I Found the BEST Way to Run Facebook Ads in 2024

[@Adamerhartvideo]

You might want to check out this Facebook Ads video next 👉 3 things you need to know to create profitable Facebook Ads (proven & profitable) 👉kzbin.info/www/bejne/apDGlnh7oNmEl8k

[@JohnHeliosMusic]

0:58 stop thinking u r smarter everybody hate this kind of intro message

[@JohnHeliosMusic]

otherwise great content

[@EpicLootShop]

To sum up, the key to successful Facebook Ads in 2023 is to embrace broad targeting and Dynamic creative, focus on the quality of ad creative, and continually test and analyze ad performance.

[@Adamerhartvideo]

Good summary. I think the big one is ad creative.

[@MartinBenesCreative]

I do not think this is the sum up. This is the easy sum up. There is much more value in the video and it's about the focus on the creatives and less on the overall process, leveraging the help of AI, which even to seasoned marketers as us, can hep to reduce production time.

[@GroundbreakGames]

By summarizing the video you cost this guy views and the people who didn’t finish the video didn’t get as much value. Nice work! 😂

[@MartinBenesCreative]

@@GroundbreakGames I think it's not an issue. If someone wants to learn, they should know that it's better to listen to the master than read a summarization from someone you even do not know who that is.

[@YXEFlatl1ne]

So in reality if I'm just posting our music video off KZbin and I want people to click play on Facebook what is my best Meta ad objective choice?? Thx!

[@lucianbane2170]

Your videos are so entertaining I forget why I needed to watch them. Which translates to you make me forget I'm actually working so that's good

[@pheonix5945]

Here's my framework; 100% Agree 7:00-7:21 point; learning Digital Marketing Fundamentals - There is no shortcuts. But Using Technology such as Chat GPT learning this and mastering the prompt engineering aspect will 10x your efforts. This will only be as highly effective as how you use it. This is basically with anything Principle known = known to find mistakes to alter. hope this helps. I thought I'd share What I learned 🤟

[@TheFredrikBakkee]

I started doing wide audiences back in 2021, I’m still getting super cheap leads with the same landing page now two years later. My budgets are tiny but year to year I’m very profitable on the ads

[@CryptoRealAlpha-dp8jy]

This video is so perfectly crafted, it actually blows my mind

[@dashly_kulik]

The way you tell complex things is really the best on KZbin!

[@Adamerhartvideo]

Thanks Daria I appreciate the kind words and am glad you're enjoying the content!

[@Lgarside1]

I started noticing things that typically were working on Facebook stopped around 8 months ago and started adapting to it and having better performance. I am glad to see that I am on the right track, though I am going to tweak a few things based off of stuff I saw in the video. Sometimes the "old man" Lando side comes out from habits, and I have to break those lol Fun thing about being a Millennial is that about 80% of the stuff I learned in college... is now obsolete lol things have changed that much in less than two decades.

[@Adamerhartvideo]

Lando my man!! Yeah it's nuts how quickly college gets outdated (especially in business and marketing). But yes you're on the right track with ads if you're continually learning and adapting. A good way to remember to do this is that ads are literally an auction so you need to create better content to beat the other ads being shown.

[@kenzistar1569]

This is the first Facebook ad video I’ve ever seen. I’m just starting my journey

[@Adamerhartvideo]

Hey Kenzi, good luck on your journey!

[@BrianGarcia-z8v]

I think it's important to note here that he's not using any targeting parameters to help dial in his audience because he's running with "conversion-based" campaigns that utilize pixel tracking. These campaign types are able to target your audience effectively, but are only available to people who have pixel tracking installed. Even then, one has to run campaigns for a while to allow the algo to harvest enough data to use them effectively. If you're account is new, get that pixel installed but you'll probably have to test with affinities/interests until you accumulate enough data from your desired audience.

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@stevestein6281]

Hey Adam, Nice video, FYI for anyone not using the High Level software you recommend is the real secret to the sauce here - you need to follow up on people who responded to your ads, or you're wasting money. My question is what is the difference in attracting leads or going for sales? The whole point of a lead to is convert it into a sale. When do you focus on which??

[@webcortez]

I'm Brazilian and I can only thank you for your incredible content

[@CasThompson]

Been following for a while and this is by far one of my favorite videos. Thanks for the value! Testing tonight.

