Champion - The Rise and Fall...And Rise Again

[@beaviswealth]

My dad used to rock Champion... Now it’s in style. Good lord.

[@theweirdo6695]

Your dad is gay

[@vampcash88]

cuz kanye

[@vampcash88]

a 40 year old man

[@3p1cand3rs0n]

My dad used to say that he "rocked" things.

[@schregen]

It's not really in style lol it's ironic. Like pink ear warmers haha or fedoras lol 🍄

[@JohnnyReyGonzalez]

Damn, they just left Walmart when they got back on their feet knowing Walmart picked them up at their worst. Champions that fake friend, but business is business 🤷🏾‍♂️

[@victrtalks]

Juan Gonzalez Jr walmart was taking a cut of there money

[@kermitthefrog3144]

@@victrtalks so does every where they sell from. that aint theres

[@victrtalks]

Jon Jones that’s why they left why the fuck would the keep there products in a store known for selling cheapy brands there trying to build there brand and there making more money by taking it off walmart’s shelf’s

[@bloopbloop2019]

And Payless! 😩

[@wixxbot]

is your name brick ?

[@chandler9872]

I was wearing champion a lot during it's dead phase when it was being sold at Walmart for super cheap and that's all my parents could afford so it's all I had to wear when I was in middle school. I got picked on a lot by the Nike, Under Armour, and Adidas wearing douchebags, due to the fact that I was wearing cheaper champion brand clothing, it being all my family could afford.. well now they're a huge brand costing far more than what it used to cost and now my family are much more fortunate financially than we used to be.. so I still buy champion, because I always have and now people always complement what I wear when they used to do the exact opposite. It has a story behind it and a lot more significance to me than just something I wear.

[@turborooster8548]

Bruh i wear adidas and I kinda don't want to wear champion because now mostly fuckbois wear It lol

[@messidinho8895]

Damn it’s kinda like you and your family rised at the same time as champion. Talk about loyalty to a brand

[@susanisrael9779]

Kids making fun of someone’s clothing brands grow up to be assholes. That’s what I’ve heard.

[@michaelrosales2240]

Was kinda that same for me but I was finding it at champs sports

[@undrtow0515]

I always taught my kids not to pick on kids at school that didn’t have the ‘in’ clothes, because kids don’t have jobs and don’t buy their own clothes. Judge people by their character, not by what they wear, and they did just that.

[@gamingwithnicko1942]

One minute champion is only $5 and now it’s like $70 for a fkn T-shirts

[@filipolofsson]

nah it's like 20

[@gamingwithnicko1942]

I’m in Australia not America

[@Benzyl_Penoxide]

For T shirts? It costs about as much as a stussy t... 36$ correct me if I’m wrong

[@Benzyl_Penoxide]

Eyezor is it the old champion or the new champion?

[@user-yz4oc7nc7v]

Go to Ross or Burlington I copped 3 champion T-shirt’s for $35

[@pingpong293]

Cant wait til fruit of the loom costs $30 for one underwear..

[@browny5124]

Wtf who would buy them

[@tha_oz]

@@browny5124 me

[@thanosmaster-abel559]

Lmao whoever artist where’s them first hip hop artist to be exact

[@TheFunSheet]

hell no don't say that, I cant imagine paying $100 for a pack of some underwear just cause its tendy af LOLL this world cray cray

[@mrED123]

ikr

[@mummieez1701]

Time to start buying ‘AND1.’

[@lmuriilo5803]

Lol...

[@SasukeUchiha-gq1iw]

That's different since Walmart made that brand. AND1 will never become popular like Champion or Fila

[@zofiadoesntneedwithstand4672]

Ugonna Onyejiaku lolol

[@ch.illmatic]

Sasuke Uchiha idk, AND1 Streetball was amazing

[@xfiringsquadx]

@@SasukeUchiha-gq1iw Walmart most definitely does not make And1. Or they didn't used to at least. It used to be a premier brand that you would have to buy from foot locker or finish line. Back in middle school, us basketball players used to go crazy over the And1 sweatbands and basketball shorts. This was around 96-99. You definitely couldn't get those at Walmart back then. They fell off hard though and started being sold at Walmart. Sad. Edit: Also, And1 was a brand started from a group of ballers kinda like the Harlem Globetrotters. They were like a dream team of the best streetballers on the planet and would make "mixtape" videos of them balling. That's how it all got popular. This was all way before Walmart even knew what And1 was.

[@skipbayless557]

I remember when nobody wore Champion when I was in High school and when somebody did they made fun of the person. Now kids are wearing it which is weird. I also see people wearing FILA now which is weird because nobody wear that shit. Weird times.

[@SydneyGreenstreet1227]

Skip Bayless , Hey “Skip”, tell me what high school you went to in OKC and what was the team name .

[@skipbayless557]

clehooda northside just like you nigga.

[@kwii22789]

ya champion was like poverty stuff in high school... and Fila. Oh man that shit was like hand me down from you parents or free from the salvation army stuff.

[@eliasndeleon]

Ik what the fuck

[@markbaz]

I went to in the Northern Virginia/Washington D.C area during the 90's and both Champion and Fila was lit.

[@parkertinsley7329]

I grew up knowing champion as that Walmart brand now all my friends are wearing it

[@mekkaabdul3176]

Pretty__ nice_guy exactly

[@user-yz4oc7nc7v]

People gonna start buying sketchers lmao

[@notxsytrips4492]

Its not now tho thats the thing its expensive now and way more popular

[@beastmodelebron2017]

Well time changes. It’s a new trend now

[@spacebars9677]

man i wore walmart clothes as a kid. faded glory? yes. but my mom also bought us gap and justice and ralph lauren and all other brands...i don’t get the big deal with where your clothes come from. as long as they have a good quality and fit, go for it.

[@urielavraham7279]

Imagine buying stocks when champion was like $5 for shoes.

[@saradardon2682]

Shoulda stocked up back when it was at Walmart 🤧

[@s14-e5d]

Get back to the kitchen 🤧

[@quafaygo9173]

@@s14-e5d lmao

[@Armyjayden33]

@@s14-e5d shutup

[@Luke-xi2pq]

Sara Dardon lol!

