How Ikea was invented

[@joesmo3722]

IKEA is genuinely a genius idea. They managed to create an experience so unique they’ve cornered a market they created

[@Mossy5150]

As a man, I honestly had a couple of moments of shameful personal clarity during this commercial.

[@nickpurdy69]

​@@Mossy5150after nutting in the store?

[@TheProdigalSaint]

As a manager at IKEA, I can confirm this is generally how our meetings go.

[@wiktorgmys1304]

MEATBALLS!!

[@tankunicorn134]

Can I have free meatballs

[@FussyPickles]

Does Todd ever stop talking?

[@thedhruvshow1775]

Meatball 😎

[@patriciarucker7395]

😂

[@sierraamber6196]

“This isn’t a cup, this is a fluböob” is where I absolutely lost it

[@lolo-rh2mo]

This was more productive than all of corporate meetings I’ve ever been in!

[@Rutabega_NG]

Just what I was thinking.

[@Chezboi30003]

They created an entire department store in 4 minutes.

[@mjamitche5245]

But when he called the 3 year old though, I died.

[@nimegajayarathna4142]

yeaaahhh... to make one of the 20 decisions they made in 4 minutes, my company needs 5 more meetings, two team lunches, one day-out and a gazillion approvals which take up to one month.

[@iquanyin1]

same

[@jeffreydevore9322]

When y'all were deciding it would be Swedish and foreign, I was waiting for a comment about the fact that it meant you could get rid of the words in the instruction manuals and just use pictures and call it LEGOs for adults.

[@vuelle9816]

Isn’t LEGO danish?

[@jeffreydevore9322]

@@vuelle9816 I was referring to the part at 2:46, where they decide everything in Ikea should be in Swedish. And yes, LEGO is Danish.

[@thereno1173]

Glorious lol

[@aronnemcsik]

wait aren't LEGOs for adults? I mean it's from 3-99 years olds...

[@emilynelson9174]

My husband always says that! "I love Legos, let's go to ikea!"

[@Em-os1yz]

You just unlocked a memory I forgot I had. I went to an IKEA with my aunt and uncle when I was a kid but didn't understand you could eat in the store. So I thought it was a dream that we ate there my whole life. Until right now.

[@Android18DBZ]

Lol 😂

[@sidebussi261]

And that, children, is why we don't snort sawdust.

[@iwinrar5207]

Or that's why we do!

[@sidebussi261]

@@iwinrar5207 well, at least give Todd some, too.

[@iwinrar5207]

@@sidebussi261 well maybe if he would shut up for a damn minute he would get some too

[@rykercarlson2713]

I snorted smarties

[@sidebussi261]

@@iwinrar5207 Right? Innovation demands that sometimes we just trust the process and not ask questions. The Todds of this world just fail to understand that!

[@mattsully2238]

I don't know, I think they need another caffeinated drink

[@CharlieBerens]

that's where you're wrong. I almost slept last night

[@EXZRB]

@@CharlieBerens uh oh, dats no bueno, sleep is for the weak, can't have that now can we.

[@NotTheLarryDavid]

You misspelled cocaine.

[@alaric_]

@@CharlieBerens I watched an army buddy take 10 caffeine pills in one go before our Coopers Test, because he thought it would improve his performance. He ran like crazy and overtook me with a lap and then i lost him, couldn't see him anywhere. The next lap i saw him on all fours with a medic beside him. He survived, his reputation didn't :D Kids, stick to known chemicals and quantities! :)

[@vonclare1]

​@@alaric_I nearly passed out reading your comment 😂😂😂 Goodness.....! I laughed so hard DONT do it again.😅😅

[@rangerstedfast]

I live in China, this is the first of your videos that randomly got sent to me. Your content penetrates even the great firewall, keep it up!

[@SYTLV]

Where in China?

[@2kaza]

Nice to have you bud

[@L2.Lagrange]

Bro Todd just wouldn't shut up. People are trying to get their work done and he just wont stop interrupting

[@sarahdee374]

Shut the eff up Donnie!

[@CharlieBerens]

we had to write Todd up for his interruptions

[@maprow]

@@sarahdee374 Forget it, Donny, you're out of your element!

[@bluetunacult7674]

Hey our boy Todd came up with the name. I really like Todd I think he's got a lot of potential.

[@sicilianeye]

@@CharlieBerens Fire the troublemaker. He's a cancer.

[@jenniferhagan1130]

Dying laughing! We just had our 1st IKEA visit a month ago, and my man definitely couldn't leave until he found a package of those damn meatballs. You are spot on!