[@Adamerhartvideo]

Hey Cas that's awesome to hear thanks for letting me know my friend!

[@LinaYoung-o1v]

Production value is insane!!!!

[@legendsofathletics]

I haven’t been getting results from my recent ads on Facebook, this video is perfectly timed. 💪🏽

[@Adamerhartvideo]

Hey my friend ok yes hopefully this video helps!

[@smay8827]

Couldn't agree more

[@Adamerhartvideo]

:)

[@sofiyamilevskaya4464]

I love your lessons and the way you explained! Thank you! 🙏

[@christinejones9815]

very helpful...., got both up and running - we shall see

[@wangcai2990]

To be honesty, now using engagement is quite high, i tried to use the other ways to adapt my campaign, Thx Adam for your great suggest~

[@godschild388]

Thank you Adam for always making productive and so useful videos. I absolutely love your channel. Love and respect from Amber

[@brian124Z]

This video was incredibly helpful for me at the point I am currently at with just having run my first Facebook ads. Thank you Adam!!

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@isaaccrow8373]

This man giving game away for free. Thank you!!

[@Cresce_Music]

U creative lol i like what u did with the old man. Good content

[@Adamerhartvideo]

Thanks Cresce I appreciate it my friend!

[@Livingtheglobe]

Hi, Adam! Great video❤ if i want people sign up for a trial (cc required) do i choose sales or leads?

[@Adamerhartvideo]

Sales

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@MixedMediaArtByTrina]

Thanks for this easy to follow setup. 😍

[@norlizadelosreyes4886]

New subscriber here. Just want to say that your video is very entertaining and engaging. Is it ok to ask what type of app you used adding captions, headlines, sound and video effects?

[@johneldhose7971]

Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign . Please tell me how to fix it Thanks I am commenting again to get your attention

[@Stanbott]

An important key I found to save on CPM is to exclude areas that don't respond to an ad. I did a campaign that didn't look good. Once I killed the bad areas I eliminated 60% of the cost

[@peterannanmusic]

What do you mean by bad areas

[@Ofir-uf1rm]

I would love to know, how do you find those areas?

[@musictherapyjourneys]

thoose edits crack me up😂😂😂

[@johneldhose7971]

Hi adam , i have created a pixel and connected it to my ad account and to shopify but its not showing on the screen(screen at 5:05 of your video)while i am trying to make a campaign . Please tell me how to fix it Thanks

[@Ri_Paige_Voice]

I just ran my first low-budget FB/IG ad as an experiment. I ran into one colossal issue: My target audience is authors and authors alone. When creating my targeted audience, I type in "Author," and it doesn't come up as a job title/work position, even though authors constantly input "Author" as their work title on Facebook. The only thing that pops up is specific author names as Interests. Using the " Writer " job title is very broad and will reach people who are not my targets (journalists, technical writers, etc.). Do you have any ideas on targeting authors specifically when FB makes it incredibly difficult?

[@henryboyajian9904]

for a restaurant, is it better to run a leads campaign or a sales campaign?

[@ulissescuritiba]

Obrigado pela traducao automática. Sou brasileiro e gostei muito do conteúdo deste video, Sensacional.

[@Susannah-t4s]

Hi Adam! Can't seem to find the full-length ChatGTP prompt for creating a FB add. Is it still available to copy & paste?

[@jamesjimenez2888]

Found your vid very helpful. You have a lot of insight into this. Thank you. I'm a new subscriber.

[@manumiu]

The editing of your videos is epic! 😃👏 Are you doing it yourself or do you outsource it? If you outsource it, where can I get this editor?

[@mitchellbobby3999]

Hey adam! Question: How do i do "critical thinking"? How do you do it and for someone like me who's learning, how do I go about it?

[@Adamerhartvideo]

Hey Mitchell, the fact you're even asking that is a great place to start! Do some google searches on Socrates and Aristotle to see what they had to say on it, that will lead you off on the right path.

[@mitchellbobby3999]

@@Adamerhartvideo Alright. Will come back if i have questions. Thank you a lot.

[@berniebogner]

Thanks for the answer. I just went through the video. Very interesting. But how can I make sure that my ads go onto my timeline?

