I Found the BEST Way to Run Facebook Ads in 2024

👉 Start & Scale A Successful Agency ➜ aerh.co/agency-accelerator
👉 Master Digital Marketing ➜ adamerhart.com/academy
If you’ve been struggling to get better results from your Facebook Ads right now it’s probably because you’re using the wrong objective, targeting the wrong audience, or you’re making one of the other mistakes that I’m going to be sharing with you here in this video.
And I guarantee that if you implement everything that I share with you in this video you’re going to start getting more clicks, more leads, and more sales from your Facebook Ads.
Because it’s incredibly simple to create a campaign right now, in fact it’s easier to launch a Facebook Ad campaign right now than it ever has been before.
But small business owners and marketers are messing up so many different things, but in this video we’re going to cover them all.
So, let me show you how it's done.
🚀 Here's a link to the marketing software I use to turn my Facebook Ads into customers and sales: highlevelguide.com/
#marketing #digitalmarketing #marketingstrategy
🚀 PS - Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com/
2) Join The Digital Marketing Academy here: adamerhart.com/academy/
3) Start & Grow Your Own Agency: aerh.co/agency-accelerator
***Let’s Connect:
Website: adamerhart.com
My Other KZbin Channel: / @growmyagency
Twitter: / adamerhart
Instagram: / adamerhart
TikTok: / officialadamerhart
KZbin: bit.ly/2HxjQRa
Facebook: / officialadamerhart
ChatGPT Facebook Ad Prompt 1:
Write me a Facebook Ad based on this sales page: [INSERT WEBSITE URL HERE]
ChatGPT Facebook Ad Prompt 2: (Original Prompt Credit: @joe_portsmouth)
Write me a persuasive PAS-based Facebook Ad that promotes [Your Product/Service].
Start by calling out the main problem, outlining the market's pain points, and providing details on the impacts that the [Main Problem] has on their life or business. Write this first part in 1 to 2 sentences max.
Next, present the Agitation by digging deeper into the consequences and the emotional discomfort the reader experiences due to the problem, emphasizing the urgency to find a solution. Write this next part in 1 to 2 sentences max.
Then, present the Solution by showcasing [Your Product/Service] as the answer to their needs. Introduce the Solution by starting with: “Don’t worry. We’ve got you covered. Our [Your Product/Service] will help you:” Then highlight the benefits [Benefit 1, Benefit 2, Benefit 3] that make it stand out.
Motivate the reader to take the [Desired Action] and emphasize [Your Offer] to create a sense of urgency.
Ensure that the output is a ready-to-use Facebook Ad that can be published immediately.
Remember, this Facebook Ad needs to be persuasive and compelling and entices the market to take action.
Make sure this ad is less than [Max # of words in ad] words and is written at a Grade 4 readability level.
[Your Product/Service] =
[Main Problem or Pain Point] =
[Benefit 1] =
[Benefit 2] =
[Benefit 3] =
[Specific Outcome or Result] =
[Desired Action] =
[Your Offer] =
[Max # of words in ad] =

[@Adamerhartvideo]

You might want to check out this Facebook Ads video next 👉 3 things you need to know to create profitable Facebook Ads (proven & profitable) 👉kzbin.info/www/bejne/apDGlnh7oNmEl8k

[@JohnHeliosMusic]

0:58 stop thinking u r smarter everybody hate this kind of intro message

[@JohnHeliosMusic]

otherwise great content

[@EpicLootShop]

To sum up, the key to successful Facebook Ads in 2023 is to embrace broad targeting and Dynamic creative, focus on the quality of ad creative, and continually test and analyze ad performance.

[@Adamerhartvideo]

Good summary. I think the big one is ad creative.

[@MartinBenesCreative]

I do not think this is the sum up. This is the easy sum up. There is much more value in the video and it's about the focus on the creatives and less on the overall process, leveraging the help of AI, which even to seasoned marketers as us, can hep to reduce production time.

[@GroundbreakGames]

By summarizing the video you cost this guy views and the people who didn’t finish the video didn’t get as much value. Nice work! 😂

[@MartinBenesCreative]

@@GroundbreakGames I think it's not an issue. If someone wants to learn, they should know that it's better to listen to the master than read a summarization from someone you even do not know who that is.

[@YXEFlatl1ne]

So in reality if I'm just posting our music video off KZbin and I want people to click play on Facebook what is my best Meta ad objective choice?? Thx!