[@si-sd3ef]

@@s14-e5d my guy

[@Triannosaurus]

imagine having a champion sweater from like 1930, thatd be so fire hahaha

[@Angel-zy1iq]

INTR1NSIC RULES Right now that the 90’s and 20’s are in style that would be so cool

[@starylize]

same. i used to see them in payless ALL the time and now their hoodies are being sold for $70 at urban outfitters.

[@conservative.republicans.u7677]

INTR1NSIC RULES lol

[@norakaaring1541]

𝓛𝓸𝓿𝓮𝓪𝓽𝓮𝓻 20's are in?

[@cardbored_]

They need to re-make those hoodies with the HUGE C on the front, them shits would sell out quick.

[@cerebe5982]

I remember when it was embarrassing to wear champion, jeez man

[@Crunk9]

Bruh so true

[@dannyg3480]

Lmao so true. Still is embarrassing tho low key

[@sexorcismo]

Kappa here haha now it is the coolest

[@RichV20]

It still is.

[@messidinho8895]

@@dannyg3480 How exactly is it embarrassing? These days champions are high up next to all the big brands like Nike and Adidas. Possibly even more fashionable then them...

[@jalenechenique705]

Next thing you know: AYE MAN YOU SEEN THEM NEW SKECHERS

[@glazz66]

Lmao fr

[@Juan-gb7gz]

nah bruh but them ALDI shoes looking fire

[@davidjohnston1710]

Jonathan Huerta stolen

[@Sama2Live]

You already know I got them double strap XL that light up my nigga!

[@joshcontreras8821]

Skechers makes some top of the line running shoes

[@spartanB0292]

Champion confuses me. Theyre the new hypebeast attire and yet at the same time I see their knockoff-esque shoes on sale in Payless.

[@tarikamacarthur5085]

champion shoes are like the one thing that no one buys from them

[@carterhutchins5996]

Dont get it confused for the “retro” Champion look that is currently in ,, not the new 21st century Champion which is being sold at Walmart , Target , and various aging department stores (Payless). They make their bread and butter off the retros.

[@saidm14]

like some Nike or Jordan’s being sold at Ross

[@bloopbloop2019]

That's because Payless is closing down, so they mark everything off.

[@CR-ou2oc]

Anxiety Attack Champion shoes in Payless are like forever there

[@theilest33]

I believe it’s a generational thing. Kids see parents wear it & it’s lame, it skips that generation & the next picks it up

[@intergalacticsuperstar8793]

Your right. The same thing is happening like with mom jeans

[@yayecutz]

@@intergalacticsuperstar8793 and scrunchies

[@paige6180]

Exactly, my mom has some of their sweatshirts from the 90's, and they are literally back in style lol. What comes around, goes around.

[@diegolos4867]

What happened to diamond supply co. And Obey?

[@theilest33]

D Breezy a combination of being too pricey, falling behind on trends and becoming lost in an ever evolving and expanding market. It would be complicated to pinpoint it on one thing, they are still out there just not near as popular anymore

[@wealthiness]

I always saw them as a cheap brand from Payless

[@iyana8234]

Right i was rocking champion in elementary and middle school. Got it from payless and walmart. I have no respect for these hypebeasts

[@Nihghtbot]

calabrese098 Why? Because you feel like you wore it “first”? Stfu times change and so do brands. Plus you can clearly tell whether a piece of clothing from champion was sold at Walmart or in an athletics or fashions store.

[@thanosmaster-abel559]

Rick Sanchez ur just jealous 😂😂

[@Nihghtbot]

@@thanosmaster-abel559 jealous of what? that I can afford the new and improved champion rather than the old walmart branded champion?

[@charcoaldeth6563]

Rick Sanchez annoying shits like you probably make fun of people who had this stuff first and wear it now because it’s trendy.

[@getsoaked2842]

My mom told me they used to sell Champion in Walmart when I was a kid

[@willtay6550]

At my Walmart they still do

[@crossoutdude6769]

Wilfromdahil Brawl Stars nice pic I love brawl stars in 6000 trophies

[@marcoaguilera04]

they used to sell it at target too, people made fun of others for wearing it, bc it was very cheap

[@aresol6487]

Get Soaked they also sold it at costco and target until recently. It was there like 3 years ago

[@keelyleilani1326]

I've never seen it at Walmart. Like ever.

[@ruffd777]

The reason it’s back is the HIP HOP COMMUNITY being nostalgic for what was popping in the Late 80’s, early 90’s. Same reason FILA and Sergio Tachini are back up.

[@whooelse9444]

same thing i said. Im seeing people rocking fila again a lot more nowadays. I keep trying to find the red f13 but it seems like i can never find my size 10 1/2 SMFH. There's a fila outlet store not very far from me so i'll try to look there although i can get them for a lot less around my local area than what im probably gonna pay at the outlet.

[@jesseswarbrick7895]

Starter needs to come back

[@imitationofstyle405]

Jesse Swarbrick 🤣 if those loud ass Starter jackets make a come back I will be too through. 🤣

[@willstaywinning]

Imitation of Style they’re already back. They’re online

[@Leon98Leo]

When i was a kid, Champion used to be an unpopular and always on sale brand in the sport outlet. Now, they are getting expensive and cost as much as adidas and nike product.

[@thephilosopher5799]

And I think the quality is going up too slowly.

[@cardbored_]

"When I was a kid" bro you must literally still be a kid because in the 90's Champion was lit.

[@biscuitjoe4048]

@@cardbored_ chill the fuck out

[@maxupright5536]

@@biscuitjoe4048 what did he do bruv

[@Twitchte]

@@biscuitjoe4048 ?

[@bcnicholas123]

Perfect timing on this video. All of a sudden everybody at my school is wearing Champion again out of nowhere

[@RichieLanderos]

Brendan well no shit. It wouldn’t make sense doing a rise and fall then rise again. If it wasn’t popular.

[@quamne]

at my school everyone wears stone island

[@gilbertoflores7397]

A lot of celebrities started wearing it, in some of their post. So that brought it back on trend.