[@jennyrossman4614]

HELLO JENNIFER 👋👋🎄🎄

[@emilynelson9174]

I know the cafeteria in st louis closed for lickdown and recently reopened. But idk about other locations. My POINT is... you GOTTA get the meatballs from the cafeteria, not just the freezer lol

[@AliceYobby]

@@emilynelson9174hello fellow st louisan!! IKEA was my first job as a teen right after they opened up, and I was just about to say the same thing

[@alaric_]

I am 44 years old and have managed with luck and sheer will to avoid going to Ikea. If i manage to keep this up, i will die a happy man.

[@griffina5192]

@@alaric_why?

[@theglitchgamer8530]

"This isn't a cup, it's a flubööb"

[@kieranhanson6200]

The best part IMO 😭😭😭😭

[@sheem.2450]

🤣🤣🤣

[@Mr_Man_7803]

Its fluboob not fluoob

[@smauggerr]

Guys you're pronouncing the ö wrong

[@Mr_Man_7803]

Thank you for editing your spelling

[@drunkprobly5906]

The most important part of getting the men in is the incredible, driftable, shopping carts.

[@haywood12]

It's incredibly easy and so much fun to drift that thing

[@Sisterlisk]

I hate the shopping carts, they're frickin dangerous

[@markderbyshire3867]

@@Sisterlisk not to be sexist but this literally proves the fact that it’s “getting the men in” not thine woman!

[@LockeAnimations]

@@markderbyshire3867 If you start a sentence with "Not to be sexist", you're definitely going to be sexist.

[@stringlarson1247]

@@Sisterlisk safety 3rd. It's Darwanism from Sweden. Also called Dagravenfluger.

[@anthonyrock-the-universal-one]

i just reported myself to HR for watching this while at work. meatballs.

[@dedicatedfelineenthusiast2211]

Look again meet balls 😂

[@kellyschutte2252]

Hilarious!

[@rachaelhebblewhite2319]

@@dedicatedfelineenthusiast2211 thank you

[@MeoWooff_01]

❤️🤣

[@papichurro2115]

The plant will be the only thing that comes assembled lolololol

[@MikeOBrienMedia]

Genius. Charlie is about to start a wildly successful business consulting company

[@GraceMarchello]

Todd, you are loved, you are valued, and one day you're going make it big. Hang in der buddy! 😉

[@CharlieBerens]

we try to limit Todd's positive reinforcement

[@GraceMarchello]

@@CharlieBerens Of course, we can't have too much positivity in these trying times 😂

[@jaybarnish77]

Can't be feeding into Tod's ego now. Pride comes before the fall.

[@mrgallbladder]

You is kind, you is smart, you's important.

[@robcampbell3235]

@@GraceMarchello 0Q

[@mikeydbeek1280]

"what if we just say it's Swedish" this is absolutely genius

[@Justusson]

The names are actually real,.. 👍😊 // A swede

[@noreenvance5554]

"I really like Todd" as Todd is trying to remember how to call HR as he dies inside!

[@thealbanianlorg6542]

Todd is on the fast track for ceo.

[@texasdes142]

My first time going through ikea, I panicked because I thought I was lost. It was just the magic of the corn maze.

[@rachaelhebblewhite2319]

"So I was in the corn maze and I was like, wow, if there was a bedroom here, I'd really buy everything in the bedroom" What da heck?

[@oz_jones]

Coke is helluva drug

[@VixeyTeh]

​@@oz_jonesCheers to energy drinks. 🍻

[@123chargeit]

Him wetting that tissue and throwing it at Todd was flat out hilarious. I had to pause the video I was laughing so hard.

[@gkjsooley]

Hot dogs and soft serve are the prize for completing the maze.

[@madelinelofrano5550]

It always freaking amazes me when Charlie doesn’t talk in a Midwestern accent

[@studyingthewordtogether]

I know! The first time I saw this, I didn't realize it was him until they showed his channel info at the end. Then I had to go back and rewatch it, lol. I was like, "Wow, he sounds so normal!" Lol (No shade to my Wisconsin peeps!)

[@stringlarson1247]

It's an accent that exists along the Manitowoc Ditka line. It can also spread thru the Yoopee west to da Dakotas and even thru Canaydia.

[@williamsstephens]

@@stringlarson1247 It's Sarah Palin's accept, so Alaska too. Prob through Canaydia.

[@stringlarson1247]

@@williamsstephens Who?

[@GeoElmoGeocaching]

One of the best videos on KZbin, thanks so much for creating this!

[@MSTjernslien]

Omg the wet paper got me 😂😂

[@CharlieBerens]

Todd had to learn

[@zeldatrek]

@@CharlieBerens Todd Will Never Learn ;)

[@MSTjernslien]

@Charlie Berens totally, how else would he.

[@SomeJustice19k]

Absolutely hilarious

[@animalgirl119]

@@CharlieBerens I just learned a new trick

[@beautifulrealist4353]

Yesss, this is exactly how they did it...except in a more Swedish way.