[@cortexhazzai]

I'm Brazilian and I can only thank you for your incredible content

[@Lgarside1]

I started noticing things that typically were working on Facebook stopped around 8 months ago and started adapting to it and having better performance. I am glad to see that I am on the right track, though I am going to tweak a few things based off of stuff I saw in the video. Sometimes the "old man" Lando side comes out from habits, and I have to break those lol Fun thing about being a Millennial is that about 80% of the stuff I learned in college... is now obsolete lol things have changed that much in less than two decades.

[@Adamerhartvideo]

Lando my man!! Yeah it's nuts how quickly college gets outdated (especially in business and marketing). But yes you're on the right track with ads if you're continually learning and adapting. A good way to remember to do this is that ads are literally an auction so you need to create better content to beat the other ads being shown.

[@sofiyamilevskaya4464]

I love your lessons and the way you explained! Thank you! 🙏

[@TheFredrikBakkee]

I started doing wide audiences back in 2021, I’m still getting super cheap leads with the same landing page now two years later. My budgets are tiny but year to year I’m very profitable on the ads

[@CryptoRealAlpha-dp8jy]

This video is so perfectly crafted, it actually blows my mind

[@dashly_kulik]

The way you tell complex things is really the best on KZbin!

[@Adamerhartvideo]

Thanks Daria I appreciate the kind words and am glad you're enjoying the content!

[@lucianbane2170]

Your videos are so entertaining I forget why I needed to watch them. Which translates to you make me forget I'm actually working so that's good

[@CasThompson]

Been following for a while and this is by far one of my favorite videos. Thanks for the value! Testing tonight.

[@Adamerhartvideo]

Hey Cas that's awesome to hear thanks for letting me know my friend!

[@jamesjimenez2888]

Found your vid very helpful. You have a lot of insight into this. Thank you. I'm a new subscriber.

[@user-wp3jq9kk2y]

I think it's important to note here that he's not using any targeting parameters to help dial in his audience because he's running with "conversion-based" campaigns that utilize pixel tracking. These campaign types are able to target your audience effectively, but are only available to people who have pixel tracking installed. Even then, one has to run campaigns for a while to allow the algo to harvest enough data to use them effectively. If you're account is new, get that pixel installed but you'll probably have to test with affinities/interests until you accumulate enough data from your desired audience.

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@stevestein6281]

Hey Adam, Nice video, FYI for anyone not using the High Level software you recommend is the real secret to the sauce here - you need to follow up on people who responded to your ads, or you're wasting money. My question is what is the difference in attracting leads or going for sales? The whole point of a lead to is convert it into a sale. When do you focus on which??

[@wangcai2990]

To be honesty, now using engagement is quite high, i tried to use the other ways to adapt my campaign, Thx Adam for your great suggest~

[@norlizadelosreyes4886]

New subscriber here. Just want to say that your video is very entertaining and engaging. Is it ok to ask what type of app you used adding captions, headlines, sound and video effects?

[@samsonmaluki2940]

Super helpful. Thanks alot

[@brian124Z]

This video was incredibly helpful for me at the point I am currently at with just having run my first Facebook ads. Thank you Adam!!

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@MixedMediaArtByTrina]

Thanks for this easy to follow setup. 😍

[@godschild388]

Thank you Adam for always making productive and so useful videos. I absolutely love your channel. Love and respect from Amber

[@jacobthomson9392]

Hey Adam. Great vid! Do you ever select "Advantage detailed targeting"?

[@legendsofathletics]

I haven’t been getting results from my recent ads on Facebook, this video is perfectly timed. 💪🏽

[@Adamerhartvideo]

Hey my friend ok yes hopefully this video helps!

[@smay8827]

Couldn't agree more

[@Adamerhartvideo]

:)

[@kenzistar1569]

This is the first Facebook ad video I’ve ever seen. I’m just starting my journey

[@Adamerhartvideo]

Hey Kenzi, good luck on your journey!

[@FranciscoGonzalez-rn9mf]

Good video..how many creative do u recommend for one adset and do you still run catalog sales campaign?

[@christinejones9815]

very helpful...., got both up and running - we shall see

[@user-mp3de9fm4h]

you are brilliant!! thank youuu so much

[@pheonix5945]

Here's my framework; 100% Agree 7:00-7:21 point; learning Digital Marketing Fundamentals - There is no shortcuts. But Using Technology such as Chat GPT learning this and mastering the prompt engineering aspect will 10x your efforts. This will only be as highly effective as how you use it. This is basically with anything Principle known = known to find mistakes to alter. hope this helps. I thought I'd share What I learned 🤟

[@eugenebritz]

Thanks, Adam for all your Great content!! Quick question - do I start a new ad every time from scratch for my ongoing client of the last 6 months once results start dying down a bit after 2 months? And what would you suggest? Think my question is related to the audience.... I started new ones in the last 4 months and my cost per lead has almost doubled!

