Case Study: Launching a Course in Just 2 Weeks and Getting Paid Before You Make It

[@growingisgood]

Thank you ! This is an excellent video because it goes through things from a basic level. Could you do a video explaining how to set up email systems like the one you used for registering interest?

[@StillnTheClear]

Best video I've watched so far on pre-launching a course. By the way I love my Thrive themes.

[@MondesThreads]

So so good. watched the 2019 video and watched this one. I will definitely try this out. Thank you

[@PadreRafael]

Thanks again for the experience, great information!!!

[@Thrivethemes]

Thank you!

[@tjack5412]

Awesome video....very inspirational...thank u !!

[@Thrivethemes]

Thank you!

[@yannhijazi]

Thanks for this. It's great and I took many notes 🙏

[@hairbygiang]

_the best video i ever seen . Thank you so much Shane. **_

[@JustinPeach]

Shane youre an inspiration!

[@joshm9606]

Great video, very concise and to the point

[@baguaarhatic]

Would love to learn more about scripting vids. Particularly sales vids! I’m asking you because I know you won’t BS me and You will have a unique approach,Thanks Shane.

[@Thrivethemes]

Over time, I've moved away from scripting for sales videos. Like my content videos, I prefer to have an outline with notes and then talk freely while recording. Having said that, a sales video generaly needs to be "tighter" than a content video. It's worth putting a bit more into it, because more rides on it. When it comes to the message itself, writing a sales video is not fundamentally different from writing a sales page. The same principles apply and you can follow copywriting structures like PAS or AIDA.

[@stevemack5214]

Great info, but only if you have a good sized list of prospects. If starting out then it's a different story...

[@BK-xg4xs]

yes, so focus on building a small audience first for a few months

[@Thrivethemes]

I got my start with a tiny mailing list. If you build a small list of engaged people, you're off to the races. Just make sure you don't fall into the trap of trying to amass thousands of social media followers, only to find out it was all for nothing.

[@tomhalliburton1536]

Hi Shane, I'm just starting out and dont have a list yet. How can I sell my course while at the same time building my list? Thanks

[@haarinlipari]

I have the same question

[@Thrivethemes]

If you're starting from 0, then you need to get in front of other people's audience. You can look for someone to partner up with or try to recruit affiliates right off the bat. Although for this, you will need to create some piece of work for potential affiliates to evaluate you by. The simple answer is: you either have to do the work to build a small seed audience (through content marketing) or you need to do the work to create a partnership and prove that you're a worthwhile partner.

[@gettingrealtv3704]

Hi Shane great info... I was wondering about what video editing program you use and how you add the graphic transitions. Thanks

[@Thrivethemes]

This was created with Adobe Premiere and After Effects.

[@thebizkore9315]

Thank you

[@DeepakAdhav]

great information! i would like to know how do you set up the 3 part video series for launch! thank you!

[@Thrivethemes]

Can you be more specific about what you'd like to know? They were just KZbin videos embedded in WordPress blog posts. Not really much of a setup to talk about. :)

[@DeepakAdhav]

@@Thrivethemes I mean on your landing page I saw 3 videos! Two videos were active and other is coming soon! So I would. Like to know how to set up that video on the landing page! It’s comes from Product launch formula, 3 part video series! Any way your content is amazing! I am in amazon fba niche and teach people how to sell on Amazon so i want to launch my course soon! Thanks lot!

[@Thrivethemes]

@@DeepakAdhav oh, I see! That's a pretty simple landing page, actually. The 3 video thumbnails are just images. When we add a new video in the series, we add a hyperlink to the video thumbnail. that's it, basically. :)

[@DeepakAdhav]

@@Thrivethemes I see thanks lot! I got that now! Really appreciate for your reply! Please make how to launch course effectively! I am following you always!

[@BK-xg4xs]

Great video thanks!

[@Thrivethemes]

Glad you liked it!

[@haarinlipari]

Shane, what I'm supposed to do if in the first step of validation, people show interest in my course, but in the second step I get just 5 or 6 sales? I have to make the course or I refund those who bought me? I mean, it makes sense to make a course just for 5 people? What do I have to do in that case? Thanks

[@Thrivethemes]

That depends a lot on the context. If I remember correctly, the very first time I did a pre-sale like this, back when I was starting out, I only got about a dozen sales. But since my audience was very small at the time, a dozen sales still meant that a good portion of my total audience had made the purchase. In this case, the pre-sale didn't make a lot of money, but it validated the product. And ultimately, through longer term marketing and recruiting affiliates and more, I ended up making about 100K from this course with those humble beginnings. Now, if only 1 or 2 people would have bought from that same audience, I would have refunded and started doing more research to try to figure out where the mismatch between my offer and people's needs was.

[@adeshinostanleyademola869]

Thanks for the video. What emails do people who get tagged as customers receive while the non-customers get the emails containing links to blogpost content?

[@JuttaBruhn]

Hi Shane, thanks so much for the launch map! What I don't understand: To which page does the link in email 1 (interest tagging) lead?

[@jafariqbal786]

Hi Shane, thanks for video . How did you deliver the course ? Was it through thrive apprentice?

[@AliBierman]

Already subscribed. How do I get the PDF? IS it inside Thrive Themes?

[@kareemguyy]

Hi Shane, how do you get to tag people that have pre-ordered? Do you do that manually or the email crm system does that for you? Thanks, I'd love to know.

[@chrishanson1738]

I entered my name and email to receive the course map from the link in the description, but it didn't get delivered to my inbox. Can you help me out?

[@aaronfox625]

you mention in the video that you have them click a link to indicate they are interested. Where does the link go? what type of link is it?

[@ewolving]

I have one question, this tutorial requires an email list to begin with right?

[@StephenWalkerAhoy-Boats]

Brilliant

[@Azmayenfayek]

I have no audience