Henry Ford, the founder of the Ford Motor Company, began offering his factory workers a two-day weekend in 1926 for several reasons, including: Selling cars: Ford realized that his workers were some of his best customers, and that giving them more time off would encourage them to spend money on leisure activities like shopping and vacations. Improving productivity: Ford believed that reducing work hours would improve worker morale and productivity. Attracting and retaining skilled workers: Ford wanted to entice and keep reliable employees. Building company loyalty: Ford's decision to offer a 40-hour workweek and $5 per day pay built a sense of company loyalty and pride among his workers.