[@savannaobregon3823]

It's all instagrams fault (i wear it too though lmao)

[@riverdaletales8457]

Because scholars like dick riding on trends instead of doing their own thing

[@Roberto-nl3bv]

I remember one time, I wore these champion shoes in 6th grade and I was made fun of because of wearing them and in 8th grade I saw the same kid that made fun of me for wearing champion, wearing champion, it was pretty dumb, but yeah.

[@krisnava2110]

Lmao fuck him bruh

[@sexorcismo]

Lmao i used to have fun about people wearin Kappa pants now i'm a fan of the brand chilhood is an experience of being a dumbass, for sure

[@silentstorm6567]

Twinkle Toes will be back mark. my words.

[@justsomepear7354]

Super4X god I hope so

[@Chrisc0Disc0]

Everything sparkles.... AND GLOWS!

[@m.j.7703]

They already are. I see them everywhere now

[@herbalgiles9468]

SilentStorm ur high

[@WrecklessEating]

One of my fav channels. Content is so good.

[@companyman114]

Thanks Matt. Your channel has some cool stuff too. At least a couple times a week you put out something that brings me in.

[@Sheikh_Speare]

Omg I can't believe I keep running into you, first Ashens and now here, I love yall even more 😍😍😍

[@chrizizdaman]

The rise and fall of Matt's stomach is next.

[@blueforlife7891]

When you were a poor kid and get them champion shoes at Payless.

[@Randompotatoes-qs7bm]

Blueforlife 78 buy one get one ☝️ baby

[@missingchannel]

Bogo

[@northernchaotic7196]

......well,, "I could have payed more--But Why"?? LOL

[@danield8528]

ME

[@coolcarlosa66]

I still have my champion shoes from payless

[@GOWClan]

So we’re basically wearing Walmart sweaters but it’s a bit more expensive now 😂😂

[@angel-cd1nm]

a bit??

[@Yosistakrista]

they aren’t even that expensive haha i got sweatshirts and sweatpants for $15 each at modells ???

[@TheShadowWolf1]

@@Yosistakrista oh damn

[@beatrizarg9504]

You are paying for quality too

[@joelman1989]

Fashion is funny lol

[@ManiaMusicChannel]

Fila And Champion for example are retro brands and retro stuff is a trend that's why they came back

[@idontgetjokes4614]

Fila 🤮🤢🤢🤢🤢🤢🤢

[@juancarlosap3518]

I only buy fila socks xd

[@amber-yd1ws]

nah fila is good if u style it right, especially the shoes

[@klaussstele]

i wouldn't wear fila but the clothes aren't awful, but those shoes 🤮

[@thebloopsound4241]

NEVER trust someone with a Fila hat on.

[@Trolaze]

**has a whole channel about trends and brands** "Soo I'm not a trendy person"

[@Amirthespear]

Champion the greatest Walmart Brand ever

[@N-MCMXCIX]

Then how come I never found it there?

[@savannaobregon3823]

Don't forget Factory 2 U

[@theoinaster]

N - MCMXCIX ` because you aren’t old enough...

[@josecarbajal6706]

Right I got most of my sweats there

[@josecarbajal6706]

And1 use to be very big too now it’s Walmart

[@pcm1011]

In school you got weird looks for wearing Champion bc it was so cheap, how times have changed

[@mechagear4819]

Wtf? No it hasn’t

[@Yellow13200]

Nobody really cares

[@kemar1997]

I remember when they would put you on blast for wearing champion, even Jordan’s, same with new balance!!! if it wasn’t Nike you wasn’t shit

[@DSan-kl2yc]

@@kemar1997 ha what a hard fashionista you went to. I loved new balance in hs. As long as it wasn't Payless, people didn't care much.

[@bushysowavvey]

Fax bro

[@ienvy7424]

I used to buy champions shoes at pay for less

[@shan-r845]

payless? yeah me too. those were the days

[@danielg397]

Do the rise and fall of the brand Hollister next

[@pantherpink72]

Juan G hollisters still popular lol

[@fransiscoh9450]

WorldsExotics their jeans are but back then if you rocked a shirt that said “hollister” you were cool but now no one particularly wears those shirts or sweaters

[@hafzaibrahim8286]

@@fransiscoh9450 Are you sure? I see them everywhere, all the teens are still wearing it.

[@fransiscoh9450]

Hafza Ibrahim theyre just not as relevant since teens now try to be “aesthetic” so they buy shirts from pacsun thinking theyre unique lmao

[@Hermiie]

@@fransiscoh9450 People still rock Hollister, I know I do.

[@jonathanprime1507]

I wore it when people thought it was cheap

[@김동준-t9p]

You wore it when it was cheap

[@protogaming8539]

Cheap was it when it wore you

[@SkuIIzz]

It was cheap when you thought

[@notxsytrips4492]

Lol

[@davidmontoya2716]

JonathanPRIME same🤣🤣 I still have some basketball shorts I bought from Walmart

[@redriver15262]

Wasnt champion sold at Target until like a two years ago? i remember buying a black hoodie for like $20 and i thought it was just some Target Offbrand lmaoo

[@oghaggins6267]

Boots N Pants yes

[@xfiringsquadx]

Target has their own version of it like they have their own version of Converse all-star. Their version of champion is called C9 and it's not even close to the same. None of it actually says champion on it. Not anymore at least.

[@aydenlucas8904]

Vanessa it’s different material that’s why it’s cheaper

[@redriver15262]

ayden i bought a champion hoodie from Target and it was Better Material than the one i bought at Urban Outfitters lmaoo, the urban outfitters one was heavier but the target one was sooo soft

[@zingerbear27]

@@xfiringsquadx I miss the C9 clothing.

[@nolanjames2992]

My Mom said when she was young it was a big deal to have Champion clothes. When I was young I thought Chapion was cheap Target clothes. Now they do collabs with supreme.