[@jmsteele13]

With such wide open targeting, what budgeting parameters did you use to make sure you don't spend too much before FB figures out the right targeting?

[@rendszer2307]

Thank you for the update. I was looking at facebook tutorial posts from a year ago but still saying 2023 in the name but the actual video shows something way different then what my facebook shows :p so its important to look at an updated video

[@ahmedmohamed-zb5lv]

awesome. May I know the program you used to make the wonderful editing of this video?

[@jaynicetv640]

I have an e-commerce store and I want to build my email list - is leads a better to use than conversions? Or is it the same really? My lead gen form is on the site not a FB form.

[@DebbieLeighDriver]

Great video, thank you! I would like to try and sell my own music on fb. Could this still work for me?

[@dickyvarma]

hi adam, i running normal FB Ads several months ago and get banned from FB, can you make a video to fix banned FB ads account & prevent it?

[@Adamerhartvideo]

Hey Dicky sorry to hear, I actually do have a video on that I think

[@dickyvarma]

@@Adamerhartvideo oh thank you, i will search your video about it

[@FerBlanco10]

Hey! Why choosing manual one instead of Tailored Lead Campaign?

[@sydenymaderera]

Thanks Adam for the great content

[@davemizrahi196]

Hi Adam, thank you for the great content. I have followed your suggestions for my own ads. For a small business starting out with a budget of 30-50 dollars per day, how many days would you suggest waiting for conversions to come in, before killing the campaign and moving on?

[@aniketcool06]

2 days

[@haubanwong283]

😢Im still confused about Facebook ads as I am not getting enough leads to my business which causes terrible result for the sales. I tried to be board but not working, only trash leads with random numbers or names. Then I do the specific target, it gets less leads and even worse cases... Really wonder what should I do

[@DrBinnyChauhan]

Hey what the charges to use Highlevel for automation

[@eugenebritz]

Thanks, Adam for all your Great content!! Quick question - do I start a new ad every time from scratch for my ongoing client of the last 6 months once results start dying down a bit after 2 months? And what would you suggest? Think my question is related to the audience.... I started new ones in the last 4 months and my cost per lead has almost doubled!

[@torinancemusic]

Still struggling to make Facebook ads. It’s so complicated. Is the ad setting in the app the same as the one online? Cause that one’s easier to use. Do I have to use my Facebook business profile that I created? I don’t want to. My personal Facebook has way more followers and I don’t want 2 Facebook accounts. Is the account purely to make ads that go to Instagram?

[@erik-bernard]

Does this apply also for very nich down products? I'm a bit skeptical it would work in that case to be honest, especially if your account haven't collected enough data

[@kd_fadakingdom_topic]

How u setup Facebook reviews fa ya page on mobile?

[@marsbeck]

Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

[@FranciscoGonzalez-rn9mf]

Good video..how many creative do u recommend for one adset and do you still run catalog sales campaign?

[@ASMRFREEHIT04]

Thank you so much bro😊😊😊

[@smay8827]

Awesome vid, thank you. Where would you offer you learn about writing part of the job?

[@Adamerhartvideo]

Hey Smay! Great question, I've got a video on copywriting you might want to check out that will help: kzbin.info/www/bejne/ppDOfGB-gJWKrJo

[@emekecho2024]

Great! Love the muic studio

[@PrimeA1Gifts]

Hey, do you have a video to set up Pixels?

[@laurentroxell7257]

Quick question. No matter what I do with my Facebook ad setup, it still tells me that I am going to get zero conversions. I do both genders, all ages, I can’t make it anymore broad. What should I do?

[@chaz200711]

I see you’re doing the 3:2:2 method. Does this work well for brand new ad accounts/new pixels ?

[@RyanHemlock]

Incredible video! What makes video ads so different from photo ads? I’ve only ever done video ads 😭

[@justopeners]

Thank you, thank you. Do you have a video on Facebook marketing geared to Mom and Pop restaurants?

[@readylaunchscale]

Adam what type of format do you use for your videos. Do you have a specific outline? Such as hook, story offer?

[@theretailbusinessownerstribe]

great tips! thank you! :)

[@HanyaWalid]

you are brilliant!! thank youuu so much

[@samsonmaluki2940]

Super helpful. Thanks alot

[@DaveFogel]

Great Stuff! FB Lead Ads are killing it, but I wish they let you make extra fields on the forms required.

