Celebs, please stop doing this: Why Rita Ora x Primark is problematic

Rita Ora has partnered with fast fashion brand Primark for a new collection, saying she's made it with 'all of us in mind' but that's not true is it? If it was made with all of us in mind, it wouldn’t have been made through Primark’s supply chain, which exploits people and the planet for profit.
And then there's the fact that she released a SUSTAINABLE activewear brand of her own just last year... how does that make sense?
Check out the Naomi Campbell x PLT vid next: • Is PrettyLittleThing e...
Chapters:
0:00-0:52 Intro - celeb fast fashion
0:53-3:32 Humans Being vs Primark
3:33-9:32 Why did she do it?
9:33-9:49 What do you think?
Sources:
Rita Ora's Instagram: pCxH_NFNNY...
Humans Being Instagram: / humansbeingtogether
Humans Being website and sustainability pages: humans-being.com/pages/transp...
News articles about Rita Ora launching Humans Being: fashionunited.com/news/fashio... + www.womenshealthmag.com/uk/gy... +
www.theindustry.fashion/rita-...
Articles about fast fashion celebrity collabs: metro.co.uk/2023/09/08/the-ba... + www-huffingtonpost-co-uk.cdn....
Articles about Rita Ora x Primark launch: www.hellomagazine.com/hfm/fas... + www-thenews-com-pk.cdn.amppro... + www-dailymail-co-uk.cdn.amppr...
Fashion Transparency Index: issuu.com/fashionrevolution/d...
Good on you rating: goodonyou.eco/how-ethical-is-...
Grace Beverley: / gracebeverley
Primark hauls TikTok: www.tiktok.com/tag/primarkhau...

[@karolinakuc4783]

I think in fast fashion we should consider yet another issue. Testing on animals. I heard Zara does it

[@dg226]

This is so bizarre! She clearly never actually cared about being sustainable or ethical then did she! I can understand why she may have deleted previous posts about the active wear brand as it would complete contradict what she is doing now. She is now undermining the whole brand, who would still want to support that brand? Surely she will get a lot of backlash on this? I hope she gets questioned on it! Just shows you greenwashing is rife and a lot of people try to jump on the band wagon to increase their profits!

[@greenstockingsociety]

I've seen backlash about the collab in general because it's another celeb x fast fashion collection but not much mention of that fact she's literally made money off putting out a sustainable image in the past and now she's just shedding that identity when it suits her! I was shook.

[@Dap740]

This is what I call "selling your soul to the devil". No integrity, no values, no soul. Just do what gives you what you want: Money, power, fame. Good job, Rita, you've lost all my respect for you as a "human being".

[@karolinakuc4783]

Good video. Continue in the same spirit

[@karolinakuc4783]

Hand me downs and second-hands can also be healthier since some brands have clothes with toxines heavy metals like lead, cadmium as well as phtalanes sometimes way more than what is considered a dose an average human can get without hazard for their health. And no heavy metals don't go away after n times washes. If your clothes smell like coins it is not safe to wear them

[@LifestyleWithSofia]

So true

[@evodiedenisegibbs9663]

There's something fascinating about this video. However, what strikes me as most interesting is your little similarity to my favorite Turkish actress, Erbu Şahin, from HERCAI.

[@greenstockingsociety]

Omg this is such a lovely compliment, thank you 🥰

[@karolinakuc4783]

You can have hand me downs you just have to be humble enough to ask for things. Some people just cannot control their hunter gatherer instincts or cannot read labels to properly manage their clothes or do not know about harmful effects of synthetic fibres and dyes so they end up buying lots of things that they do not feel comfortable in. I am sure those deceased fashion designers who make clothes out of poliester now burn in hell coz poliester is bad for health and for environment. Because of those more and more bacteria are immune to anti-biotics and somehow no govt invests in silver filters or spread knowledge that coloidal silver can kill germs

[@karolinakuc4783]

I heard quality is mid and colours bleach.

[@tomhb9447]

It doesn't seem to make sense and I don't know if anyone remembers but during covid she held a birthday party in a venue during restrictions. She's been rubbing me the wrong way for awhile to be honest :\

[@greenstockingsociety]

Other people have flagged this to me too! Seems like a pattern of just not caring 🤷

[@imreal9944]

RITA ORA IS BEAUTIFUL