Championing Hope: The Refugee Olympic Team | UK Advertising at Cannes Lions 2024

We were honoured to welcome Yusra Mardini, Former Olympic Swimmer, Yusra Mardini Foundation, Makara Fitzgerald, International Olympic Committee - IOC, and Mark Eaves, Gravity Road to UK Advertising House during Cannes Lions International Festival of Creativity, alongside the Olympic torch.
The "1 in 100 Million" film was directed by William Bartlett at the Academy Award-winning animation and visual effects studio Framestore and produced by the International Olympic Committee - IOC in collaboration with creative agency Gravity Road, encouraging fans to follow the athletes' journey through Refugee Olympic Team and show their support on social media with hashtag#ForThe100Million.
🎥 Hear their talk summary below
#UKatCannesLions #CannesLions #BusinessOfCreativity #ForThe100Million #Olympics