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From 1956 - The monochrome CBS Eye logo, developed by William "Bill" Golden in 1951, was updated into color for the occasional CBS color broadcasts (or 'colorcasts') in the mid-50s. Once referred to as the 'CBS Bloodshot Eye', this video presents a color-corrected 'CBS Color' logo still-frame, as well as one of the few remaining examples of the actual CBS color animated logo ID still existing (discovered at the tail on an extremely faded TV show film - so the color IS NOT fully accurate due to the color fading on the left half of the frame - but the animation is).
That same year, 1956, NBC created their logo "Bird" aka "The Peacock", as well as an accompanying animated ID (updated in 1962). TV History will teach you that since RCA (manufacturer of color TV sets) owned NBC, it was in NBC's best interests to telecast in color - to sell TVs.
CBS (under William Paley) was highly competitive to NBC (David, then Robert Sarnoff), had only a few colorcasts in the 1950s through mid-1960s. CBS was not happy enriching RCA by needing their equipment (i.e. cameras, etc.). For that reason, this logo would only be seen after those rare color TV shows (some from Studio 72 in NYC, most from Television City in Hollywood) produced to stay competitive.
By 1965, color programming intensified as TV set prices were lowering. CBS' bloodshot eye logo was a relic, and with the space-age in full force, the new CBS color animated ID would premiere (as most are familiar with today) and appear at the introduction of the programs (like NBC did with the peacock).
The soundtrack is from a B/W kinescope film of CBS' colorcast variety 'spectacular', "Shower Of Stars" (with announcer Art Gilmore and host Bill Lundigan), and has been restored in Dyna-Stereo to accompany the visuals.
Also included are the black and white high-quality CBS eye logo: "Clouds", as well as the famous CBS "Shutter" black and white animated ID of that early TV era of the 1950s.
NOTE: To those animation frame-by-frame fans, the animation is slow-motioned to about 5fps so you can see each 'Kaleidoscope' frame. You'll also see a comparison between a video still and a B/W kinescope film of the color logo. Graphically, they are 12-sliced effects - and the entire concept reinforces the tale of Bill Golden getting his influence of the 'eye' from Pennsylvania Dutch farm hex sign symbols!
Enjoy this brief compilation of TV history - and CBS history.
ed: Now, I wonder why no high-quality version of this logo ever has appeared anywhere???
#CBS #CBSID #CBSColorLogo