[@214mjn]

Lol same. I see kids wearing that shit and be like. What happened to Hollister and Abercrombie and Fitch? I think champion is the kinda stuff my dad would wear

[@itsalcatraz3032]

Yeah LOL I used to remember it as being on the same line with walmart clothing. Now everyone is flexing Champion

[@blanco7726]

214mjn hollister or a&f looks dead, as a teen right now I find it hard to believe anyone even moderately into fashion would voluntarily wear that shit

[@nolanjames2992]

@@blanco7726 oh yeah yeah

[@blanco7726]

NJ Mobile what is my profile picture right now? I think my app is a bit handicapped

[@turodre9899]

Champion is my shit, even before it got hyped up it’s so retro and the quality is really good

[@celladoor9696]

Turo Dre98 yup all of my college alumni shirts from the early 2000s are Champion, still have all of them

[@notxsytrips4492]

Omg same

[@beatrizarg9504]

Yes

[@sydialinci4304]

IKR now it’s just trash , I had these socks and they decide to change it completely

[@anshshah8893]

The thing Is, I invested too much into older trends and now don’t wanna spend on new fashion

[@thevibestation5174]

Now every permed Hispanic kid wears them

[@yendollarsign]

JODYE faxxx no print🤣🤣🤣🤣

[@idrinkbleach4006]

shit so many kids like this at school

[@crossoutdude6769]

Brayan Velez sage at my school he also wears glasses doesn’t he

[@VenNoel]

I don’t like the accuracy with this comment

[@thevibestation5174]

@@crossoutdude6769 Yes and he listens to Bad Bunny and Annuel aa and probably plays soccer but he sucks and sits on the bench every game.

[@perk8601]

Sales: 219M Profit: 15M Well thats depressing.

[@SgtJoeSmith]

As greedy as everyone thinks Wal-Mart is Wal-Marts profit is 1 penny for every $30 sold. How would you like to pay a trillion dollars just to only make 1 penny on $30 sold and on top have to listen to your employees bitch how you screw them with slave wages.

[@Fater4511]

6% is actually pretty solid profit margin.

[@perk8601]

@@Fater4511 Its still depressing that they make so much money and get to keep only that much.

[@Fater4511]

yep to think one (or a business) takes that much risks and barely makes any Return on Investment and what they do has to be divided among so many shareholders then they are called greedy and evil because they do make a profit.

[@eddymoney4271]

@@perk8601 you have to factor in the fact that (generally speaking) they have paid everybody in the company their salary by the time they break even. so, -204M of costs that they have includes everybody at the company getting paid. Not sure if that helps put things into perspective at all.

[@RevReverend]

It’s great because now it’s competing with “Luxury Brands” like Supreme, Gucci, Loui, etc because of its prices. Company’s like Fila and Champion are essentially a “cheap luxury brands”. If you get what I’m saying.

[@leathersosoft2798]

Blasphemous to put Supreme with Louie and Gucci

[@joshhart2373]

Supreme isn’t a luxury brand, and their retail prices aren’t as crazy as what people seem to think they are. Supreme started as a skate brand, they didn’t even particularly try to make it so hyped.

[@RevReverend]

kanye west I know they aren’t exactly a “luxury brand” but they are very expensive

[@RevReverend]

Josho Hart yes I know, but still. A lot of their merch is very expensive and it’s hard to get any of their merch at retail price.

[@cancercell670]

Rev. You mean street wear, not really luxury

[@fmuci]

GET OUT OF MY HEAD GET OUT OF MY HEAD GET OUT OF MY HEAD GET OUT OF MY HEAD GET OUT OF MY HEAD

[@ChristianAntwan]

I always thought Champion was in right now because of the sudden trend in Thrift Shop clothing. I assumed everyone bought ito look fake thrifty.

[@TheReck12]

I'm sure that's a big reason for some. Looking poor is always in fashion unless you're actually poor

[@DSan-kl2yc]

That's some inception level thinking. Fashion is retarded

[@dog-jh5nm]

it's at uo

[@cameronc7821]

I think it’s more white kids trying to look hood

[@Plaguedoc47]

Isn’t Subway declining? A “The decline of Subway...What happened” would be interesting

[@NikkiMKarLen]

I mean, we know what happened.

[@angulsstuff8372]

Jared

[@Beach5and]

I see it increasing. I've seen a couple subways open up in my area, more than McDonalds. They have a good variety of subs and usually keep things fresh with specialty subs. One of my favorites was the lobster sub from a few years ago. Good candidate for a rise fall and rise again episode.

[@wyattwatterud3099]

Over saturation of the market

[@outdoorsguy]

@@angulsstuff8372 He's getting served footlongs with extra mayo.

[@jasselebarabona7820]

champion should thank all those hypebeast out there who repped their clothes and consistently flexed it on social media. that was free marketing

[@THETREYHORTON]

I am literally wearing a champion jacket as I watch this. Should do Starter( the Jackets) and FUBU

[@marcorodriguez6240]

Rasta Buritos gross

[@yallugly4317]

For the love of God keep quiet. I've been wearing a lot of starter & now I'm seeing people wear them

[@jbedolla182]

Please make a video on the Microsoft Zune

[@rublanco87]

Yes!

[@marisam9803]

ahhhhh, the ZUNE!

[@pierosanchez2010]

I still use my zune 1st gen today lol

[@lueker31]

Zune was so much better than the iPods of its time ..

[@rcairforceone]

That'll be pretty short lol.

[@rl6173]

Growing up if you had any of this you considered “poor”

[@fiddyc484]

For reals I'm 27 I remeber that shit was at wallmart

[@freeluke]

lmaoo champion was like that one brand that my aunt would get me for christmas and i would never wear it

[@katiekilbride787]

everyone’s paying $80 for champion from urban outfitters when i’m getting champion shirts at target for $10

[@gwapsebas]

Shirts are usually 25 dollars dont know what your talking about

[@toxicjonny5174]

She means the knock off champion

[@alexrocks135]

Op Sebas I take it your not from California. Urban outfitters is a hipster store that marks up the prices on their products because it’s “hip”. No lie, I’ve seen the same exact graphic superhero t shirt at Walmart for $12 and at urban outfitters it’s $30

[@gwapsebas]

@@alexrocks135 i am from California

[@tbandz1368]

Carson Bivin Stores contractually can’t sell knock offs

[@ejakaegypt]

Omg remember when the “poor” kids wore champion, now it’s all the rage. That’s soo bizarre

[@whatthefridge1o1]

It's me, I was the poor kid💀💀 But fr I used to love how comfortable and forgiving their shoes were

[@seththomas9105]

Converse Chuck Taylors were like that in the 70's and 80's. Now "Chucks" are the rage. Go figure.

