!

[@vikash.kumar_in]

Can you please share your go to places for finding relevant typefaces.

[@Typefool]

I really do like typewolf to discover fonts! And also I keep an eye on big agency’s and the fonts they’re using and aswel on interesting typefoundries I follow these on instagram or via newsletter’s.

[@JustLemonSimon]

Hey great video! Do you mind telling the which part of the process take you the most time? Is it logo sketch or research phase or maybe the mood board. I try to figure which part is most crucial if that makes sense 😅 thanks !

[@Typefool]

Hi! Thank you for stopping by and asking me this question. Well I think I spend the most time in the strategy phase and sketching phase. Having set up a solid strategy helps me set up a moodboard quite quickly! And the sketching although for this fun project I haven’t sketched alot it is usually what I spend the most time one. Because I often find myself getting more unique concepts when working on the sketches and trying different things for several days 😄. Hope this was helpful

[@al-mueezdesigns4774]

Thank you for this great video. May I ask if you have a video on how you make use of chatgpt to generate the brief and if not, can you kindy make a video on it. Thanks

[@Typefool]

Thank you for the kind words! Appreciate that 🙏🏻. I don’t have a video about that unfortunately. I simply ask him to write an business profile, target audience, core values, proposition, mission and values, and positioning statment😁 hope this was helpful!

[@al-mueezdesigns4774]

@@Typefool yes, it is. Thank you

[@Demilade_vocals]

Please do you have videos on how to sketch logos in illustrator

[@Typefool]

I have a video where I digitize my sketches in Illustrator, I usually sketch on paper en jump into illustrator afterwards. kzbin.info/www/bejne/nXi0q5KFqs6HjtU Hopefully this is helpful :D

[@danieldelapena972]

Do you sell this exact template?

[@Typefool]

Hi Daniel, thank you for asking. Yes I sell all these templates in a bundle which you could find here: www.typefool.shop/product/ultimate-brand-identity-design-bundle/ And the specific brand guidelines template I used in this document is this one: www.typefool.shop/?product=branding-guidelines-template-15 Thank you for watching!

[@formxshape]

2:34 you spelt ‘strength’ incorrectly 🙏

[@Typefool]

Sharp eye! Thank you for pointing out 🙏🏻

[@caiorocha1021]

I stopped watching when saw the brand personality section represented by.. SLIDERS?????

[@Typefool]

Okay... 😂 I use more exercises to figure out the tone of voice in my brand discovery brief. But anyway what would you suggest?

[@calvin8530]

I’m loving this🥹

[@Typefool]

Thanks Calvin, happy to hear that!

[@Lukas-un6wt]

Moin from Germany! great video, I already saw it on Instagram but back then I didn't know your account. Do you plan to make a Logo Animation Tutorial like the one seen on Instagram? I would love to see it. Also, there is really no great tutorial out there, you might fill a great gap. Greetings :)

[@Typefool]

Hi neighbour, Thanks for stopping by! Greetings from the Netherlands here ;). The logo animation is done by Sam Miles. So I can't create any tutorial on that I'm sorry!