[@ulissescuritiba]

Obrigado pela traducao automática. Sou brasileiro e gostei muito do conteúdo deste video, Sensacional.

[@rendszer2307]

Thank you for the update. I was looking at facebook tutorial posts from a year ago but still saying 2023 in the name but the actual video shows something way different then what my facebook shows :p so its important to look at an updated video

[@user-mn6tu4ql8p]

Production value is insane!!!!

[@justopeners]

Thank you, thank you. Do you have a video on Facebook marketing geared to Mom and Pop restaurants?

[@ahmedmohamed-zb5lv]

awesome. May I know the program you used to make the wonderful editing of this video?

[@davemizrahi196]

Hi Adam, thank you for the great content. I have followed your suggestions for my own ads. For a small business starting out with a budget of 30-50 dollars per day, how many days would you suggest waiting for conversions to come in, before killing the campaign and moving on?

[@aniketcool06]

2 days

[@theretailbusinessownerstribe]

great tips! thank you! :)

[@timviks]

wow, thanks!

[@manumiu]

The editing of your videos is epic! 😃👏 Are you doing it yourself or do you outsource it? If you outsource it, where can I get this editor?

[@ASMREMOJIPINOY]

Thank you so much bro😊😊😊

[@rubenkim3516]

If I leave the interest target open, how do I scale the campaign? Aside from increasing the budget, do you recommend scaling horizontally?

[@fotodino3358]

Hi Adam, which camera are you using?

[@sydenymaderera]

Thanks Adam for the great content

[@smay8827]

Awesome vid, thank you. Where would you offer you learn about writing part of the job?

[@Adamerhartvideo]

Hey Smay! Great question, I've got a video on copywriting you might want to check out that will help: kzbin.info/www/bejne/ppDOfGB-gJWKrJo

[@emekecho2024]

Great! Love the muic studio

[@amedicalhealth]

Thank you for video Adam, watched till the end. I do run campaigns mostly in Instagram. Wanted to ask, If I run ads only for instagram is it recommended form Eta Ads or directly to boost from instagram? And when I run ads in Meta, is it better to choose placements manually and different countries, or better to focus on 1 country? Best Reagrds

[@Stanbott]

An important key I found to save on CPM is to exclude areas that don't respond to an ad. I did a campaign that didn't look good. Once I killed the bad areas I eliminated 60% of the cost

[@theannanway]

What do you mean by bad areas

[@Ofir-uf1rm]

I would love to know, how do you find those areas?

[@readylaunchscale]

Adam what type of format do you use for your videos. Do you have a specific outline? Such as hook, story offer?

[@ishare8974]

thanks for your sharing this videos

[@berniebogner-realtorvancouver]

Thanks for the answer. I just went through the video. Very interesting. But how can I make sure that my ads go onto my timeline?

[@Ri_Paige_Voice]

I just ran my first low-budget FB/IG ad as an experiment. I ran into one colossal issue: My target audience is authors and authors alone. When creating my targeted audience, I type in "Author," and it doesn't come up as a job title/work position, even though authors constantly input "Author" as their work title on Facebook. The only thing that pops up is specific author names as Interests. Using the " Writer " job title is very broad and will reach people who are not my targets (journalists, technical writers, etc.). Do you have any ideas on targeting authors specifically when FB makes it incredibly difficult?

[@jmsteele13]

With such wide open targeting, what budgeting parameters did you use to make sure you don't spend too much before FB figures out the right targeting?

[@matthewtellez]

Does this include not choosinh interets? I run credit category ads, so all I can use to target is interests. Do you recommend leaving that off to test out?

[@kumquatflavouredkoalas1618]

Hey Adam! Is there a reason you don't select "Advantage Detailed Targeting" to on? Cheers!

[@RyanHemlock]

Incredible video! What makes video ads so different from photo ads? I’ve only ever done video ads 😭

[@DebbieLeighDriver]

Great video, thank you! I would like to try and sell my own music on fb. Could this still work for me?

[@marsbeck]

Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

[@isaaccrow8373]

This man giving game away for free. Thank you!!

[@henryboyajian9904]

for a restaurant, is it better to run a leads campaign or a sales campaign?

[@DaveFogel]

Great Stuff! FB Lead Ads are killing it, but I wish they let you make extra fields on the forms required.