[@Da69expert1]

@@seththomas9105 chucks been cool since the 2000s at least idk if before i wasnt around :/

[@whatincarnation95]

Do a video on PepsiCo.

[@zzygyy]

And Jolt Cola

[@victornunya472]

Notification gang rise up

[@naruciakk]

With a subtitle: "Bigger than you kn… no, actually you know how big they are”

[@s.o.i.5433]

What In Carnation?, I drank soda for years, but Pepsi has been my favorite

[@liberalthefirst7743]

Pepsi made Mountain dew

[@jorugarushia9167]

Awesome video, Company. You should do The Fall of JCPenney.

[@NurseCourtney]

theres one already i believe

[@jorugarushia9167]

@@NurseCourtney Nope, but he does have one of Sears and Kmart.

[@reily2869]

It's all about trends, once champion was out of style, their quality clothing was bought by people who just needed a no bs sweatshirt because they were really good at making it. Interesting to note, fruit of the loom is now that brand at Walmart, and makes comparable products now. Champion also sells reasonably priced sweatshirts still, a long with the styles. it seems that even falling out of popularity with trends can't stop you when you make consistently good clothing

[@madmanners54]

gonna prefire the trend and wear fruit of the loom everything from now on

[@patrickdavid4592]

I love the look of their sweatshirts, they're so minimalist in design but also are super asceticly pleasing

[@straightmelon8792]

aesthetically*

[@G89211]

How you fuck up the spelling that bad

[@andresshamis4348]

Do the rise, the fall and the rise again of KAPPA

[@ZadXander]

I wouldn't say that there is a 'rise again' to kappa

[@user-gc9pq7zg9i]

Alpo Hub I would say its growing, they sell it at a few good shops

[@ZadXander]

@@user-gc9pq7zg9i I haven't seen Kappa at any sports shops or branded shops , I've only ever seen it in the 'walmart' kind of shops

[@user-gc9pq7zg9i]

Alpo Hub This is UK/AUS only i believe but it sells in JD, not sure about USA stores but i would be surprised if none sold kappa

[@ZadXander]

@@user-gc9pq7zg9i I've seen t-shirts and socks in Primark before and the most I've seen in sports shops were fanny packs , little key chains and socks

[@oscarfelix9802]

The rise the fall and rise again ...... and fall again 😂😂😂😂😂

[@aydenlucas8904]

Oscar Felix champion isn’t falling anytime soon😭

[@oscarfelix9802]

@@aydenlucas8904 👉🏻👈🏻😟

[@mxnzer2727]

and rise again now

[@hood_nation_tv]

Can’t believe the prices for champion now

[@JamesDea45]

Gopean Shino I bought one of their hoodies today for $65... one.

[@kayrelmagsayo8933]

I bought a hoodie for $150... AUD

[@ladydontekno]

JamesDea45 when I was in junior high Champion sweatshirts could be $50-$75. This was in 1989, so we’re talking over $100 per shirt in today’s money.

[@lazarorodriguez5161]

Tell about my guy!!! In the late 90’s early 2000’s you’d find Champion Sweatshirts at Modells(R I P Filed Bankruptcy, Sad 😞) for a great prices. And when Champion fell off and only my street friends were wearing it this when Champion switched over to the huge C logo 2008/2009 it was pretty decent in price, but NOW,NOW, NOW forget about it!!! I got 2 Champion Sweatshirt/Sweatpants Black Powerblend for $120 on sale at Modells with my Bday coupon if not it would’ve came out to 180-200. Incredible!!! Funny, I got the Black without the sweatpants cause it was starting to get windy at the end of September beginning of October. I ran to my nearest Modells and bought the Black for $20 I was shocked 😯! Then the following year I went to that same Modells and bought 2 Sets. Champion, Carharrt, Russell Athletics, Dickies were brands mainly worn my uncle and cousin that did construction. TBH....My Mom was the first person I see with Champion Shorts and Winter socks that lasted for almost 10 years. She probably got them in the early 90’s and we got rid of it in 2002/2003. Since Virgil did Pyrex Vision in 2012 and then later Off White, Champion became the IT BRAND for a whole generation of kids that would only wear Supreme....Growing Up I’m not gonna say I wasn’t a hypebeast in the 2000’s cause I was especially with Bape and BBC the quality on everything from the clothes to the shoes to the accessories was PHENOMENAL!!! And even though I didn’t wear Champion in those days seeing my friends with it on I’d look at the texture and know. By no means am I saying that Champion fell off I’m saying It got rebirth a resurrection a resurgence to be Popular again! Which is fine just don’t make so Damn EXPENSIVE!!! Quickside note just got Reverse Weave Champion Sweatshirt Black It’s worth it. Very Warm...Just wait for a sale.... Blessings 😇 Take Care 🙏

[@swaggerjones81]

I remember the 80s and 90s when Champion was so big. We bought it at Dr Jays and Modells.

[@greenballscience9514]

You should make a video on the rise and fall of internet explorer

[@gl.t9787]

It never had a rise...

[@djsevo6445]

Google chrome is crushing IE.

[@beastern1807]

GL. T it had definitely a rise it was super popular

[@Mr.Badree]

@@djsevo6445 and it's crushing my ram too bro

[@cardbored_]

The fall and fall of Internet Explorer

[@michaelflatow980]

I was President of Champion in the 90's Your explanation is way off. First of all MJ was and is a Hanes spokesperson. he never represented Champion. He did wear the Champion brand when they sponsored the Olympic team. The major problem was that Companies like Nike and Adidas used shoe revenue to drive their new apparel businesses. Key retailers gave their space to the big consumer brands. Champion could not compete with the marketing spending generated by the shoe companies. Great relationships such as with the NFL, NBA and Notre Dame Football were lost since Champion could not provide the dollars being generated by the shoe companies. Under Armour then became a dominant brand as well.. The comeback began with an exclusive deal with Target on a sub brand called C9. It now is much hotter than it was. Unfortunately Target has dropped the brand which represents about half of Champion's sales. Hopefully they will be able to recover the lost sales but certainly a blow to the brand. Champion Europe, a more fashionable positioning does provide much needed innovation. Best of luck to Champion. Hope this helps set the record straight.