[@thealbanianlorg6542]

“Swedish” ha ha! Stop making up funny words! 😁

[@dustykolkin6215]

Swedish meatballs

[@charliebrown1134]

More cheese

[@mitchellthurner5980]

Namen

[@donaldbagwell7202]

And Swedish meatballs

[@egrace67]

😂😂😂😂meatballs!! The Swedish meatballs were exactly the reason why my husband decided to go with me to IKEA for the first time, when they first opened up! He wanted to try the Swedish meatballs and they lived up to everything he thought they would be!

[@VixeyTeh]

🤣 This is making me question my gender because I'm a girl that's just there for the meat balls. Whenever my family go there for mum to shop, Dad and I go grab meat balls. 😅

[@Wired4Life2]

@@VixeyTeh Maybe, but perhaps your dad is also signaling to you where to find good men? The best men? Men who’ll finish meatballs with you?

[@oanacretu4881]

genial. Congrats guys! I'm an economist, specialist in marketing and management and I can confirm that this parody is an authentic business lesson! Just enjoy it!

[@heatherhuebner4582]

Midwestern-er measures distance and difficulty in terms of a corn maze

[@kailavanderwielen3588]

the only true unit of measurement. we also measure time in corn mazes ;)

[@LordBhorak]

@@kailavanderwielen3588 Lies... That might be the true measurement of difficulty, but the measurement of size is football field(s).

[@reginabillotti]

Every time they say "Todd, please" I think "Shut up, Jerry"

[@mchajen511]

IKEA is actually an abbreviation. The names of the furniture might be hard but the final boss has been there in big yellow letters all along: Ingvar Kamprad Elmtaryd Agunnaryd

[@ferretyluv]

I love Charlie’s hair in this.

[@beccag2758]

Todd: T- Charlie: *NOT NOW TODD GOSH, WE’RE WORKING*

[@bethmakesmagic]

Great, now I need a cup that says Fluboöb... Make it happen Charlie!!

[@jennyrossman4614]

HELLO BETH👋

[@cevs3123]

Hello Beth

[@RCWildvideos]

This video just made me realize how much we are over thinking starting a business. Ikea is like the pet rock of the furniture industry.

[@emoment1088]

This was genius. I feel like it took an insanely long time to come up with this, so great job!

[@madspotato7844]

Why is this me trying to bs a paper that’s due in an hour be like

[@jaybarnish77]

Hahaha I thought that energy felt familiar. Couldn't figure out why until now.

[@wiscofun3028]

I like how they named the bathrooms IPEA

[@Giltcrab]

Todd does have a lot of potential. Way to go Todd

[@No27411]

Perfect timing as my Intro to Business classes learn about marketing for this as an example of product and marketing development.

[@soopermexican]

I just saw this for the first time on twitter and its one of the funniest things ive seen in the last few years. great job gents, sorry people are stealing your content

[@triple_L_Prod]

How does this masterpiece content only have 1m views?

[@merryhunt9153]

"Let me call my three-year-old." You guys are so funny!

[@EXZRB]

Todd really carried the group there huh.

[@santhushmahanama3896]

I love that I found this channel!

[@zacharyariail134]

Charlie's hair game is strong in this one

[@lorettascott5477]

Definitely

[@adrianfigueroa4181]

Sir, I just want to commend you on some AWESOME, clean, and extremely funny content. I am sitting here binging your videos, one after another. Thank you and I hope 2022 brings you lots more ideas and success!

[@MrTPF1]

I can't even believe that Todd would be so rude interrupting the adults' work.

[@Cebulanka]

"This isn't a cup, it's a flubööb" "This isn't an IDEA, it's an IKEA"

[@CorkyThrone]

Best thing I've ever seen Keep 'er movin'

[@thealbanianlorg6542]

Best minute of my life! 😁

[@inbirdhunter7299]

GeezO’Pete guy, the timing of this video... I just assembled a Hemnes with two underbed storage drawers last night 😂

[@jeffstienstra3615]

Probably got a Hemnea trying to hoist it onto the roof of your car too!

[@sammy0boi]

Totally thought Todd’s blue shirt was gonna be important.

[@Chezboi30003]

That was so well written and executed. Amazing.

[@nickirapp5734]

Best collab yet! I rewatch this skit like monthly. Too funny!

[@shellh929]

I was today years old when I realized I am Todd.

[@FAMtasticFertility]

"sexist? call HR."

[@tyjones5019]

Shut up Todd!

[@judyboyle9232]

One of your best, Charlie!

[@terrykobleck6529]

The secret is to go in the exit past the cashiers and skip the showroom.

