The NEW WAY To Run Facebook Lead Ads in 2024

[@ChaseChappell]

Comment below your biggest pain point with Facebook ads and I'll be selecting 1 winner to hop on a free coaching call.

[@devanshsharma6453]

Using exact creative formats on different placements within one ad set.

[@GraphoMedia-f2j]

can we export Calls only leads mean each person contact nmbrs

[@brookecampbell1909]

I needed this because my first campaign did well but then I totally winged after that and it was hopeless! My biggest pain point is that I don’t know what I am doing. Love these simple instructions for beginners like myself

[@ChaseChappell]

Wonderful!

[@rusty159753]

Thanks for your insight. I'm securing my first client next week, so I am going to have to prepare and deliver results in the next 30 days. My biggest problem is getting results quickly for this golf cart dealership. In order to do that I will put together a short contract, review their existing campaigns, and look for quick wins as I prepare a long-term strategy. My goal is to setup an agency and manage an outsourced team to run the ads for me on other platforms as my clients request additional services. If I sat down with you, it would be to plan a plan of action for the next 90 days so I can serve my first client well.

[@ChaseChappell]

Love this! Dm me on Instagram @realchasechappell to let me know you won a free coaching call with me!

[@brookecampbell1909]

Ohh I need to try this! Thank you for sharing

[@ChaseChappell]

Awesome!

[@alex_strauss]

Hey I might overlook this 😢 Question: let’s say a lead converts on a call for $3.000. Is there a way to pass this information in metas campaign breakdown (show it in a column using a custom metric?)

[@andyjohnstondirector]

Awesome bro...the normal instant forms generated me a tonne of leads so keen to see what these do...thanks for sharing bro

[@ChaseChappell]

Boom!

[@PaulDJones-306]

What is the best CRM that is compatible for Facebook?

[@jamesustby]

Rich creative does not show up on my lead form

[@damiang51]

This is the best video I have ever seen. Not kidding.

[@TheRidiculouslyOptimisticGuy]

Thank you for making this video short and sweet!

[@ChaseChappell]

Absolutely!

[@Dimraiz_Academy]

Pls, I don't understand the CRM integration part. What should be done there?

[@BangsBucketList]

Would you know why the rich creative part doesnt show up on the form? The form just straight away directs to the form part. Thank you

[@ianfrancis9421]

Hey Chase, awesome video! For some reason I'm not seeing the Rich Creative option when I create the form. Any pointers as to why that might be?

[@jamesustby]

I'm also not seeing rich creative

[@MasterBrain182]

Great content Chase Chappell 👍👍

[@ChaseChappell]

Appreciate it!

[@sohchubb]

i tried this. Why does no one talk about the CPM's being super high for this? The audience who are willing to fill out a form on FB is super competitive.

[@ChaseChappell]

Optimize for quality over reach

[@nessdg]

Biggest pain point is not having a cbo consistent enough to scale big, was doing consistent 1k days not long ago but I had to cut budget and get new creatives. I have new creatives now and know which interests are working, I just need a little guidance/a real game plan from somebody who knows their stuff. You reading $100M Leads atm?

[@ChaseChappell]

You are the winner of the free coaching call! DM me on Instagram @realchasechappell

[@JD-lb8nl]

Extremely helpful!! This needs more traction

[@ChaseChappell]

Love that! Thank you.

[@HowtoLearnDigitalMarketing]

Thank you so much for sharing the amazing insights

[@elenikariolemou7363]

Can you do an example for a specific product ad?please

[@ChaseChappell]

Check out this swipefile for specific examples on product ads: www.foreplay.co/experts/chase-chappell

[@colinmcfarland8388]

I don’t see the option to choose manual leads campaign and then all don’t see the rich creative option. What do I do to get these options to show up? Thank you for the great content it’s helped a bunch!

[@ChaseChappell]

Not all facebook ad accounts have access.

[@WagoneerJet]

@@ChaseChappell Why is that? if its not showing up, how can we get it to show up?

[@ulisessotolongo2752]

Is there any way to make the custom questions required, as if they dont submit an answer they won't be able to submit the form? Very informative btw thanks!