[@Adamerhartvideo]

Sup bro! Ahhh yes you can add custom questions but actually getting people to fill them out is another story. That said... do what you can, ask what you want, and then use software to filter and sort based on peoples responses later (I know you know but for anyone else this is what I use to do that: highlevelguide.com)

[@DaveFogel]

@@Adamerhartvideo I wish they would allow us to make them required fileds and let us choose the quality of the person filling them out. There is a lot of spam. And Yes, I am one with the ways of high level. -- Your Bro.

[@Adamerhartvideo]

Yeah that'd be nice to have that kind of control. Another thing you can do is choose "higher quality" instead of "more volume" but I still prefer more volume and to let the software sort through everyone.

[@DaveFogel]

@@Adamerhartvideo I found more volume just let to a lot of people asking why you are contacting them as they never filled out your form.

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@rinasantos2428]

Hello do you think its better to use leads nor engagement?

[@cartoonbikash]

Use as per your need, there are many options, right decision Demographics, interest, behavior can be targeted well with this strategy.

[@fotodino3358]

Hi Adam, which camera are you using?

[@alexanderverapernia595]

En español sigue así 👍🏼

[@troyewe]

Hey @adam what is the best way to convert leads from Facebook forms into appointments?

[@Adamerhartvideo]

Hey Troye, this is what I use to do that: highlevelguide.com/

[@pgtips4240]

I am going to give you a BIG tip. Right from the outset you have this kind of anxious sales driven type of persona that screams at the viewer I have an ulterior motive and I'm just doing this for profits and to sell you something but I will give you a few convincing tips about advertising along the way. Saying things like make sure you watch the whole video is a giveaway because if you are delivering exactly what the viewer wants they WILL watch to the end, you won't need to tell them. The only reason a viewer will click off your video is if they are getting no value from it. The reason people will avoid you is if they feel uneasy or slightly anxious when listening to you because they don't want to be led down a rabbit hole of paying for other products they don't need and if you are pushing these things with an intense persona then peoples guard will be up. My advice is tone it down mate!! Get to the point faster and try and come across less intense and relaxed. Show your genuine personality and people will engage with that and their guard will not be up from the outset. Don't tell them to watch your video, instead make your video irresistible and valuable to the viewer. I came on your video to learn the best strategies to use for running a FB Advert and I feel I have to go and watch other videos now because your video was filled with too much marketing rhetoric and did not go into a useful level of detail which to me is a fail because you failed to give me what I was looking for. Also if you had delivered better content and were really engaging I would be looking through your other content for more tips. Rightfully or wrongfully people will make an assumption on your other video content from watching just one video and if they don't engage with or get real value from the content they will go elsewhere. I hope you don't think I am just trying to be mean because this is definitely not my intention. Your video creative side is very good, but your sales persona and focus on delivering the relevant detail is suboptimal. You need to connect with people in a personal way instead of being a sales and marketing robot. Yes, you have a healthy level of subscribers but it could be double or triple.

[@markito4803]

hello! Now i get this message when i try to use dynamic creative :( (If you use dynamic creative, you'll no longer be able to use Advantage+ creative for catalogue. Do you want to continue anyway?). What is better, dynamic creative or advantage plus ? :) thanks a lot from barcelona.

[@orikakuli]

Do you have an idea of why i get 2 purchases a day and then none the next week? also, what about side server tracking? i didn't hear you talk about it before

[@bupi.]

That's a beautiful RB67 you've got there

[@Adamerhartvideo]

Hey bupi thanks so much! Yeah I'm a big fan of that thing. Big fan. You into film photography? Whatcha shooting with?

[@bupi.]

@@Adamerhartvideo That's awesome man! Yeah, I shoot on film as well. I primarily shoot with a K1000, but also mess around with my dad's old Nikon f70

[@rubenkim3516]

If I leave the interest target open, how do I scale the campaign? Aside from increasing the budget, do you recommend scaling horizontally?

[@sontwisted]

when you say you leave location open are you only targeting one country or worldwide?

[@BraxtonFenetry]

Can I ask if I can pause the campaign and come back to it later?