[@arieluv615]

As Is section first. Always. 😆

[@RyanWehr]

but then you won't know what box to get lol!!!!!!!!!! back to the show room

[@terrykobleck6529]

@@RyanWehr I’ve never bought anything in a box at IKEA (mainly because I’m a procrastinator and would never get it put together). I stick to kitchen section, frames, rugs, and cinnamon rolls.

[@madspotato7844]

IKEA Swedish corn maze meatballs

[@machancock545]

You and Dude Dad don't disappoint...ever

[@tinaperez7393]

Roger that! 😁

[@bjornjohansen9688]

Great comedic editing

[@MrTechnicks]

Someone call 911, I can't stop laughing 😂

[@bostonterriermomakasandy9722]

Charlie you outdid yourself on this one it describes IKEA perfectly!😂😂😂

[@pelajar8]

The best laugh I have this week! Keep er movin!!!

[@marykreitler6027]

Shut up Todd! Let me call my 3 year old 😂😂😂

[@billyoung8118]

"It's funny, because it's true." ~ Sheldon Cooper

[@policem8732]

This video is the best piece of performance art and comedy ever.

[@shrimparium]

I had an ikea ad on this vid.

[@AlanS_DGC]

Omg, found this channel I few days ago and I can’t stop. This was a amazing episode.

[@maxblinka]

Diese Jungs sind der absolute Hammer, auch wenn man als Deutscher dieses Video mindestens 3 x schauen muss, um alle Anspielungen zu verstehen: Ich habe jetzt noch Tränen in den Augen vor Lachen... / These guys are the absolute hammer, even if you have to watch this video as a German at least 3 times to understand all the allusions: I still have tears in my eyes from laughing now....

[@heysoph.9]

this is the best video i've ever watched on youtube

[@brandonshepard4401]

This is one of my favorites!

[@duncanmacduff559]

This is the best thing I've seen since, honestly don't know how long

[@snoopster77]

The "shut up Todd" shot just before talking about meatballs contains "meet balls" on the whiteboard.

[@berlynhale2962]

so brilliant. you are my all-time favorite comedian .

[@SeverTheBond]

This is legitimately the funniest video on the internet 😂😂😂

[@chrisgestalis3563]

I am a confirmed lover of IKEA, and the corn maze is spot on. And throw pillows!!! I'm laughing too hard right now

[@gotohellenwaite6371]

This was my favorite! Kudos Todd! You are going to be big

[@MB-ig6gl]

Very well thought out and executed skit. I think it is the best one so far I have watched. Really hits close to home in an The Office theme as well as just being confused in a shopper at Ikea.

[@artfullymeg]

My new favorite skit!!! Brilliant!

[@jennyrossman4614]

HELLO MEGAN👋👋🎄🎄🌲

[@feral_shade]

Probably the most thoughtful brainstorming meeeting ever! 😅

[@janwodnicki7247]

This video is gonna take off

[@Day12My]

only thing that would made this better is if Todd would have gotten so frustrated at the end that he threw something at the board and it hit the "D" in IDEA and it erased it enough that it resembled a "K" and they discovered the name that way.

[@DavidLawrenceDaley]

This is genius

[@AK-hk1zk]

Best documentary ever

[@Warrior_Pilgrim]

This was brilliant. It sounds like an incredibly successful business model.

[@Paragonly]

This video is GOLD!

[@BN-lo2rj]

Meat spelled meet. Classic!🤣

[@UnclePaulsTravelVlog]

This is the best thing to come out of 2020

[@akronkeith]

1:38 That slap is the BEST! 🤣

[@whitecross3553]

I put together 3 pieces of furniture with an Allen wrench 2 days ago, and my wrists hurt like hell.

[@amandas.6500]

Board shorts in the board room? I think your on to something Charlie!

[@jennyrossman4614]

HELLO AMANDA 👋👋

[@studyingthewordtogether]

I've watched this like seven times and never noticed Charlie had on shorts! I was too busy watching his hair, lol That just added another layer of funny to this collab!

[@tinaperez7393]

And just like that, Todd is fast tracked for CEO. 😁

[@billyoung8118]

CIO: Chief Interrupting Officer

[@beccaboobabe2]

@@billyoung8118 Haha this comment is perfect.

[@henry-io6ln]

I have watched this so many times and it is still hilarious.

[@joergsi5788]

Assembled fern? What a brilliant idea!

[@Wryhyperion]

Those glasses look like the iron man glasses

[@YoungTro14]

This and the Facebook video are by far the best ones you guys do together.

[@chrisbishop8979]

I love it when you guys combine ideas...! Great work! 😂😂

[@tinaperez7393]

ikeas. 😁

[@sanmatidhartikamath3771]

The guy with the hair is so brilliant. Really, he came up with the whole thing. Brilliant i tell you, brilliant.