[@hueynapalm]

Could I ask you a few questions? I'm from Perry, NY. Your linkedin says you were President from '97 - '00. What happened during that time that led to the closing of the factory out here?

[@michaelflatow980]

HueyNapalm loss of the NFL business reduced need for uniform production. Hanes also had a large outerwear business so some Champion production was consilidated

[@hueynapalm]

How many plants were in the US?

[@hueynapalm]

I find it crazy that I'm actually conversing with you so randomly. You have no idea the imprint it left on this town, actually you might, but Champion still gets referred to a lot around here. Mostly everyone mid 40's and older that's truly local most likely knows another because of working there and having that beast of a brand behind the biggest employer in town, next to Archway, made the town flourish. Bars and businesses boomed because of the money people made there and spent elsewhere. It's the cliche small town story but regardless. You see, Champion has been part of my personal life since the beginning, my parents met there, they built relations with people in town because of it, they and many others tell AMAZING funny stories of things that happened or that they did and no one really regrets that time of their lifes. It really sucked for the people here when it closed down, but I can understand why you made those choices given those reasons. In a strange way, given JUST how much Champion set the path for my existence and ultimate lifestyle, I'm honestly a product of Champion itself.

[@michaelflatow980]

We employed many people who transferred from Perry. They were some of the finest people that I have ever worked with. Their love of the brand was amazing. I could spend hours explaining the situation which occurred when Sara Lee bought the company. They did not understand the sports apparel business. The three years I spent with Champion largely was a time to undo a faulty strategy. It was a complex problem based on what I indicated above, as well as competing with offshore production. I am glad the brand is being revitalized.

[@combineshowcases]

I still cannot think of Champion without remembering what their logo looks like sideways

[@recklessroges]

I predict the "return" is just a flash-in-the-pan. Would not invest.Too much backlash against things like Supreme.

[@Yellow13200]

Reckless Roges supreme has a niche audience but in the public eye its certainly seen in a negative or apathetic view.

[@SahiPie]

North American KZbinr but champion was also linked to sports as we saw in the video.... and look where that got them

[@nda3413]

I don’t agree, Champion is becoming a pretty popular brand for budget hypebeasts and their workout stuff is pretty cheap.

[@WHATISUTUBE]

I can see why people in Japan look to teenage schoolgirls to enlighten them on fashion. Fashion is so nonsensical that you might as well go to the people with the least amount of sense. Next years trend is feces on your face. You luahg now but if I told you in 2008 that rainbow colored hair and anime sharingan eye type shit on men was gonna be a thing among hardcore rap artists I you wouldn't believe it.

[@princegoatcheese9379]

@@WHATISUTUBE That sounds like either salty jealousy or enraged confusion. I admit that I don't understand fashion either, but that shouldn't give me the reason to throw my 2 chunks of salt into a conversation. Next year's trend is backlash against big pharma and sticking it to the man. You may luahg now but if I told you in 2018 white people listened to Mo Bamba and orange man bad I you wouldn't believe it.

[@chaz69]

I thought this company was like sketchers & you would get made fun of for wearing

[@ifb6368]

Nah, in the UK champion is seen as up there with Adidas, Nike etc. Sketchers is still a joke though.

[@idea7957]

i wear sketchers and i dont get made fun of

[@tr-x-sh8248]

@@idea7957 i never seen anybody with sketchers only in elementary

[@Chrisc0Disc0]

First Name Last Name oh you do, you just don’t know it.

[@faithd2834]

I was. This and Fila

[@hayesracing]

I worked for Champion in 1992 and when Sara Lee acquired Champion, they closed most of the US factories and moved to Mexico.

[@waltytube2686]

“Minecraft - The Rise and Fall...And Rise Again” Edit: OH MY GOSH IT HAS 391 LIKES. Thx guys for the likes now he has to do it lol Edit 2: do you want me to take away the edits because one person said it makes it bad Edit 3: I moved the edits into read more so it’s better

[@Luke-xi2pq]

WaltyTube lol!

[@Larkinnz]

Luke Milbocker yes it did, 2016-2017 the numbers dropped

[@vyoace3803]

With that edit the comment sucks

[@dwaynewade3711]

Nobody cares about your likes

[@KidtokidsGaming]

Remove edits

[@sunny1992s]

Jordan during the 90's began selling his shoes through Nike. Maybe that might have played a roll into their down fall. Also, during the early 2000s, Nike began sponsoring Tiger Woods and many other athletes that helped elevate the brand.

[@nozoto]

True, even Adidas and Puma suffered the consequences of snobbing Jordan. Before the deal with him, Nike was a brand lagging well behind. The single decision to sign Jordan on his own terms and give him creative power when it comes to his line of products made Nike the juggernaut they are today. They've ended to be associated as a more ubiquitous sport brand than Champion. Now that Champion's owner repositionned it on a more booming clothing market (the "athleisure" one) and used their outlets for full visibility, it's rising again.

[@supratrd900]

Jordan shoes has always been sold through Nike since the 1980s. I thought their downfall was losing the rights to the NBA and having Nike takeover. If I remember Nike started making NBA jersey in the 98 season. Nike wouldn't become the powerhouse they are today had MJ originally sign with Adidas the sponsor he wanted.

[@hokaheygaming]

Every time I see someone with one of these sweaters, shoes, or backpacks I yell “AMONG US!”