[@Adamerhartvideo]

Sup bro! Ahhh yes you can add custom questions but actually getting people to fill them out is another story. That said... do what you can, ask what you want, and then use software to filter and sort based on peoples responses later (I know you know but for anyone else this is what I use to do that: highlevelguide.com)

[@DaveFogel]

@@Adamerhartvideo I wish they would allow us to make them required fileds and let us choose the quality of the person filling them out. There is a lot of spam. And Yes, I am one with the ways of high level. -- Your Bro.

[@Adamerhartvideo]

Yeah that'd be nice to have that kind of control. Another thing you can do is choose "higher quality" instead of "more volume" but I still prefer more volume and to let the software sort through everyone.

[@DaveFogel]

@@Adamerhartvideo I found more volume just let to a lot of people asking why you are contacting them as they never filled out your form.

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@WIWAWilhelmWagnerGmbHCoKG]

Hi Adam, do you think running ads without the pixel makes any sense at all?

[@Cresce_Music]

U creative lol i like what u did with the old man. Good content

[@Adamerhartvideo]

Thanks Cresce I appreciate it my friend!

[@erikbernard620]

Does this apply also for very nich down products? I'm a bit skeptical it would work in that case to be honest, especially if your account haven't collected enough data

[@FerBlanco10]

Hey! Why choosing manual one instead of Tailored Lead Campaign?

[@josh_ux]

Another great video, Adam! I thought our ads manager guy was out of his mind when he told me it’s all about broad targeting a placement these days. It’s great to know I’m on the right track with learning more about hooks. Ca$hvertising is a great book I recommend to folks. It touches on principles of consumer psychology. 😊

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@chaz200711]

I see you’re doing the 3:2:2 method. Does this work well for brand new ad accounts/new pixels ?

[@baselhakim2080]

FB changing up their ad settings again. We used to be able to choose "conversions" as a campaign objective. Now it offers us a choice of "Leads" or "Sales", and in BOTH it includes "conversions" under them. So which one would correspond to our main objective of generating booked appointments for businesses?? further details: when i choose "leads" as the objective (thinking OK, lets do conversions leads), in the adset where it says "optimize for..", the only option given is "leads", with no mention of "conversion leads" (just last month that was an option) 2. if i select the "Sales" campaign objective, it removes some of the event choices from the Pixel, like the "Schedule" event. What would be the best option now, to "match" with how it used to be before? (conversion objective to schedule appointments)?

[@musictherapyjourneys]

thoose edits crack me up😂😂😂

[@orikakuli]

Do you have an idea of why i get 2 purchases a day and then none the next week? also, what about side server tracking? i didn't hear you talk about it before

[@peggybrown-Georgia]

Adam, What marketing funnel is used to get to your free market "cheatsheet?" I'm missing this component in my marketing.

[@VideoNash]

thanks

[@Livingtheglobe]

Hi, Adam! Great video❤ if i want people sign up for a trial (cc required) do i choose sales or leads?

[@Adamerhartvideo]

Sales

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@digitalhublearningws]

Hey Adam, a big fan of your videos. This video is by far one of the best to explain the exact steps. Unfortunately depending on the targeted location with a messaging objective, 80% of the messages are coming from bots which made us focus more on Google and LinkedIn Ads. We even tried specific targeting and still got the same results. However with clients in other locations, its a different strory. Any advices on that?

[@Optimalcoverage]

How are KZbin ads doing?

[@PrimeA1Gifts]

Hey, do you have a video to set up Pixels?

[@topolo19]

Adam whats better having all content on an asset group or have them all in different asset groups with advantage budget on?

[@Adamerhartvideo]

I like having 3-4 ads per ad set (if you put 20 in there they won't get much reach)

[@torinancemusic]

Still struggling to make Facebook ads. It’s so complicated. Is the ad setting in the app the same as the one online? Cause that one’s easier to use. Do I have to use my Facebook business profile that I created? I don’t want to. My personal Facebook has way more followers and I don’t want 2 Facebook accounts. Is the account purely to make ads that go to Instagram?

[@ElswythFitch]

Hey! Is it worth ordering paid advertising on social networks? Are there any other effective free promotion methods?

[@jaynicetv640]

I have an e-commerce store and I want to build my email list - is leads a better to use than conversions? Or is it the same really? My lead gen form is on the site not a FB form.

[@bupi.]

That's a beautiful RB67 you've got there

[@Adamerhartvideo]

Hey bupi thanks so much! Yeah I'm a big fan of that thing. Big fan. You into film photography? Whatcha shooting with?

[@bupi.]