[@primetorontohomes]

Chase, does this method work for real estate leads since they fall under Special Ad Category?

[@mrhack1921]

is landing page better for high quility leads and also you can retarget those people again with the pixel ?

[@ChaseChappell]

Yes, if you have a funnel that converts. Usually you can capture more data with your own landing page since you can track these people in your own system and the intent is higher since they visited your website. But this lead strategy from the video can drive higher quality leads at a lower cost. So always best to test both.

[@ahmadabu-ghaida1727]

should i use advantage+ audience in this ?

[@Katieagent171]

Great video! Would I get flagged for using before and after images within the benefits section of the lead form? (These images would be rejected as the creative on the main ad)

[@maxedmoto]

i don't have the new option. Is this for US users only?

[@dapperdentrepair]

Are you talking about the manual leads feature? Because I can’t find it either.

[@fatmakhadija-gu3ic]

I dint find forms in my lead gen ad

[@shindigmyevent]

Is there a reason why that FB requires you to run an impression based campaign vs CPC for leads? Just curious if you know...

[@ChaseChappell]

Not required. I would only focus on conversions.

[@solarnowpr7438]

would you suggest Advantage detailed targeting to gather solar clients?

[@ChaseChappell]

Yes worth testing, but make sure you select the correct locations for where you are wanting to get clients from.

[@HomeSales_TV]

I don’t have the rich creative form type, how do I enable it ?

[@ChaseChappell]

Not all facebook ad accounts have access.

[@_marketingwithstephanie]

doing this tonight!

[@ChaseChappell]

Love that!

[@dapperdentrepair]

Is there a setting that needs to be changed in order to have the manual leads campaign box pop up after selecting leads? It doesn’t show up when I select the leads button.

[@RidlerRecords]

I had the same issue yesterday because i was using a windows laptop but today it showed up using my mac however, i dont think the automated feature is available on windows anyway so it shouldn’t be an issue as the goal is to use manual which is the default for you

[@janukabhusal7349]

Hi, i did the exact same and launched ad. Now i can’t find the leads generated from that ad. Where can i find the fill up forms ?

[@ChaseChappell]

If you used Facebook lead forms. Go to the ad level and click on the leads.

[@isaacbarnabas6275]

Can we disqualify unqualified leads?

[@thecompany110]

why cant i see "CRM integration " as an option in FB lead ad set up?

[@ChaseChappell]

Try going to your events manager and setting it up.

[@thecompany110]

@@ChaseChappell thanks I'll try thay

[@manuelpistner7984]

I tried to use this in different ad accounts some months ago, but when I preview the ad and check the form in my Facebook feed, all the elements don't show. Do you have any idea how to fix that?

[@ChaseChappell]

It should show once the ad is actually active!

[@jbradinfinancial8765]

Can not find the manual Leads option? Seems I am not the only one. Can you tell us where it's hiding?

[@ChaseChappell]

Some ad accounts might not have access depending on location.

[@moshanguniyangoda734]

is that option been taking off by Facebook now? as its not there

[@ChaseChappell]

Not all accounts have access.

[@elenasanchezcruz7288]

Is it compulsory to add an image in the lead form? if not, i cant continue

[@ChaseChappell]

Always have an image if you can! It will help improve conversion rates.

[@adrianocantele8655]

According to my undestanding of Meta documentation, to leverage the option to maximize convention leads, the CRM integration is needed to pass back the information on what is a converting lead. In their words "After you connect your CRM, you can choose the stages in your sales funnel based on your performance goals". What is your opinion?

[@ChaseChappell]

Yes, this is super valuable if you set this up. Because it trains the algorithm

[@wonderfulcreationsla732]

Thank you for simplifying it. A lot of people sometimes Ive complicate the process. My biggest issue I am facing: with Facebook ads is that I got my banned from one Shopify store in the past. Can I make a brand new Facebook account and new store with a different pixel or does Facebook still know it’s me?

[@ChaseChappell]

Yes, you can always launch a new store, Facebook ad account, Facebook Pixel, etc.

[@mikemaresh2417]

@@ChaseChappellSuch great content! Do you need to add a pixel to the fb lead form?

