Castos Analytics 2.0 - The Future Of Podcast Analytics

Understanding your podcast analytics is key to making data-driven decisions about what content your audience likes, and what they don't.
The all new Castos Analytics brings the best, most reliable data in the podcasting industry. Aligning with the IAB (International Association of Broadcasters) guidelines for podcast analytics, Castos Analytics 2.0 is reimagined from the ground up.
In this video we walk through what to expect in your Castos analytics dashboard, and how to use that to make informed decisions about your show.

[@ryantansom]

This is awesome! I’ve been using Craig and the Castos team for about 7 years and I just launched new show. This is bad ass. Can’t wait to have this data. Well done guys!

[@theDanielJLewis]

The new analytics look great and I love the "follower" metric!

[@Castos]

Thanks so much! We're excited to share this with everyone.

[@todd.westra]

Castos Analytics 2.0 looks like a game-changer for podcasters! It's all about making those data-driven decisions to tailor our content to what our audience loves.

[@DCLDuo]

Every time you update your metrics to make them more "accurate" you never explain how you’re improving the accuracy. We rely on our downloads and trending to support a deal with a show sponsor. Since we moved to Castos you've refined your metrics twice and each time you’ve shaved off thousands of downloads, again without explaining how/why. It screws up the metrics we share with our show's sponsor. If you are going to change how downloads are calculated you should be transparent about how you are calculating that number. We lost 5K downloads for the prior month alone.

[@CindyPearce-ky6iz]

Can you please add the country name back beside the code and the country back on the city side - like what country the city is in. It is hard to figure out some of them.

[@WITCHPOLICE]

Well, this is disappointing. For many years, I have been looking at my analytics once a week to see which episodes were the most popular over the previous seven-day period. I don't even care about the numbers, just the ranking of which had the most. I share these every week on my various social media platforms and tag the guests on those episodes. This has been a very successful way to promote my show in the past. Looking at the new and "improved" analytics page, it doesn't seem like there's any way to do that anymore. My show's subject matter is hyper-local, so I have zero interest in where people are listening from. I KNOW where they're listening from. All I wanted was the 1,2,3, etc. list of which episodes performed the best each week, and unless I'm missing something, that's no longer an option. It's a bummer.