@@Adamerhartvideo That's awesome man! Yeah, I shoot on film as well. I primarily shoot with a K1000, but also mess around with my dad's old Nikon f70

[@johneldhose7971]

Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign . Please tell me how to fix it Thanks I am commenting again to get your attention

[@markito4803]

hello! Now i get this message when i try to use dynamic creative :( (If you use dynamic creative, you'll no longer be able to use Advantage+ creative for catalogue. Do you want to continue anyway?). What is better, dynamic creative or advantage plus ? :) thanks a lot from barcelona.

[@sontwisted]

when you say you leave location open are you only targeting one country or worldwide?

[@DrBinnyChauhan]

Hey what the charges to use Highlevel for automation

[@dickyvarma]

hi adam, i running normal FB Ads several months ago and get banned from FB, can you make a video to fix banned FB ads account & prevent it?

[@Adamerhartvideo]

Hey Dicky sorry to hear, I actually do have a video on that I think

[@dickyvarma]

@@Adamerhartvideo oh thank you, i will search your video about it

[@zin6050]

Please how much should a start-up business, a very small one, budget for facebook ads?

[@BraxtonFenetry]

Can I ask if I can pause the campaign and come back to it later?

[@mitchellbobby3999]

Hey adam! Question: How do i do "critical thinking"? How do you do it and for someone like me who's learning, how do I go about it?

[@Adamerhartvideo]

Hey Mitchell, the fact you're even asking that is a great place to start! Do some google searches on Socrates and Aristotle to see what they had to say on it, that will lead you off on the right path.

[@mitchellbobby3999]

@@Adamerhartvideo Alright. Will come back if i have questions. Thank you a lot.

[@johneldhose7971]

Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign . Please tell me how to fix it Thanks

[@triye128]

Hey @adam what is the best way to convert leads from Facebook forms into appointments?

[@Adamerhartvideo]

Hey Troye, this is what I use to do that: highlevelguide.com/

[@meditationormedication403]

Your content is really good. I feel you would get so much more views if you fixed your audio. It is too soft

[@user-qb2bi4qh3o]

Hey Adam! Thank you so much for this. Do you happen to have a video that helps me set-up my Facebook Business Page correctly? I hear Facebook will ban your business page if it's not set up properly. And I definitely don't want to do that. Would really like your input.

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@Digitalrozgarmission]

i love your all videos dear please help me in this ----- How to target Facebook ads based on google searches ?

[@rinasantos2428]

Hello do you think its better to use leads nor engagement?

[@cartoonbikash]

Use as per your need, there are many options, right decision Demographics, interest, behavior can be targeted well with this strategy.

[@vidhyadharsansare7278]

Can you make 'series based' video for " FB waatup" ads Perfect result oriented best setting strategies ?

[@laurentroxell7257]

Quick question. No matter what I do with my Facebook ad setup, it still tells me that I am going to get zero conversions. I do both genders, all ages, I can’t make it anymore broad. What should I do?

[@emrullahkocabas]

What can you do retargeting? Do u use dynamic for rtg ads?

[@commentsgonecrazy]

Retargeting is used for retargeting people that have interacted with your ads for example you would install the Facebook pixel on your website or landing page so people that have clicked to visit your website are now tracked by the fb pixel and the fb pixel can then be used to retarget that audience or similar to people that keep interacting interacting with your ads

[@haubanwong283]

😢Im still confused about Facebook ads as I am not getting enough leads to my business which causes terrible result for the sales. I tried to be board but not working, only trash leads with random numbers or names. Then I do the specific target, it gets less leads and even worse cases... Really wonder what should I do

[@maxima-medici]

awesome

[@sonoftheempire550]

Hey, would you think it wise to use both AI prompts and then use them as different text options for the algorithm to decide which to show based on each person?

[@hoangvanloc5776]

no, I've tested thousands of dollars listening to AI. In my opinion, I must be able to operate the ads to whom, and who is not allowed to see my ads

[@Shockhouseproduction]

bro i need some help ...i live in th cayman island but i got a message today that i can run instream ads but the problem is they want tax info and the cayman island does not have tax here so i am confused is it that i cant do it from this country or there is a way around it ?

[@SallyFathiWehesh]

but the wrong thing you do is open campaign budget on ( you can use it only if you are target many locations and need to keep your budget )

[@purepassionchicago660]

The issue I'm having is my Facebook ads are spending TOO FAST.. Literally yesterday I paid $125 to start my ad back up and literally like 5 hrs late facebook stopped my ad.. wtf.. Maybe my daily spend is too high?.. I did have it set on 30 a day and this is for 3 different ads I had running.. could that be the reason it spent so fast?

[@AmaraAtkinson]

cool!!!!