[@montagnardbylka3468]

Hello chase, where IS the pixel ??

[@ChaseChappell]

Go to the business.facebook.com business manager select settings. Then select data options. Then select pixels

[@Mat3kjo]

This is awesome!

[@ChaseChappell]

Great! :)

[@suwansun6123]

skipped privacy policy part. not completed

[@kendallnichole5658]

Question - what's the benefit of leaving the audience open vs targeting it to your niche?

[@ChaseChappell]

Facebook will identify the audience for you and open audiences can scale easierly for long term.

[@lucaskacem2524]

Why I don't have rich creative option ?

[@febigrasinazchannel4016]

Is this an effective way to sell design services?

[@ChaseChappell]

It can be!

[@MazenRizvi]

hi chase i hope your well, im currently dealing with a dental client in Australia. Ive been struggling alot when it comes to generating leads, i honestly do no know whats wrong, ive been keeping it slightly broad, the ad creative and copy is better htan many of our competitors, But my ctr is around 1%. i cant seem to find the issue ive now changed from a landing page ot facebook lead forms, hope it works. budget is around 30$ per day Can you pls advice me on what are the potential errors that could be causing this.. Thanks for your time , Chase

[@saifullahabid2884]

When you select website your landing page,you need to make your landing page funnel type, means make customer lead journey easy.

[@saifullahabid2884]

So when you select lead form apply lead form strategies carefully, It will return you best results

[@MazenRizvi]

@@saifullahabid2884 thanks alot brother

[@alexidornigie4599]

What's the value of the dental service you are trying to sell? Is it teeth whitening? Is it some type of dental product? Honestly, you must understand that, not all type of product or service will sell using (Facebook or Instagram ads or google ads) First things first, you need to put into account the below factor: Which is (is the service or product something people need EVERY TIME) ? As a matter of fact, Facebook or Instagram ads might not be right advertising solution for what you are trying to sell / get leads for. If you open up a little more, I can tell you exactly how to proceed. I'm an technology and advertising professional with over 18 years experience.

[@swaggy745]

@@alexidornigie4599 Hey dude. Do you think FB and Insta ads can work for kitchen and bathroom remodelling? I have a client in that area and I have gotten them 7 sales over about £3100 ad spend. But, since then my ads are very volatile. One day getting 0 leads with £100 and one day getting 4. What do you think the solution might be please?

[@theyoungsalesman6834]

Can you do a video against spam leads have been getting crazy of bad leads…

[@ChaseChappell]

1. Check the box that makes people confirm their contact info. 2. Add multiple qualifying questions

[@khollandtalks]

Maybe I'm missing something, but Facebook doesn't even tell you when you have new leads. I don't get it.

[@dongery2931]

may you help to tutor me cz my fb ads not winning, thanks im from Indonesia

[@ChaseChappell]

Dm me on Instagram

[@alexlucchesi452]

Speed 0.5x talking to me like I'm 3 yrs old.

[@qusaialmshawat2037]

Whats the benefit of having lead , i do have plenty of them , but i dont know whats the purpose out of having lead 🤦‍♂️can anyone answer my question ?

[@Khan-cs3bd]

Bro bro please please help me how can i have online working please bro 😢

[@ChaseChappell]

What's the question?

[@Khan-cs3bd]

@@ChaseChappell the question is how i earn money I am very poor you give me any work

[@mohankrishna4368]

Awesome

[@ChaseChappell]

Boom!

[@jimandjantheisenrealtors935]

I'm not seeing the CRM Integration option???

[@Jonathan-ih9sm]

this seems completely pointless. Why would we want to distract the person after they just clicked on our call to action but before we captured the lead??

[@ChaseChappell]

Quality > Quantity

[@fellajay]

@chasechappell how can I capture the data I got from my leads to Klaviyo or SMS bump?

[@ChaseChappell]

Pop up forms.

[@StreetSensePromotion]

can you/ how would you do a paid lead magnet using fb lead ads? Thanks @chase chappell

[@dragonflysadler]

mine doesn't show CRM integration where yours shows it.