[@scottstark5528]

Interesting video. My 15 year old son asked and recieved a couple of Champion sweatshirts for Christmas this year. I wore Champion clothing in high school and college which spanned 1989 to 1996. I think a few things that have little to do with Michael Jordan contributed to the fall of Champion. Champion always made quality clothing but the following factors contributed to their fall in popularity. Starter brand became huge in the '90's primarily making windbreakers, jackets, and winter parkas for all the major sport leagues. I remember in high school everyone " who was any one" had to have a Starter jacket for every particular season and you would wear it all day long covering up whatever other shirt you were wearing. The biggest contributing factor was the the NFL, NBA, NHL, and most major NCAA universities signing exclusive apparel agreements for uniforms with Reebok, Adidas, Nike, and then more recently Under Armour beginning in the late 90's early '00's. Starter and Russell Athletics would be good companies to consider doing one of these videos about.

[@TRJ2241987]

NBA jerseys were a million times better when Champion made them (1990-2002).....not the iron on ones, but the stitched ones, the best...

[@Ray__E]

You are right about Starter. They were huge in the 90s. People were actually getting jacked for them in my city. I wanted one but my parents said no. The risk of getting robbed for a damn jacket wasn't worth it. I remember seeing two teens jump another teen for his Houston Rockets starter. They split the poor kid's head open for a jacket.smh

[@averyjones2956]

@@nobody.123 you hit the hype beast gold mine

[@meowmeowmeowmeow-l6k]

Kids these days will literally buy anything that's hyped.

[@combatcarl]

Avian well good thing champion is still a relatively cheap brand, going On their website their shirts are only like 10-15 bucks each.

[@Poorgeniu5]

@Carl Lian Cheap but popular..... Wait, that's like Fortnite level business strategy.

[@thegoodtony3339]

🤣🤣🤣 that never got off the ground

[@joaombolinhas]

yh its only kids these days that buy hyped items bc generations ago they didn't... oldheads are fucking retards

[@everythingiseconomics9742]

Kids of all capitalists countries ever will literally buy anything that's hyped.

[@Elle-jy1yl]

youtube is doin it job,putting the best videos in my recommendations

[@hueynapalm]

My mom and dad used to work at Champion in the 90s. In Perry, NY. My dad was a graphic artist and literally helped with designs on some of the clothes and worked on NBA and NFL stuff. Edit. Mom worked in the office side of things. It's awesome you made this video because Champion literally was this town in the 90's. I showed my parents this and gonna spread it so maybe more people from here can throw in their own stories about it. I could give you a detailed glimpse about the small town/big company dichotomy. I could help with a video if you wanted to do a focused look on that kind of thing. Hell, you even have the President of Champion fron 1997 to 2000 in these comments. He was in charge when Champion left here and it had a HUGE impact. You have a serious start to a good video already. Message me back on here if you're interested.

[@philmaples9865]

I lived in the next town over in the '90's. Home of the Tigers!

[@AE1OU]

Can't wait for the Rise and Fall of that overrated Supreme brand lol

[@Restless_Vibes27]

Supreme will never die

[@nisaac1216]

@@Restless_Vibes27 i swear it already died?

[@jamrah8713]

Actually supreme has always been big mainly within the skating industry

[@CptMaahir]

Mainly within the *hypebeast* community u mean

[@Shremls]

Skaters would still buy the brand

[@hdab108]

Enjoyed the video. Born in ‘85, so I feel where you’re coming from. To add onto your MJ theory, after his second retirement leagues besides the NBA started using other brands (Reebok, Nike, etc.)to outfit their teams. This boosted their brands profile by association while causing Champion to appear lesser. Same for NCAA. Premier schools went with more popular brands causing Champion to seem like the brand of losers or schools outside of power 5 conferences. Totally agree about its resurgence. I think the shoes are still looked at as butter cookies depending on who you ask but they do represent the style today. I think FILA is very similar. The gear is always on point for Champion. Think the sneakers are catching up but will take longer to truly compete with other high end brands.

[@nolan2606]

Do The Decline of NASCAR

[@rathevanbuskirk9995]

Tommy Hilfiger and champion are coming back from the 90s

[@confuseddeku3478]

they’re being reincarnated

[@Jmiah-j7v]

I started buying their stuff again a couple years ago. Their hoddie is thick and fits better than any hoddie ive ever owned. It was only $20. The socks and shorts are very comfortable too.

[@buewesto5898]

when you're just chilling on KZbin and find out champion is from your hometown...

[@toxicjonny5174]

I live in Rochester too, do you?

[@vaeharm]

@@toxicjonny5174 I live in GR

[@brutechieftain9321]

I remember champion sweatshirts being $20. When I noticed it becoming popular, I thought I'd be cool getting me some cheap wears and that same sweatshirt was $60 😩

[@ItsFrostyRages]

Cheap wears lmao wtf

[@vilenationgaming]

I got a hoodie for 20 bucks now it cost 130

[@OneLeggyBoy]

I got a pink hoodie from Champion for $40, sounds like I got a deal considering how valued the brand is these days.

[@notyourboi01]

Get some from Ross or TJ Maxx.

[@matte8441]

My secret Santa wanted a champion hoodie as per their wish list and I was shocked to find a single sweater was $100.

[@PincheBrayan101]

You should do the Largest Bread (and pastries) company in the world. Mexican company Bimbo!

[@mawlinzebra]

El pinche brayan. Onta el kevin

[@Padoinky]

Brayan Ranjel: They own almost all of the heritage bakery firms in the US - Freihoffers, Enteemens (spg?)

[@cleindian44]

Ahh, Bimbo. The story of my ex-wife.

[@LindaTran88]

I like Champion for the nostalgia factor. I wore a Champion sweatshirt during highschool all the time and it lasted me years. Good stuff!!

[@MicklowFilms]

I have Champion shorts that I bought from Target ten years ago that I still wear. They held up very well!

[@whooelse9444]

yall can thank the hip hop community for this. EPMD made the champion hoody popular.

[@hardlyb]

I'm glad to see Champion doing well. I have always liked the clothes - well-made, reasonably priced, and not covered with logos or flash. I was an althleisure dresser long before it was fashionable.

[@barelyinsane3010]

I don't even look at/care about name brands or the stock market numbers but I can't explain why I stay watching these vids and have the bell on.

