Рет қаралды 5,253
HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
MEANING OF INTEGRATED MARKETING COMMUNICATIONS
MEANING OF MARKETING COMMUNICATIONS
MEANING OF MARKETING COMMUNICATIONS MIX
TOOLS OF MARKETING COMMUNICATIONS MIX
METHODS OF MARKETING COMMUNICATIONS
MEANS OF MARKETING COMMUNICATIONS
8 MODES OF MARKETING COMMUNICATIONS : -
a) Advertising
b) Sales promotion
c) Events and experiences
d) Public relations and publicity
e) Online and social media marketing
f) Mobile marketing
g) Direct and database marketing
h) Personal selling
COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
• Marketing (Philip Kotl...
BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
• MARKETING MANAGEMENT B...