CGI 2024 | Story Studio w/ Schuyler Bailar

BEYOND PLAY: UNITING THROUGH SPORTS AND GAMING
Live sports and gaming are among the largest global industries, with a common goal: to unite people through shared experiences. Whether fans are packed into a stadium, crowded around a television, or connected online in virtual worlds, sports and gaming collectively engage more than 4 billion individuals worldwide, each with diverse perspectives and life experiences. With such an extensive global reach, these industries can - and do - shape the cultural zeitgeist and contribute to advancements worldwide. From increasing gender equity in sports and using popular video games to discover climate and economic solutions, to the gamification of medical treatments and more we will hear from individuals who are leveraging their platform as a catalyst for change.
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