[@scottfitz4031]

barely Insain ,,

[@jorgelay7077]

'91 baby here! I agree company man, it's really refreshing and comforting to see a brand like champion make a big comeback or be trendy again. I was thinking of that the moment I saw this vids thumbnail

[@Handl3sAreStupid]

I always thought Champion was a budget Walmart brand... I guess I learned something new

[@cancercell670]

Tim use to be, not anymore

[@excalibar13]

I started working at Champion in Perry New York shortly after graduating from Perry High School...started in the Art Dept..designing the art work for t-shirts..hoodies etc.. went to printing and finally last two years worked in the Whitehouse on second shift before they began to consolidate and moved us to days . Was about 300+ of us working when they laid us off in 85' eventually they closed that plant and the plant they had in Geneseo that was about 30 mins from us. .Great experience no regrets miss my co-workers and they were a Great company to work for

[@hueynapalm]

I was looking for someone else from Perry in these comments. My parents worked there too until 98 when the factory left. I probably know who you are.

[@excalibar13]

Maybe who were you parents what department they work in

[@hueynapalm]

@@excalibar13 greg and Shelly. Art and office respectively

[@excalibar13]

@@hueynapalm I started in art department then went to the on Oven where mostly on oven 1-2 lastion and multilastone before going to whearhouse where stocked and worked with pickers...Ronert Hayes was my supervisor and Gloria floss was the second shift plant superintendent til 85 when they layed off and cut night shift to dayshift

[@hueynapalm]

@@excalibar13 are you still in Perry?

[@dsholt]

So much of my 1990s clothing was from the Champion outlet in Poughkeepsie, NY, when "outlet" meant super cheap irregular and error merch. It was awesome, even if the team names were misspelled on the T-shirts.

[@dsholt]

Also, I was completely unaware of this brand's comeback.

[@luunars]

I bought a champion shirt 2 years ago and now Its in style and expensive. What a gamer moment Edit: it’s the one at 8:09

[@blingblingboy6451]

Gamer moment 😂

[@aydenlucas8904]

luunar it’s BEEN in style since at least 2016

[@Olliwer]

It was in style already back then though.

[@alhollywood6486]

In the 80s and 90s every frat boy and sorority girl had a Champion sweatshirt with Greek letters on it!

[@prankchannellastname2444]

Where did you get your sources from? (I am doing a research paper about this)

[@mikoism]

Valentines's Day is coming up in a month...please do a Victoria's Secret episode! They have had some major missteps and shakeups in the last year and I am curious to see your analysis! Love this channel

[@chrislemaster2695]

There is a new store for men called Victor's Secret.

[@grandinosour]

I would just like to know what is so secretive about Victoria. ..

[@sofiabravo1994]

mikoism missteps? Just because they didn’t become pc?

[@CarlosFlores-xf2sn]

Next thing you know the AND1 brand finna be popular lmfao

[@mxarz]

Carlos Flores lamo 😂😂😂😂😂

[@heezy757]

Carlos Flores and Nike is gonna fall off

[@javarisjamarjavarisonlamar7517]

Bruh 😂😂😂😂😂😂😂😂

[@TarasStrangeArt101]

Totally timeless design....❤ big love

[@combatcarl]

Basically all you need to know is champion has the hypebeast look without the hypebeast price.

[@cancercell670]

Sgt. Pheonix it’s called street wear, not hypebeast. There is a difference

[@toshvtosh5469]

Sgt. Pheonix champion sweaters were like $20, they’re up to $60 now

[@primevaltimes]

Make an episode on Hudson’s Bay Company.

[@lukerinderknecht2982]

+1

[@sran438]

PrimevalTimes +1

[@axylorionfredrick]

+E

[@pghrpg4065]

I've considered making that suggestion. Maybe he should wait until next May when it turns 350.

[@companyman114]

I've looked into it. There was so much to it I didn't know what to focus on at the time.

[@paullatimer9249]

In Puerto Rico, athletic shoes (i.e. "sneakers" are commonly called "ténis", as in "tennis shoes". This happened sometime in the 1970s, but before then they were commonly called "chámpions", and to this day, the older generation usually calls them that.

[@Zinkolo]

Please do gamestop. It was MADE for you to do. You won't be dissapointed. It'll be a classic and you'll expand. Don't just do it for me. Do it for vidya games!!! Plz..

[@quamne]

gamestop is a stupid company

[@eeeeeeeeeeeeeeeeeo]

EB games

[@Zinkolo]

@@quamne that's exactly why he has to do it!

[@SpfySpaceJam]

Or gamefly lol

[@anon2427]

GameStop or EA?

[@miabunart]

“Vetements” literally just means clothes in French, with the accent on the ê taken away. That’s like making an American brand called “Clothing”. I’m confused

[@bigworm2129]

When the hell is Starter going to make a comeback? I want those jackets and windbreakers NOW!

[@davidfinley8777]

Big Worm amen 🙌🏻

[@swaggerjones81]

I remember when starter was the move. First you twist the hat, then bend the hat, its a Starter hat

[@vahebaldemian]

What are you talking about? I just got a fresh ass Laker Starter jacket. You ain't applying yourself smokkkeeyy

[@ladydontekno]

Big Worm I miss my Knicks Starter jacket from high school

[@javarisjamarjavarisonlamar7517]

I could dEf go for some starter jackets Nd mommas cooking

[@sfdgshfcgysdjtvyhuj]

I specifically remember a boy got bullied in elementary school because he was wearing champion.

[@NurseCourtney]

yeah same!

[@TheDude4077]

Yeah for real, it wasn't just unpopular, it was actually embarrassing to wear champion.

[@Clay3613]

Sounds like a bad inner city school. When did this happen?

[@DSan-kl2yc]

D'yam

[@otakubullfrog1665]

I'll probably start wearing Champion again when it shows up on sale in Walmart again in a few years. The 90's nostalgia and rapper endorsements won't last forever.

[@yordlop]

Some day -- possibly not long from now -- 90s nostalgia and the endorsements of today's rappers will once again start to look very dated. The question then becomes: do you just continually buy into the hype forever? Or do you give up and board the Dadwagon?