[@Digitalrozgarmission]

i love your all videos dear please help me in this ----- How to target Facebook ads based on google searches ?

[@Ishare2024]

thanks for your sharing this videos

[@matthewtellez]

Does this include not choosinh interets? I run credit category ads, so all I can use to target is interests. Do you recommend leaving that off to test out?

[@baselhakim2080]

FB changing up their ad settings again. We used to be able to choose "conversions" as a campaign objective. Now it offers us a choice of "Leads" or "Sales", and in BOTH it includes "conversions" under them. So which one would correspond to our main objective of generating booked appointments for businesses?? further details: when i choose "leads" as the objective (thinking OK, lets do conversions leads), in the adset where it says "optimize for..", the only option given is "leads", with no mention of "conversion leads" (just last month that was an option) 2. if i select the "Sales" campaign objective, it removes some of the event choices from the Pixel, like the "Schedule" event. What would be the best option now, to "match" with how it used to be before? (conversion objective to schedule appointments)?

[@zin6050]

Please how much should a start-up business, a very small one, budget for facebook ads?

[@josh_ux]

Another great video, Adam! I thought our ads manager guy was out of his mind when he told me it’s all about broad targeting a placement these days. It’s great to know I’m on the right track with learning more about hooks. Ca$hvertising is a great book I recommend to folks. It touches on principles of consumer psychology. 😊

[@JYOTIRADITYA-ig2ht]

"We're here to support your ad management needs. Let us showcase our expertise with your company." 🚀🎯

[@emrullahkocabas]

What can you do retargeting? Do u use dynamic for rtg ads?

[@commentsgonecrazy]

Retargeting is used for retargeting people that have interacted with your ads for example you would install the Facebook pixel on your website or landing page so people that have clicked to visit your website are now tracked by the fb pixel and the fb pixel can then be used to retarget that audience or similar to people that keep interacting interacting with your ads

[@kumquatflavouredkoalas1618]

Hey Adam! Is there a reason you don't select "Advantage Detailed Targeting" to on? Cheers!

[@meditationormedication403]

Your content is really good. I feel you would get so much more views if you fixed your audio. It is too soft

[@amedicalhealth]

Thank you for video Adam, watched till the end. I do run campaigns mostly in Instagram. Wanted to ask, If I run ads only for instagram is it recommended form Eta Ads or directly to boost from instagram? And when I run ads in Meta, is it better to choose placements manually and different countries, or better to focus on 1 country? Best Reagrds

[@MrStewmaestro]

Who else clicked back to here "you have done well Adam".....lol super funny.

[@ElswythFitch]

Hey! Is it worth ordering paid advertising on social networks? Are there any other effective free promotion methods?

[@jacobthomson9392]

Hey Adam. Great vid! Do you ever select "Advantage detailed targeting"?

[@timviks]

wow, thanks!

[@meditationbeyond7930]

Adam i currently use automation with dashclicks thinking about going with GHL i dis not see your link to get the course and the 14 day trail can you reply back to this comment with the link thank you

[@topolo19]

Adam whats better having all content on an asset group or have them all in different asset groups with advantage budget on?

[@Adamerhartvideo]

I like having 3-4 ads per ad set (if you put 20 in there they won't get much reach)

[@digitalhublearningws]

Hey Adam, a big fan of your videos. This video is by far one of the best to explain the exact steps. Unfortunately depending on the targeted location with a messaging objective, 80% of the messages are coming from bots which made us focus more on Google and LinkedIn Ads. We even tried specific targeting and still got the same results. However with clients in other locations, its a different strory. Any advices on that?

[@Optimalcoverage]

How are KZbin ads doing?

[@WIWAWilhelmWagnerGmbHCoKG]

Hi Adam, do you think running ads without the pixel makes any sense at all?

[@peggybrown-Georgia]

Adam, What marketing funnel is used to get to your free market "cheatsheet?" I'm missing this component in my marketing.

[@vidhyadharsansare7278]

Can you make 'series based' video for " FB waatup" ads Perfect result oriented best setting strategies ?

[@SallyFathiWehesh]

but the wrong thing you do is open campaign budget on ( you can use it only if you are target many locations and need to keep your budget )

[@playhrdtrainhrd4144]

After clicking "Lead" where is "manual control"? I am not seeing that option